Eloqua is marketing automation's MacGyver
March 26, 2018
Eloqua is marketing automation's MacGyver
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
The main part is here in Marketing and Communications Department where we use Eloqua for prospecting and handling the marketing program flows. Also, we are using Eloqua for current customers where we build a site to demonstrate how they can be more efficient with their work. Eloqua is also used in courses and in events.
Biggest business benefits are that we know that all contacts are moving in the right direction and, now that the GDPR is closing, we have all matters covered for it.
Biggest business benefits are that we know that all contacts are moving in the right direction and, now that the GDPR is closing, we have all matters covered for it.
- Eloqua can do anything that you can think. It is like a marketing automation's MacGyver. The way it can be integrated to different systems and how you can run automated programs helps with the automation
- If you run a big company in different countries with their own marketing departments, Eloqua gives all the things that you will need to have a separate but still shareable platform
- The learning curve with Eloqua is a bit deeper than in others
- User interfaces are now updating better, but still, there are some UI's that has the old feeling
- With marketing automation, we have increased the number of leads we produce on sales. Also, the leads have more information and are more relevant.