6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.
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Demandbase One
Score 7.9 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.
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Geopointe
Score 9.0 out of 10
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Geopointe is a geolocation app that integrates Salesforce data with Google Maps. Some key features include Geographic Searching, Routing and Optimization, and Mobile Apps.
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Pricing
6sense
Demandbase One
Geopointe
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6sense
Demandbase One
Geopointe
Free Trial
No
No
No
Free/Freemium Version
Yes
Yes
No
Premium Consulting/Integration Services
Yes
Yes
No
Entry-level Setup Fee
No setup fee
Optional
No setup fee
Additional Details
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The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
Both platforms offer very similar products. 6sense seems to be easier to get started, provides strong intent, and has a wider breadth of marketing capabilities. Demand Base appears to be a slightly cheaper option, but it requires a bit more effort to get started. It does have a …
6sense still feels like the market leader though Demandbase has done a good job of staying competitive, we usually measure against DB at each renewal cycle.
Verified User
Vice-President
Chose 6sense
Overall the product was a better fit due to our big focus on personalization and using intent signals across the org.
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
We chose 6sense because: 6sense offers deeper/better, more actionable AI-driven insights into buyer intent For its comprehensive view across the entire funnel
6sense seemed more intuitive and also user friendly when training our sales and marketing team. We used ZoomInfo as well so between 6sense and ZoomInfo it helped us have a good understanding as to where the prospect was on the buying journey. I found 6sense very helpful when …
I would recommend 6sense as a 10. I really don't have any major faults with the tool. I can't imagine being a marketer in this day and age and not having a tool like 6sense. If a team doesn't have it, even if you're a small team, I think it can be a game-changer. I would say areas where this product is well-suited are organizations where sales and marketing teams need better alignment. If you have sales teams that need help prioritizing the right accounts—meaning ICP accounts that are showing intent—then 6sense is a tool you should definitely look into. If you have old-school sales teams that are just kind of winging it and picking accounts they feel they should be working without having data behind those decisions, 6sense can help bring much-needed focus and prioritization. Where it may not be the best fit is if you're a very small company and you're not yet at the point of doing account-based marketing. If you're a one-person shop with a single marketer or a single salesperson, you probably don't need ABM yet—you need to grow a little bit first. But that would really be my only callout.
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
I feel like our use case scenario is excellent for any company that would like to see more accountability from their sales or service teams. Geopointe's ability to force a Geocheckin when visiting specific Salesforce data is exactly what most companies need. The ROI for combining Salesforce and Geopointe is exponential for any business looking to grow and maintain a good customer relationship.
I like the way that we can utilize the registration and look at an area not exclusively to guarantee that our reps are at an office and working yet if something somehow managed to happen we would have a thought of where they are found.
It is an incredible apparatus and resource for our organization for using time effectively.
My number one moment was a couple of years prior when one of the top-performing salesmen considered it the best deals device he had found in his 20 years of selling.
I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
I've found using shapes based on rather weighty data can take some times. Looking for ways to help you optimise in terms of speed and displaying data would be appreciated.
A bit more clarity on what you can and cannot do with a license. There are some functions that you get a scattering of capabilities on (assignments) which you can find that you'll need to pay more for to really unlock.
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
By utilizing this instrument I am effectively handling my information as it upholds the CVS records and it is simple for me to import such documents as a result of the Geopointe Maps.
Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.
Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Geopointe has provided an exponential ROI in terms of customer retention, and conversion of quotes to orders. This is a difficult metric to calculate but it is evident.
Geopointe has provided a substantial positive impact in terms of employee turnover in our outside sales role. Prior to using Salesforce and Geopointe our sales team in many cases was providing false data or copied data from the past. Geopointe's geo-checkin feature eliminates that. We have customized our Outside Sales Agreement to adapt the obligation of the outside sales person, to account for Salesforce and Geopointe and our new expectations.
