What users are saying about
80 Ratings
Top Rated
3445 Ratings
80 Ratings
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Score 8.5 out of 100
Top Rated
3445 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

    Testing and Experimentation

    8.4

    AB Tasty

    84%

    Google Analytics

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 13/13 features

    a/b experiment testing

    9.1
    91%
    20 Ratings
    N/A
    0 Ratings

    Split URL testing

    9.8
    98%
    13 Ratings
    N/A
    0 Ratings

    Multivariate testing

    8.6
    86%
    17 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    8.5
    85%
    15 Ratings
    N/A
    0 Ratings

    Mobile app testing

    7.9
    79%
    4 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    7.6
    76%
    16 Ratings
    N/A
    0 Ratings

    Advanced code editor

    8.6
    86%
    6 Ratings
    N/A
    0 Ratings

    Page surveys

    5.1
    51%
    3 Ratings
    N/A
    0 Ratings

    Preview mode

    9.1
    91%
    7 Ratings
    N/A
    0 Ratings

    Test duration calculator

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment scheduler

    8.9
    89%
    4 Ratings
    N/A
    0 Ratings

    Client-side tests

    8.9
    89%
    7 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.2
    82%
    2 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    7.3

    AB Tasty

    73%

    Google Analytics

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 4/4 features

    Standard visitor segmentation

    8.2
    82%
    18 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    6.6
    66%
    16 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    6.3
    63%
    19 Ratings
    N/A
    0 Ratings

    Website personalization

    8.2
    82%
    17 Ratings
    N/A
    0 Ratings

    Results and Analysis

    7.5

    AB Tasty

    75%

    Google Analytics

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 8/8 features

    Heatmap tool

    7.3
    73%
    8 Ratings
    N/A
    0 Ratings

    Click analytics

    7.7
    77%
    16 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Conversion tracking

    9.1
    91%
    19 Ratings
    N/A
    0 Ratings

    Goal tracking

    8.6
    86%
    19 Ratings
    N/A
    0 Ratings

    Test reporting

    5.9
    59%
    20 Ratings
    N/A
    0 Ratings

    Results segmentation

    6.2
    62%
    18 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    7.1
    71%
    7 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • AB Tasty is rated higher in 2 areas: Likelihood to Recommend, Support Rating
    • Google Analytics is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    9.0

    AB Tasty

    90%
    51 Ratings
    8.9

    Google Analytics

    89%
    186 Ratings

    Likelihood to Renew

    7.7

    AB Tasty

    77%
    8 Ratings
    10.0

    Google Analytics

    100%
    50 Ratings

    Usability

    AB Tasty

    N/A
    0 Ratings
    8.0

    Google Analytics

    80%
    6 Ratings

    Availability

    AB Tasty

    N/A
    0 Ratings
    10.0

    Google Analytics

    100%
    5 Ratings

    Performance

    AB Tasty

    N/A
    0 Ratings
    8.0

    Google Analytics

    80%
    1 Rating

    Support Rating

    7.3

    AB Tasty

    73%
    3 Ratings
    7.0

    Google Analytics

    70%
    81 Ratings

    Online Training

    AB Tasty

    N/A
    0 Ratings
    10.0

    Google Analytics

    100%
    2 Ratings

    Implementation Rating

    AB Tasty

    N/A
    0 Ratings
    9.0

    Google Analytics

    90%
    13 Ratings

    Configurability

    AB Tasty

    N/A
    0 Ratings
    6.0

    Google Analytics

    60%
    2 Ratings

    Ease of integration

    AB Tasty

    N/A
    0 Ratings
    10.0

    Google Analytics

    100%
    1 Rating

    Product Scalability

    AB Tasty

    N/A
    0 Ratings
    9.0

    Google Analytics

    90%
    1 Rating

    Vendor post-sale

    AB Tasty

    N/A
    0 Ratings
    10.0

    Google Analytics

    100%
    1 Rating

    Vendor pre-sale

    AB Tasty

    N/A
    0 Ratings
    9.0

    Google Analytics

    90%
    1 Rating

    Likelihood to Recommend

    AB Tasty

    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Read full review

    Google

    A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
    Read full review

    Pros

    AB Tasty

    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Read full review

    Google

    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Read full review

    Cons

    AB Tasty

    • Sometimes the platform is a little glitchy and requires a refresh.
    • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
    • Email notification for when an experiment reaches a certain confidence level.
    Read full review

    Google

    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Read full review

    Pricing Details

    AB Tasty

    Starting Price

    Editions & Modules

    AB Tasty editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Google Analytics

      Starting Price

      $0 per month

      Editions & Modules

      Google Analytics editions and modules pricing
      EditionModules
      Google AnalyticsFree1
      Google Analytics 360150,0002

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      AB Tasty

      AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
      Read full review

      Google

      We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
      Read full review

      Usability

      AB Tasty

      No answers on this topic

      Google

      Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
      Read full review

      Reliability and Availability

      AB Tasty

      No answers on this topic

      Google

      There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
      Read full review

      Performance

      AB Tasty

      No answers on this topic

      Google

      When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
      Read full review

      Support Rating

      AB Tasty

      Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
      Read full review

      Google

      The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
      Read full review

      Online Training

      AB Tasty

      No answers on this topic

      Google

      love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
      1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
      2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
      3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
      4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
      5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
      6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
      Read full review

      Implementation Rating

      AB Tasty

      No answers on this topic

      Google

      I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
      Read full review

      Alternatives Considered

      AB Tasty

      We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
      Read full review

      Google

      Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
      Read full review

      Scalability

      AB Tasty

      No answers on this topic

      Google

      Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
      Read full review

      Return on Investment

      AB Tasty

      • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
      • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
      • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
      • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
      Read full review

      Google

      • It has helped us gain understanding of what is going on on our website.
      • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
      • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
      • It has helped guide our website redesign.
      Read full review

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