AB Tasty vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
AB TastyGoogle Analytics
Editions & Modules
No answers on this topic
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
AB TastyGoogle Analytics
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AB TastyGoogle Analytics
Considered Both Products
AB Tasty
Chose AB Tasty
I've tested Google Analytics A/B testing solution, however here's why I prefer AB Tasty:
- the set up of a test is easier and faster on AB Tasty (doesn't require technical skills)
- Google Analytics doesn't allow you to apply a test across several pages (e.g. the header), whereas …
Chose AB Tasty
We selected AB Tasty after using Google Analytics because setting up tests on Google's free test was not as easy and the results were not very precise. We had illogical results due to the way tests were set up on the tool so we chose a more reliable tool with flexibility for …
Chose AB Tasty
Crazy Egg was mainly only used for heat mapping, which it does really well. I haven't used Google Optimize too much yet but it has most of the same functionality as A/B Tasty. Google Analytics is more used for reporting and a deeper look into data. AB Tasty by far has the best …
Chose AB Tasty
We selected AB Tasty as the support is way better than the WYSIWYG editor. We will still work with AB Tasty as in the addition to the solution because a lot of support is provided (roadmap, workshops, evangelization, etc).
Chose AB Tasty
AB Tasty is great, probably the best optimizing tool you can use. Easy, loads of features, great support from CSM. Great variation editor whereas Monetate and VWO don't have a lot of features/widgets. Optimizely is good but again not a lot of capability without a dev. Whereas …
Chose AB Tasty
We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Chose AB Tasty
AB Tasty has a good price/quality ratio. They are the European leader and have a good reputation. We were satisfied with them so we kept them.
Chose AB Tasty
AB Tasty shares data with many analytics solutions as Google Analytics or At Internet solutions
Google Analytics

No answer on this topic

Top Pros
Top Cons
Features
AB TastyGoogle Analytics
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.8
21 Ratings
5% above category average
Google Analytics
-
Ratings
a/b experiment testing9.121 Ratings00 Ratings
Split URL testing9.114 Ratings00 Ratings
Multivariate testing8.918 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Test significance10.01 Ratings00 Ratings
Visual / WYSIWYG editor9.617 Ratings00 Ratings
Advanced code editor9.87 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode6.08 Ratings00 Ratings
Test duration calculator9.92 Ratings00 Ratings
Experiment scheduler9.95 Ratings00 Ratings
Client-side tests9.08 Ratings00 Ratings
Mutually exclusive tests10.03 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.3
20 Ratings
7% above category average
Google Analytics
-
Ratings
Standard visitor segmentation9.519 Ratings00 Ratings
Behavioral visitor segmentation9.117 Ratings00 Ratings
Traffic allocation control9.020 Ratings00 Ratings
Website personalization9.518 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.4
21 Ratings
1% below category average
Google Analytics
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.120 Ratings00 Ratings
Goal tracking9.120 Ratings00 Ratings
Test reporting9.121 Ratings00 Ratings
Results segmentation7.519 Ratings00 Ratings
Experiments results dashboard9.38 Ratings00 Ratings
Best Alternatives
AB TastyGoogle Analytics
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
Siteimprove
Siteimprove
Score 8.9 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AB TastyGoogle Analytics
Likelihood to Recommend
8.2
(52 ratings)
9.0
(183 ratings)
Likelihood to Renew
7.7
(8 ratings)
9.0
(51 ratings)
Usability
-
(0 ratings)
9.9
(8 ratings)
Availability
-
(0 ratings)
10.0
(4 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
7.3
(2 ratings)
7.0
(42 ratings)
Online Training
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(7 ratings)
Configurability
-
(0 ratings)
6.0
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AB TastyGoogle Analytics
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Usability
AB Tasty
No answers on this topic
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Reliability and Availability
AB Tasty
No answers on this topic
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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Performance
AB Tasty
No answers on this topic
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Online Training
AB Tasty
No answers on this topic
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Implementation Rating
AB Tasty
No answers on this topic
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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Scalability
AB Tasty
No answers on this topic
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments