AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
N/A
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
AB Tasty
Google Analytics
Editions & Modules
No answers on this topic
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
AB Tasty
Google Analytics
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
AB Tasty
Google Analytics
Considered Both Products
AB Tasty
Verified User
Project Manager
Chose AB Tasty
I've tested Google Analytics A/B testing solution, however here's why I prefer AB Tasty: - the set up of a test is easier and faster on AB Tasty (doesn't require technical skills) - Google Analytics doesn't allow you to apply a test across several pages (e.g. the header), whereas …
Verified User
Project Manager
Chose AB Tasty
We selected AB Tasty after using Google Analytics because setting up tests on Google's free test was not as easy and the results were not very precise. We had illogical results due to the way tests were set up on the tool so we chose a more reliable tool with flexibility for …
About Google Analytics, Google Tag Manager and Hotjar, they are not the same product but we use them in our CRO strategy and we continue using them to complete AB Tasty capacities. Optimizely is a direct competitor and we worked with it for two years, it is a good tool too, but …
Verified User
Director
Chose AB Tasty
Crazy Egg was mainly only used for heat mapping, which it does really well. I haven't used Google Optimize too much yet but it has most of the same functionality as A/B Tasty. Google Analytics is more used for reporting and a deeper look into data. AB Tasty by far has the best …
We selected AB Tasty as the support is way better than the WYSIWYG editor. We will still work with AB Tasty as in the addition to the solution because a lot of support is provided (roadmap, workshops, evangelization, etc).
AB Tasty is great, probably the best optimizing tool you can use. Easy, loads of features, great support from CSM. Great variation editor whereas Monetate and VWO don't have a lot of features/widgets. Optimizely is good but again not a lot of capability without a dev. Whereas …
We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Verified User
Project Manager
Chose AB Tasty
AB Tasty has a good price/quality ratio. They are the European leader and have a good reputation. We were satisfied with them so we kept them.