| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 ActiveCampaign | Score8.6 out of 10 | N/A | ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow. | $180 per year (single user) |
 AWeber | Score8.1 out of 10 | N/A | AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more. | $15 per month |
| ActiveCampaign | AWeber | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules |
|
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | Optional | $79 one-time fee | ||||||||||||||
| Additional Details | — | AWeber offers usage-based pricing starting at $15/month. Plans scale based on the number of subscribers and features needed. Options include: Lite Plan – Core tools like email automation, landing pages, sign-up forms, and AI Writing Assistant. Plus Plan – Advanced features including split automation paths, behavioral triggers, analytics, A/B testing, ecommerce, and custom branding. Done For You – A fully built email marketing system (emails, landing pages, and automations) delivered in 7 days, with 30 days of unlimited edits. All plans include 24/7 support. 14-day free trial available. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| ActiveCampaign | AWeber | |
|---|---|---|
| Considered Both Products | Chose ActiveCampaign Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I selected ActiveCampaign because many in the communities I was interacting with recommended it. It is also the software many of the platforms I interact with users and integrate directly via API. The cost to get started is relatively low for access to automation and tagging … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I used AWeber years ago, and I couldn't figure it out despite having taught myself dozens of apps since 1983. Mailchimp was very expensive to compare to ActiveCampaign's most basic plan. Sendinblue was an accident and I used it for a very limited purpose. It didn't even stack … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Comparisons are always obnoxious, but in this case, there is no rival;)
Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign In the first formation of my business I used AWeber, and while I liked it, when I restructured it didn't feel like the right fit. I wanted something that felt more streamlined, easy to use (for a DIY, non-techy person like myself) and had more room to grow. I'll put it like … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign AWeber is also a solid product but is harder to navigate as a new user. They do have a free version released within the last year, but it is very limited (one list) and to upgrade is less efficient than the basic plan with AC. AC is much more user-friendly, has more features, … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign can do the simple stuff and the really complicated stuff all in one place. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign The really big difference between ActiveCampaign the the competition, is the power of the automation that you can get with AC. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose ActiveCampaign The fact that it combines email, CRM, and automations between them makes it such a force to be reconned with. Its plans are reasonable and moving up from a basic plan allows 25 users for one price. This is great compared to Hubspot. It's much smoother than Mailchimp and much … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign It's the easiest and most useful to use. The other products make it more complicated. ActiveCampaign also has a high deliverability rate compared to others, so it's one of the most important reasons why I love ActiveCampaign. I also love how easy it is to set up campaigns, edit … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign For the price, ActiveCampaign is streets ahead. I probably use about 60% of the platform's functionality with a further 20% that I could benefit from using and intend to explore in the next 12 months. This compares to only about 25% usage with some other platforms or having to … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign is the most intuitive out of all of the ones I've used. Their visual automation builder is great. I felt like every other option that I had previously played with just felt more confusing. I tested out many other tools while also using ActiveCampaign and I just … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign In comparison to all the other systems (except Keap), ActiveCampaign goes above and beyond for email marketing, marketing automation, and CRM functionality. It's the closest you can get to an all-in-one system. And while Infusionsoft is also robust, it's not very intuitive. … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign It's mostly just personal preference, but I found ActiveCampaign to be a more user-friendly UI and system overall. It's possible I didn't quite explore everything other service providers had to offer, but I just found AC to be so much easier out of the box. It has a ton of … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign You've got to know what you want the software to do and then find software that covers as much of those needs as possible. AC had most of the features we wanted - mostly native connectivity with Salesforce and scalability. Their support structure was a HUGE selling point too. … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign is the solution I recommend to all my clients. It's the best value with most functionality. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Much better functionality Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Pardot is in my opinion overpriced and because it relies on Salesforce as a CRM limiting as a choice. HubSpot CRM is great even in the free version, but once you need to add email automation in the mix the cost become a big factor. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign dances circles around both. It's easy to learn, provides good support and training, and exactly fits our needs by providing so many options. We wish we had started out with ActiveCampaign - we feel like we lost three years monkeying around with difficult software … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose AWeber If you are evaluating an email marketing or email broadcast software that is easy to use, at a reasonable price and does the makes sure the emails get delivered in the inboxes and not in the spam folders and has all the necessary reporting functionality then try AWeber. … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose AWeber At the time we used it , AWeber offered features that MailChimp (free version) wasn't offering. We used AWeber instead of Infusionsoft because of the price. We have since switched from AWeber to ActiveCampaign for our email marketing. We liked how ActiveCampaign worked. It was … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose AWeber The reason we [opted for] AWeber over others is for its email delivery rates. AWeber is great for freelancers, large enterprises, mid-zize business, etc. A 14% discount is available if you pay quarterly and more if you pay annually. AWeber is priced roughly in the middle of … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
98% Would buy again 492 Answers | No answers on this topic | |
| Delivers good value for the price | ||
98% Delivers good value for the price 471 Answers | No answers on this topic | |
| Happy with the feature set | ||
98% Happy with the feature set 493 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | ||
97% Lived up to sales and marketing promises 454 Answers | No answers on this topic | |
| Implementation went as expected | ||
94% Implementation went as expected 458 Answers | No answers on this topic | |
| ActiveCampaign | AWeber | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Email & Online Marketing |
| |||||||||||||||||||||||||||||||
| Lead Management |
| |||||||||||||||||||||||||||||||
| Campaign Management |
| |||||||||||||||||||||||||||||||
| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
| |||||||||||||||||||||||||||||||
| Platform & Infrastructure |
| |||||||||||||||||||||||||||||||
| Pre-Send Testing |
| |||||||||||||||||||||||||||||||
| ActiveCampaign | AWeber | |
|---|---|---|
| Small Businesses |  Vbout Score9.9 out of 10 |  Mad Mimi Score10 out of 10 |
| Medium-sized Companies |  Bloomreach Score9.2 out of 10 |  Campaign Monitor by Marigold Score9 out of 10 |
| Enterprises |  Iterable Score8.2 out of 10 |  Emma by Marigold Score8.5 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| ActiveCampaign | AWeber | |
|---|---|---|
| Likelihood to Recommend | 8.6 | 8.0 |
| Likelihood to Renew | 10.0 | 6.8 |
| Usability | 9.3 | 8.0 |
| Availability | 9.1 | - |
| Performance | 7.3 | - |
| Support Rating | 1.3 | 10.0 |
| In-Person Training | 9.1 | - |
| Online Training | 7.3 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 6.4 | - |
| Ease of integration | 9.1 | - |
| Product Scalability | 1.0 | - |
| Vendor post-sale | 6.4 | - |
| Vendor pre-sale | 7.3 | - |
| ActiveCampaign | AWeber | |
|---|---|---|
| Likelihood to Recommend |
|
|
| Pros |
|
|
| Cons |
|
|
| Likelihood to Renew |
|
|
| Usability |
|
|
| Reliability and Availability |
| No answers on this topic |
| Performance |
| No answers on this topic |
| Support Rating |
|
|
| Implementation Rating |
| No answers on this topic |
| Alternatives Considered |
|
|
| Scalability |
| No answers on this topic |
| Return on Investment |
|
|
| ScreenShots | ActiveCampaign Screenshots      | AWeber Screenshots      |
