What users are saying about
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Top Rated
849 Ratings
99 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
99 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
6.9

AWeber

69%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
6.1
61%
29 Ratings

Dynamic content

8.3
83%
500 Ratings
7.9
79%
2 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
N/A
0 Ratings

Landing pages

7.4
74%
324 Ratings
4.8
48%
3 Ratings

A/B testing

8.6
86%
365 Ratings
6.1
61%
6 Ratings

Mobile optimization

8.6
86%
509 Ratings
6.1
61%
25 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
7.6
76%
57 Ratings

List management

9.0
90%
630 Ratings
8.4
84%
30 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
8.4
84%
26 Ratings

Lead Management

8.7

ActiveCampaign

87%

AWeber

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
476 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
390 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

AWeber

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

AWeber

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
5.1

AWeber

51%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
6.2
62%
26 Ratings

Standard reports

8.8
88%
565 Ratings
4.8
48%
30 Ratings

Custom reports

8.4
84%
363 Ratings
4.3
43%
25 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%

AWeber

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
379 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
N/A
0 Ratings

Customizability

8.9
89%
402 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
7.9

AWeber

79%
AWeber ranks higher in 6/6 features

URL Validation

N/A
0 Ratings
8.6
86%
3 Ratings

Link Tracking

N/A
0 Ratings
9.0
90%
3 Ratings

Image Validation

N/A
0 Ratings
6.9
69%
3 Ratings

Inbox Display

N/A
0 Ratings
6.9
69%
3 Ratings

Spam Testing

N/A
0 Ratings
6.9
69%
3 Ratings

Email Previews

N/A
0 Ratings
9.0
90%
3 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
  • AWeber is rated higher in 1 area: Support Rating

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
6.6

AWeber

66%
36 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
6.8

AWeber

68%
6 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
7.3

AWeber

73%
2 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

AWeber

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

AWeber

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
9.1

AWeber

91%
4 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

AWeber

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

AWeber

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

AWeber

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

AWeber

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

AWeber

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

AWeber

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

AWeber

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
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Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

AWeber

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

Editions & Modules

AWeber editions and modules pricing
EditionModules
AWeber Free$01
AWeber Pro$16.152

Footnotes

  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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AWeber

AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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AWeber

See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

AWeber

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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AWeber

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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AWeber

I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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AWeber

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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AWeber

We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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AWeber

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
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Screenshots

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