What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
55 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
55 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

AWeber

AWeber is perfect for building an email list for SAAS companies, e-commerce stores, paid newsletter writers, local businesses, tourism businesses, and other types of digital marketers.
For example, a tourism business could send guests an email in various languages encouraging guests to leave a review on the major booking sites — TripAdvisor, Agoda, Booking.com, etc., and send it to guests after checkout. It's easy for customers to sign up in person too with AWeber's Atom app for a smartphone or tablet.
Joe Gatto profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
AWeber
7.3
WYSIWYG email editor
ActiveCampaign
7.7
AWeber
7.0
Dynamic content
ActiveCampaign
7.3
AWeber
Ability to test dynamic content
ActiveCampaign
7.4
AWeber
Landing pages
ActiveCampaign
6.7
AWeber
A/B testing
ActiveCampaign
7.1
AWeber
6.4
Mobile optimization
ActiveCampaign
7.7
AWeber
6.5
Email deliverability
ActiveCampaign
8.3
AWeber
9.0
List management
ActiveCampaign
8.1
AWeber
7.5
Triggered drip sequences
ActiveCampaign
9.3
AWeber
7.7

Reporting & Analytics

ActiveCampaign
7.0
AWeber
7.7
Dashboards
ActiveCampaign
7.0
AWeber
7.4
Standard reports
ActiveCampaign
7.2
AWeber
8.2
Custom reports
ActiveCampaign
6.8
AWeber
7.6

Pros

  • Email Automation
  • CRM
  • Sales Pipelines
Adam Middlesworth profile photo
  • AWeber makes it as easy as possible to build an email list, and then keep in touch with people, as it provides useful analytics.
  • I can track who clicked on certain links to determine their level of engagement. This is important because I can follow up with a phone call to the best prospects.
  • It's easy to save templates and reuse them, which saves time.
Joe Gatto profile photo

Cons

  • Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
  • Sometimes the platform is a bit slow to respond.
  • Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • I find segmenting lists hard to do with Aweber. There is the possibility of tagging, but last time I checked it was still in Beta.
  • I have found no real way of allowing my leads to self-maintain their information and self select which lists they are opted in on.
  • The UI feels outdated.
Vilhelm Kruse profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
AWeber6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Nichol Skaggs profile photo

Usability

No score
No answers yet
No answers on this topic
AWeber7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst profile photo

Support

No score
No answers yet
No answers on this topic
AWeber9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst profile photo

Alternatives Considered

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need
No photo available
At the time we used it , AWeber offered features that MailChimp (free version) wasn't offering. We used AWeber instead of Infusionsoft because of the price. We have since switched from AWeber to ActiveCampaign for our email marketing. We liked how ActiveCampaign worked. It was easier to set up the automated campaigns that we wanted to do.
Andy Ryan profile photo

Return on Investment

  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
No photo available
  • Email marketing is a very valuable part of any business. So if you don't already have something going, AWeber could be your first step into this world. I would say it is good for the beginner or intermediate email marketer.
  • We have seen a huge decrease in responses and sales if we don't use an automated system with email marketing. AWeber executes this well.
  • Overall, using AWeber was a necessity at the time of our product launches. It helped us keep everything organized.
Andy Ryan profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AWeber

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
After a 30-day free trial, pricing is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.