ActiveCampaign vs Ontraport

• Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
• Campaign Builder (as good as other tools such as Mailchimp)
• Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)

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• It automatically lets sales people and marketers know which contacts in the database are the most active and even allows you to see which web pages a particular contact has visited.
• The marriage of rules and sequences allows us to sit down with clients and map out their marketing, sales and customer service processes and then program ONTRAPORT to carry them out. The business guides the software, not the other way around.
• ONTRAPORT encourages a mix of communications; email, post card, postal and text messages. This helps keep the relationship real with the contacts. They don't feel like they are just on an email list. They are communicated in a way that matches their behavior and preferences.

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• You can't add a contact without an email address.
• Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
• Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
• Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
• No Android app for CRM (suppose to be in the works as we were told).

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• Once you understand the Sequences and Rules, funnels can be easily created, but it would be SO MUCH EASIER to have a graphical interface for developing funnels
• The system is sometimes slow to respond
• The excellent landing pages and email templates could be even more excellent with additional customization options

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• It helped me to grow my list substantially in just 3 months.
• It helped me to increase traffic on my website.
• This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.

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• We have been meeting the needs of clients with this tool since 2008; exceeding revenue expectations.
• We have clients that set goals to get 100 leads. We end up getting them 1,000. Granted a lot of that is in the campaign strategy but the tool is legit.

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