What users are saying about

ActiveCampaign

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Top Rated
76 Ratings
26 Ratings

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101
26 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Ontraport

If you have multiple offers, or points of entry where you generate leads, I like ONTRAPORT a lot. You can build out centralized campaigns which make it very easy to manage your messaging and monitor performance. They're also good for multiple users, as each user can customize the interface to suit. I don't really like ONTRAPORT for a CRM though.
Jeremy Estes profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Ontraport
7.4
WYSIWYG email editor
ActiveCampaign
7.7
Ontraport
8.0
Dynamic content
ActiveCampaign
7.6
Ontraport
7.5
Ability to test dynamic content
ActiveCampaign
7.7
Ontraport
8.3
Landing pages
ActiveCampaign
6.8
Ontraport
7.1
A/B testing
ActiveCampaign
7.4
Ontraport
3.1
Mobile optimization
ActiveCampaign
7.8
Ontraport
6.9
Email deliverability
ActiveCampaign
8.3
Ontraport
7.6
List management
ActiveCampaign
8.3
Ontraport
8.6
Triggered drip sequences
ActiveCampaign
9.3
Ontraport
9.3

Reporting & Analytics

ActiveCampaign
7.2
Ontraport
8.3
Dashboards
ActiveCampaign
7.2
Ontraport
7.8
Standard reports
ActiveCampaign
7.4
Ontraport
8.0
Custom reports
ActiveCampaign
7.0
Ontraport
9.0

Lead Management

ActiveCampaign
Ontraport
8.0
Lead nurturing
ActiveCampaign
Ontraport
8.6
Lead scoring and grading
ActiveCampaign
Ontraport
7.5
Data quality management
ActiveCampaign
Ontraport
7.8
Automated sales alerts and tasks
ActiveCampaign
Ontraport
8.3

Campaign Management

ActiveCampaign
Ontraport
5.6
Calendaring
ActiveCampaign
Ontraport
6.2
Event/webinar marketing
ActiveCampaign
Ontraport
5.0

Social Media Marketing

ActiveCampaign
Ontraport
7.1
Social sharing and campaigns
ActiveCampaign
Ontraport
7.1
Social profile integration
ActiveCampaign
Ontraport
7.2

Platform & Infrastructure

ActiveCampaign
Ontraport
7.8
API
ActiveCampaign
Ontraport
8.0
Role-based workflow & approvals
ActiveCampaign
Ontraport
8.0
Customizability
ActiveCampaign
Ontraport
8.7
Integration with Salesforce.com
ActiveCampaign
Ontraport
7.3
Integration with Microsoft Dynamics CRM
ActiveCampaign
Ontraport
7.3
Integration with SugarCRM
ActiveCampaign
Ontraport
7.3

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • It automatically lets sales people and marketers know which contacts in the database are the most active and even allows you to see which web pages a particular contact has visited.
  • The marriage of rules and sequences allows us to sit down with clients and map out their marketing, sales and customer service processes and then program ONTRAPORT to carry them out. The business guides the software, not the other way around.
  • ONTRAPORT encourages a mix of communications; email, post card, postal and text messages. This helps keep the relationship real with the contacts. They don't feel like they are just on an email list. They are communicated in a way that matches their behavior and preferences.
Chad Root profile photo

Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • Once you understand the Sequences and Rules, funnels can be easily created, but it would be SO MUCH EASIER to have a graphical interface for developing funnels
  • The system is sometimes slow to respond
  • The excellent landing pages and email templates could be even more excellent with additional customization options
Bill Miles profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
Ontraport9.1
Based on 8 answers
It meets our every need: email marketing automation, effective tracking and tagging, sales, reports, CRM - ONTRAPORT is #1 for me.
Ari Sherbill profile photo

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
Ontraport7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy profile photo

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
Ontraport7.7
Based on 4 answers
World class features on a simple to use, customizable platform
Chad Root profile photo

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
Ontraport9.0
Based on 3 answers
6 plus years and going strong
Chad Root profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Ontraport9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger profile photo

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
Ontraport9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
Infusionsoft - I chose ONTRAPORT over Infusionsoft because I could make it match up to my clients processes easier. I value the flexibility. On the flip side, Infusionsoft has some eCommerce integration and pre-configured solutions that are appealing.VTrenz, Marketo, Silverpop were all on the list back in 2008 when I looked at them but they were overboard on roles and structure not to mention unaffordable for small and midsize clients.
Chad Root profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
Ontraport8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • We have been meeting the needs of clients with this tool since 2008; exceeding revenue expectations.
  • We have clients that set goals to get 100 leads. We end up getting them 1,000. Granted a lot of that is in the campaign strategy but the tool is legit.
Chad Root profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Ontraport

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Ontraport Editions & Modules
Ontraport
Edition
Pro
$2971
Basic
$792
Plus
$1473
Enterprise
$4974
1. per month (3 Users -- up to 10,000 Contacts)
2. per month (1 User -- up to 1,000 contacts)
3. per month (2 Users -- up to 2,500 Contacts)
4. $497per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts
$991
Additional user
$472
100,000 extra messages
$993
First-class postcards
$13
1. Other
2. Per User per Month
3. Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free".