What users are saying about
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Top Rated
807 Ratings
37 Ratings

ActiveCampaign

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Top Rated
807 Ratings
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Score 8.6 out of 100
37 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
7.8

Ontraport

78%
Ontraport ranks higher in 7/9 features

WYSIWYG email editor

8.0
80%
544 Ratings
8.2
82%
16 Ratings

Dynamic content

8.4
84%
483 Ratings
10.0
100%
13 Ratings

Ability to test dynamic content

8.2
82%
437 Ratings
8.3
83%
7 Ratings

Landing pages

7.3
73%
307 Ratings
7.9
79%
15 Ratings

A/B testing

8.6
86%
351 Ratings
9.9
99%
12 Ratings

Mobile optimization

8.4
84%
491 Ratings
8.4
84%
10 Ratings

Email deliverability reporting

9.2
92%
633 Ratings
4.6
46%
29 Ratings

List management

8.9
89%
609 Ratings
3.2
32%
15 Ratings

Triggered drip sequences

9.0
90%
536 Ratings
9.8
98%
13 Ratings

Lead Management

8.7

ActiveCampaign

87%
4.4

Ontraport

44%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
458 Ratings
7.1
71%
15 Ratings

Lead scoring and grading

8.6
86%
335 Ratings
2.5
25%
13 Ratings

Data quality management

8.6
86%
375 Ratings
2.8
28%
14 Ratings

Automated sales alerts and tasks

8.7
87%
332 Ratings
5.2
52%
15 Ratings

Campaign Management

8.5

ActiveCampaign

85%
7.7

Ontraport

77%
ActiveCampaign ranks higher in 1/2 features

Calendaring

8.3
83%
274 Ratings
6.2
62%
5 Ratings

Event/webinar marketing

8.6
86%
266 Ratings
9.3
93%
8 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%
7.1

Ontraport

71%
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
241 Ratings
7.1
71%
3 Ratings

Social profile integration

8.5
85%
236 Ratings
7.2
72%
4 Ratings

Reporting & Analytics

8.7

ActiveCampaign

87%
7.4

Ontraport

74%
Ontraport ranks higher in 2/3 features

Dashboards

8.7
87%
557 Ratings
9.0
90%
14 Ratings

Standard reports

8.8
88%
547 Ratings
3.2
32%
11 Ratings

Custom reports

8.5
85%
350 Ratings
10.0
100%
9 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%
7.3

Ontraport

73%
ActiveCampaign ranks higher in 4/6 features

API

9.1
91%
367 Ratings
3.2
32%
11 Ratings

Role-based workflow & approvals

8.5
85%
247 Ratings
9.0
90%
9 Ratings

Customizability

8.8
88%
386 Ratings
10.0
100%
12 Ratings

Integration with Salesforce.com

8.8
88%
81 Ratings
7.3
73%
1 Rating

Integration with Microsoft Dynamics CRM

8.8
88%
54 Ratings
7.3
73%
1 Rating

Integration with SugarCRM

8.7
87%
50 Ratings
7.3
73%
1 Rating

Attribute Ratings

  • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Usability, Product Scalability
  • Ontraport is rated higher in 5 areas: Likelihood to Renew, Performance, Support Rating, In-Person Training, Implementation Rating

Likelihood to Recommend

9.0

ActiveCampaign

90%
627 Ratings
3.2

Ontraport

32%
19 Ratings

Likelihood to Renew

8.9

ActiveCampaign

89%
18 Ratings
9.1

Ontraport

91%
8 Ratings

Usability

8.2

ActiveCampaign

82%
33 Ratings
7.8

Ontraport

78%
3 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Ontraport

N/A
0 Ratings

Performance

6.9

ActiveCampaign

69%
4 Ratings
7.7

Ontraport

77%
8 Ratings

Support Rating

6.0

ActiveCampaign

60%
37 Ratings
9.0

Ontraport

90%
6 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating
9.1

Ontraport

91%
1 Rating

Implementation Rating

8.6

ActiveCampaign

86%
10 Ratings
9.1

Ontraport

91%
4 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings
8.2

Ontraport

82%
1 Rating

Likelihood to Recommend

ActiveCampaign

I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
Cherian Koshy | TrustRadius Reviewer

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Charles Kirkland | TrustRadius Reviewer

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Bill Kerschbaum | TrustRadius Reviewer

Ontraport

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Jeremy Estes | TrustRadius Reviewer

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Jack Foster | TrustRadius Reviewer

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller | TrustRadius Reviewer

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Ontraport

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$29 per month

Ontraport Editions & Modules

Modules
100,000 extra contacts$99
Additional user$47
100,000 extra messages$99
First-class postcards$1
  1. none
Additional Pricing Details
Ontraport offers a variety of plans to choose from based on the features you need. Pricing adjusts with the number of contacts in your database and users in your account. You can choose a monthly or annual plan, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in your account quickly and easily. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.

Likelihood to Renew

ActiveCampaign

ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Ontraport

Ontraport 9.1
Based on 8 answers
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Ontraport

Ontraport 7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Ontraport

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Ontraport

Ontraport 7.7
Based on 8 answers
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Chris Castillo | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Ontraport

Ontraport 9.0
Based on 6 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Anonymous | TrustRadius Reviewer

In-Person Training

ActiveCampaign

ActiveCampaign 7.3
Based on 1 answer
No answer on this topic is available.

Ontraport

Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Ontraport

Ontraport 9.1
Based on 4 answers
If you know your business, ONTRAPORT is easy
Chad Root | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Robin Waite | TrustRadius Reviewer

Ontraport

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Matthew Watts | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Ontraport

Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Wendy Brodeur | TrustRadius Reviewer

Ontraport

  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Kalyn Hoffman | TrustRadius Reviewer

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