What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
26 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
26 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

ONTRAPORT

If you have multiple offers, or points of entry where you generate leads, I like ONTRAPORT a lot. You can build out centralized campaigns which make it very easy to manage your messaging and monitor performance. They're also good for multiple users, as each user can customize the interface to suit. I don't really like ONTRAPORT for a CRM though.
Jeremy Estes profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
ONTRAPORT
7.4
WYSIWYG email editor
ActiveCampaign
7.7
ONTRAPORT
8.0
Dynamic content
ActiveCampaign
7.3
ONTRAPORT
7.6
Ability to test dynamic content
ActiveCampaign
7.4
ONTRAPORT
8.3
Landing pages
ActiveCampaign
6.7
ONTRAPORT
7.2
A/B testing
ActiveCampaign
7.1
ONTRAPORT
3.5
Mobile optimization
ActiveCampaign
7.7
ONTRAPORT
7.0
Email deliverability
ActiveCampaign
8.3
ONTRAPORT
7.6
List management
ActiveCampaign
8.1
ONTRAPORT
8.6
Triggered drip sequences
ActiveCampaign
9.3
ONTRAPORT
9.3

Reporting & Analytics

ActiveCampaign
7.0
ONTRAPORT
8.3
Dashboards
ActiveCampaign
7.0
ONTRAPORT
7.8
Standard reports
ActiveCampaign
7.2
ONTRAPORT
8.0
Custom reports
ActiveCampaign
6.8
ONTRAPORT
9.0

Lead Management

ActiveCampaign
ONTRAPORT
8.1
Lead nurturing
ActiveCampaign
ONTRAPORT
8.6
Lead scoring and grading
ActiveCampaign
ONTRAPORT
7.6
Data quality management
ActiveCampaign
ONTRAPORT
7.8
Automated sales alerts and tasks
ActiveCampaign
ONTRAPORT
8.3

Campaign Management

ActiveCampaign
ONTRAPORT
5.6
Calendaring
ActiveCampaign
ONTRAPORT
6.2
Event/webinar marketing
ActiveCampaign
ONTRAPORT
5.0

Social Media Marketing

ActiveCampaign
ONTRAPORT
7.1
Social sharing and campaigns
ActiveCampaign
ONTRAPORT
7.1
Social profile integration
ActiveCampaign
ONTRAPORT
7.2

Platform & Infrastructure

ActiveCampaign
ONTRAPORT
7.8
API
ActiveCampaign
ONTRAPORT
8.0
Role-based workflow & approvals
ActiveCampaign
ONTRAPORT
8.0
Customizability
ActiveCampaign
ONTRAPORT
8.8
Integration with Salesforce.com
ActiveCampaign
ONTRAPORT
7.3
Integration with Microsoft Dynamics CRM
ActiveCampaign
ONTRAPORT
7.3
Integration with SugarCRM
ActiveCampaign
ONTRAPORT
7.3

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Jeremy Estes profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 8 answers
It works well and they have great service and support
Matthew Watts profile photo

Usability

No score
No answers yet
No answers on this topic
ONTRAPORT7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy profile photo

Performance

No score
No answers yet
No answers on this topic
ONTRAPORT7.7
Based on 4 answers
World class features on a simple to use, customizable platform
Chad Root profile photo

Support

No score
No answers yet
No answers on this topic
ONTRAPORT9.0
Based on 3 answers
6 plus years and going strong
Chad Root profile photo

In-Person Training

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger profile photo

Implementation

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
Infusionsoft - I chose ONTRAPORT over Infusionsoft because I could make it match up to my clients processes easier. I value the flexibility. On the flip side, Infusionsoft has some eCommerce integration and pre-configured solutions that are appealing.VTrenz, Marketo, Silverpop were all on the list back in 2008 when I looked at them but they were overboard on roles and structure not to mention unaffordable for small and midsize clients.
Chad Root profile photo

Scalability

No score
No answers yet
No answers on this topic
ONTRAPORT8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Kalyn Hoffman profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

ONTRAPORT

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ONTRAPORT Editions & Modules
ONTRAPORT
Edition
Pro
$2971
Team
$5972
Basic
$793
1. per month with 2 users (up to 25,000 contacts)
2. per month with 10 users (up to 100,000 contacts)
3. per month with 1 user (up to 1,000 contacts)
Modules
100,000 extra contacts
$991
Additional user
$472
100,000 extra messages
$993
First-class postcards
$13
1. Other
2. Per User per Month
3. Other
Additional Pricing Details