ActiveCampaign vs Ontraport

• The automation interface is fairly intuitive to work through and offers powerful, flexible features.
• For the price and features it offers, it's the best value of any automation service that exists today.
• It has a TON of options for the advanced user to tinker and test with.

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• Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
• CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
• Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.

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• One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
• Sometimes the Chrome plugin does not work properly.
• The email builder could use improvement on the UX end.

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• Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
• Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
• Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
• Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
• Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
• Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
• Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.

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• We saved hours of emails & phone calls with our onboarding automation and custom options.
• The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
• I wish ActiveCampaign could send automated emails that did not appear so impersonal.

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• It is way more useful than managing things by hand.
• The more we use it, the more costly it becomes to replace with something more functional
• Hours of lost productivity. I've reported and documented on average, one bug every 3 weeks for 7 months already.

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