What users are saying about

ActiveCampaign vs ONTRAPORT

ActiveCampaign

Top Rated
58 Ratings

ONTRAPORT

24 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Based on 58 reviews and ratings

ONTRAPORT

24 Ratings
Score 8.2 out of 101

Based on 24 reviews and ratings

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.

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Verified User
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ONTRAPORT

Just like any investment of time and money, I would suggest having a good plan of what you are going to use the software for before you get started. If you are already a growing business I think it's great and can help in many ways - communication with new prospects, customers, sales, up-sales, follow up and referrals. If you are not sure how you will make money using Ontraport do more research before you get started.

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Eric Foronjy
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
ONTRAPORT
7.7
WYSIWYG email editor
ActiveCampaign
7.7
ONTRAPORT
7.7
Dynamic content
ActiveCampaign
7.4
ONTRAPORT
8.6
Ability to test dynamic content
ActiveCampaign
7.5
ONTRAPORT
8.3
Landing pages
ActiveCampaign
6.7
ONTRAPORT
7.0
A/B testing
ActiveCampaign
7.2
ONTRAPORT
4.5
Mobile optimization
ActiveCampaign
7.7
ONTRAPORT
9.0
Email deliverability
ActiveCampaign
8.3
ONTRAPORT
6.9
List management
ActiveCampaign
8.1
ONTRAPORT
8.4
Triggered drip sequences
ActiveCampaign
9.3
ONTRAPORT
9.2

Reporting & Analytics

ActiveCampaign
7.0
ONTRAPORT
7.8
Dashboards
ActiveCampaign
7.1
ONTRAPORT
7.5
Standard reports
ActiveCampaign
7.3
ONTRAPORT
8.0
Custom reports
ActiveCampaign
6.7
ONTRAPORT
8.0

Lead Management

ActiveCampaign
—
ONTRAPORT
8.2
Lead nurturing
ActiveCampaign
—
ONTRAPORT
8.5
Lead scoring and grading
ActiveCampaign
—
ONTRAPORT
7.4
Data quality management
ActiveCampaign
—
ONTRAPORT
8.2
Automated sales alerts and tasks
ActiveCampaign
—
ONTRAPORT
8.9

Campaign Management

ActiveCampaign
—
ONTRAPORT
6.7
Calendaring
ActiveCampaign
—
ONTRAPORT
6.2
Event/webinar marketing
ActiveCampaign
—
ONTRAPORT
7.2

Social Media Marketing

ActiveCampaign
—
ONTRAPORT
7.1
Social sharing and campaigns
ActiveCampaign
—
ONTRAPORT
7.1
Social profile integration
ActiveCampaign
—
ONTRAPORT
7.2

Platform & Infrastructure

ActiveCampaign
—
ONTRAPORT
7.9
API
ActiveCampaign
—
ONTRAPORT
8.3
Role-based workflow & approvals
ActiveCampaign
—
ONTRAPORT
8.4
Customizability
ActiveCampaign
—
ONTRAPORT
9.0
Integration with Salesforce.com
ActiveCampaign
—
ONTRAPORT
7.3
Integration with Microsoft Dynamics CRM
ActiveCampaign
—
ONTRAPORT
7.3
Integration with SugarCRM
ActiveCampaign
—
ONTRAPORT
7.3

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel

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Steena Brown
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  • Tagging, Measurement & Tracking
  • Automation, Systems & Payment
  • Ease of Use

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Ari Sherbill
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Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!

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Steena Brown
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  • Simpler way to find the training (took me a while to find it, and wasn't even sure it was the right thing)
  • I think there's always room to improve the UI so it's more intuitive

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Ari Sherbill
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Likelihood to Renew

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 8 answers
It meets our every need: email marketing automation, effective tracking and tagging, sales, reports, CRM - ONTRAPORT is #1 for me.

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Ari Sherbill
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Usability

No score
No answers yet
No answers on this topic
ONTRAPORT7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.

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Eric Foronjy
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Performance

No score
No answers yet
No answers on this topic
ONTRAPORT7.7
Based on 4 answers
World class features on a simple to use, customizable platform

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Chad Root
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Support

No score
No answers yet
No answers on this topic
ONTRAPORT9.0
Based on 3 answers
6 plus years and going strong

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Chad Root
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In-Person Training

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.

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David Jaeger
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Implementation

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy

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Chad Root
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Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.

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Verified User
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I have used AWebber, Digital Access pass, MailChimp, and Constant Contact. Ontraport is a more feature-rich product, but I assess that their lack of attention to detail, poor usability, low quality, and missing the underlying purpose of their customer's usage of the product are going to hurt them. I use many other tools that integrate with CRM systems. Office AutoPilot is regrettably NOT one of the CRM's that most of my other tools integrate with.

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Verified User
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Scalability

No score
No answers yet
No answers on this topic
ONTRAPORT8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.

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Jen Levitz
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Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.

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Viktor Nagornyy
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  • It is way more useful than managing things by hand.
  • The more we use it, the more costly it becomes to replace with something more functional
  • Hours of lost productivity. I've reported and documented on average, one bug every 3 weeks for 7 months already.

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Verified User
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Pricing Details

ActiveCampaign

General
Free Trial
—
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
—
Additional Pricing Details
—

ONTRAPORT

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ONTRAPORT Editions & Modules
ONTRAPORT
Edition
Pro
$2971
Team
$5972
Basic
$793
1. per month with 2 users (up to 25,000 contacts)
2. per month with 10 users (up to 100,000 contacts)
3. per month with 1 user (up to 1,000 contacts)
Modules
100,000 extra contacts
$991
Additional user
$472
100,000 extra messages
$993
First-class postcards
$13
1. Other
2. Per User per Month
3. Other
Additional Pricing Details
—