What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ONTRAPORT

24 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

ONTRAPORT

24 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

ONTRAPORT

Just like any investment of time and money, I would suggest having a good plan of what you are going to use the software for before you get started. If you are already a growing business I think it's great and can help in many ways - communication with new prospects, customers, sales, up-sales, follow up and referrals. If you are not sure how you will make money using Ontraport do more research before you get started.
Eric Foronjy profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
ONTRAPORT
7.7
WYSIWYG email editor
ActiveCampaign
7.7
ONTRAPORT
7.7
Dynamic content
ActiveCampaign
7.4
ONTRAPORT
8.6
Ability to test dynamic content
ActiveCampaign
7.5
ONTRAPORT
8.3
Landing pages
ActiveCampaign
6.7
ONTRAPORT
7.0
A/B testing
ActiveCampaign
7.2
ONTRAPORT
4.5
Mobile optimization
ActiveCampaign
7.7
ONTRAPORT
9.0
Email deliverability
ActiveCampaign
8.3
ONTRAPORT
6.9
List management
ActiveCampaign
8.1
ONTRAPORT
8.4
Triggered drip sequences
ActiveCampaign
9.3
ONTRAPORT
9.2

Reporting & Analytics

ActiveCampaign
7.0
ONTRAPORT
7.8
Dashboards
ActiveCampaign
7.1
ONTRAPORT
7.5
Standard reports
ActiveCampaign
7.3
ONTRAPORT
8.0
Custom reports
ActiveCampaign
6.7
ONTRAPORT
8.0

Lead Management

ActiveCampaign
ONTRAPORT
8.2
Lead nurturing
ActiveCampaign
ONTRAPORT
8.5
Lead scoring and grading
ActiveCampaign
ONTRAPORT
7.4
Data quality management
ActiveCampaign
ONTRAPORT
8.2
Automated sales alerts and tasks
ActiveCampaign
ONTRAPORT
8.9

Campaign Management

ActiveCampaign
ONTRAPORT
6.7
Calendaring
ActiveCampaign
ONTRAPORT
6.2
Event/webinar marketing
ActiveCampaign
ONTRAPORT
7.2

Social Media Marketing

ActiveCampaign
ONTRAPORT
7.1
Social sharing and campaigns
ActiveCampaign
ONTRAPORT
7.1
Social profile integration
ActiveCampaign
ONTRAPORT
7.2

Platform & Infrastructure

ActiveCampaign
ONTRAPORT
7.9
API
ActiveCampaign
ONTRAPORT
8.3
Role-based workflow & approvals
ActiveCampaign
ONTRAPORT
8.4
Customizability
ActiveCampaign
ONTRAPORT
9.0
Integration with Salesforce.com
ActiveCampaign
ONTRAPORT
7.3
Integration with Microsoft Dynamics CRM
ActiveCampaign
ONTRAPORT
7.3
Integration with SugarCRM
ActiveCampaign
ONTRAPORT
7.3

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Tagging, Measurement & Tracking
  • Automation, Systems & Payment
  • Ease of Use
Ari Sherbill profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Simpler way to find the training (took me a while to find it, and wasn't even sure it was the right thing)
  • I think there's always room to improve the UI so it's more intuitive
Ari Sherbill profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 8 answers
It meets our every need: email marketing automation, effective tracking and tagging, sales, reports, CRM - ONTRAPORT is #1 for me.
Ari Sherbill profile photo

Usability

No score
No answers yet
No answers on this topic
ONTRAPORT7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy profile photo

Performance

No score
No answers yet
No answers on this topic
ONTRAPORT7.7
Based on 4 answers
World class features on a simple to use, customizable platform
Chad Root profile photo

Support

No score
No answers yet
No answers on this topic
ONTRAPORT9.0
Based on 3 answers
6 plus years and going strong
Chad Root profile photo

In-Person Training

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger profile photo

Implementation

No score
No answers yet
No answers on this topic
ONTRAPORT9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
I have used AWebber, Digital Access pass, MailChimp, and Constant Contact. Ontraport is a more feature-rich product, but I assess that their lack of attention to detail, poor usability, low quality, and missing the underlying purpose of their customer's usage of the product are going to hurt them. I use many other tools that integrate with CRM systems. Office AutoPilot is regrettably NOT one of the CRM's that most of my other tools integrate with.
No photo available

Scalability

No score
No answers yet
No answers on this topic
ONTRAPORT8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz profile photo

Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • It is way more useful than managing things by hand.
  • The more we use it, the more costly it becomes to replace with something more functional
  • Hours of lost productivity. I've reported and documented on average, one bug every 3 weeks for 7 months already.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

ONTRAPORT

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ONTRAPORT Editions & Modules
ONTRAPORT
Edition
Pro
$2971
Team
$5972
Basic
$793
1. per month with 2 users (up to 25,000 contacts)
2. per month with 10 users (up to 100,000 contacts)
3. per month with 1 user (up to 1,000 contacts)
Modules
100,000 extra contacts
$991
Additional user
$472
100,000 extra messages
$993
First-class postcards
$13
1. Other
2. Per User per Month
3. Other
Additional Pricing Details