What users are saying about
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Top Rated
87 Ratings
28 Ratings

ActiveCampaign

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Top Rated
87 Ratings
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Score 8.5 out of 101
28 Ratings
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Score 8 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Charles Kirkland profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Ontraport
7.9
WYSIWYG email editor
ActiveCampaign
7.8
Ontraport
8.4
Dynamic content
ActiveCampaign
7.8
Ontraport
7.3
Ability to test dynamic content
ActiveCampaign
7.6
Ontraport
8.3
Landing pages
ActiveCampaign
6.8
Ontraport
7.1
A/B testing
ActiveCampaign
7.6
Ontraport
5.3
Mobile optimization
ActiveCampaign
7.8
Ontraport
7.5
Email deliverability
ActiveCampaign
8.2
Ontraport
8.4
List management
ActiveCampaign
8.5
Ontraport
9.2
Triggered drip sequences
ActiveCampaign
9.4
Ontraport
9.6

Reporting & Analytics

ActiveCampaign
7.0
Ontraport
8.5
Dashboards
ActiveCampaign
6.9
Ontraport
8.1
Standard reports
ActiveCampaign
7.2
Ontraport
8.3
Custom reports
ActiveCampaign
6.9
Ontraport
9.1

Lead Management

ActiveCampaign
Ontraport
8.6
Lead nurturing
ActiveCampaign
Ontraport
9.2
Lead scoring and grading
ActiveCampaign
Ontraport
8.5
Data quality management
ActiveCampaign
Ontraport
8.3
Automated sales alerts and tasks
ActiveCampaign
Ontraport
8.5

Campaign Management

ActiveCampaign
Ontraport
6.9
Calendaring
ActiveCampaign
Ontraport
6.2
Event/webinar marketing
ActiveCampaign
Ontraport
7.6

Social Media Marketing

ActiveCampaign
Ontraport
7.1
Social sharing and campaigns
ActiveCampaign
Ontraport
7.1
Social profile integration
ActiveCampaign
Ontraport
7.2

Platform & Infrastructure

ActiveCampaign
Ontraport
7.9
API
ActiveCampaign
Ontraport
9.0
Role-based workflow & approvals
ActiveCampaign
Ontraport
8.0
Customizability
ActiveCampaign
Ontraport
8.7
Integration with Salesforce.com
ActiveCampaign
Ontraport
7.3
Integration with Microsoft Dynamics CRM
ActiveCampaign
Ontraport
7.3
Integration with SugarCRM
ActiveCampaign
Ontraport
7.3

Pros

ActiveCampaign

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo

Ontraport

  • Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
  • CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
  • Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.
Andrew Muller profile photo

Cons

ActiveCampaign

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Ontraport

Ontraport 9.1
Based on 8 answers
It meets our every need: email marketing automation, effective tracking and tagging, sales, reports, CRM - ONTRAPORT is #1 for me.
Ari Sherbill profile photo

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Ontraport

Ontraport 7.8
Based on 3 answers
It's really pretty simple.
Chad Root profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Ontraport

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Ontraport

Ontraport 7.7
Based on 4 answers
World class features on a simple to use, customizable platform
Chad Root profile photo

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Ontraport

Ontraport 9.0
Based on 3 answers
6 plus years and going strong
Chad Root profile photo

In-Person Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger profile photo

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Ontraport

Ontraport 9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root profile photo

Alternatives Considered

ActiveCampaign

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available

Ontraport

ONTRAPORT does a couple things far better than the competition like having all of its functionality on one platform. Some competitors offer both internal tracking and external marketing but require logins to their other software to access these features. Additionally, the funnel action sequences are far superior using a drag and drop system that anyone can figure out!
Kalyn Hoffman profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Ontraport

Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz profile photo

Return on Investment

ActiveCampaign

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
No photo available

Ontraport

  • It is way more useful than managing things by hand.
  • The more we use it, the more costly it becomes to replace with something more functional
  • Hours of lost productivity. I've reported and documented on average, one bug every 3 weeks for 7 months already.
No photo available

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

Ontraport

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Ontraport Editions & Modules

Edition
Pro$2971
Basic$792
Plus$1473
Enterprise$4974
  1. per month (3 Users -- up to 10,000 Contacts)
  2. per month (1 User -- up to 1,000 contacts)
  3. per month (2 Users -- up to 2,500 Contacts)
  4. per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts$991
Additional user$472
100,000 extra messages$993
First-class postcards$13
  1. Other
  2. Per User per Month
  3. Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

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