Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Adobe Experience Manager
Score 8.1 out of 10
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Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
Adobe Analytics takes many of the things that Google Analytics does and ratchets it up. This particularly is true when it comes to the tie-in with things like Adobe Experience Manager, Adobe Target, and Adobe Campaign. I believe this is the primary reason our organization …
Adobe Analytics is easy to integrate AEM .The segmentation within the reporting tool is quite flexible.You have total control over the data through the admin area.The consistency of the reporting is excellent with Adobe Analytics. You can customize your reports. Adobe …
Compared to its competitors, Adobe Analytics provides a scalable analytics tool for those interested in a deeper dive into their most actionable data. Some of its competition makes it difficult for users to find what they are looking for, where in Adobe Analytics things are …
I can’t even compare. You pay for what you get, and Adobe has a wealth of knowledge and features that separate it from its competitors. All their products easily integrate and support their ecosystem.
Adobe Experience Manager proofs to be the right solution for large corporations with multiple business units and brands, since most of the functionalities are oriented to that. Other similar tools are more basic with regards to the available options and are also not that …
eZ Platform was found to be open while having set template structure but the costs soon ramped up while scaling it to enterprise level, while integrating other platforms including a number of Adobe products proved difficult with compromises to be had along the way - Adobe …
Adobe Experience Manager is an enterprise digital marketing platform that has an edge over other CMS platforms in multiple ways 1. Easy content authoring 2. Pre-defined authoring and publishing workflows 3. In-built multi-site authoring 4. Support for multi-lingual websites.
This tool was not very helpful. We switched to unbounce since Experience Manager was not a complete solution. Our team members have worked with several of these tools and found this one to be the least comprehensive.
Adobe Experience Manager has more robust features than WordPress or Oracle. It also has powerful integrations with other Adobe products in the Experience Cloud and Creative Cloud, which make it a very comprehensive marketing tool solution. Its ability to handle communities of …
Editor in Chief & Conference Director - Intelligent Aerospace; Executive Editor - Military & Aerospace Electronics
Chose Adobe Experience Manager
Have used a handful of other content management systems, all of which tend to be either proprietary or freeware -- and the latter presents a security issue. Adobe Experience Manager is easily the most feature-rich content management system I have used, but more features …
AEM provides a better way to control user permissions which Content Marketer is lacking. Moreover, the ability to integrate with the Adobe Target product provides a wider range of audience segments that can be targeted besides the default author-targeted functionalities. It …
Adobe Analytics is suitable for a large enterprise environment, where the data needs of users is broad and varied. The reporting options here are excellent, as the ability to build custom reports with a view that reflects their specific needs is excellent. Expect confusion over naming conventions, which feel very linked to web reporting in the late 90s/early 00s. For smaller teams or where there is less of a need/capacity to deeply interrogate the data, then Google Analytics is a more intuitive, learnable alternative. Cost is also likely to be a factor when choosing Adobe Analytics - costs can scale steeply.
Overall, Adobe Experience Manager is great and continues to power our sites as we look to scale the platform to various other areas and platforms, see previous notes. The biggest struggle is keeping our non-centralized teams up to date on how to use the tool for their very specific and minor authoring needs, the tool could be much more user-friendly and less complicated, but luckily Adobe is working on a few different solutions to this that we are exploring.
The new Touch UI interface could use a lot of improvement. Many of it is smaller detail items/features, but when using the system extensively it can become cumbersome.
There is a bit of a learning curve because of the depth of what Adobe Experience Manager can do. Even basic editing and page creation, while relatively simple at the most basic level, is not as intuitive and easy to use as other systems like Wordpress.
Development can be complicated. Although I've not personally done much in terms of dev work, my experience and what I've heard from my colleagues indicates that there are some complexities that make it not as easy to develop in as other systems.
The source edit option within the rich text editor does not include syntax coloring for the code, or even a different serif/monospaced font. It is the same sans serif font as the regular rich text, which makes it hard to read.
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Pretty easy to use and learn. Lots of great features that could make it more complex, but there are great resources to help navigate usage given it’s so widely adopted. I have used this at two different companies now, and it’s proven to be very effective in managing both brands' digital presence.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
When it comes to availability, adobe experience manager is the best with little to no downtime at least during business hours. Considering the enterprise scale and critical business solutions built on experience manager, availability was our primary requirement during CMS evaluation and adobe fits best on this parameter. If there's a planned upgrade, adobe would make sure they do it in non-business hours.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Page load time is important to me for search engine optimization reasons. I cannot say I have been particularly impressed by Adobe Experience Manager in this area so far. When using tools like Google's PageSpeed Insights, the reports received on our AEM pages have suggested there is a lot of room for improvement, especially when assessing mobile performance.
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Adobe analytics provides great customer support with integration with third party apps very easily which makes it a reliable tool for analysing the data along with future forecasting of data using predictive analytics. It provides segment metrics which helps in understanding the data in various segments where we can use different metrics allocation like linear, last touch etc.
AEM provides a sustainable quality of work that goes long-lasting, and we don't need to worry about future updates as AEM gives time-to-time security, patch, and platform updates. Not only updates, AEM introduces new features every now and then, which not only encourage its users but also lets us pay a good amount for it as well; apart from customizing the website, AEM also provides us with community forums that facilitate and increase customer engagement. In AEM forums, we can also rank users, give them badges and promote them to put more content on the community.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
It has helped us know where to focus our optimization efforts, and then analyze those optimization tests in greater detail than we otherwise could. This has decreased cost per lead and increased our marketing efficiency.
It has given us data to understand how pages, sections, and sites perform. This has enabled us to make informed decisions about future releases and changes, or needed adjustments. This has in turn, saved marketing dollars.
