Adobe Analytics vs. Adobe Experience Platform Launch

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Adobe Experience Platform Launch
Score 8.7 out of 10
N/A
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
Pricing
Adobe AnalyticsAdobe Experience Platform Launch
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsAdobe Experience Platform Launch
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsAdobe Experience Platform Launch
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
Google Analytics is free [there is a premium version] while Adobe has no free tier.

I find Adobe Analytics much easier to navigate and create reports in than Google - I find Google Analytics rather confusing.
Chose Adobe Analytics
Adobe is much more robust. Google is easier to use out of the box but has many limitations. Adobe is much more development-friendly and customizable. If you are a small company with a small developer team, Google Analytics may be the better platform, only because of the …
Adobe Experience Platform Launch
Chose Adobe Experience Platform Launch
Adobe Experience Platform Launch stacks up incredibly well against Google Tag Manager. With an extensive, powerful extension library it is far, far easier to implement Adobe Analytics and Adobe Target in Adobe Experience Platform Launch, and doing so via any other method …
Chose Adobe Experience Platform Launch
I love it's functions that it offers throughout the customer journey touchpoints and the flexibility it provides. It's easy to operate once you get to know the software. Highly recommend trying this out.
Chose Adobe Experience Platform Launch
It's is easy to connect data of launch with analytics and then use it for targeting personalized content.
Top Pros
Top Cons
Features
Adobe AnalyticsAdobe Experience Platform Launch
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.1
1 Ratings
0% below category average
Adobe Experience Platform Launch
-
Ratings
Lead Conversion Tracking10.01 Ratings00 Ratings
Bounce Rate Measurement9.01 Ratings00 Ratings
Device and Browser Reporting9.01 Ratings00 Ratings
Pageview Tracking9.01 Ratings00 Ratings
Event Tracking9.01 Ratings00 Ratings
Reporting in real-time9.01 Ratings00 Ratings
Referral Source Tracking9.01 Ratings00 Ratings
Customizable Dashboards9.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Analytics
-
Ratings
Adobe Experience Platform Launch
7.7
14 Ratings
10% below category average
Role-based user permissions00 Ratings7.714 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Analytics
-
Ratings
Adobe Experience Platform Launch
7.8
16 Ratings
3% below category average
Tag library00 Ratings8.415 Ratings
Tag variable mapping00 Ratings7.916 Ratings
Ease of writing custom tags00 Ratings7.616 Ratings
Rules-driven tag execution00 Ratings8.116 Ratings
Tag performance monitoring00 Ratings7.414 Ratings
Page load times00 Ratings7.416 Ratings
Mobile app tagging00 Ratings7.814 Ratings
Library of JavaScript extensions00 Ratings7.415 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Analytics
-
Ratings
Adobe Experience Platform Launch
8.0
16 Ratings
4% below category average
Event tracking00 Ratings8.416 Ratings
Mobile event tracking00 Ratings7.713 Ratings
Data distribution management00 Ratings7.913 Ratings
Universal data layer00 Ratings8.515 Ratings
Automated error checking00 Ratings7.412 Ratings
Best Alternatives
Adobe AnalyticsAdobe Experience Platform Launch
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Google Tag Manager
Google Tag Manager
Score 8.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.3 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.7 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsAdobe Experience Platform Launch
Likelihood to Recommend
8.1
(176 ratings)
8.5
(16 ratings)
Likelihood to Renew
9.8
(42 ratings)
-
(0 ratings)
Usability
7.0
(33 ratings)
8.3
(15 ratings)
Availability
8.9
(17 ratings)
-
(0 ratings)
Performance
7.7
(15 ratings)
-
(0 ratings)
Support Rating
5.3
(58 ratings)
7.2
(15 ratings)
In-Person Training
2.9
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
7.4
(17 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.5
(2 ratings)
-
(0 ratings)
Professional Services
7.1
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsAdobe Experience Platform Launch
Likelihood to Recommend
Adobe
Where it's particularly well suited, figuring out just the ins and outs of how we drive traffic to certain editorial articles that we're using. That Word Of The Year was a good example of that. We have a team of lexicographers that a few times a year put out collections of new entries. The thing about a dictionary is even in the old days when it was just print dictionaries, the day it goes into print is the day it starts going out of date. It really just has to constantly be updated. So we have a lot of good content that comes from the lexicographers team about which words are getting updates and why that is. We try to put some thought based on influence and how they organize their queue. If they find words that are particularly high volume, that might be a good reason to kind of get that up in the work queue, relative to where something else might be. For example, I know the team got really excited recently. Only the kind of thing a lexicographer can get excited about, but the word "at" can now be a verb because of all the use in Twitter of "Don't at me." So they added a separate entry for "at" to be a verb. That's just one of those words that you never even think about. So they got real jazzed about it. So with using the tool, we love using it to spark ideas and to dig up ideas. It's testing our own performance. For example, we had to make some changes to our crossword last year, so we were keeping a very close eye on session duration and how long people were taking. And that time on duration, Adobe Analytics has it set up in the reporting. You can do it kind of bucketed into groups or you kind of run your straight average, which is helpful because that sort of data, you always have some wonky outliers that can skew it. So I find it really helpful to be able to show that distribution because if you take something like our crossword puzzle and games, that's something where we hope people can come play word games and learn, but obviously there are ads going along the side, too. We want to maximize that time. We use the tool to see if we've made these changes - is time going up or down - and we can adjust based on that.
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Adobe
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
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Pros
Adobe
  • Reporting-wise, I think Adobe Analytics workspace analysis is a very powerful tool in terms of reporting. It provides very good insights and this is well integrated with the other Adobe products like Target Audience Manager and the content creation. So it's a good product to use.
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Adobe
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
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Cons
Adobe
  • So the first con is that the experimentation reporting is sort of lacking, right? So it's just the very standard significance calculation, but you don't get to do the same thing for segments. So if you segment it, you will also segment the amount of users that entered that data. So we want to know actually from all of those, okay, what does this segment do? Not just reduce the whole result to that segment.
  • The second one is that it's very complicated to implement custom tracking for each experiment. If you need that, you need to go back to the tag manager convince someone in there to put your tag and approve it and launch it. So customizability is a blessing and a curse.
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Adobe
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Adobe
No answers on this topic
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Adobe
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Adobe
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Adobe
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Adobe
They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Adobe
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Adobe
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Adobe
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Adobe
There are a lot of free alternatives and probably cheaper alternatives as well but from a technical stand point I don't believe they provide what Adobe Experience Platform Launch does. It may be complex to understand and use but what you get out of it is worthwhile and value for money
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Adobe
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Adobe
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Adobe
No answers on this topic
Return on Investment
Adobe
  • A ton. So when I first started with Adobe Analytics, our analytics team only had one tag per media channel with no additional breakdowns available within the tag. So a lot of the parameters were very redundant saying the same things. We just weren't getting a lot of the support that we needed. So I had to work with each of our channel teams and develop a taxonomy for our tags to tell us our main funding sources, our act, our AC paid channels, and their sub-channel tactics. So we now have a very granular view of marketing in Adobe Analytics that has allowed us to ask for incremental funding. We're hitting global RevPAR targets and we're able to use that data and supplement where there's risk and need elsewhere in the company. So it's been super cool.
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Adobe
  • Speed of execution of tags is really fast which makes it our go to tool for any tag implementation
  • Learning curve is there but for experienced folks as in our case it was okay
  • Custom tags were a must for us and Lauch was able to suffice this use case
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ScreenShots