What users are saying about

Adobe Analytics

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Top Rated
418 Ratings

Salesforce

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Top Rated
2094 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101

Salesforce

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Top Rated
2094 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
No photo available

Salesforce

Salesforce applies industry leading functionality for medium to large companies. Cost is always a factor, and Salesforce does have per user licensing for differing versions that increase the capabilities of the CRM depending on business needs. I would suggest that a company consider whether third party applications will be important or whether they have internal resources to create custom solutions that may be outside of the "box" implementation. If the need for apps is necessary and internal resources are low, Salesforce has all that you could ever ask for in terms of apps from the best partners. The next priority question is around use case. For customer cases, lead management, and information sharing, you will find that Salesforce is ready for you out of the box. If you need to use it with your call center, consider the costs to implement a CTI into your decision making process. Finally, the marketing applications for Salesforce are nearly endless. It has the built in ability for email templates and mass emailing of your contacts and leads
Brian Boggs profile photo

Feature Rating Comparison

Sales Force Automation

Adobe Analytics
Salesforce
8.3
Customer data management / contact management
Adobe Analytics
Salesforce
8.7
Workflow management
Adobe Analytics
Salesforce
8.1
Territory management
Adobe Analytics
Salesforce
8.3
Opportunity management
Adobe Analytics
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Analytics
Salesforce
7.9
Contract management
Adobe Analytics
Salesforce
7.7
Quote & order management
Adobe Analytics
Salesforce
8.0
Interaction tracking
Adobe Analytics
Salesforce
9.0
Channel / partner relationship management
Adobe Analytics
Salesforce
8.0

Customer Service & Support

Adobe Analytics
Salesforce
8.5
Case management
Adobe Analytics
Salesforce
9.0
Call center management
Adobe Analytics
Salesforce
8.4
Help desk management
Adobe Analytics
Salesforce
8.3

Marketing Automation

Adobe Analytics
Salesforce
7.7
Lead management
Adobe Analytics
Salesforce
8.2
Email marketing
Adobe Analytics
Salesforce
7.1

CRM Project Management

Adobe Analytics
Salesforce
7.8
Task management
Adobe Analytics
Salesforce
8.4
Billing and invoicing management
Adobe Analytics
Salesforce
6.7
Reporting
Adobe Analytics
Salesforce
8.3

CRM Reporting & Analytics

Adobe Analytics
Salesforce
8.3
Forecasting
Adobe Analytics
Salesforce
8.0
Pipeline visualization
Adobe Analytics
Salesforce
8.6
Customizable reports
Adobe Analytics
Salesforce
8.5

Customization

Adobe Analytics
Salesforce
8.0
Custom fields
Adobe Analytics
Salesforce
8.3
Custom objects
Adobe Analytics
Salesforce
8.3
Scripting environment
Adobe Analytics
Salesforce
7.5
API for custom integration
Adobe Analytics
Salesforce
7.8

Security

Adobe Analytics
Salesforce
8.7
Single sign-on capability
Adobe Analytics
Salesforce
8.7
Role-based user permissions
Adobe Analytics
Salesforce
8.7

Social CRM

Adobe Analytics
Salesforce
7.0
Social data
Adobe Analytics
Salesforce
7.1
Social engagement
Adobe Analytics
Salesforce
6.9

Integrations with 3rd-party Software

Adobe Analytics
Salesforce
7.9
Marketing automation
Adobe Analytics
Salesforce
8.4
Compensation management
Adobe Analytics
Salesforce
7.5

Platform

Adobe Analytics
Salesforce
7.5
Mobile access
Adobe Analytics
Salesforce
7.5

Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • Reporting.
  • Custom fields/objects to meet an almost unlimited set of business models.
  • App Store has apps that will plugin to Salesforce and deliver everything from electronic contract signing, data deduplication, to icon sets that can be displayed as field values to enrich the experience of users.
  • Salesforce1, the mobile platform seamlessly integrates the mobile environment with the custom apps and records housed in the CRM. Better than any I have used before.
Brian Boggs profile photo

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • More ability to generate custom rollup summaries beyond the current maximum of 15 fields. Without perfect foresight into future needs of objects that you create, you could find yourself without the ability to create what you need without resorting to APEX coding classes and triggers.
  • Reporting integration with their B2B company Pardot and B2C company ExactTarget, both owed by Salesforce.
  • Scheduling of joined or multi-block reporting.
  • Standard Order and Products objects having the ability to be fully integrated with Accounts object (A full One-to-Many relationship) including master detail relationships.
Brian Boggs profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've already done the hard work of implementing. We will certainly renew to continue to be able to see insights into our business and ways that we can improve our website
Elizabeth Gross profile photo
Salesforce10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo
Salesforce8.0
Based on 34 answers
Because there's no other comparable solution in the market which offers the same level of flexibility to customize. There's usually quite a trade off between easy and flexible, with Salesforce you get enough of both.
Irene Chivily Von Toussaint profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Salesforce9.8
Based on 27 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Salesforce9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
Salesforce4.9
Based on 30 answers
I understand you can pay more to get support but as I stated, I feel strongly that if you are paying for SAAS technology like Salesforce you should be afforded the courtesy of the company explaining how to use it's features. I like to refer to the basic license as the "Figure It Out Yourself" license.
John Cupoli profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
Salesforce7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Salesforce9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Salesforce9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

Adobe Analytics stacks up against Google Analytics like a professional boxer stacks up against a junior varsity highschool boxer. Yeah, the JV boxer gets the job done when he doesn't need to do a lot, but sometimes you just need a George Foreman in the ring. You'll get the features needed with Adobe Analytics.
No photo available
My selection for Salesforce is heavily dependent on my role as an admin/architect. I work primarily with companies from 40-400 users, and the ability for me to customize Salesforce to fit each company regardless of size or industry is very important. The automation I can set up with no code knowledge is great, and the user community is robust enough so that I can depend on my counterparts to figure out pretty much any issue I come across.My experience with other CRMs is limited to migrating companies from other CRMs to Salesforce. The open access to SFDC's API is key and allows data migration as well as mass transformations not available with some vendors.
Joy Wallis profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Salesforce8.3
Based on 5 answers
They have a chatter function which is great! You can easily create group dashboards and reports.
Stratford Canning profile photo

Data Integration

No score
No answers yet
No answers on this topic
Salesforce8.4
Based on 5 answers
It’s real-time, quick access, and easily compatible with over systems.
Stratford Canning profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

  • Positive - Since implementation we've received more business
  • Positive - You can literally track your ROI using Adobe Analytics.
  • Negative - The first payment is a little hard to swallow, but you'll make that investment back.
No photo available
  • Increased employee efficiency
  • Increased accountability
  • Increased visibility on ROI (Supplies sent out vs specimen tests billed)
  • Better department interaction (sales with service with fulfillment with marketing with management with medical with laboratory with corporate)
Kyle Dugger profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details