What users are saying about

Adobe Analytics

Top Rated
400 Ratings

Salesforce

Top Rated
2042 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

Salesforce

Top Rated
2042 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Salesforce

Salesforce is amazing for many scenarios, pretty hard to find one that doesn't fit. It's great if you are an executive who needs to know everything about an account prior to a meeting, but doesn't want to have to look in a million different places. If you are a sales rep, and you need to know how many opportunities you've created or what's in your pipeline, your dashboard has it. Say you are a customer success manager, and you need to find out when or why a certain customer churned, theoretically it's all there in the opportunity. You should have their entire history, products suites, surveys and any supporting notes and documents.The only scenario I don't think SFDC excels in would be utilizing it as a ticketing system. There are just too many systems specifically geared to that industry that have it more built out and user-friendly.
John Hilburn profile photo

Feature Rating Comparison

Sales Force Automation

Adobe Analytics
Salesforce
8.3
Customer data management / contact management
Adobe Analytics
Salesforce
8.7
Workflow management
Adobe Analytics
Salesforce
8.1
Territory management
Adobe Analytics
Salesforce
8.3
Opportunity management
Adobe Analytics
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Analytics
Salesforce
7.9
Contract management
Adobe Analytics
Salesforce
7.7
Quote & order management
Adobe Analytics
Salesforce
8.0
Interaction tracking
Adobe Analytics
Salesforce
9.0
Channel / partner relationship management
Adobe Analytics
Salesforce
8.1

Customer Service & Support

Adobe Analytics
Salesforce
8.5
Case management
Adobe Analytics
Salesforce
9.0
Call center management
Adobe Analytics
Salesforce
8.4
Help desk management
Adobe Analytics
Salesforce
8.3

Marketing Automation

Adobe Analytics
Salesforce
7.6
Lead management
Adobe Analytics
Salesforce
8.2
Email marketing
Adobe Analytics
Salesforce
7.1

CRM Project Management

Adobe Analytics
Salesforce
7.8
Task management
Adobe Analytics
Salesforce
8.4
Billing and invoicing management
Adobe Analytics
Salesforce
6.7
Reporting
Adobe Analytics
Salesforce
8.2

CRM Reporting & Analytics

Adobe Analytics
Salesforce
8.3
Forecasting
Adobe Analytics
Salesforce
8.1
Pipeline visualization
Adobe Analytics
Salesforce
8.5
Customizable reports
Adobe Analytics
Salesforce
8.4

Customization

Adobe Analytics
Salesforce
8.0
Custom fields
Adobe Analytics
Salesforce
8.3
Custom objects
Adobe Analytics
Salesforce
8.3
Scripting environment
Adobe Analytics
Salesforce
7.5
API for custom integration
Adobe Analytics
Salesforce
7.8

Security

Adobe Analytics
Salesforce
8.7
Single sign-on capability
Adobe Analytics
Salesforce
8.8
Role-based user permissions
Adobe Analytics
Salesforce
8.6

Social CRM

Adobe Analytics
Salesforce
6.9
Social data
Adobe Analytics
Salesforce
7.0
Social engagement
Adobe Analytics
Salesforce
6.8

Integrations with 3rd-party Software

Adobe Analytics
Salesforce
7.8
Marketing automation
Adobe Analytics
Salesforce
8.3
Compensation management
Adobe Analytics
Salesforce
7.2

Platform

Adobe Analytics
Salesforce
7.5
Mobile access
Adobe Analytics
Salesforce
7.5

Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo
  • Salesforce.com is easily customizable and offers the flexibility needed to manage all companies whether small or large.
  • Salesforce.com is always releasing cutting edge technology which affords small businesses with access to the same technological benefits as small companies.
  • Salesforce.com has become so widely used that it helps when hiring folks because in many cases they've had some exposure to the technology.
Irene Chivily Von Toussaint profile photo

Cons

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo
  • I'd like to see more flexibility with reporting (at not such a high cost). There are many dashboard products on the market which are free and offer better dashboard capapbilities then Salesforce does.
  • The focus on small businesses is still lacking. Understanding it's hard to scale, I'd like to see more vertical concentration in the small business area.
  • Along with more focus on small businesses, I think it would be really beneficial to Salesforce to have better focus on customer success as it related to small businesses.
Irene Chivily Von Toussaint profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Salesforce10.0
Based on 48 answers
Our account rep is very helpful - she's even visited our office to get a better understanding of how we're using Salesforce and has been helpful in recommending other ways we can use it to increase efficiencies. Cases submitted to the support team are generally resolved in a timely manner. Salesforce is also open about what items are being updated or added in each major release. I find that communication very nice from such a large, global organization.
Carissa Crittenden profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
Salesforce8.0
Based on 34 answers
Because there's no other comparable solution in the market which offers the same level of flexibility to customize. There's usually quite a trade off between easy and flexible, with Salesforce you get enough of both.
Irene Chivily Von Toussaint profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Salesforce9.8
Based on 27 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Salesforce9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

Adobe Analytics5.7
Based on 9 answers
Not very many companies get this one right, but I will say that although I may not like their standard technical support, they do make it very available and with the help of a good account representative service issues can be handled well.
Jonathon Frampton profile photo
Salesforce5.0
Based on 30 answers
Since we do not pay for Premier Support, the agreed upon response times are still pretty good. It is a little ridiculous that you should need to pay tens of thousands of dollars for their best support options and training.
Brent Booth profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
Salesforce7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Salesforce9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available
Salesforce9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo
Salesforce.com is by far the most versatile solution in the market. There are many choices, but none of them are able to solve as many business problems in totality as Salesforce.com is. Our organization is very disciplined in the sense of governance which is absolutely necessary in order to be successful with such a flexible tool. I have owned Salesforce.com implementations from >10 up to 14,000 users, and Salesforce.com offers the same amount of value no matter whether you're running a small business or expanding an enterprise globally
Irene Chivily Von Toussaint profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Salesforce8.3
Based on 5 answers
They have a chatter function which is great! You can easily create group dashboards and reports.
Stratford Canning profile photo

Data Integration

No score
No answers yet
No answers on this topic
Salesforce8.4
Based on 5 answers
It’s real-time, quick access, and easily compatible with over systems.
Stratford Canning profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

  • Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.
Natasha Watts profile photo
  • Creates efficiency with the ability to hunt down info fast. If you feel the need to measure that sort of thing, knock yourself out. Kind of like asking what the ROI if a phone is.
  • It can become something of a trap when trying to innovate a process - of you can't fit your new idea into the SF structure you've created, it will be harder to get it implemented.
  • It can be a kind of Swiss army knife for housing a new process - sales support, customer service, etc., but is sometimes not the optimal tool for the job.
Kent White profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details