Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.6 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$24
per month per seat
Typeform
Score 8.2 out of 10
N/A
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…
$30
*Per Month
Wufoo
Score 9.0 out of 10
N/A
Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.
$0
Pricing
AirtableTypeformWufoo
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
Essentials
$30
*Per Month
Professional
$35
*Per Month
Premium
$59
*Per Month
Free
$0
Starter
$14.08
per month
Professional
$29.08
per month
Advanced
$74.08
per month
Ultimate
$183.25
per month
Offerings
Pricing Offerings
AirtableTypeformWufoo
Free Trial
YesNoNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details*For annual contract.
More Pricing Information
Community Pulse
AirtableTypeformWufoo
Considered Multiple Products
Airtable
Chose Airtable
I don't think there is a comparable product. Nothing I have seen is as intuitive to use and at the same time has such broad-reaching potential. I feel confident to onboard who have never seen Airtable only because it is so easy to use. At the same time, I feel we could spend …
Chose Airtable
Airtable had all of the functionality we needed from a more robust CRM system like Salesforce but was more simple to use and had public facing views to display. We needed an upgrade from Google Sheets and Google Forms - one that links data together - and this is what Airtable …
Typeform
Chose Typeform
When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo
Chose Typeform
When I used SurveyMonkey, the user experience was not at the same level as Typeform. It was cumbersome, and the user-interface was not as crisp or as modern. Airtable works like a spreadsheet, but gives you the power of a database. It also has an option to create forms, …
Chose Typeform
While SurveyMonkey certainly has years on its side and Google Forms has deep integration capabilities within the suite of solutions, you really can't beat the design or intuitiveness of Typeform. There are still some things we'd like to change about how the software works, but …
Chose Typeform
Typeform is the best of all the other forms and survey tools we have tried and used. It is superior in both the administration and user experience from all the others. However, we often have to use third-party tools to integrate Typeform with other tools (e.g., connecting …
Chose Typeform
Typeform’s interface is the best out there. It’s visually appealing and I trust that the donors had a good experience with Typeform over any other survey tool.
Chose Typeform
Typeform, from a form perspective, exceeds all of its competitors. It is cheap, easy to use and has some phenomenal reporting.

We continue to use Typeform because it has phenomenal value, it's easy to use, has an immersive experience for the user and has some of the best …
Wufoo
Chose Wufoo
For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The …
Chose Wufoo
They all have very similar freemium and low tier plans, so it comes down to what exactly you need and what you can live without. However, I highly suggest paying up to at least remove branding to keep all your forms on-brand to build trust with your clients and partners.
Features
AirtableTypeformWufoo
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.8
235 Ratings
1% above category average
Typeform
-
Ratings
Wufoo
-
Ratings
Task Management8.9199 Ratings00 Ratings00 Ratings
Resource Management8.0193 Ratings00 Ratings00 Ratings
Gantt Charts8.489 Ratings00 Ratings00 Ratings
Scheduling7.4165 Ratings00 Ratings00 Ratings
Workflow Automation8.0143 Ratings00 Ratings00 Ratings
Team Collaboration8.0218 Ratings00 Ratings00 Ratings
Support for Agile Methodology8.3108 Ratings00 Ratings00 Ratings
Support for Waterfall Methodology8.580 Ratings00 Ratings00 Ratings
Document Management7.5170 Ratings00 Ratings00 Ratings
Email integration7.1115 Ratings00 Ratings00 Ratings
Mobile Access5.9191 Ratings00 Ratings00 Ratings
Timesheet Tracking7.793 Ratings00 Ratings00 Ratings
Change request and Case Management8.1102 Ratings00 Ratings00 Ratings
Budget and Expense Management7.2127 Ratings00 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Airtable
-
Ratings
Typeform
8.3
49 Ratings
4% above category average
Wufoo
7.5
34 Ratings
6% below category average
Survey templates00 Ratings6.946 Ratings8.028 Ratings
Themes00 Ratings8.749 Ratings4.531 Ratings
Custom logo/branding00 Ratings9.347 Ratings10.033 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Airtable
-
Ratings
Typeform
8.9
49 Ratings
5% above category average
Wufoo
7.7
32 Ratings
10% below category average
Changes to live survey00 Ratings8.544 Ratings7.527 Ratings
Question design help00 Ratings8.941 Ratings7.028 Ratings
Multiple question types00 Ratings9.249 Ratings8.532 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Airtable
-
Ratings
Typeform
8.5
43 Ratings
2% above category average
Wufoo
8.0
30 Ratings
4% below category average
Survey logic flexibility00 Ratings8.543 Ratings8.030 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Airtable
-
Ratings
Typeform
7.7
48 Ratings
5% below category average
Wufoo
8.9
34 Ratings
10% above category average
Response tracking00 Ratings9.247 Ratings9.030 Ratings
Data export00 Ratings8.945 Ratings9.532 Ratings
Standard reports00 Ratings6.843 Ratings9.027 Ratings
Custom reports00 Ratings5.929 Ratings9.022 Ratings
Analytics00 Ratings7.741 Ratings8.026 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Airtable
-
Ratings
Typeform
8.9
33 Ratings
3% above category average
Wufoo
8.0
27 Ratings
7% below category average
Access controls00 Ratings9.330 Ratings8.027 Ratings
Compliance00 Ratings8.427 Ratings8.023 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Airtable
-
Ratings
Typeform
7.5
26 Ratings
7% below category average
Wufoo
7.5
18 Ratings
7% below category average
Vendor-offered crowdsourcing00 Ratings8.79 Ratings7.07 Ratings
Respondent restrictions00 Ratings6.325 Ratings8.018 Ratings
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User Ratings
AirtableTypeformWufoo
Likelihood to Recommend
8.8
(239 ratings)
7.3
(49 ratings)
9.0
(64 ratings)
Likelihood to Renew
9.5
(5 ratings)
10.0
(1 ratings)
10.0
(32 ratings)
Usability
8.0
(36 ratings)
7.6
(13 ratings)
9.5
(7 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
9.0
(1 ratings)
Support Rating
9.0
(30 ratings)
5.7
(7 ratings)
10.0
(5 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
9.0
(2 ratings)
-
(0 ratings)
9.0
(2 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AirtableTypeformWufoo
Likelihood to Recommend
Airtable
Airtable is an ideal platform for small and growing businesses to keep track of just about EVERYTHING they need to keep things running smoothly. It's a great way to keep tasks organized, and keep everyone on the same page with progress on all things. Our company finds the kanban particularly useful, as products go through a lifecycle from ideation to retirement, it's good to keep a database of what is in production, what's working, and what we've tried before. I can see the platform being challenging with much larger businesses, but for the small to medium businesses I've used the platform with, it is ideal.
Read full review
Typeform
Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
Read full review
Momentive (SurveyMonkey, Inc)
Wufoo is well suited when someone needs to gather data from visitors. It's not so well suited when you need to have people send files over 25MB in size. That's the limit and it's pretty low. We use it for resumes and MS Word files, so the size is okay for us, but might not be the case for other needs.
Read full review
Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
Read full review
Typeform
  • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
  • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
  • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
  • Visually pleasing designs with use of themes, images and video to match your branding.
Read full review
Momentive (SurveyMonkey, Inc)
  • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
  • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
  • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
Read full review
Cons
Airtable
  • When records are deleted, there could be more options for what happens to associated records in other tables.
  • Multi-select fields should be sortable.
  • The per-user pricing model can be cumbersome when you need to share bases with third parties but can't use a publicly accessible URL.
Read full review
Typeform
  • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
  • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
  • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
Read full review
Momentive (SurveyMonkey, Inc)
  • I think the monthly submissions should increase. As of now, you get 100 submissions per month. That's not a whole lot.
  • I would like it if the Submissions that are emailed out would come in HTML format instead of text format. Sometimes it can be a little confusing.
Read full review
Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
Read full review
Typeform
We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
Read full review
Momentive (SurveyMonkey, Inc)
I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
Read full review
Usability
Airtable
IMO the usability of this product is its greatest asset. The UI is clean and the menus are intuitive to the point where I'd feel confident having a non-spreadsheety colleague take on building an Airtable for the first time with next to no training. I can't say that about every table-like software product that I've used such as Notion.
Read full review
Typeform
Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
Read full review
Momentive (SurveyMonkey, Inc)
Wufoo's usability from the user to the client is simple. The forms are simple to construct and they are easy for our clients to fill out. I have yet to really hit something that is difficult to do and even when I do get a little stumped their excellent support team helps me through it.
Read full review
Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
From all the time I've been using it (around 10 years) I've never seen an outage or application error.
Read full review
Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
Read full review
Support Rating
Airtable
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
Read full review
Typeform
I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
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Momentive (SurveyMonkey, Inc)
I will be completely honest - I have never needed to contact any specific support for Wufoo. This is because we've never had any problems with Wufoo that I'm aware of! It has proved to be a reliable and easy to use product, and therefore, we have not needed to reach out for any kind of support or assistance. I suppose this would speak to the exceptional quality of the product!
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In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
No answers on this topic
Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
Good imbedded videos that visually demonstrate how to create an element within the form.
Read full review
Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
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Alternatives Considered
Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
Read full review
Typeform
When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo which seems so out of date
Read full review
Momentive (SurveyMonkey, Inc)
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use Wufoo because of the data management and ease of building forms.
Read full review
Contract Terms and Pricing Model
Airtable
I did not help purchase the product, but Airtable's per user pricing structure is inconvenient when some users only need occasional or read-only use.
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
I didn't help purchase this product.
Read full review
Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
I think it can be integrated with different software but not sure about its scalability.
Read full review
Return on Investment
Airtable
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
Read full review
Typeform
  • Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool.
  • Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for.
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Momentive (SurveyMonkey, Inc)
  • Wufoo has had a positive impact on our marketing department by allowing us to create and deploy forms on our websites and landing pages with significantly increased efficiency and speed.
  • Wufoo has also had a huge impact in reducing our reliance on IT support to build and deploy forms to our websites.
  • Wufoo has also empowered our marketing team to be able to try and solve our business problems through tons of integrations between Wufoo and other 3rd party systems (such as Salesforce and Zapier).
Read full review
ScreenShots

Airtable Screenshots

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