Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Cognism
Score 8.3 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
UpLead
Score 9.4 out of 10
N/A
UpLead is a B2B data provider and technology company based in Southern California providing access to verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find customers. API and CRM integrations available.
$99
per month
Pricing
Apollo.ioCognismUpLead
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Basic
$99.00
per month
Plus
$199.00
per month
Professional
$399.00
per month
Offerings
Pricing Offerings
Apollo.ioCognismUpLead
Free Trial
YesNoNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioCognismUpLead
Considered Multiple Products
Apollo.io
Chose Apollo.io
The phone numbers given by Cognism weren't accurate and it was too expensive. HubSpot Sales Hub is less intuitive and not as easy to use when setting up email sequences.
Chose Apollo.io
I liked the interface of Cognism much more. I think the data quality was also slightly better. Cognism did not have the lookalike feature though.

Jobin was great to be able to create LinkedIn sequences.
Chose Apollo.io
Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
Chose Apollo.io
We selected Apollo.io because it had the best trade off between the cost and the value we get out of the tool. It doesn't have the most functionalities out there but at our stage of the company it does 95% of what we want it to do and we consistently see new features get …
Chose Apollo.io
Honestly, all of the above do something or other quite well. There are three main reasons we have stuck with Apollo.io, namely: Apollo.io seems to have the most trustworthy data about companies, as we have checked their records at times; Apollo.io seems to just have the latest …
Chose Apollo.io
Apollo.io offers competitive pricing with great plan deals that are more suitable for smaller companies or those with a limited budget. You can customize the platform however you want, which makes the sales process easier and faster. Considering what it provides, given its …
Chose Apollo.io
I selected Apollo because it had good all round email availability and relative parity with more specialised outreach platforms. The bounce rate on emails and the number availability across EMEA, North America and APAC were all at a level the reps were happy with, without the …
Cognism
Chose Cognism
Cognism is good in terms of email quality but fails in providing additional functionality of execution. Besided that the AI assistant fails miserably, that can be improved to provide and help sellers build leads list and maintain a pipeline. It should also recommend leads based …
Chose Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best …
UpLead
Chose UpLead
Winmo is great but is very expensive. Apollo.io is not as user friendly and didn't provide the content in an easy manner. Also didn't have as many mobile numbers.
Chose UpLead
Multiple factors - data quality and price plans were key factors.
Chose UpLead
UpLead costs a bit more, but I found the data on UpLead to be well worth it in comparison and it was easier to transfer to our CRM (HubSpot). I like how they also provide useful API integration into UpLead and I hope they begin to offer more automation in the future.
Chose UpLead
I prefer UpLead over both Apollo and Zoominfo based on user-friendly and quality leads.
Chose UpLead
UpLead is beginner-friendly and much easy and comfortable for me to use and navigate all the icons.
Features
Apollo.ioCognismUpLead
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
172 Ratings
6% above category average
Cognism
8.5
4 Ratings
9% above category average
UpLead
9.4
42 Ratings
19% above category average
Advanced search8.4168 Ratings8.84 Ratings9.642 Ratings
Identification of new leads8.3168 Ratings8.04 Ratings8.741 Ratings
List quality7.8170 Ratings8.34 Ratings9.542 Ratings
List upload/download8.5159 Ratings9.34 Ratings9.842 Ratings
Ideal customer targeting8.0166 Ratings8.04 Ratings9.342 Ratings
Load time/data access8.2168 Ratings9.04 Ratings9.242 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
170 Ratings
4% above category average
Cognism
7.8
4 Ratings
0% above category average
UpLead
9.4
41 Ratings
19% above category average
Contact information8.1170 Ratings8.04 Ratings9.341 Ratings
Company information8.2170 Ratings7.84 Ratings9.441 Ratings
Industry information8.0168 Ratings7.84 Ratings9.541 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
168 Ratings
5% above category average
Cognism
8.4
4 Ratings
12% above category average
UpLead
8.8
40 Ratings
17% above category average
Lead qualification process7.7157 Ratings7.84 Ratings8.637 Ratings
Smart lists and recommendations7.6155 Ratings7.84 Ratings8.134 Ratings
Salesforce integration8.299 Ratings9.73 Ratings8.530 Ratings
Company/business profiles8.1162 Ratings8.04 Ratings9.038 Ratings
Alerts and reminders7.7143 Ratings9.33 Ratings8.232 Ratings
Data hygiene7.5161 Ratings8.33 Ratings9.137 Ratings
Automatic data refresh7.5155 Ratings7.84 Ratings8.736 Ratings
Tags7.7132 Ratings7.84 Ratings9.336 Ratings
Filters and segmentation8.2158 Ratings9.34 Ratings9.539 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
151 Ratings
3% above category average
Cognism
9.5
2 Ratings
24% above category average
UpLead
8.1
30 Ratings
8% above category average
Sales email templates7.7150 Ratings10.02 Ratings8.329 Ratings
Append emails to records7.8139 Ratings9.02 Ratings7.929 Ratings
Best Alternatives
Apollo.ioCognismUpLead
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
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User Ratings
Apollo.ioCognismUpLead
Likelihood to Recommend
8.7
(162 ratings)
9.5
(6 ratings)
9.7
(41 ratings)
Likelihood to Renew
8.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
8.3
(134 ratings)
8.8
(4 ratings)
9.6
(15 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
1.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Apollo.ioCognismUpLead
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
Read full review
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
Read full review
UpLead
UpLead is well suited for environments where there is a lot of accurate contact information to research mainly generating sales for a business. On the other hand, businesses that don't require searching up a huge amount of contact data and that doesn't add up to the sales of a business do not need to use this software.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
Read full review
UpLead
  • UpLead is one of the best B2B platforms available in the market which deals in offering the highest quality contacts and different companies’ data.
  • It has the best and updated real-time email verification, having contacts worldwide, technology tracking, account-based marketing, and robust API.
  • The integration of UpLead with other platforms is up to the mark. It allows users to integrate UpLead with other renowned software to have the best possible workspace to work on.
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
Read full review
UpLead
  • More data on small and start-up companies, but this situation is understandable.
  • Collecting a long list of contacts, especially of overseas companies, can sometimes take a while as UpLead is verifying the data. But the wait is typically understandable and worth it.
  • Sometimes I struggle with translating job functions in a foreign language, but this is easy to overcome.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Cognism
No answers on this topic
UpLead
No answers on this topic
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
Read full review
UpLead
The tool is robust, it's powerful, it's accurate, and it's extremely helpful and pivotal in my current banking sales role. I could not succeed without UpLead's accurate data and contact information. I'm thankful that such an incredible service exists at such a fair and reasonable price, thank you for the value that you provide your customers and thank you for making me a very successful salesman and wealthier man
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Cognism
No answers on this topic
UpLead
i like their support bot.
Read full review
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
Read full review
UpLead
UpLead costs a bit more, but I found the data on UpLead to be well worth it in comparison and it was easier to transfer to our CRM (HubSpot). I like how they also provide useful API integration into UpLead and I hope they begin to offer more automation in the future.
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
Read full review
UpLead
  • I haven't been using UpLead long but I have generated interest in our company with several large accounts. Each one of them can add several million in revenue to our company.
  • A huge time saver is to be able to send out email blasts to potential clients I've downloaded from UpLead.
  • Securing any one of the prospects I'm working on through UpLead can easily pay for the investment 10 times over.
  • Most of the salespeople in our company are asking me where I'm getting my leads from.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings