Apollo.io vs. HubSpot Lead Generation Software

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
HubSpot Lead Generation Software
Score 7.9 out of 10
N/A
HubSpot’s free marketing tools are presented as an easy solution for creating a successful marketing campaign that delivers an end-to-end customer experience. Create ads, emails, forms, and landing pages all within the same software.N/A
Pricing
Apollo.ioHubSpot Lead Generation Software
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioHubSpot Lead Generation Software
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioHubSpot Lead Generation Software
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Apollo.ioHubSpot Lead Generation Software
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.8
17 Ratings
0% below category average
HubSpot Lead Generation Software
-
Ratings
Advanced search7.417 Ratings00 Ratings
Identification of new leads7.517 Ratings00 Ratings
List quality7.617 Ratings00 Ratings
List upload/download8.416 Ratings00 Ratings
Ideal customer targeting7.717 Ratings00 Ratings
Load time/data access8.117 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.4
17 Ratings
5% below category average
HubSpot Lead Generation Software
-
Ratings
Contact information7.417 Ratings00 Ratings
Company information7.717 Ratings00 Ratings
Industry information7.216 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
2% above category average
HubSpot Lead Generation Software
-
Ratings
Lead qualification process7.814 Ratings00 Ratings
Smart lists and recommendations7.614 Ratings00 Ratings
Salesforce integration8.48 Ratings00 Ratings
Company/business profiles7.716 Ratings00 Ratings
Alerts and reminders7.014 Ratings00 Ratings
Data hygiene7.215 Ratings00 Ratings
Automatic data refresh7.415 Ratings00 Ratings
Tags7.210 Ratings00 Ratings
Filters and segmentation8.516 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.8
12 Ratings
10% below category average
HubSpot Lead Generation Software
-
Ratings
Sales email templates6.612 Ratings00 Ratings
Append emails to records7.111 Ratings00 Ratings
Best Alternatives
Apollo.ioHubSpot Lead Generation Software
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Affinity
Affinity
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.3 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioHubSpot Lead Generation Software
Likelihood to Recommend
8.6
(36 ratings)
8.2
(1 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.7
(6 ratings)
-
(0 ratings)
Support Rating
9.0
(5 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioHubSpot Lead Generation Software
Likelihood to Recommend
Apollo.io
For startups or companies who needs to get big amounts of data but at the same time have some insights about their prospects and leads is the best tool, it provides easy to use tools and interface that makes it simple to any user withut any level of experience, also great with data analysis for small companies.
Read full review
HubSpot
By enabling forms for users to fill out their information for stuff such as newsletters, we are generating leads that we can tap into who might not be interested at that exact time, but will be when there are specials.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
HubSpot
  • Generating lists of contacts
  • Easily pushing out marketing emails
  • lots of templates to be used for stuff like forms etc..
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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HubSpot
  • It helps with the sales side of my job but would be create to see more support functionality.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
HubSpot
No answers on this topic
Usability
Apollo.io
Apollo.io is very helpful for any sales team. It is a great way to create a large database of mostly accurate contacts. This has been very helpful for my sales team as we are constantly reaching out to prospects via phone and email and looking to be as strategic as possible which Apollo.io helps us with.
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HubSpot
No answers on this topic
Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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HubSpot
No answers on this topic
Alternatives Considered
Apollo.io
Apollo is inexpensive of all the above tools. Data accuracy of other tools like lintel and infotelligent is much much better but they are expensive also. One needs to be careful while using data from Apollo because email bounces can damage your domain reputation. I suggest you use a different SMTP server while sending mail.
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HubSpot
I personally haven't used any other products like hubspot, it was also not up to me why this was chosen.
Read full review
Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
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HubSpot
  • It has generated a fair few long term contacts that we can continually follow up over years until they're ready to sign.
  • It makes sending out marketing emails much quicker which is always useful so that we can spend time on other dollar productive activities.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.