Bloomreach - The Agentic Platform for Personalization vs. Ecwid by Lightspeed vs. Evoq Content

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$5
per month
Evoq Content
Score 8.7 out of 10
N/A
Evoq Content is a content management system within the Evoq business suite. Evoq Content is extensible with many modules that add caching, advanced content approval workflow, granular permissions, document management, mobile accessibility of content, web farm support, and an ecommerce engine.N/A
Pricing
Bloomreach - The Agentic Platform for PersonalizationEcwid by LightspeedEvoq Content
Editions & Modules
No answers on this topic
Starter
$5
per month
Venture
$30
per month
Business
$55
per month
Unlimited
$130
per month
No answers on this topic
Offerings
Pricing Offerings
Bloomreach - The Agentic Platform for PersonalizationEcwid by LightspeedEvoq Content
Free Trial
NoNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesYesNo
Entry-level Setup FeeRequiredOptionalNo setup fee
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.A 16% discount is offered for annual billing.
More Pricing Information
Community Pulse
Bloomreach - The Agentic Platform for PersonalizationEcwid by LightspeedEvoq Content
Features
Bloomreach - The Agentic Platform for PersonalizationEcwid by LightspeedEvoq Content
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.1
96 Ratings
6% above category average
Ecwid by Lightspeed
-
Ratings
Evoq Content
-
Ratings
WYSIWYG email editor8.483 Ratings00 Ratings00 Ratings
Dynamic content8.392 Ratings00 Ratings00 Ratings
Ability to test dynamic content7.791 Ratings00 Ratings00 Ratings
Landing pages6.853 Ratings00 Ratings00 Ratings
A/B testing8.592 Ratings00 Ratings00 Ratings
Mobile optimization8.883 Ratings00 Ratings00 Ratings
Email deliverability reporting8.894 Ratings00 Ratings00 Ratings
List management7.679 Ratings00 Ratings00 Ratings
Triggered drip sequences8.069 Ratings00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.8
77 Ratings
0% below category average
Ecwid by Lightspeed
-
Ratings
Evoq Content
-
Ratings
Lead nurturing automation8.166 Ratings00 Ratings00 Ratings
Lead scoring and grading8.161 Ratings00 Ratings00 Ratings
Data quality management8.172 Ratings00 Ratings00 Ratings
Automated sales alerts and tasks7.041 Ratings00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.3
71 Ratings
2% below category average
Ecwid by Lightspeed
-
Ratings
Evoq Content
-
Ratings
Calendaring7.165 Ratings00 Ratings00 Ratings
Event/webinar marketing7.550 Ratings00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.4
52 Ratings
0% above category average
Ecwid by Lightspeed
-
Ratings
Evoq Content
-
Ratings
Social sharing and campaigns7.145 Ratings00 Ratings00 Ratings
Social profile integration7.836 Ratings00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.9
94 Ratings
7% above category average
Ecwid by Lightspeed
-
Ratings
Evoq Content
-
Ratings
Dashboards7.194 Ratings00 Ratings00 Ratings
Standard reports8.490 Ratings00 Ratings00 Ratings
Custom reports8.190 Ratings00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.1
121 Ratings
8% above category average
Ecwid by Lightspeed
-
Ratings
Evoq Content
10.0
5 Ratings
25% above category average
API8.2115 Ratings00 Ratings10.05 Ratings
Role-based workflow & approvals8.775 Ratings00 Ratings00 Ratings
Customizability8.384 Ratings00 Ratings00 Ratings
Integration with Salesforce.com7.411 Ratings00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.812 Ratings00 Ratings00 Ratings
Integration with SugarCRM7.89 Ratings00 Ratings00 Ratings
Third-party software integrations7.859 Ratings00 Ratings00 Ratings
Internationalization / multi-language00 Ratings00 Ratings10.05 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Ecwid by Lightspeed
10.0
13 Ratings
25% above category average
Evoq Content
-
Ratings
Product catalog & listings00 Ratings10.013 Ratings00 Ratings
Product management00 Ratings10.013 Ratings00 Ratings
Bulk product upload00 Ratings10.06 Ratings00 Ratings
Branding00 Ratings10.011 Ratings00 Ratings
Mobile storefront00 Ratings10.011 Ratings00 Ratings
Product variations00 Ratings10.013 Ratings00 Ratings
Website integration00 Ratings10.012 Ratings00 Ratings
Visual customization00 Ratings10.013 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Ecwid by Lightspeed
10.0
12 Ratings
27% above category average
Evoq Content
-
Ratings
Abandoned cart recovery00 Ratings10.011 Ratings00 Ratings
Checkout user experience00 Ratings10.011 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Ecwid by Lightspeed
10.0
12 Ratings
18% above category average
Evoq Content
-
Ratings
eCommerce security00 Ratings10.012 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Ecwid by Lightspeed
10.0
11 Ratings
26% above category average
Evoq Content
-
Ratings
Promotions & discounts00 Ratings10.011 Ratings00 Ratings
Personalized recommendations00 Ratings10.07 Ratings00 Ratings
SEO00 Ratings10.09 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Ecwid by Lightspeed
10.0
13 Ratings
22% above category average
Evoq Content
-
Ratings
Order processing00 Ratings10.013 Ratings00 Ratings
Inventory management00 Ratings10.011 Ratings00 Ratings
Shipping00 Ratings10.012 Ratings00 Ratings
Custom functionality00 Ratings10.013 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Ecwid by Lightspeed
-
Ratings
Evoq Content
10.0
6 Ratings
20% above category average
Role-based user permissions00 Ratings00 Ratings10.06 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Ecwid by Lightspeed
-
Ratings
Evoq Content
10.0
8 Ratings
25% above category average
WYSIWYG editor00 Ratings00 Ratings10.08 Ratings
Code quality / cleanliness00 Ratings00 Ratings10.06 Ratings
Admin section00 Ratings00 Ratings10.07 Ratings
Page templates00 Ratings00 Ratings10.07 Ratings
Library of website themes00 Ratings00 Ratings10.06 Ratings
Mobile optimization / responsive design00 Ratings00 Ratings10.05 Ratings
Publishing workflow00 Ratings00 Ratings10.07 Ratings
Form generator00 Ratings00 Ratings10.06 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Ecwid by Lightspeed
-
Ratings
Evoq Content
10.0
7 Ratings
29% above category average
Content taxonomy00 Ratings00 Ratings10.07 Ratings
SEO support00 Ratings00 Ratings10.07 Ratings
Bulk management00 Ratings00 Ratings10.05 Ratings
Availability / breadth of extensions00 Ratings00 Ratings10.07 Ratings
Community / comment management00 Ratings00 Ratings10.07 Ratings
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User Ratings
Bloomreach - The Agentic Platform for PersonalizationEcwid by LightspeedEvoq Content
Likelihood to Recommend
9.1
(177 ratings)
10.0
(13 ratings)
8.8
(12 ratings)
Likelihood to Renew
9.1
(10 ratings)
9.6
(2 ratings)
9.7
(7 ratings)
Usability
8.6
(54 ratings)
10.0
(8 ratings)
10.0
(2 ratings)
Availability
8.4
(18 ratings)
9.1
(1 ratings)
-
(0 ratings)
Performance
8.1
(17 ratings)
8.2
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(143 ratings)
8.6
(7 ratings)
10.0
(2 ratings)
In-Person Training
8.4
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
7.2
(4 ratings)
8.2
(1 ratings)
10.0
(2 ratings)
Configurability
8.6
(2 ratings)
8.2
(1 ratings)
-
(0 ratings)
Ease of integration
8.8
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
8.4
(18 ratings)
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.9
(2 ratings)
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Bloomreach - The Agentic Platform for PersonalizationEcwid by LightspeedEvoq Content
Likelihood to Recommend
Bloomreach
One scenario Bloomreach is particularly suited for is omnichannel abandonment campaigns. We have scenarios that look whether a customer has been into one of our stores, and then if they are subscribed, we can send them more information about the products they have viewed. That wouldn't be possible without Bloomreach. Another scenario that Bloomreach is well suited for is price drop - we can alert users that an item they've viewed has dropped in price, and this has been a really successful campaign for us.
Read full review
Ecwid
Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
Read full review
DNN
If you just need to implement a website that is dynamic but not real big in Data Processing almost anyone can do so with very limited knowledge as long as you know how to use a Word Processor and your Browser. If you don't have experience with setting up a Server to run a website there are Companies like PowerDNN, Rackspace and WinHost that can help and I recommend them in that order if you are using DNN. If you need a more sophisticated e-commerce website and don't have much experience with Servers, SQL Server etc. then you should find a consultant to help you install and setup not just the DNN Platform but also select the proper Modules to accomplish what you want to do. If you need a highly customized website that is very data intensive and you are not experienced then be sure to save yourself the time and money by finding a qualified Consultant to help you. The beauty of DNN is that it can handle as simple or as complicated of an Application as you need depending on what your needs are and how far you want to take it.
Read full review
Pros
Bloomreach
  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
Read full review
Ecwid
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
Read full review
DNN
  • DNN is a feature-rich, open-source project with a flexible license. This let us use it without licensing costs for custom solutions or as-is with no custom code just plug-in modules.
  • DNN is written in Microsoft .NET C#. This allows our developers and our customers to use their existing skill set to install and maintain the solution.
  • DNN is made for Windows platform, allowing us and our customers to deploy solutions to existing Windows servers or in some cases hosted platforms.
  • DNN integrates with Windows authentication allowing us to deploy intranet solutions and use single sign-on for improved user experience and security.
Read full review
Cons
Bloomreach
  • Could improve some of the dashboarding to make reporting on emails more time efficient
  • Could offer a way to easily combine email templates if they already exist separately
  • A way to allow multiple people to work in a scenario at the same time and all saves be registered
Read full review
Ecwid
  • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
  • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
  • Expensive customization - if you want to customize anything, it is very expensive
Read full review
DNN
  • It can be a bit heavy-handed when it comes to styling. It's sometimes necessary to spend a little extra time to overcome styling issues.
  • Up until version 8 of the core DNN platform, implementing single page applications (SPAs) required extra efforts.
  • It is very difficult to split a site across multiple servers for load balancing
Read full review
Likelihood to Renew
Bloomreach
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
Read full review
Ecwid
The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
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DNN
Even though DNN is a good CMS, I have worked with other CMSs which are far more robust at this point, and would not be overly inclined to select DNN unless cost of the product is the most important factor along with staying on .NET. DNN is a whole package so unless the client has a requirement of including authentication, authorization for users, eCommerce, sticking to something simple is a better option.
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Ecwid
I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
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DNN
Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

Two caveats:


Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.
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Reliability and Availability
Bloomreach
The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
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Ecwid
Always available. Very reliable
Read full review
DNN
No answers on this topic
Performance
Bloomreach
Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
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Ecwid
Good overall performance both in desktop and mobile
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DNN
No answers on this topic
Support Rating
Bloomreach
The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
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Ecwid
I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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DNN
I don't see how it could get any better unless they moved their staff into our offices. You have available to you any type of Support you need or want, both paid and free from thousands of developers and consultants all over the world. You might even find some on Mars if you look hard enough.Also, with all of the available resources available from your Browser you can literally find the answer to any question you have in a matter of minutes.
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In-Person Training
Bloomreach
The Training was awesome
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Ecwid
No answers on this topic
DNN
No answers on this topic
Online Training
Bloomreach
very informative and patient
Read full review
Ecwid
No answers on this topic
DNN
No answers on this topic
Implementation Rating
Bloomreach
All the deployments were done on time
Read full review
Ecwid
Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
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DNN
Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

Two caveats:


Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.
Read full review
Alternatives Considered
Bloomreach
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
Read full review
Ecwid
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
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DNN
Drupal is a highly expensive tool and is not offering anything extraordinary at a high price. If I keep its pricing in account then there should be some extraordinary features but unfortunately, there isn’t anything special about it; rather it was slow in its working. All these things actually forced us to move to Evoq that is just perfect in its working. Its working speed, interface, and UX are so simple that none of our team members find it tough to utilize. It has so many features like content scheduling and rich text edit. It allows easy editing of the text as well, and one can directly add text according to need.
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Ecwid
Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
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DNN
No answers on this topic
Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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Ecwid
  • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
  • It can be implemented quickly for basic online stores.
  • Once the system is configured, ROI will dramatically go up.
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DNN
  • DNN have given us the ability to have basic sites for clients up and running in a very short time. This makes the client happy.
  • DNN has taken the trivial, simple tasks of changing text on a page or an image on a page and put it into the hands of the client. They do not have to pay us to do it and that also frees up more time for us to spend on development.
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ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.