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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomreach

    Score9.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web,…N/A

    Kameleoon

    Score9.4 out of 10
    Enterprise companies (1,001+ employees)
    Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.N/A
    Pricing
    BloomreachKameleoon
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BloomreachKameleoon
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.Consulting services are priced on demand.
    More Pricing Information
    Community Pulse
    BloomreachKameleoon
    Considered Both Products
    Bloomreach
    No answer on this topic
    Kameleoon
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    171 Answers
    98%
    Would buy again
    59 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    133 Answers
    98%
    Delivers good value for the price
    57 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    171 Answers
    97%
    Happy with the feature set
    58 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    106 Answers
    98%
    Lived up to sales and marketing promises
    49 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    116 Answers
    96%
    Implementation went as expected
    52 Answers
    Features
    BloomreachKameleoon
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomreach and Kameleoon
    Feature
    Bloomreach
    8.3
    104 Ratings
    7% above category average
    Kameleoon
    -
    Ratings
    WYSIWYG email editor8.591 Ratings00 Ratings
    Dynamic content8.7100 Ratings00 Ratings
    Ability to test dynamic content8.299 Ratings00 Ratings
    Landing pages6.857 Ratings00 Ratings
    A/B testing8.9100 Ratings00 Ratings
    Mobile optimization9.191 Ratings00 Ratings
    Email deliverability reporting9.1101 Ratings00 Ratings
    List management8.086 Ratings00 Ratings
    Triggered drip sequences7.876 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomreach and Kameleoon
    Feature
    Bloomreach
    7.6
    84 Ratings
    4% below category average
    Kameleoon
    -
    Ratings
    Lead nurturing automation7.872 Ratings00 Ratings
    Lead scoring and grading8.067 Ratings00 Ratings
    Data quality management8.479 Ratings00 Ratings
    Automated sales alerts and tasks6.747 Ratings00 Ratings
    Lead segmentation and distribution7.35 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomreach and Kameleoon
    Feature
    Bloomreach
    7.1
    77 Ratings
    6% below category average
    Kameleoon
    -
    Ratings
    Calendaring6.871 Ratings00 Ratings
    Event/webinar marketing7.554 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomreach and Kameleoon
    Feature
    Bloomreach
    7.4
    55 Ratings
    2% below category average
    Kameleoon
    -
    Ratings
    Social sharing and campaigns7.047 Ratings00 Ratings
    Social profile integration7.838 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomreach and Kameleoon
    Feature
    Bloomreach
    8.2
    103 Ratings
    9% above category average
    Kameleoon
    -
    Ratings
    Dashboards7.9103 Ratings00 Ratings
    Standard reports8.499 Ratings00 Ratings
    Custom reports8.499 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomreach and Kameleoon
    Feature
    Bloomreach
    8.1
    129 Ratings
    6% above category average
    Kameleoon
    -
    Ratings
    API8.7123 Ratings00 Ratings
    Role-based workflow & approvals8.681 Ratings00 Ratings
    Customizability8.892 Ratings00 Ratings
    Integration with Salesforce.com7.113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.613 Ratings00 Ratings
    Integration with SugarCRM7.510 Ratings00 Ratings
    Third-party software integrations7.666 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Bloomreach and Kameleoon
    Feature
    Bloomreach
    -
    Ratings
    Kameleoon
    8.3
    59 Ratings
    1% below category average
    a/b experiment testing00 Ratings9.358 Ratings
    Split URL testing00 Ratings8.742 Ratings
    Multivariate testing00 Ratings8.748 Ratings
    Multi-page/funnel testing00 Ratings9.243 Ratings
    Cross-browser testing00 Ratings5.237 Ratings
    Mobile app testing00 Ratings7.826 Ratings
    Test significance00 Ratings9.252 Ratings
    Visual / WYSIWYG editor00 Ratings7.251 Ratings
    Advanced code editor00 Ratings9.448 Ratings
    Preview mode00 Ratings8.356 Ratings
    Test duration calculator00 Ratings8.523 Ratings
    Experiment scheduler00 Ratings9.330 Ratings
    Experiment workflow and approval00 Ratings8.834 Ratings
    Dynamic experiment activation00 Ratings9.339 Ratings
    Client-side tests00 Ratings9.344 Ratings
    Server-side tests00 Ratings7.822 Ratings
    Mutually exclusive tests00 Ratings4.630 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Bloomreach and Kameleoon
    Feature
    Bloomreach
    -
    Ratings
    Kameleoon
    9.1
    57 Ratings
    4% above category average
    Standard visitor segmentation00 Ratings9.257 Ratings
    Behavioral visitor segmentation00 Ratings8.451 Ratings
    Traffic allocation control00 Ratings9.354 Ratings
    Website personalization00 Ratings9.542 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Bloomreach and Kameleoon
    Feature
    Bloomreach
    -
    Ratings
    Kameleoon
    8.9
    58 Ratings
    3% above category average
    Conversion tracking00 Ratings8.857 Ratings
    Goal tracking00 Ratings9.358 Ratings
    Test reporting00 Ratings9.257 Ratings
    Results segmentation00 Ratings9.254 Ratings
    CSV export00 Ratings7.838 Ratings
    Experiments results dashboard00 Ratings9.251 Ratings
    Best Alternatives
    BloomreachKameleoon
    Small Businesses
    Vbout
    Score9.9 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    GetResponse
    Score8.5 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BloomreachKameleoon
    Likelihood to Recommend
    9.2
    (192 ratings)
    9.8
    (86 ratings)
    Likelihood to Renew
    8.6
    (12 ratings)
    10.0
    (1 ratings)
    Usability
    8.6
    (54 ratings)
    9.3
    (17 ratings)
    Availability
    7.6
    (22 ratings)
    -
    (0 ratings)
    Performance
    7.8
    (21 ratings)
    -
    (0 ratings)
    Bloomreach Customer Support
    8.0
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (155 ratings)
    8.9
    (13 ratings)
    In-Person Training
    8.4
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (4 ratings)
    -
    (0 ratings)
    Configurability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (22 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.9
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BloomreachKameleoon
    Likelihood to Recommend
    Bloomreach
    They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.
    Incentivized
    Read full review
    Kameleoon
    There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
    Incentivized
    Read full review
    Pros
    Bloomreach
    • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
    • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
    • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
    Incentivized
    Read full review
    Kameleoon
    • Widget editor (creating a widget without any code)
    • Results analysis dashboard (easy to read and understand)
    • The consulting team (always available to help and guide us - Thank you [C...] !!)
    • Segmentation (it allows us to easily target a specific audience)
    • The tool is very intuitive and easy to use
    Read full review
    Cons
    Bloomreach
    • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
    • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
    Incentivized
    Read full review
    Kameleoon
    • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
    • Their online tutorial could also be easily improved.
    • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
    Read full review
    Likelihood to Renew
    Bloomreach
    We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
    Incentivized
    Read full review
    Kameleoon
    already renewed :)
    Read full review
    Usability
    Bloomreach
    In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
    Incentivized
    Read full review
    Kameleoon
    Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion
    Read full review
    Reliability and Availability
    Bloomreach
    The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Performance
    Bloomreach
    Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Support Rating
    Bloomreach
    The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
    Incentivized
    Read full review
    Kameleoon
    We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
    Read full review
    In-Person Training
    Bloomreach
    The Training was awesome
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Online Training
    Bloomreach
    very informative and patient
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Implementation Rating
    Bloomreach
    All the deployments were done on time
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Alternatives Considered
    Bloomreach
    Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
    Incentivized
    Read full review
    Kameleoon
    We were looking for a new tool after Google sunset their tool. We tested AB Tasty and Kameleoon. Our dev team was unhappy with the weight of the AB Tasty tag and I found the level of service with Kameleoon much higher.
    Read full review
    Scalability
    Bloomreach
    there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Return on Investment
    Bloomreach
    • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
    • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
    • Knowing the customer allows improved communication and personalize our recommendations.
    • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
    • The most effective tool out there when ROI is in question.
    Read full review
    Kameleoon
    • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
    Incentivized
    Read full review
    ScreenShots

    Bloomreach Screenshots

    Screenshot of Funnels that simplify targeting.Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testing.Screenshot of The drag and drop campaign editor.Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.Screenshot of The CRM with 360° customer behaviour history.