Brevo vs. Constant Contact vs. Google Ads

I wanted to pull a publication from MailChimp and park it elsewhere. Brevo was a bit of a pain to set up, but after I invested the onboarding time, it's been a cost-effective way to produce this newsletter. I would encourage someone to build in the time with both templates and editor. After that, using Brevo is as easy as using other services.

Incentivized

Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too. We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.

Incentivized

• Sendinblue allows you to send emails that do not arrive in spam
• Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
• Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates

Incentivized

• Constant Contact allows the users to send unlimited emails and just pay per list size.
• The software does welcome emails pretty well and allows you to set up all sorts of automation.
• The branded templates and starter templates are very useful and look good.

Incentivized

• Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
• Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
• Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).

Incentivized

• not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
• don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
• not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
• have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
• We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.

Incentivized

• Sometimes some software provides outdated and useless features and functions, but this email marketing tool gives advanced kinds of functionalities with modern features.
• I like the ease of use of this platform also appreciate its professional customer support team.
• I am no longer desperate after getting this tool at my work.

Incentivized

• Google's heavy dependence on AI makes many of the campaign behavior inscrutable and, often, it performs poorly as a result.
• Their responsive ads, for example, which are heavily recommended by them, often perform significantly worse than normal text ads.
• Their support, while relatively quick, becomes useless if you need any deep insight/help.

Incentivized

SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers

Incentivized

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.

It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

Incentivized

I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.

No major problems in sending out the email campaigns and accessing the analytics

Incentivized

Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.

Incentivized

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

Incentivized

Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.

Incentivized

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Well, these other tools do the same thing, they contribute to email campaigns; however, we tried them and stopped using them because they are not at all simple, and we believe that Brevo is the simplest, most intuitive, and most effective tool that exists for this type of strategy, so we decided to stick with it. Bueno estas otras herramientas hacen lo mismo, aportan a las campañas de mailing sin embargo las probamos y dejamos de usarlas ya que no son para nada sencillas y creemos que brevo es lo mas sencillo, intuitovo y efectivo que existe para este tipo de estrategias por ello decidimos quedarnos

We selected Constant Contact due to pricing constraints. However, if the pricing were to increase, we may look at alternative products that offer more features. We are looking for a product that will allow us to stand out from other organizations like ours that are appealing to the same customers—a product that will set our company apart from the others.

Incentivized

Google Ads remains at the top advertising channel within our business for both lead volume and revenue generation, whilst maintaining a reasonable cost per lead (CPL). Both Meta Ads and Microsoft Ads have a much lower CPL, those channels don't contribute as much revenue and lead generation.

Incentivized

They have multiple options for upgrading bigger senders or if you need more emails sent in a month.

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Incentivized

• Saved us over 80% of what we used to pay aWeber for the exact same services
• Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
• Saves us an incredible amount of time in content creation using Brevo content editor

• I can't report hard numbers, however, being able to execute sales and marketing campaigns led to a noticeable increase in brand awareness in our industry.
• We were able to offer white-labeled email communication services to clients, which is not something that other administrators typically offer. This helped us win and retain business.

• Once we got the hang of it and had everything setup, it was a great monthly expense that we could count on ROI from. Either by obtaining new customers or literally staying above our competition in search rankings.
• We also started consulting on ads for customers and helping them set things up, which created a new revenue stream for us.

Incentivized