BrightEdge vs. Grammarly vs. Semrush

BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

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When drafting important emails to clients, stakeholders, or partners, Grammarly ensures the tone is professional and polite while eliminating grammar or spelling errors.While preparing reports, proposals, or presentations for internal or external use, Grammarly helps maintain clarity, proper structure, and a formal tone. Employees whose first language is not English use Grammarly to enhance their writing, making it more fluent and grammatically accurate.

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This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.

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• Instant - Keyword research tool is by far our team's favorite item on the platform
• DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
• Professional services have been attentive when asking for changes

• Ease of use - Grammarly is super easy to use. Anyone can use the app whether in a text editor like Microsoft Word or on the Grammarly website.
• Integration - This one is a game-changer. It integrates with the main programs I use on a regular basis including email, Microsoft Office, Firefox, desktop, phone and iPads. I didn't need to change to anything or use something different so it was an ideal match.
• Goals - This is a really cool function of Grammarly. With Goals, you can choose your audience, formality and domain type. So it works for a wide range of users. Depending on the audience type, Grammarly automatically can suggest changes to your content to help ensure your goals are being met.

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• Great visuals for keyword position tracking, love that you can see the page that is ranking
• Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
• Shows many different and useful views for competitive research
• Great templated keyword research tools for those who are not as hands-on with SEO
• I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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• User experience/technical issues on certain tools - in Google Calendar, for instance, Grammarly checks text that you type into the "Email Guests" modal window on calendar events. However, because of the way Google calendar works, if you right-click a word that Grammarly highlighted, the calendar event modal window will close and you will lose everything you typed. This is an extremely frustrating experience that has gotten me multiple times.
• Incorrect suggestions - it doesn't happen that often, but occasionally Grammarly does highlight words or make suggestions that don't make sense or aren't optimal. I'm sure the Grammarly team is working continuously to improve the tool to make it smarter and smarter.
• Lack of support on all platforms - although Grammarly works on most text areas you encounter online, there are still some areas it doesn't work - I'm not sure if this is an issue with Grammarly or not, but I haven't been able to figure it out.

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• Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
• Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
• Tracking multiple keywords, across multiple clients can be costly

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

Either I'm as dumb as a bag of nails, or Grammarly has been an invaluable tool in our communication arsenal since we've been users since 2017. I don't recall which podcast we heard it on, but it may have been when Jordan Harbinger was on Art of Charm. I listen to about 8 podcasts a day, so it was probably on something I listened to, demo'd it, and then ponied up for a paid subscription.

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I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.

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Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.

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It was very easy. I have it applied to all of my browsers as an extension so that I know I have entirely accurate grammar in anything I write for my company. I appreciate having something that will always be applied to anything on my computer. I wish I didn't need to use the Grammarly keyboard on mobile; I want it to read my text boxes like my computer does.

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The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.

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There's not much more to say ever than it works everywhere I work. all my applications have grammarly supporting my writing efforts

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Semrush available when you need it!

Again, here's another example of Maine being very happy with the product. The application quickly analyzes my writing and highlights areas for me to address. It doesn't correct everything without my support, and I like that because it gives me control over my writing style and tone and gets me close to being perfect in my grammar and syntax. I've never seen it have a problem with any application that I traditionally use

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SemRush performs well with few errors!

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

I have not really used customer support. I used the FAQ page to see how to re-install Grammarly because it wasn't functioning properly in longer documents. It seems to be working better now, but it still does not always underline all of the issues in the actual text. Thus, it is sometimes difficult to know where the errors are located.

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I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

Perhaps if you have a team that is not overly computer savvy, which in that case, I'd challenge your hiring decision, there's not much involved. I'm sure there are YouTube videos that go in-depth about implementation but it's really quite simple.

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I did it by myself and do not have a comment!

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

Nothing comes close to Grammarly in terms of ease of use and quick setup. It practically works right out of the box without any rigorous configuration. It also allows you to pick a specific dialect which isn't available in other apps. And since Grammarly introduced AI features, its counterparts lost their advantage.

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We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.

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Grammarly has been an extremely reliable application for our organization. It works effectively across multiple applications, both traditional desktop and web. The more you see other web application bots floundering, Grammarly has never had that problem. When tools like LinkedIn make updates, Grammarly seamlessly works after the updates. We are very happy with the reliability of this product. It's even working inside of this app so that it fixes my mistakes when I'm drafting

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Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.

• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

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• It saves me time.
• It allows me to produce enormous quantities of writing to the highest quality with great speed.
• Overall, it has greatly improved the quality of my writing .
• Helps me get those pesky commas in the right place to improve readability.

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• Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
• The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.

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