Buffer vs. Emplifi vs. Zoho Social

Buffer

418 Reviews and Ratings

Emplifi

218 Reviews and Ratings

Zoho Social

633 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Buffer	Score 7.7 out of 10	Small Businesses (1-50 employees)	Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.	$0
Emplifi	Score 8.9 out of 10	Mid-Size Companies (51-1,000 employees)	Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…	N/A
Zoho Social	Score 9.1 out of 10	N/A	Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…	$0 per month per user

Pricing

Buffer

Emplifi

Zoho Social

Editions & Modules

Free: $0
Essentials: $6
per month per channel
Team: $12
per month per channel

No answers on this topic

Free: $0
per month per user
Standard: $15
per month per user
Professional: $40
per month per user
Premium: $65
per month 3 users
Agency: $320
per month 5 users
Agency Plus: $460
per month 5 users

Offerings

Pricing Offerings
Buffer	Emplifi	Zoho Social
Free Trial
Yes	No	Yes
Free/Freemium Version
Yes	No	Yes
Premium Consulting/Integration Services
No	No	No

Entry-level Setup Fee

No setup fee

Additional Details

A discount is offered for annual billing.

—

Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.

More Pricing Information

Community Pulse
	Buffer	Emplifi	Zoho Social
Considered Multiple Products	Buffer Verified User Anonymous Chose Buffer Buffer is comparable to those mentioned. Not as great as hootsuite and meltwater, but it holds its own and gets the job done. Buffer comes off more like the budget friendly option and lacks some of the overall bells and whistles Hootsuite and Meltwater offers. Buffer is really … Incentivized Helpful? Verified User Anonymous Chose Buffer Honestly i’ve only mostly worked with Buffer and the big pro against meta business suite is that you can add social accounts from non meta apps. Incentivized Helpful? Verified User Anonymous Chose Buffer Buffer keeps it simple. It was great for when I worked at smaller companies and also for when I have done freelance social media work. Put it this way, Buffer is an accessible tool. The functionality is basic and intuitive so anyone can learn to use it. They also have a free … Incentivized Helpful? Lauren Rich, aPHR™ Social Media Manager Chose Buffer Sprout social buffers content for accurately then Buffer Incentivized Helpful? Verified User Anonymous Chose Buffer Buffer is way easier to use and setup than Hubspot and Meta. You'd think Meta would make it easy to post on both Facebook and Instagram, but I have consistently run into issues when uploading files. I've never had an issue with Buffer. Incentivized Helpful? Verified User Anonymous Chose Buffer Buffer is simple and easy to use and has a great free version. Incentivized Helpful? Allie Cobb Digital Director Chose Buffer Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for … Incentivized Helpful? James Crook Business Coach at The Health Leader Co Chose Buffer Buffer's interface when logged in is more beautiful and easier to use than the others I've tried. Especially HighLevel which does a lot of other stuff as well - the difference with Buffer is that it is ONLY for social scheduling so it does that really well and the entire screen … Incentivized Helpful? Verified User Anonymous Chose Buffer Buffer is way more user-friendly and gets straight to what I need to do. There is no frilly extra stuff—it's straight to the point. Buffer incorporates all the parts of the apps as well. Incentivized Helpful? Verified User Anonymous Chose Buffer Hootsuite is good if you have the budget for social media baked into your communications budget/a communications budget in and of itself. Buffer is better for small teams, teams that may have a more limited budget or organizations that don't have a large social media … Incentivized Helpful? JB Joe Brown CMO (Chief Marketing Officer) Chose Buffer They all solve the same problem. Buffer initially started as a way to post content without worrying about the "when". Just add to the queue, and Buffer would post at a specified cadence. Buffer's price point is very reasonable for the services that it offers. They've grown … Incentivized Helpful? Jesse Sumrak Senior Content Marketing Manager Chose Buffer I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's … Incentivized Helpful? Verified User Anonymous Chose Buffer Buffer has a clear, easy to use interface and a reliable scheduling calendar. Incentivized Helpful? Luke Paulin Marketing Director Chose Buffer Buffer had the best free version, but Zoho social had the most social media channels available in the price range. Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time. Incentivized Helpful? Verified User Anonymous Chose Buffer In my opinion, Hootsuite has it all, except TikTok, which hopefully will open up some sort of interface soon. It is a much smoother and more customizable experience. I have not had any posts missing after scheduling, like I have had with Buffer in my past experience. Just an … Incentivized Helpful? Trigun Prakash Computer software Chose Buffer Both software are good, but personally I like Buffer just because it is easy to use and it has good costumer support. Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry. Incentivized Helpful? Mishka Panwar Researcher Chose Buffer Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity … Incentivized Helpful? Joseph Kahn President and Director of Marketing Chose Buffer We tried CloudCampaign and Social Bee (that wasn't on the list above) - and they all are good. Buffer is in a class of its own and super useful to individuals and companies alike. Incentivized Helpful? Verified User Anonymous Chose Buffer We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we … Incentivized Helpful? Verified User Anonymous Chose Buffer Buffer and Hootsuite are considered as best tools for managing your social media accounts . The only difference which I feel between the two is Buffer is [more] focused on pre-scheduling and Hootsuite is a advanced version of Buffer you can say it allows you full -fledged … Incentivized Helpful? AK Ann Korb Chose Buffer I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can … Incentivized Helpful? Alex Chaidaroglou Director & Co-Founder Chose Buffer I haven't really tried a Buffer alternative since it works for us and our needs are very simple. Incentivized Helpful? Verified User Anonymous Chose Buffer Buffer is the first one I have used, and then I tried other platforms like Hootsuite, and HubSpot, but still, the other two haven't matched up to that level of ease and comfort, and the features I like of Buffer. So I switched back to Buffer. Incentivized Helpful? LE Luz Ellis Senior SEO Project Manager Chose Buffer Buffer has all the analytics tools and features that allow us to determine whether the result of our marketing is positive or negative. There are more complete alternatives, but Buffer is all I need at the moment. Incentivized Helpful? Ameer Hamza Corporate Communications Manager Chose Buffer Both Hootsuite and Buffer are excellent tools but they both target different users. If you're an individual user, small firm, or non-profit and you want to simplify your social media challenges, then Buffer is likely your best option. Hootsuite on the other hand is more likely … Incentivized Helpful?	Emplifi Verified User Anonymous Chose Emplifi A better tool in terms of measurement Incentivized Helpful? Verified User Anonymous Chose Emplifi Sprout Social, Brandwatch and Hootsuite Incentivized Helpful? Verified User Anonymous Chose Emplifi I think that Emplifi Social Marketing Cloud is unique, has all in one super easy to use and if you are on social media work is a tool that you need to use no only the big brands, Emplifi Social Marketing Cloud is for everyone who want grow up in this industry and doesn't exist … Incentivized Helpful? NT Nelli Tokleh Sr. Social Media Strategist Chose Emplifi I have been using Emplifi Social Marketing Cloud for over 3-4 years now and feel comfortable with it. My client is also comfortable and appreciates the ease of the platform. Incentivized Helpful? SC Sam Co Director of Customer Experience Chose Emplifi Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any … Incentivized Helpful? Verified User Anonymous Chose Emplifi Emplifi's support is responsive and quick to act on our requests, which puts them above competitors in my opinion. Incentivized Helpful? CO Carla Oliveira Digital mobilisation coordinator Chose Emplifi Emplifi Social Marketing Cloud it's a more complete tool to manage social media content and data insights and analysis. As a global organization, we do not have so many issues with multiple users, permissions and we can have a big picture of all accounts - as well as their … Incentivized Helpful? Verified User Anonymous Chose Emplifi Brandwatch has a bigger scope on listening outside conversations on Twitter or other channels such as Influencers. Emplifi Social Marketing Cloud has that ability but works best in helping us manage our own scope (eg. fanpages and accounts) like comments form our fans and brand … Incentivized Helpful? Katy Cumberland Digital Community Manager Chose Emplifi Kustomer is great for our Email and Chat tickets, but was less optimized for social media. It was less organized regarding incoming channel (including public comments with direct messages in the same ticket) which made it difficult to accurately reply to customers with the info … Incentivized Helpful? JF Jordane FERRARI Responsible for customer service online Chose Emplifi Emplifi Social Marketing Cloud is more complete in every way when compared to Facelift Cloud. Incentivized Helpful? AC Ana Cuellar Innovation Owner Chose Emplifi We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 … Incentivized Helpful? Verified User Anonymous Chose Emplifi In relation to Talkwalker, Emplifi Social Marketing Cloud has a better performance when we talk about our own publications. On the "open sea", TalkWalker has excellent performance and coverage. Incentivized Helpful? Verified User Anonymous Chose Emplifi Different use cases Incentivized Helpful? IV Ineke Vanhaelemeesch Branded Content Coordinator Chose Emplifi Emplifi Social Marketing Cloud is way more all-in-one, has more features and is very innovative compared to Sprout Social. There were a lot of bugs in Sprout, but they could include boosting posts (where it usually messed up, so in that way I understand Emplifi's decision not … Incentivized Helpful? Verified User Anonymous Chose Emplifi I never used other similar products. Incentivized Helpful? Verified User Anonymous Chose Emplifi Emplifi Social Marketing Cloud had more options, but it was a long time ago and I wasn't in the finance/ops team who took the decision. Also, the advocacy models are costly, why we are not using them still. I also think that the social listening option/ tool was very relevant … Incentivized Helpful? Verified User Anonymous Chose Emplifi We find the suite of products from Emplifi more diverse for our needs. Cost is fairly similar, depending on your needs, but we have come back to Emplifi Social Commerce Cloud time and time again. Incentivized Helpful? Verified User Anonymous Chose Emplifi I feel that all three of these tools are great, and it may even come down to personal preference on minor things (such as the way certain information is presented or visualized) when determining which is best. For us, Emplifi Social Marketing Cloud's strong features come at a … Incentivized Helpful? Verified User Anonymous Chose Emplifi The reporting part is much more fancy and easy to use than BRANDWATCH! However, I use more the ENGAGE and PUBLISH functions of BRANDWATCH because I'm more efficient with it. Incentivized Helpful? Verified User Anonymous Chose Emplifi Emplifi seems to offer very standard products at a lower price than competitors. Incentivized Helpful? Anderson Gomez Business Development Manager Chose Emplifi We are assessing new functionalities to bring retail attention to our website. Within the scope of this vision we found a product in Emplifi's portfolio that could help us on moving in the right direction. At the moment is on hold because it is not a priority in our strategic … Incentivized Helpful? Verified User Anonymous Chose Emplifi We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on … Incentivized Helpful? Ginyn Noble Cadavillo Sr. Engagement Marketing Analyst Chose Emplifi Emplifi combined the functionalities we maximized in our previous tools and offered more features. Incentivized Helpful? Verified User Anonymous Chose Emplifi Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. … Incentivized Helpful?	Zoho Social Cass Almendral Business Development Chose Zoho Social I've used buffer app for years. At first it was the only one. Then it was the only one for the small business owner. The Zoho Social came along and reimagined post creation and post scheduling and now, in my experience, it's just much better. In my opinion, Zoho Social is … Incentivized Helpful? SH Stephen G. Hall, Ph.D. CEO and Publisher Chose Zoho Social Zoho is much beter than using a professional service. You have more flexibility. You can post more material and the reports are much better Incentivized Helpful? Verified User Anonymous Chose Zoho Social too early to tell as I am still in the discovery phase with Zoho Social. A lot will come down to the advanced functionality available via the premium level which I have not had access to just yet. Connecting the accounts is as straight forward as the other platforms we have … Incentivized Helpful? HR Hendrik Ronald Director Chose Zoho Social It's cheaper, has more features Incentivized Helpful? ME Mohamed Elhout, PMP, PMI-PBA, PMI-RMP, P3O Project Controls Manager Chose Zoho Social Hootsuite and Meta Business Suite Incentivized Helpful? LK Lokesh Kumar Founder Chose Zoho Social Bigin by Zoho CRM and Meta Business Manager Incentivized Helpful? Umesh Panchal Founder & CEO Chose Zoho Social Before opting for Zoho Social for NextLevel Marketing, we utilized Buffer to manage our digital outreach. While Buffer is a solid tool for basic scheduling, we found it lacked the deep strategic alignment. We chose Zoho Social because it offers a more comprehensive ecosystem … Incentivized Helpful? Verified User Anonymous Chose Zoho Social That tool is very expensive and each channel has to be paid with a huge amount of money. As a little company it is absolutely not affordable to get that type of social media manager. there are noe pricing plans for small businesses so we had to get rid of that expensive tools. Incentivized Helpful? 公登西村 CEO Chose Zoho Social I feel that the biggest advantages are the ability to post across platforms and the ease and speed of bulk processing.Frankly, SocialDog has been getting worse over time, and with Buffer, the UI often froze when there were too many bulk processes, which actually made things … Incentivized Helpful? Lakshmi Sri K CMO Chose Zoho Social Easy to use interface and cost efficient along with an ecosystem of products like Zoho Sales IQ, Cliq & Campaigns. Incentivized Helpful? Verified User Anonymous Chose Zoho Social Zoho beat Hootsuite on price, coming down from the hundreds a month of Hootsuite into something affordable. Being very affordable when paid for for the year. It beat Buffer by being cleaner, and more usable than Buffer in the paid offerings. Generally, the interface and … Incentivized Helpful? AM Alinafe Mulenga Digital Marketing Manager Chose Zoho Social It is very hard to fully compare all four. I used trial versions for 3 and a paid one for the last one. What I do acknowledge is the fact that Zoho Social is integrated with an even bigger platform of tools in a away that social media management can be linked back to the … Incentivized Helpful? Verified User Anonymous Chose Zoho Social Easier to use and manage, and cheaper. Incentivized Helpful? Alisha Brown Tutor Chose Zoho Social Better free trials with Zoho. better analytics and realtime notifications from each platform. more detailed reports. overviews of all platforms at once Incentivized Helpful? Verified User Anonymous Chose Zoho Social We used TweetDeck in the past. Zoho Social is a more complete product with more social media platform options. Incentivized Helpful? Alysha Bragil Business Owner Chose Zoho Social I have not used any other programs. I came to Zoho first go and its great Incentivized Helpful? Verified User Anonymous Chose Zoho Social It's better than the alternatives Incentivized Helpful? Verified User Anonymous Chose Zoho Social It is more intuitive, cleaner interface, not so busy. Incentivized Helpful? Ravish Kumar Senior Data Architect Chose Zoho Social Evaluated Hootsuite as the primary alternative. While Hootsuite offers more advanced AI features, its pricing is significantly higher. Zoho Social offers better value for small-to-medium teams, with a simpler interface, faster onboarding, and seamless integration with the Zoho … Incentivized Helpful? Jonathan Jackson Software Engineer Chose Zoho Social Zoho is the best Incentivized Helpful? Seth Ethan Bailey, MS, MA, MDiv CEO Chose Zoho Social While there are more than 50 platforms out there that I have indeed used, Zoho has been the best hands down. ACI Payments is selected here because out of 50, they could be 40-50. Zoho has been tremendous in assisting and being exactly what I need. I would take it over most … Incentivized Helpful? Verified User Anonymous Chose Zoho Social Zoho Social gives access to many more social channels than Buffer, which even with paid accounts becomes exorbitantly expensive if you want more than a few channels. Incentivized Helpful? Ryan Hazel Owner Chose Zoho Social I like Zoho Social more Incentivized Helpful? TS Tom Sloan Marketing Manager Chose Zoho Social Stacks up well. Good alternative a better price point Incentivized Helpful? Saurabh Rajesh Tiwari Founder & Trainer Chose Zoho Social Firstly being an Indian using an Indian tool is a proud feeling for me so Zoho stands out in that. Next it has clean UI Clean funtions simple use case multiple benefits no need to share the password with anyone. It has very simple-to-use functions for any non-tech person to … Incentivized Helpful?

Features

Buffer

Emplifi

Zoho Social

Publishing

Comparison of Publishing features of Product A and Product B
	Buffer 7.9 Ratings 3% below category average	Emplifi 7.3 Ratings 11% below category average	Zoho Social 8.7 Ratings 7% above category average
Content planning and scheduling	8.60 Ratings	7.30 Ratings	9.30 Ratings
Content optimization	7.30 Ratings	7.30 Ratings	8.50 Ratings
Workflow management	7.70 Ratings	7.60 Ratings	8.70 Ratings
Audience targeting	00 Ratings	7.00 Ratings	8.40 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Buffer 7.0 Ratings 10% below category average	Emplifi 6.4 Ratings 19% below category average	Zoho Social 8.4 Ratings 9% above category average
Campaign success analytics	7.00 Ratings	7.00 Ratings	8.70 Ratings
Real-time tracking	00 Ratings	6.70 Ratings	8.90 Ratings
Competitor analysis	00 Ratings	5.50 Ratings	7.50 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Buffer 8.2 Ratings 4% above category average	Emplifi 6.7 Ratings 16% below category average	Zoho Social 9.0 Ratings 13% above category average
Role-based user permissions & privileges	8.40 Ratings	7.30 Ratings	9.00 Ratings
Mobile access	8.00 Ratings	6.10 Ratings	9.10 Ratings

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Buffer - Ratings	Emplifi 6.4 Ratings 18% below category average	Zoho Social 8.7 Ratings 13% above category average
Boolean keyword searches	00 Ratings	6.70 Ratings	00 Ratings
Filtering out noise/spam	00 Ratings	6.40 Ratings	00 Ratings
Sentiment analysis	00 Ratings	5.50 Ratings	8.40 Ratings
Broad channel coverage	00 Ratings	7.00 Ratings	9.00 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Buffer - Ratings	Emplifi 7.3 Ratings 11% below category average	Zoho Social 8.4 Ratings 4% above category average
Automated routing and prioritization	00 Ratings	7.30 Ratings	8.00 Ratings
Customer interaction histories	00 Ratings	8.20 Ratings	8.30 Ratings
Bulk actions	00 Ratings	6.40 Ratings	8.90 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Buffer - Ratings	Emplifi 7.6 Ratings 1% below category average	Zoho Social 8.3 Ratings 8% above category average
Lead generation	00 Ratings	8.00 Ratings	8.00 Ratings
Content marketing	00 Ratings	7.60 Ratings	8.50 Ratings
Paid media management	00 Ratings	7.70 Ratings	00 Ratings
Campaigns and promotions	00 Ratings	7.30 Ratings	00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Buffer - Ratings	Emplifi 5.8 Ratings 36% below category average	Zoho Social 9.2 Ratings 10% above category average
Twitter	00 Ratings	6.10 Ratings	9.20 Ratings
Facebook	00 Ratings	7.90 Ratings	9.20 Ratings
LinkedIn	00 Ratings	4.10 Ratings	9.30 Ratings
Google+	00 Ratings	8.00 Ratings	8.90 Ratings
Instagram	00 Ratings	7.30 Ratings	9.20 Ratings
Pinterest	00 Ratings	3.20 Ratings	00 Ratings
YouTube	00 Ratings	3.90 Ratings	00 Ratings

Best Alternatives
	Buffer	Emplifi	Zoho Social
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives	View all alternatives

User Ratings
	Buffer	Emplifi	Zoho Social
Likelihood to Recommend	7.5 (0 ratings)	9.2 (0 ratings)	9.2 (0 ratings)
Likelihood to Renew	8.0 (0 ratings)	9.1 (0 ratings)	9.3 (0 ratings)
Usability	8.4 (0 ratings)	8.3 (0 ratings)	9.3 (0 ratings)
Availability	8.2 (0 ratings)	- (0 ratings)	8.2 (0 ratings)
Performance	8.0 (0 ratings)	- (0 ratings)	8.2 (0 ratings)
Support Rating	7.0 (0 ratings)	8.0 (0 ratings)	9.3 (0 ratings)
Online Training	- (0 ratings)	6.0 (0 ratings)	8.2 (0 ratings)
Implementation Rating	8.0 (0 ratings)	9.1 (0 ratings)	8.4 (0 ratings)
Configurability	10.0 (0 ratings)	- (0 ratings)	7.3 (0 ratings)
Ease of integration	- (0 ratings)	- (0 ratings)	3.6 (0 ratings)
Product Scalability	8.6 (0 ratings)	- (0 ratings)	8.2 (0 ratings)
Vendor post-sale	- (0 ratings)	- (0 ratings)	8.2 (0 ratings)
Vendor pre-sale	- (0 ratings)	- (0 ratings)	8.2 (0 ratings)

User Testimonials
	Buffer	Emplifi	Zoho Social
Likelihood to Recommend	It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media. Incentivized Verified User Anonymous Read full review	- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes. Incentivized Verified User Anonymous Read full review	We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work Murat YAKIN CEO (Chief Executive Officer) Read full review
Pros	I can plan and publish content on social channels. Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content. It has a special price; it is pretty affordable. It has the possibility of integrating with other tools to improve its functions. Incentivized LE Luz Ellis Senior SEO Project Manager Read full review	Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective Community - really simple one board collecting of all our social messages makes replying simple dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals Incentivized Verified User Anonymous Read full review	Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want. Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout. Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital. Incentivized JM Johnston Mukwi IT Support Read full review
Cons	Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment. Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em. Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it. Incentivized Michelle Green Arnson Marketing and Communications Manager Read full review	Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators Katy Cumberland Digital Community Manager Read full review	The Calendar view displaying published posts would be a great feature. You can view published posts displayed in a list, but when scheduling and arranging posts based on a calendar, seeing upcoming posts as well as past posts can be very helpful. Incentivized Terone Allen CEO / Creative Director Read full review
Likelihood to Renew	Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run Deanna Ayres SEO/Growth Hacker & Community Outreach Supervisor Read full review	the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy Incentivized AD anna di stefano Senior Social Media Manager Read full review	I am enjoying using Zoho Social and I look forward to really unwrapping what it has to offer. I need to be able to essentially offload all my social media posting and work so that I can do the actual work of sewing clothes, which is what my business actually does. This way, I can spend a few weeks making different types of content while also sewing clothes and post the content in a way that builds a story for my business and is entertaining. Incentivized AP Amanda Playwythe Owner / operator Read full review
Usability	Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online. Incentivized AK Ann Korb Read full review	Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained. Incentivized Anderson Gomez Business Development Manager Read full review	The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency MP Marko Popovic Marketing Associate Read full review
Reliability and Availability	Buffer is always on hand and very reliable, their software suite rarely has outages Incentivized Len Gordon Art Relations Read full review	No answers on this topic	No answers on this topic
Performance	Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section Incentivized FH Frankie Heath Director of Social Marketing Read full review	No answers on this topic	No answers on this topic
Support Rating	It really helped to my business to grow online. I was able to take actions mindfully as the analytics are damn good. Also used for managing clients social media accounts and it proved to be a best resource. Clients were really happy as they got high demand and growth on internet and the secret is Buffer. The user interface is really easy to understand and manage. Support is 24/7 available to help. Incentivized Verified User Anonymous Read full review	Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer. Incentivized Barika Phillips Bell Co-Founder Read full review	Haven't really used the service yet, only got a few automatic emails when I registered, and everything seem to be working fine. I hope never to really need support. The less suport you need using an app the better, to be honest. I prefer to be able to use it without help Incentivized Martín López Saiz Coordinador del Departamento de Operaciones Read full review
Online Training	No answers on this topic	The online training was fine but, in the end, the best way to learn any product is by actually using it. Shubhankar Goel Digital Marketing Analyst Read full review	No answers on this topic
Implementation Rating	We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform Incentivized FH Frankie Heath Director of Social Marketing Read full review	The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it! Boris MERCIER Global Head of Social Media Read full review	No answers on this topic
Alternatives Considered	Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time. Mishka Panwar Researcher Read full review	Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it. SC Sam Co Director of Customer Experience Read full review	Evaluated Hootsuite as the primary alternative. While Hootsuite offers more advanced AI features, its pricing is significantly higher. Zoho Social offers better value for small-to-medium teams, with a simpler interface, faster onboarding, and seamless integration with the Zoho ecosystem. Our main decision factor was cost efficiency paired with adequate feature coverage for our needs. Ravish Kumar Senior Data Architect Read full review
Scalability	Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses Incentivized Len Gordon Art Relations Read full review	No answers on this topic	No answers on this topic
Return on Investment	It has saved money by allowing us to automate our social using one person It allows us to connect one channel at a time instead of wasting money on larger account management tools We are making money, because it has already delivered several clients Incentivized Joseph Kahn President and Director of Marketing Read full review	Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC). The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi. By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year. Incentivized JG Juan Pablo Ganem Head of content and social media Read full review	Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs. Having all my social accounts in one place saves me time. It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%. AM Andrew Maher Co-Founder Read full review
ScreenShots	Buffer Screenshots	Emplifi Screenshots	Zoho Social Screenshots