Buffer vs. Hootsuite vs. X Premium Business

Buffer

419 Reviews and Ratings

Hootsuite

1,297 Reviews and Ratings

X Premium Business

122 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Buffer	Score7.6 out of 10	Small Businesses (1-50 employees)	Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.	$6 per month per channel
Hootsuite	Score8.3 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$249 per month per user
X Premium Business	Score8 out of 10	N/A	X Premium Business (formerly Verified Organizations) is the enterprise-tier infrastructure for the X platform, designed to centralize brand authority, account security, and high-velocity content distribution for commercial and governmental entities.	$200 per month

Pricing

Buffer

Hootsuite

X Premium Business

Free: $0
Essentials: $6
per month per channel
Team: $12
per month per channel

Standard: $199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Basic: $200
per month
Full Access: $1000
per month
Enterprise: Custom

Pricing Offerings
Buffer	Hootsuite	X Premium Business
Free Trial
Yes	Yes	No
Free/Freemium Version
Yes	No	Yes
Premium Consulting/Integration Services
No	Yes	No

No setup fee

Optional

No setup fee

A discount is offered for annual billing.

Plans can be paid monthly or annually, with a discount for annual pricing.

Discount available for annual billing.

Community Pulse
Key User Insights
	Buffer	Hootsuite	X Premium Business
Considered Multiple Products	Buffer Verified User Chose Buffer Buffer is comparable to those mentioned. Not as great as Hootsuite and Meltwater, but it holds its own and gets the job done. Buffer comes off more like the budget friendly option and lacks some of the overall bells and whistles Hootsuite and Meltwater offers. Buffer is really … Incentivized Helpful? Allie Cobb Digital Director in Social Media at Mouth Digital + Public Relations (Public Relations & Communications, 11-50 employees) Chose Buffer Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for … Incentivized Helpful? Verified User Chose Buffer Hootsuite is good if you have the budget for social media baked into your communications budget/a communications budget in and of itself. Buffer is better for small teams, teams that may have a more limited budget or organizations that don't have a large social media … Incentivized Helpful? Jesse Sumrak Senior Content Marketing Manager in Marketing at Keyhole Content LLC (Marketing & Advertising, 1-10 employees) Chose Buffer I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's … Incentivized Helpful? Luke Paulin Marketing Director in Marketing at Maui Real Estate Advisors LLC (Real Estate, 1-10 employees) Chose Buffer Buffer had the best free version, but Zoho Social had the most social media channels available in the price range. Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time. Incentivized Helpful? Verified User Chose Buffer In my opinion, Hootsuite has it all, except TikTok, which hopefully will open up some sort of interface soon. It is a much smoother and more customizable experience. I have not had any posts missing after scheduling, like I have had with Buffer in my past experience. Just an … Incentivized Helpful? Verified User Chose Buffer We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we … Incentivized Helpful? Verified User Chose Buffer Buffer and Hootsuite are considered as best tools for managing your social media accounts . The only difference which I feel between the two is Buffer is [more] focused on pre-scheduling and Hootsuite is a advanced version of Buffer you can say it allows you full -fledged … Incentivized Helpful? Verified User Chose Buffer Buffer is the first one I have used, and then I tried other platforms like Hootsuite, and HubSpot, but still, the other two haven't matched up to that level of ease and comfort, and the features I like of Buffer. So I switched back to Buffer. Incentivized Helpful? Ameer Hamza Corporate Communications Manager in Corporate at VentureDive (Information Technology & Services, 201-500 employees) Chose Buffer Both Hootsuite and Buffer are excellent tools but they both target different users. If you're an individual user, small firm, or non-profit and you want to simplify your social media challenges, then Buffer is likely your best option. Hootsuite on the other hand is more likely … Incentivized Helpful? Ronnie Rask Director of Marketing in Marketing at MadLife Stage & Studios (Entertainment, 51-200 employees) Chose Buffer The price point is very affordable compared to other products that offer more features but charge a lot more. For my entire team, the price point has made it easy to get a good ROI. More than anything, it allows us to do what's necessary. Hootsuite definitely provides more … Incentivized Helpful? Whitney Knight Marketing Specialist - Writer in Marketing at Mid-America Christian University (Higher Education, 51-200 employees) Chose Buffer Airtable is more of a planning tool and does not link to social media directly, so we more use it to brainstorm and maintain a calendar of ideas that are later translated into Buffer. Later is a good product that offers many of the same and even additional features (such as a … Incentivized Helpful? Verified User Chose Buffer Buffer keeps it simple. It was great for when I worked at smaller companies and also for when I have done freelance social media work. Put it this way, Buffer is an accessible tool. The functionality is basic and intuitive so anyone can learn to use it. They also have a free … Incentivized Helpful? Verified User Chose Buffer Buffer is simple and easy to use and has a great free version. Incentivized Helpful? James Crook Business Coach at The Health Leader Co in Marketing at The Health Leader Co. (E-Learning, 1-10 employees) Chose Buffer Buffer's interface when logged in is more beautiful and easier to use than the others I've tried. Especially HighLevel which does a lot of other stuff as well - the difference with Buffer is that it is ONLY for social scheduling so it does that really well and the entire screen … Incentivized Helpful? Verified User Chose Buffer Buffer is way more user-friendly and gets straight to what I need to do. There is no frilly extra stuff—it's straight to the point. Buffer incorporates all the parts of the apps as well. Incentivized Helpful? Joe Brown CMO (Chief Marketing Officer) in Marketing at Frank Leta Auto Group (Automotive, 201-500 employees) Chose Buffer They all solve the same problem. Buffer initially started as a way to post content without worrying about the "when". Just add to the queue, and Buffer would post at a specified cadence. Buffer's price point is very reasonable for the services that it offers. They've grown … Incentivized Helpful? Verified User Chose Buffer Buffer has a clear, easy to use interface and a reliable scheduling calendar. Incentivized Helpful? Trigun Prakash Computer software at HCL Technologies (Computer Software, 51-200 employees) Chose Buffer Both software are good, but personally I like Buffer just because it is easy to use and it has good costumer support. Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry. Incentivized Helpful? Luz Ellis Senior SEO Project Manager in Marketing at Ignite Visibility (Marketing & Advertising, 51-200 employees) Chose Buffer Buffer has all the analytics tools and features that allow us to determine whether the result of our marketing is positive or negative. There are more complete alternatives, but Buffer is all I need at the moment. Incentivized Helpful? Shorombo Mooij Life Coach en Health Coach at Shorombo Mooij - Lifestyle Transformation Specialist (Health, Wellness and Fitness, 1-10 employees) Chose Buffer Buffer wins it on simplicity and ease of use. Furthermore, it is multichannel whereas Later, for example, is only Instagram. Incentivized Helpful? Katie Hecox Lead Digital Strategist in Marketing at Reusser Design (Internet, 11-50 employees) Chose Buffer Initially we selected Buffer because it is an effective tool for a low cost, especially compared to Sprout Social. It’s pared down and doesn’t have as many bells and whistles but that is nice when you want to simply accomplish posting. Incentivized Helpful?	Hootsuite Joshua Rodriguez Digital Strategy Manager in Marketing at Hāpara (Education Management, 51-200 employees) Chose Hootsuite Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate … Incentivized Helpful? Manny Sarmiento President in Marketing at New Media New Marketing Inc (Marketing & Advertising, 1-10 employees) Chose Hootsuite Hootsuite has a much broader reach of social media channels. Hootsuite has kept their product up to date with technology. TweetDeck is just about dead if it isnt already Incentivized Helpful? Verified User Chose Hootsuite Hootsuite is great for managing multiple accounts across multiple platforms. Incentivized Helpful? Joe Brown CMO (Chief Marketing Officer) in Marketing at Frank Leta Auto Group (Automotive, 201-500 employees) Chose Hootsuite Very similar, but less expensive. Incentivized Helpful? Verified User Chose Hootsuite I used to use TweetDeck way back. Since finding Hootsuite I have not used any other products as I have found one that I like and that makes it easy and straightforward to schedule everything in one place which I could not do on TweetDeck, so they didn't really stack up that well. Incentivized Helpful? Verified User Chose Hootsuite Hootsuite exceeds any other social media management platform on the market in terms of usability and value. The interface simply suits the way I and my colleagues like to work. Incentivized Helpful? Craig Mullins President & Principal Consultant in Information Technology at Mullins Consulting, Inc. (Computer Software, 1-10 employees) Chose Hootsuite Hootsuite's tabs make the interface easier to view and manage than the TweetDeck approach. I haven't looked at TweetDeck in some time though as I have been satisfied using Hootsuite for at least a decade now. I briefly looked into alternatives to Hootsuite a couple of years ago … Incentivized Helpful? Verified User Chose Hootsuite Honestly, it's been years since I used anything but Hootsuite. About five years ago, I did a bit of a vendor analysis and concluded that for my needs (which are primarily high-volume, high number of social media accounts), Hootsuite is the most cost-efficient option. However, … Incentivized Helpful? Verified User Chose Hootsuite Improvements to the user interface and responsiveness to user needs. Real-time messaging to alert users of network or functionality issues - I know you have my back. Constantly striving for user feedback to improve the product. You are client-centric. Incentivized Helpful? Kimberly Phan Director of Analytics in Marketing at Antenna (Public Relations and Communications, 51-200 employees) Chose Hootsuite Comparably, Sprout would be similar from a cost point but its interface is much smoother. Falcion.io is also similar, however, they have poor customer support. Incentivized Helpful? Verified User Chose Hootsuite Depending on how you use the service and what they sell you on, Hootsuite is subpar. The paid social management through Hootsuite is an option that isn't available in Reputation; however, Meta and other platforms now have improved their ability to do that in a central location … Incentivized Helpful? Verified User Chose Hootsuite There are some nice competitors out there, but the UI for Hootsuite is easy to understand, and easy for our non-technical team members to manage and use. Incentivized Helpful? Verified User Chose Hootsuite TweetDeck was used only briefly when I first began my role but I did not like the interface nearly as much as Hootsuite. Incentivized Helpful? Verified User Chose Hootsuite It’s great for the price - especially for global usage Incentivized Helpful? Marissa Pick Founder in Marketing at Marissa Pick Consulting LLC (Marketing and Advertising, 1-10 employees) Chose Hootsuite I find Hootsuite better for teams to manage social media posts. It's easy for multi-channel and has link shortening within the software and makes basic reporting and analytics easy to comprehend. Incentivized Helpful? Kent Lewis President and Founder in Marketing at Anvil Media, Inc. (Marketing and Advertising, 11-50 employees) Chose Hootsuite I found TweetDeck's interface to be overwhelming and unintuitive. I also didn't feel it provided comparable functionality. My team likes SproutSocial, but I was already too comfortable to consider switching over from HootSuite, plus I believe it's more expensive and roughly … Incentivized Helpful? Verified User Chose Hootsuite I don't remember the name now but there was another tool I used when I first started and it was messing up all of my posts. I would find links to one post were showing up on another and the images were swapped as well. Once this started happening, I immediately stopped using … Incentivized Helpful? Che Odom Marketing and Business Administrator in Marketing at Rabren General Contractors, Inc. (Construction, 51-200 employees) Chose Hootsuite Hootsuite works better than TweetDeck in that its functionality is greater. However to be fair, it has been a long time since I used the other product, and it may be much different now in terms of functionality. I think that Hootsuite also covers a lot of platforms, and at the … Incentivized Helpful? Dan Lobring Vice President, Marketing Communications in Marketing at rEvolution (Marketing and Advertising, 51-200 employees) Chose Hootsuite Hootsuite has been an early adopter in the social media dashboard space and continues to add channels and adjust with changes in social media channel's API's. It's relatively low cost for smaller teams, and because it is not limited to one primary social channel, i.e., TweetDeck… Incentivized Helpful? Greg Simerlink Ecommerce Marketing Specialist in Marketing at MCM Electronics (Retail, 51-200 employees) Chose Hootsuite TweetDeck is focused primarily on Twitter and while good at what it does it just can't compete against what all you can do with Hootsuite. There are a few other demos I tried of other software, but none of it really even rates a mention. Helpful? Michael Yoder Social Media Consultant in Marketing at Spectrum Health (Hospital & Health Care, 10,001+ employees) Chose Hootsuite Hootsuite scales much better than Sprout Social. It also has many more features. Helpful?	SpaceX Daniel Berry Copywriter in Marketing at James Avery Artisan Jewelry (Retail, 201-500 employees) Chose X Premium Business In my opinion, TweetDeck is definitely not as robust or feature-packed as more expensive options like Hootsuite and HubSpot, but it's also not as expensive. It is comparable to Meta Business Manager for a single account, but is much more efficient than Meta Business Manager … Incentivized Helpful? Verified User Chose X Premium Business We found TweetDeck was simpler to use and easier to navigate for handling tweets than Hootsuite. While it did not have the broader ability to handle multiple social media platforms, unlike Hootsuite, its ability to give you great oversight of many Twitter/X accounts at once … Incentivized Helpful? Verified User Chose X Premium Business When [it comes to] comparison I found all these platforms competitive and having great features altogether. All features are the same like monitoring, scheduling, Analysing but TweetDeck mainly analyzes on Twitter whereas on Hootsuite and Buffer, [it only] allows [you to] … Incentivized Helpful? Andy Fuller Director of Strategic Content in Marketing at University of Notre Dame (Higher Education, 5001-10,000 employees) Chose X Premium Business Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. … Incentivized Helpful? Travis Brown Account Manager and Tactical Projects Leader in Marketing at Rokusek Design (Marketing and Advertising, 1-10 employees) Chose X Premium Business Unless you're using the paid version of Hootsuite, TweetDeck is far superior. Having no limits on the number of posts you can schedule is a big selling point. If you are on the paid version of Hootsuite, then you have more flexibility and the ability to manage multiple … Incentivized Helpful? Emily McCollin Marketing Manager in Corporate at Biltmore Farms Hotels (Hospitality, 201-500 employees) Chose X Premium Business At this point, we do not need the other services that Hootsuite provides, though I am happy with that product. TweetDeck fulfills the perfect function we need for Twitter at this point. Incentivized Helpful? Verified User Chose X Premium Business TweetDeck is much cleaner and easier to utilize in Hootsuite. And, better yet, it is also free, which is nice. For budgetary purposes, would rather put it into ads and other mediums than paying for a software service. Incentivized Helpful? Lindsey Lewis Communications and Digital Marketing Specialist in Social Media at FMLS (Real Estate, 51-200 employees) Chose X Premium Business TweetDeck's layout and design is more user-friendly than Hootsuite. Incentivized Helpful? Shannon Bales Editorial Intern in Social Media at Liquor.com (Publishing, 11-50 employees) Chose X Premium Business I used to use both TweetDeck and Hootsuite to manage the Twitter accounts used by our company. However, TweetDeck offers simpler post editing options including the ability to insert pictures making it favorable for our purposes. Incentivized Helpful? Verified User Chose X Premium Business TweetDeck is comparative with the options available in Hootsuite Free edition, although the fact that Hootsuite allows you to monitor and publish on other platforms is more convenient. I created a TweetDeck account when I began using Meltwater Buzz as I missed the column views … Helpful? Verified User Chose X Premium Business Tweetdeck much easier to use in functions. Hootsuite experiences often crashing. Incentivized Helpful? Brooke Browne Marketing Manager in Marketing at Smartbridge (Information Technology and Services, 51-200 employees) Chose X Premium Business Hootsuite - I've tried it 2 separate times but it was just overly complicated. At the time it also didn't have a better way to access it, like Tweetdeck Chrome app. Also compared to the regular Twitter site, it's much quicker and doesn't hide images. You can view about 7 … Incentivized Helpful? Michelle LeBlanc Social Media Specialist in Social Media at Kemp Goldberg Partners (Marketing and Advertising, 11-50 employees) Chose X Premium Business I use Hootsuite Enterprise currently to manage our client's social media accounts, and only use TweetDeck for top-priority issues that I want to make sure I see pop-up notifications for. Hootsuite Enterprise allows scheduling across many different channels and accounts and is … Incentivized Helpful? Jenna Dundore Marketing & Digital Media Coordinator in Marketing at Zoo Atlanta (Marketing and Advertising, 51-200 employees) Chose X Premium Business I like TweetDeck much better than Hootsuite or Sprout Social because of its endless customizing features. Being able to make very specific columns allows for a better user experience and more opportunities for your business. These very niche options are why I chose TweetDeck … Incentivized Helpful? Verified User Chose X Premium Business Sprinklr is a one-stop space for all social media platforms and Tweetdeck only offers use with Twitter. However, Sprinklr has been unreliable for us in the past for scheduled posts and is a bit more complicated to navigate - hence we alternate between TweetDeck and Sprinklr. Spr… Incentivized Helpful? Verified User Chose X Premium Business I've used HootSuite and HubSpot's Social Inbox. I would say that TweetDeck ranks third amongst them. TweetDeck is ideal for beginners and as they become more advanced they might want to turn to HootSuite or HubSpot for more features and integrations and analytics. If you're … Helpful? Lawrence Hecht Managing Editor and Director of Production at 451 Research (Information Services, 51-200 employees) Chose X Premium Business Complaint about this drop-down list -- it is too long. Helpful? Evan W Hanson Social Media Associate in Marketing at Focal Upright (Furniture, 1-10 employees) Chose X Premium Business I felt that HootSuite is similar to TweetDeck in many ways, however I found HootSuite to be more difficult to navigate and at times. Incentivized Helpful? Rita Heidtman Marketing Coordinator in Marketing at Blue Cross Blue Shield of Michigan (Writing and Editing, 11-50 employees) Chose X Premium Business TweetDeck was my choice over HootSuite because I found it to be more affordable and easier to use. Incentivized Helpful?
	Would buy again
	91% Would buy again 30 Answers	93% Would buy again 328 Answers	100% Would buy again 7 Answers
	Delivers good value for the price
	93% Delivers good value for the price 28 Answers	92% Delivers good value for the price 283 Answers	86% Delivers good value for the price 6 Answers
	Happy with the feature set
	85% Happy with the feature set 28 Answers	94% Happy with the feature set 333 Answers	100% Happy with the feature set 7 Answers
	Lived up to sales and marketing promises
	96% Lived up to sales and marketing promises 26 Answers	93% Lived up to sales and marketing promises 280 Answers	100% Lived up to sales and marketing promises 6 Answers
	Implementation went as expected
100% Implementation went as expected 29 Answers	98% Implementation went as expected 316 Answers	100% Implementation went as expected 5 Answers

Features

Buffer

Hootsuite

X Premium Business

Comparison of Publishing features of Buffer and Hootsuite and X Premium Business
Feature	Buffer 7.8 77 Ratings 4% below category average	Hootsuite 8.1 448 Ratings 1% below category average	X Premium Business - Ratings
Content planning and scheduling	8.677 Ratings	9.0448 Ratings	00 Ratings
Content optimization	7.370 Ratings	7.7369 Ratings	00 Ratings
Workflow management	7.666 Ratings	8.4380 Ratings	00 Ratings
Audience targeting	00 Ratings	7.2305 Ratings	00 Ratings

Comparison of Reporting/analytics features of Buffer and Hootsuite and X Premium Business
Feature	Buffer 7.0 70 Ratings 10% below category average	Hootsuite 7.9 361 Ratings 2% above category average	X Premium Business - Ratings
Campaign success analytics	7.070 Ratings	8.2334 Ratings	00 Ratings
Real-time tracking	00 Ratings	7.7336 Ratings	00 Ratings
Competitor analysis	00 Ratings	7.7232 Ratings	00 Ratings

Comparison of Account management features of Buffer and Hootsuite and X Premium Business
Feature	Buffer 8.1 72 Ratings 2% above category average	Hootsuite 7.9 370 Ratings 0% below category average	X Premium Business - Ratings
Role-based user permissions & privileges	8.359 Ratings	8.3318 Ratings	00 Ratings
Mobile access	7.968 Ratings	7.5337 Ratings	00 Ratings

Comparison of Listening/monitoring features of Buffer and Hootsuite and X Premium Business
Feature	Buffer - Ratings	Hootsuite 7.0 325 Ratings 9% below category average	X Premium Business - Ratings
Boolean keyword searches	00 Ratings	7.1213 Ratings	00 Ratings
Filtering out noise/spam	00 Ratings	6.4225 Ratings	00 Ratings
Sentiment analysis	00 Ratings	6.8225 Ratings	00 Ratings
Broad channel coverage	00 Ratings	7.8299 Ratings	00 Ratings

Comparison of Engagement features of Buffer and Hootsuite and X Premium Business
Feature	Buffer - Ratings	Hootsuite 7.6 360 Ratings 7% below category average	X Premium Business - Ratings
Automated routing and prioritization	00 Ratings	7.5261 Ratings	00 Ratings
Customer interaction histories	00 Ratings	7.3281 Ratings	00 Ratings
Bulk actions	00 Ratings	7.8312 Ratings	00 Ratings

Comparison of Marketing features of Buffer and Hootsuite and X Premium Business
Feature	Buffer - Ratings	Hootsuite 7.0 339 Ratings 10% below category average	X Premium Business - Ratings
Lead generation	00 Ratings	6.6209 Ratings	00 Ratings
Content marketing	00 Ratings	7.6306 Ratings	00 Ratings
Paid media management	00 Ratings	6.8207 Ratings	00 Ratings
Campaigns and promotions	00 Ratings	6.8257 Ratings	00 Ratings

Comparison of Channel coverage/integration features of Buffer and Hootsuite and X Premium Business
Feature	Buffer - Ratings	Hootsuite 8.1 439 Ratings 3% below category average	X Premium Business - Ratings
Twitter	00 Ratings	7.7394 Ratings	00 Ratings
Facebook	00 Ratings	8.6422 Ratings	00 Ratings
LinkedIn	00 Ratings	8.0370 Ratings	00 Ratings
Google+	00 Ratings	8.960 Ratings	00 Ratings
Instagram	00 Ratings	8.6377 Ratings	00 Ratings
Pinterest	00 Ratings	7.2183 Ratings	00 Ratings
YouTube	00 Ratings	7.6176 Ratings	00 Ratings

Best Alternatives
	Buffer	Hootsuite	X Premium Business
Small Businesses	Sendible Score7.2 out of 10	Sendible Score7.2 out of 10	Sendible Score7.2 out of 10
Medium-sized Companies	Emplifi Score8.9 out of 10	Emplifi Score8.9 out of 10	Emplifi Score8.9 out of 10
Enterprises	Salesforce Marketing Cloud Social Studio (discontinued) Score8.1 out of 10	Salesforce Marketing Cloud Social Studio (discontinued) Score8.1 out of 10	Salesforce Marketing Cloud Social Studio (discontinued) Score8.1 out of 10
All Alternatives	View all alternatives	View all alternatives	View all alternatives

User Ratings
	Buffer	Hootsuite	X Premium Business
Likelihood to Recommend	7.5 (97 ratings)	8.4 (511 ratings)	8.0 (33 ratings)
Likelihood to Renew	8.0 (15 ratings)	8.6 (89 ratings)	7.1 (16 ratings)
Usability	8.4 (33 ratings)	8.3 (150 ratings)	8.0 (4 ratings)
Availability	8.2 (2 ratings)	9.8 (21 ratings)	8.4 (2 ratings)
Performance	8.0 (2 ratings)	9.8 (19 ratings)	8.0 (1 ratings)
Support Rating	7.0 (24 ratings)	7.0 (263 ratings)	8.0 (6 ratings)
In-Person Training	- (0 ratings)	6.0 (1 ratings)	- (0 ratings)
Online Training	- (0 ratings)	9.0 (17 ratings)	- (0 ratings)
Implementation Rating	8.0 (3 ratings)	8.0 (39 ratings)	10.0 (1 ratings)
Configurability	10.0 (1 ratings)	7.2 (3 ratings)	- (0 ratings)
Ease of integration	- (0 ratings)	7.6 (2 ratings)	- (0 ratings)
Product Scalability	8.6 (2 ratings)	8.1 (3 ratings)	- (0 ratings)
Vendor post-sale	- (0 ratings)	8.9 (3 ratings)	- (0 ratings)
Vendor pre-sale	- (0 ratings)	8.3 (18 ratings)	- (0 ratings)

User Testimonials
	Buffer	Hootsuite	X Premium Business
Likelihood to Recommend	Buffer It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform. Mishka Panwar Researcher Read full review	Hootsuite Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now Incentivized John Siegel Senior Content Marketing Manager \| Head of Communications Read full review	SpaceX TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets. Verified User Read full review
Pros	Buffer I can plan and publish content on social channels. Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content. It has a special price; it is pretty affordable. It has the possibility of integrating with other tools to improve its functions. Incentivized Luz Ellis Senior SEO Project Manager Read full review	Hootsuite Reporting. We are able to pull accurate and concise data points on our channels. Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there. Creating content natively in the platform! Incentivized Michael Grey Director of Operations Read full review	SpaceX TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes. Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor. Incentivized Billy Hawkins Digital News Editor Read full review
Cons	Buffer Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan. No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer. Incentivized Whitney Knight Marketing Specialist - Writer Read full review	Hootsuite TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library. Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set. Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing. Incentivized Mark Jennings IV Social Media Specialist Read full review	SpaceX TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed. TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column. TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally. Incentivized Shannon Bales Editorial Intern Read full review
Likelihood to Renew	Buffer I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics Incentivized Frankie Heath Director of Social Marketing Read full review	Hootsuite At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products. Incentivized Laura Pence President/Owner Read full review	SpaceX As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution. Verified User Read full review
Usability	Buffer We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared Incentivized Verified User Read full review	Hootsuite I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels. Incentivized Amar Shekhar Head Of Marketing Read full review	SpaceX It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range Vinny Poliseno Digital Marketing Manager Read full review
Reliability and Availability	Buffer Buffer is always on hand and very reliable, their software suite rarely has outages Incentivized Len Gordon Art Relations Read full review	Hootsuite Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!) Michael Royal CEO Read full review	SpaceX TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times. Vinny Poliseno Digital Marketing Manager Read full review
Performance	Buffer Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section Incentivized Frankie Heath Director of Social Marketing Read full review	Hootsuite HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well. Igors Skute Junior Analyst Read full review	SpaceX Besides posting multiple times when stuck in a loop not other real issues. Vinny Poliseno Digital Marketing Manager Read full review
Support Rating	Buffer It really helped to my business to grow online. I was able to take actions mindfully as the analytics are damn good. Also used for managing clients social media accounts and it proved to be a best resource. Clients were really happy as they got high demand and growth on internet and the secret is Buffer. The user interface is really easy to understand and manage. Support is 24/7 available to help. Incentivized Verified User Read full review	Hootsuite I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this Shreya Sharma Solution Specialist Read full review	SpaceX I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm. Incentivized Kenny Madison Comedian/filmmaker Read full review
In-Person Training	Buffer No answers on this topic	Hootsuite Very easy to teach and learn Jessica Rudolph Search Specialist Read full review	SpaceX No answers on this topic
Online Training	Buffer No answers on this topic	Hootsuite The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have. Wes Horrocks Corporate Communications Manager Read full review	SpaceX No answers on this topic
Implementation Rating	Buffer We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform Incentivized Frankie Heath Director of Social Marketing Read full review	Hootsuite Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone. Incentivized Chuck Blatt VP of Marketing and Business Development Read full review	SpaceX Easy download and launch of application. Vinny Poliseno Digital Marketing Manager Read full review
Alternatives Considered	Buffer I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working. Incentivized Ann Korb Read full review	Hootsuite Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier. Incentivized Joshua Rodriguez Digital Strategy Manager Read full review	SpaceX Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried. Incentivized Andy Fuller Director of Strategic Content Read full review
Scalability	Buffer Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses Incentivized Len Gordon Art Relations Read full review	Hootsuite We are only using in marketing and have been able to scale. Incentivized Parag Poddar Marketing Lead Read full review	SpaceX No answers on this topic
Return on Investment	Buffer It has saved money by allowing us to automate our social using one person It allows us to connect one channel at a time instead of wasting money on larger account management tools We are making money, because it has already delivered several clients Incentivized Joseph Kahn President and Director of Marketing Read full review	Hootsuite For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all. The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced. Incentivized Nicolas Rigaud Demand Generation Marketing Manager Read full review	SpaceX Positive: User-friendly and therefore easy to teach new members. Positive: Easy team management (when there are multiple users/managers for one channel). Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager. Incentivized Verified User Read full review
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