What users are saying about
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Top Rated
458 Ratings
Cision Communications Cloud
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Top Rated
458 Ratings
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Based on 458 reviews and ratings
HubSpot Marketing Hub
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Top Rated
1945 Ratings
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Based on 1945 reviews and ratings
Feature Set Ratings
Email & Online Marketing

Cision Communications Cloud
Feature Set Not Supported
N/A

8.4
HubSpot Marketing Hub
84%
HubSpot Marketing Hub ranks higher in 9/9 features
HubSpot Marketing Hub ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings

8.2
82%
331 Ratings
Dynamic content

N/A
0 Ratings

8.3
83%
331 Ratings
Ability to test dynamic content

N/A
0 Ratings

8.3
83%
308 Ratings
Landing pages

N/A
0 Ratings

8.0
80%
361 Ratings
A/B testing

N/A
0 Ratings

8.4
84%
285 Ratings
Mobile optimization

N/A
0 Ratings

8.6
86%
352 Ratings
Email deliverability reporting

N/A
0 Ratings

8.7
87%
697 Ratings
List management

N/A
0 Ratings

8.5
85%
363 Ratings
Triggered drip sequences

N/A
0 Ratings

8.5
85%
275 Ratings
Lead Management

Cision Communications Cloud
Feature Set Not Supported
N/A

8.1
HubSpot Marketing Hub
81%
HubSpot Marketing Hub ranks higher in 4/4 features
HubSpot Marketing Hub ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

8.4
84%
354 Ratings
Lead scoring and grading

N/A
0 Ratings

7.8
78%
325 Ratings
Data quality management

N/A
0 Ratings

8.2
82%
331 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

8.1
81%
299 Ratings
Campaign Management

Cision Communications Cloud
Feature Set Not Supported
N/A

8.0
HubSpot Marketing Hub
80%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

7.9
79%
305 Ratings
Event/webinar marketing

N/A
0 Ratings

8.1
81%
251 Ratings
Social Media Marketing

Cision Communications Cloud
Feature Set Not Supported
N/A

8.3
HubSpot Marketing Hub
83%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

8.2
82%
341 Ratings
Social profile integration

N/A
0 Ratings

8.4
84%
331 Ratings
Reporting & Analytics

Cision Communications Cloud
Feature Set Not Supported
N/A

8.2
HubSpot Marketing Hub
82%
HubSpot Marketing Hub ranks higher in 3/3 features
HubSpot Marketing Hub ranks higher in 3/3 features
Dashboards

N/A
0 Ratings

8.3
83%
365 Ratings
Standard reports

N/A
0 Ratings

8.3
83%
361 Ratings
Custom reports

N/A
0 Ratings

8.0
80%
324 Ratings
Platform & Infrastructure

Cision Communications Cloud
Feature Set Not Supported
N/A

7.7
HubSpot Marketing Hub
77%
HubSpot Marketing Hub ranks higher in 6/6 features
HubSpot Marketing Hub ranks higher in 6/6 features
API

N/A
0 Ratings

8.0
80%
252 Ratings
Role-based workflow & approvals

N/A
0 Ratings

8.6
86%
280 Ratings
Customizability

N/A
0 Ratings

8.1
81%
302 Ratings
Integration with Salesforce.com

N/A
0 Ratings

7.6
76%
228 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

6.9
69%
98 Ratings
Integration with SugarCRM

N/A
0 Ratings

7.1
71%
93 Ratings
Attribute Ratings
- Cision Communications Cloud is rated higher in 3 areas: Performance, Support Rating, Implementation Rating
- HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Online Training
- Cision Communications Cloud and HubSpot Marketing Hub are tied in 2 areas: Availability, Product Scalability
Likelihood to Recommend

8.4
Cision Communications Cloud
84%
277 Ratings

8.7
HubSpot Marketing Hub
87%
652 Ratings
Likelihood to Renew

7.1
Cision Communications Cloud
71%
17 Ratings

9.0
HubSpot Marketing Hub
90%
371 Ratings
Usability

7.0
Cision Communications Cloud
70%
53 Ratings

8.7
HubSpot Marketing Hub
87%
106 Ratings
Availability

9.1
Cision Communications Cloud
91%
3 Ratings

9.1
HubSpot Marketing Hub
91%
50 Ratings
Performance

9.1
Cision Communications Cloud
91%
3 Ratings

8.9
HubSpot Marketing Hub
89%
34 Ratings
Support Rating

8.9
Cision Communications Cloud
89%
321 Ratings

8.5
HubSpot Marketing Hub
85%
168 Ratings
In-Person Training

Cision Communications Cloud
N/A
0 Ratings

9.1
HubSpot Marketing Hub
91%
8 Ratings
Online Training

8.0
Cision Communications Cloud
80%
3 Ratings

9.1
HubSpot Marketing Hub
91%
26 Ratings
Implementation Rating

10.0
Cision Communications Cloud
100%
7 Ratings

7.3
HubSpot Marketing Hub
73%
98 Ratings
Product Scalability

7.3
Cision Communications Cloud
73%
1 Rating

7.3
HubSpot Marketing Hub
73%
7 Ratings
Likelihood to Recommend
Cision Communications Cloud
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
CEO (Chief Executive Officer)
DriveItAway IncAutomotive, 11-50 employees
HubSpot Marketing Hub
CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Business Development Manager
PCS TitleReal Estate, 11-50 employees
Pros
Cision Communications Cloud
- Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
- The media tracking offers the ability to find relevant placements across the entire country.
- The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
- The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
Managing Director, Public Relations
Point Park UniversityHigher Education, 501-1000 employees
HubSpot Marketing Hub
- All-in-one software - the main thing HubSpot does well is the breadth of functionality.
- Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
- Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Director of Demand Generation
PartnerStackInternet, 201-500 employees
Cons
Cision Communications Cloud
- In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
- Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
- After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
Public Relations Manager
MeyocksPublic Relations & Communications, 51-200 employees
HubSpot Marketing Hub
- While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
- The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
- Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Senior Product Marketing Manager
Passare, Inc.Insurance, 201-500 employees
Pricing Details
Cision Communications Cloud
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cision Communications Cloud Editions & Modules
—
Additional Pricing Details
—HubSpot Marketing Hub
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$50 per month
HubSpot Marketing Hub Editions & Modules
Edition
Pro | $8901 |
---|---|
Enterprise | $3,2002 |
Starter | $503 |
Free | $04 |
- per month (includes 2,000 contacts)
- per month (includes 10,000 contacts)
- per month (includes 1,000 contacts)
- per month
Additional Pricing Details
—Likelihood to Renew
Cision Communications Cloud
Cision Communications Cloud 7.1
Based on 17 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Vice President
NewmanPRPublic Relations and Communications, 1-10 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 9.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Managing Director
Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees
Usability
Cision Communications Cloud
Cision Communications Cloud 7.0
Based on 53 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Manager, Public Relations
Kawasaki Motors Corp., U.S.A.Consumer Goods, 201-500 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Head Content Creator
InedoInformation Technology & Services, 11-50 employees
Reliability and Availability
Cision Communications Cloud
Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.

Verified User
Professional in Other
Public Relations & Communications Company, 1-10 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
CEO
Trade Area SystemsInformation Technology and Services, 11-50 employees
Performance
Cision Communications Cloud
Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Founder and Principal
Susan Tull CommunicationsPublic Relations and Communications, 1-10 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Support Rating
Cision Communications Cloud
Cision Communications Cloud 8.9
Based on 321 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 51-200 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Director of Search
WidewailMarketing & Advertising, 11-50 employees
In-Person Training
Cision Communications Cloud
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Online Training
Cision Communications Cloud
Cision Communications Cloud 8.0
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Public Relations Manager, Florida Region
ComcastTelecommunications, 10,001+ employees
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Implementation Rating
Cision Communications Cloud
Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Founder and Principal
Susan Tull CommunicationsPublic Relations and Communications, 1-10 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Marketing Analyst
PSMJ Resources, Inc.Design, 51-200 employees
Alternatives Considered
Cision Communications Cloud
It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
Content Strategist
Willow MarketingMarketing & Advertising, 11-50 employees
HubSpot Marketing Hub
In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Sales Professional
Tourism ProfessionalLeisure, Travel & Tourism, 11-50 employees
Scalability
Cision Communications Cloud
Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.

Verified User
Professional in Other
Public Relations & Communications Company, 1-10 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Digital Media Specialist
Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees
Return on Investment
Cision Communications Cloud
- Cision has a net positive impact on time savings for staff so we can be quicker to market
- Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
- Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Vice President, Marketing Communications
rEvolutionMarketing and Advertising, 51-200 employees
HubSpot Marketing Hub
- HubSpot has helped us increased our lead generation.
- HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
- HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Marketing Manger
ConexlinkComputer Software, 11-50 employees