Constant Contact vs Hootsuite

What users are saying about

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Score 8.1 out of 10

Based on 716 reviews and ratings

Score 8 out of 10

Based on 852 reviews and ratings

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Feature Set Ratings

Email & Online Marketing

7.7

Constant Contact

77%

Hootsuite

Feature Set Not Supported

N/A

Constant Contact ranks higher in 9/9 features

WYSIWYG email editor

7.8

78%

82 Ratings

N/A

0 Ratings

Dynamic content

7.6

76%

82 Ratings

N/A

0 Ratings

Ability to test dynamic content

7.5

75%

81 Ratings

N/A

0 Ratings

Landing pages

7.6

76%

56 Ratings

N/A

0 Ratings

A/B testing

7.4

74%

52 Ratings

N/A

0 Ratings

Mobile optimization

8.0

80%

85 Ratings

N/A

0 Ratings

Email deliverability reporting

8.6

86%

135 Ratings

N/A

0 Ratings

List management

8.4

84%

90 Ratings

N/A

0 Ratings

Triggered drip sequences

6.7

67%

47 Ratings

N/A

0 Ratings

Reporting & Analytics

7.8

Constant Contact

78%

Hootsuite

Feature Set Not Supported

N/A

Constant Contact ranks higher in 3/3 features

Dashboards

7.8

78%

87 Ratings

N/A

0 Ratings

Standard reports

8.2

82%

87 Ratings

N/A

0 Ratings

Custom reports

7.5

75%

58 Ratings

N/A

0 Ratings

Pre-Send Testing

8.1

Constant Contact

81%

Hootsuite

Feature Set Not Supported

N/A

Constant Contact ranks higher in 8/8 features

URL Validation

8.4

84%

31 Ratings

N/A

0 Ratings

Link Tracking

8.0

80%

34 Ratings

N/A

0 Ratings

Image Validation

8.2

82%

31 Ratings

N/A

0 Ratings

Inbox Display

8.0

80%

34 Ratings

N/A

0 Ratings

Email Accessibility Tools

8.0

80%

28 Ratings

N/A

0 Ratings

Spelling and Grammar Check

7.8

78%

31 Ratings

N/A

0 Ratings

Spam Testing

7.8

78%

26 Ratings

N/A

0 Ratings

Email Previews

8.6

86%

40 Ratings

N/A

0 Ratings

Listening/monitoring

Constant Contact

Feature Set Not Supported

N/A

7.7

Hootsuite

77%

Hootsuite ranks higher in 4/4 features

Boolean keyword searches

N/A

0 Ratings

7.7

77%

123 Ratings

Filtering out noise/spam

N/A

0 Ratings

7.5

75%

133 Ratings

Sentiment analysis

N/A

0 Ratings

7.6

76%

127 Ratings

Broad channel coverage

N/A

0 Ratings

8.2

82%

175 Ratings

Publishing

Constant Contact

Feature Set Not Supported

N/A

8.3

Hootsuite

83%

Hootsuite ranks higher in 4/4 features

Content planning and scheduling

N/A

0 Ratings

9.1

91%

234 Ratings

Audience targeting

N/A

0 Ratings

7.9

79%

161 Ratings

Content optimization

N/A

0 Ratings

7.9

79%

191 Ratings

Workflow management

N/A

0 Ratings

8.3

83%

198 Ratings

Engagement

Constant Contact

Feature Set Not Supported

N/A

8.0

Hootsuite

80%

Hootsuite ranks higher in 3/3 features

Automated routing and prioritization

N/A

0 Ratings

7.8

78%

146 Ratings

Customer interaction histories

N/A

0 Ratings

7.9

79%

150 Ratings

Bulk actions

N/A

0 Ratings

8.1

81%

172 Ratings

Marketing

Constant Contact

Feature Set Not Supported

N/A

7.7

Hootsuite

77%

Hootsuite ranks higher in 4/4 features

Lead generation

N/A

0 Ratings

7.1

71%

114 Ratings

Content marketing

N/A

0 Ratings

8.4

84%

170 Ratings

Paid media management

N/A

0 Ratings

7.6

76%

109 Ratings

Campaigns and promotions

N/A

0 Ratings

7.7

77%

149 Ratings

Channel coverage/integration

Constant Contact

Feature Set Not Supported

N/A

8.6

Hootsuite

86%

Hootsuite ranks higher in 7/7 features

Twitter

N/A

0 Ratings

9.2

92%

216 Ratings

Facebook

N/A

0 Ratings

9.0

90%

222 Ratings

N/A

0 Ratings

8.8

88%

199 Ratings

Google+

N/A

0 Ratings

8.9

89%

60 Ratings

Instagram

N/A

0 Ratings

8.3

83%

195 Ratings

N/A

0 Ratings

7.9

79%

106 Ratings

YouTube

N/A

0 Ratings

8.2

82%

100 Ratings

Reporting/analytics

Constant Contact

Feature Set Not Supported

N/A

8.0

Hootsuite

80%

Hootsuite ranks higher in 3/3 features

Campaign success analytics

N/A

0 Ratings

8.0

80%

173 Ratings

Real-time tracking

N/A

0 Ratings

8.0

80%

183 Ratings

Competitor analysis

N/A

0 Ratings

7.9

79%

121 Ratings

Account management

Constant Contact

Feature Set Not Supported

N/A

8.4

Hootsuite

84%

Hootsuite ranks higher in 2/2 features

Role-based user permissions & privileges

N/A

0 Ratings

8.6

86%

174 Ratings

Mobile access

N/A

0 Ratings

8.1

81%

192 Ratings

Attribute Ratings

Constant Contact is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating
Hootsuite is rated higher in 2 areas: Likelihood to Recommend, Availability
Constant Contact and Hootsuite are tied in 3 areas: Performance, Online Training, Implementation Rating

Constant Contact

83%

106 Ratings

8.4

Hootsuite

84%

291 Ratings

Constant Contact

90%

21 Ratings

8.8

Hootsuite

88%

80 Ratings

Constant Contact

100%

9 Ratings

9.0

Hootsuite

90%

27 Ratings

Constant Contact

90%

4 Ratings

10.0

Hootsuite

100%

36 Ratings

Constant Contact

100%

4 Ratings

10.0

Hootsuite

100%

32 Ratings

Constant Contact

100%

17 Ratings

8.2

Hootsuite

82%

178 Ratings

Constant Contact

N/A

0 Ratings

6.0

Hootsuite

60%

1 Rating

Constant Contact

100%

1 Rating

10.0

Hootsuite

100%

8 Ratings

Constant Contact

100%

9 Ratings

10.0

Hootsuite

100%

65 Ratings

Constant Contact

100%

1 Rating

Hootsuite

N/A

0 Ratings

Pros

You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
Easy to use for folks who are not tech savvy.
Very quick upload speed for contact lists when compared with other email marketing vendors.
Easy to customize contact lists.
Displays much more consistently across different email clients when compared with other email marketing vendors.

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Verified User

Analyst in Marketing

Insurance Company, 501-1000 employees

View all 106 answers on this topic

The product has a really interactive media library which is very helpful even when we are out of images.
Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.

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Jake Widner

Chief Software Architect

Crossover for WorkInformation Technology & Services, 1001-5000 employees

View all 291 answers on this topic

Cons

The interface is definitely a bit difficult to use and it takes some getting used to.
More customization and exporting of html would be awesome.
They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

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Verified User

Strategist in Marketing

Marketing & Advertising Company, 11-50 employees

View all 106 answers on this topic

Influencer recruitment - we would like to be able to research potential influencers to join our program.
Poor reporting and analytics within each platform within the Pro version.
Somewhat expensive for the functionality provided.
Only 1 user account provided in the Pro version.

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Jeff Thomas

Head of Digital

ShoebaccaRetail, 51-200 employees

View all 291 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition

Core	$9.99¹
Plus	$45.00¹

per month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

Hootsuite Editions & Modules

Edition

Professional	$49.00¹
Team	$129.00²
Business	$599.00³
Enterprise	Contact for Pricing

per month (1 user / 10 social profiles)
per month (3 users / 20 social profiles)
per month (5, up to 10 users / 35 social profiles)
none

Additional Pricing Details

For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Likelihood to Renew

Constant Contact 9.0

Based on 21 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

View all 21 answers on this topic

Hootsuite 8.8

Based on 80 answers

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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Laura Pence

President/Owner

Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees

View all 80 answers on this topic

Usability

Constant Contact 10.0

Based on 9 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Giselle Aguiar

Owner, Consultant

AZ Social Media WizInternet, Myself Only

View all 9 answers on this topic

Hootsuite 9.0

Based on 27 answers

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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Matthew Hardesty

Founder

UpticaMarketing and Advertising, 1-10 employees

View all 27 answers on this topic

Reliability and Availability

Constant Contact 9.0

Based on 4 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 4 answers on this topic

Hootsuite 10.0

Based on 36 answers

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

View all 36 answers on this topic

Performance

Constant Contact 10.0

Based on 4 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 4 answers on this topic

Hootsuite 10.0

Based on 32 answers

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

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Michael Royal

CEO

Emma McLean KindergartenManagement Consulting, 1-10 employees

View all 32 answers on this topic

Support Rating

Constant Contact 10.0

Based on 17 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

View all 17 answers on this topic

Hootsuite 8.2

Based on 178 answers

Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it

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Verified User

Account Manager in Marketing

Marketing & Advertising Company, 11-50 employees

View all 178 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Hootsuite 6.0

Based on 1 answer

Very easy to teach and learn

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Jessica Rudolph

Search Specialist

MindshareMarketing and Advertising, 11-50 employees

View all 1 answers on this topic

Online Training

Constant Contact 10.0

Based on 1 answer

No answer on this topic is available.

Hootsuite 10.0

Based on 8 answers

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

View all 8 answers on this topic

Implementation Rating

Constant Contact 10.0

Based on 9 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 9 answers on this topic

Hootsuite 10.0

Based on 65 answers

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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Edgar Carpenter IV

Director of Social Media

United States Marine CorpsMilitary, 1001-5000 employees

View all 65 answers on this topic

Alternatives Considered

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

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Verified User

Contributor in Other

Religious Institutions Company, 10,001+ employees

View all 106 answers on this topic

Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.

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Verified User

Professional in Professional Services

Higher Education Company, 1001-5000 employees

View all 291 answers on this topic

Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

We haven't needed to scale it all.

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Verified User

Strategist in Marketing

Hospital & Health Care Company, 1001-5000 employees

View all other answers on this topic

Return on Investment

Good email marketing option that we need to expand on
We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
Very affordable and we plan in keeping it as a resource

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Terri Betts

Director of Development

Health Care Center for the HomelessHospital & Health Care, 51-200 employees

View all 106 answers on this topic

This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
Their customer support is pretty consistent and that is what I really like about them.

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David Braun

Financial Accounting Consultant

EYAccounting, 10,001+ employees

View all 291 answers on this topic

Screenshots

—

See All (5) Hootsuite Screenshots

Constant Contact

Hootsuite

Constant Contact

Hootsuite

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

Hootsuite

Dashboards

Standard reports

Custom reports

Constant Contact

Hootsuite

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Constant Contact

Hootsuite

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Constant Contact

Hootsuite

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Constant Contact

Hootsuite

Automated routing and prioritization

Customer interaction histories

Bulk actions

Constant Contact

Hootsuite

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Constant Contact

Hootsuite

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Constant Contact

Hootsuite

Campaign success analytics

Real-time tracking

Competitor analysis

Constant Contact

Hootsuite

Role-based user permissions & privileges

Mobile access

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact