What users are saying about
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585 Ratings
Top Rated
595 Ratings

Constant Contact

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585 Ratings
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Score 7.9 out of 100
Top Rated
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Score 7.8 out of 100

Likelihood to Recommend

Constant Contact

It’s best suited when you are not in a position with your business, industry or budget to implement a fully integrated and industry-leading CRM and email marketing platform as this is an ideal setup. For example, a fully integrated Hubspot or Salesforce tech stack. For many businesses this type of high cost, sophisticated system is not realistic and in these cases, Constant Contact is superior for managing all email strategies or in our case, just a portion of them. For us, we handle drip content or interest-based remarketing through our CRM but use Constant Contact for all other email strategies because of its ease of use and low cost. It’s also exceptional as a low-cost email database management solution where you can’t daily centralize, protect and maintain (unsubscribes, dead contacts, etc) your email contact database.
Thomas Pittman | TrustRadius Reviewer

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
7.8
Hootsuite
WYSIWYG email editor
Constant Contact
7.7
Hootsuite
Dynamic content
Constant Contact
7.7
Hootsuite
Ability to test dynamic content
Constant Contact
7.6
Hootsuite
Landing pages
Constant Contact
8.1
Hootsuite
A/B testing
Constant Contact
6.9
Hootsuite
Mobile optimization
Constant Contact
8.2
Hootsuite
Email deliverability reporting
Constant Contact
8.7
Hootsuite
List management
Constant Contact
8.5
Hootsuite
Triggered drip sequences
Constant Contact
6.4
Hootsuite

Reporting & Analytics

Constant Contact
7.8
Hootsuite
Dashboards
Constant Contact
7.5
Hootsuite
Standard reports
Constant Contact
8.3
Hootsuite
Custom reports
Constant Contact
7.8
Hootsuite

Pre-Send Testing

Constant Contact
8.4
Hootsuite
URL Validation
Constant Contact
9.3
Hootsuite
Link Tracking
Constant Contact
8.1
Hootsuite
Image Validation
Constant Contact
8.2
Hootsuite
Inbox Display
Constant Contact
8.4
Hootsuite
Email Accessibility Tools
Constant Contact
8.0
Hootsuite
Spelling and Grammar Check
Constant Contact
8.6
Hootsuite
Spam Testing
Constant Contact
7.8
Hootsuite
Email Previews
Constant Contact
9.0
Hootsuite

Listening/monitoring

Constant Contact
Hootsuite
7.0
Boolean keyword searches
Constant Contact
Hootsuite
7.1
Filtering out noise/spam
Constant Contact
Hootsuite
6.1
Sentiment analysis
Constant Contact
Hootsuite
6.7
Broad channel coverage
Constant Contact
Hootsuite
8.1

Publishing

Constant Contact
Hootsuite
8.2
Content planning and scheduling
Constant Contact
Hootsuite
9.3
Audience targeting
Constant Contact
Hootsuite
7.6
Content optimization
Constant Contact
Hootsuite
7.7
Workflow management
Constant Contact
Hootsuite
8.0

Engagement

Constant Contact
Hootsuite
8.0
Automated routing and prioritization
Constant Contact
Hootsuite
7.8
Customer interaction histories
Constant Contact
Hootsuite
7.8
Bulk actions
Constant Contact
Hootsuite
8.3

Marketing

Constant Contact
Hootsuite
6.8
Lead generation
Constant Contact
Hootsuite
7.0
Content marketing
Constant Contact
Hootsuite
7.1
Paid media management
Constant Contact
Hootsuite
6.5
Campaigns and promotions
Constant Contact
Hootsuite
6.5

Channel coverage/integration

Constant Contact
Hootsuite
8.4
Twitter
Constant Contact
Hootsuite
9.3
Facebook
Constant Contact
Hootsuite
9.1
LinkedIn
Constant Contact
Hootsuite
8.9
Google+
Constant Contact
Hootsuite
8.8
Instagram
Constant Contact
Hootsuite
7.5
Pinterest
Constant Contact
Hootsuite
8.1
YouTube
Constant Contact
Hootsuite
6.9

Reporting/analytics

Constant Contact
Hootsuite
7.0
Campaign success analytics
Constant Contact
Hootsuite
7.1
Real-time tracking
Constant Contact
Hootsuite
7.2
Competitor analysis
Constant Contact
Hootsuite
6.6

Account management

Constant Contact
Hootsuite
8.0
Role-based user permissions & privileges
Constant Contact
Hootsuite
8.3
Mobile access
Constant Contact
Hootsuite
7.8

Pros

Constant Contact

  • Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
  • Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.
Anonymous | TrustRadius Reviewer

Hootsuite

  • The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
  • Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
  • Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.
Anonymous | TrustRadius Reviewer

Cons

Constant Contact

  • Maybe make a bit more intuitive
  • Have it make suggestions for what you could or should do
  • More storage room for pics, logos, etc. (without additional cost)
  • While I think it is user friendly in general, I need a bit more guidance with options and possibilities
Terri Betts | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 7.2
Based on 53 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

In-Person Training

Constant Contact

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Online Training

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Constant Contact

Marketo does all of the same things but at an enterprise level. Marketo is substantially better than Constant Contact but the price tag is very seriously higher ... by a few zeros. The key components of differentiation would be database management and deliverability. I wouldn't say Marketo's editor is any better or worse than Constant Contact.
James Arnold | TrustRadius Reviewer

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Hootsuite

No score
No answers yet
We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Return on Investment

Constant Contact

  • Every month we send out our newsletter, the phone rings and we gain revenue.
  • For our events, the reminders create signs ups which drive revenue.
  • Our quarterly ecommerce sales drive store sales and keep us top of mind with our clients.
Darcy Knapp, MBA | TrustRadius Reviewer

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Screenshots

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Edition
Email$20.001
Email Plus$45.001
Pro$195.001
  1. Per Month
Additional Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

Likelihood to Recommend

Constant Contact
7.9
Hootsuite
8.5

Likelihood to Renew

Constant Contact
8.0
Hootsuite
8.4

Usability

Constant Contact
8.9
Hootsuite
9.1

Reliability and Availability

Constant Contact
9.0
Hootsuite
10.0

Performance

Constant Contact
10.0
Hootsuite
10.0

Support Rating

Constant Contact
3.0
Hootsuite
7.2

In-Person Training

Constant Contact
Hootsuite
6.0

Online Training

Constant Contact
10.0
Hootsuite
10.0

Implementation Rating

Constant Contact
8.0
Hootsuite
10.0

Scalability

Constant Contact
10.0
Hootsuite

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