Constant Contact vs Hootsuite | TrustRadius

What users are saying about

Score 7.9 out of 10

Based on 585 reviews and ratings

Score 7.8 out of 10

Based on 595 reviews and ratings

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Feature Rating Comparison

Constant Contact

Hootsuite

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

Hootsuite

Dashboards

Standard reports

Custom reports

Constant Contact

Hootsuite

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Constant Contact

Hootsuite

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Constant Contact

Hootsuite

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Constant Contact

Hootsuite

Automated routing and prioritization

Customer interaction histories

Bulk actions

Constant Contact

Hootsuite

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Constant Contact

Hootsuite

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Constant Contact

Hootsuite

Campaign success analytics

Real-time tracking

Competitor analysis

Constant Contact

Hootsuite

Role-based user permissions & privileges

Mobile access

Pros

Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.

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Verified User

Administrator in Other

Higher Education Company, 501-1000 employees

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The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.

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Verified User

Contributor in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Cons

Maybe make a bit more intuitive
Have it make suggestions for what you could or should do
More storage room for pics, logos, etc. (without additional cost)
While I think it is user friendly in general, I need a bit more guidance with options and possibilities

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Director of Development

Health Care Center for the HomelessHospital & Health Care, 51-200 employees

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I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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Marketing Advisor

Victoria Marquez MusicEntertainment, 1-10 employees

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Likelihood to Renew

Constant Contact 8.0

Based on 19 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

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Hootsuite 8.4

Based on 73 answers

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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President/Owner

Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees

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Usability

Constant Contact 8.9

Based on 8 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Owner, Consultant

AZ Social Media WizInternet, Myself Only

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Hootsuite 9.1

Based on 27 answers

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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Matthew Hardesty

Founder

UpticaMarketing and Advertising, 1-10 employees

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Reliability and Availability

Constant Contact 9.0

Based on 2 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

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Hootsuite 10.0

Based on 36 answers

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Performance

Constant Contact 10.0

Based on 2 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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Hootsuite 10.0

Based on 32 answers

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

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CEO

Emma McLean KindergartenManagement Consulting, 1-10 employees

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Support Rating

Constant Contact 3.0

Based on 8 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

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Hootsuite 7.2

Based on 53 answers

The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered

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Marketing Broker

Atlas Internet Marketing LLCMarketing and Advertising, 1-10 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Hootsuite 6.0

Based on 1 answer

Very easy to teach and learn

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Jessica Rudolph

Search Specialist

MindshareMarketing and Advertising, 11-50 employees

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Online Training

Constant Contact 10.0

Based on 1 answer

No answer on this topic is available.

Hootsuite 10.0

Based on 8 answers

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

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Implementation Rating

Constant Contact 8.0

Based on 4 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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Hootsuite 10.0

Based on 65 answers

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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Edgar Carpenter IV

Director of Social Media

United States Marine CorpsMilitary, 1001-5000 employees

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Alternatives Considered

Marketo does all of the same things but at an enterprise level. Marketo is substantially better than Constant Contact but the price tag is very seriously higher ... by a few zeros. The key components of differentiation would be database management and deliverability. I wouldn't say Marketo's editor is any better or worse than Constant Contact.

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Chief Digital Officer (CDO)

Rooster Strategic SolutionsMarketing and Advertising, 11-50 employees

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Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.

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Chief Marketing Officer

South CypressRetail, 11-50 employees

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Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

We haven't needed to scale it all.

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Verified User

Strategist in Marketing

Hospital & Health Care Company, 1001-5000 employees

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Return on Investment

Every month we send out our newsletter, the phone rings and we gain revenue.
For our events, the reminders create signs ups which drive revenue.
Our quarterly ecommerce sales drive store sales and keep us top of mind with our clients.

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Darcy Knapp, MBA

owner

seo web mechanicsMarketing & Advertising, 1-10 employees

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Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.

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Vice Creative Executive

BRAVE GIRLS CLUB LLCE-Learning, 1-10 employees

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Screenshots

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See All (5) Hootsuite Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Constant Contact Editions & Modules

Edition

Email	$20.00¹
Email Plus	$45.00¹
Pro	$195.00¹

Per Month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Hootsuite Editions & Modules

Edition

Professional	$49.00¹
Team	$129.00²
Business	$599.00³
Enterprise	Contact for Pricing

per month (1 user / 10 social profiles)
per month (3 users / 20 social profiles)
per month (5, up to 10 users / 35 social profiles)

Additional Pricing Details

For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

Constant Contact

Hootsuite

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