What users are saying about
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Top Rated
716 Ratings
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Top Rated
852 Ratings

Constant Contact

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Top Rated
716 Ratings
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Score 8.1 out of 100

Hootsuite

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Top Rated
852 Ratings
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Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.7

    Constant Contact

    77%

    Hootsuite

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 9/9 features

    WYSIWYG email editor

    7.8
    78%
    82 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.6
    76%
    82 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    81 Ratings
    N/A
    0 Ratings

    Landing pages

    7.6
    76%
    56 Ratings
    N/A
    0 Ratings

    A/B testing

    7.4
    74%
    52 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.0
    80%
    85 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.6
    86%
    135 Ratings
    N/A
    0 Ratings

    List management

    8.4
    84%
    90 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.7
    67%
    47 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.8

    Constant Contact

    78%

    Hootsuite

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 3/3 features

    Dashboards

    7.8
    78%
    87 Ratings
    N/A
    0 Ratings

    Standard reports

    8.2
    82%
    87 Ratings
    N/A
    0 Ratings

    Custom reports

    7.5
    75%
    58 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    8.1

    Constant Contact

    81%

    Hootsuite

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 8/8 features

    URL Validation

    8.4
    84%
    31 Ratings
    N/A
    0 Ratings

    Link Tracking

    8.0
    80%
    34 Ratings
    N/A
    0 Ratings

    Image Validation

    8.2
    82%
    31 Ratings
    N/A
    0 Ratings

    Inbox Display

    8.0
    80%
    34 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    8.0
    80%
    28 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.8
    78%
    31 Ratings
    N/A
    0 Ratings

    Spam Testing

    7.8
    78%
    26 Ratings
    N/A
    0 Ratings

    Email Previews

    8.6
    86%
    40 Ratings
    N/A
    0 Ratings

    Listening/monitoring

    Constant Contact

    Feature Set Not Supported
    N/A
    7.7

    Hootsuite

    77%
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.7
    77%
    123 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.5
    75%
    133 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.6
    76%
    127 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    175 Ratings

    Publishing

    Constant Contact

    Feature Set Not Supported
    N/A
    8.3

    Hootsuite

    83%
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.1
    91%
    234 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.9
    79%
    161 Ratings

    Content optimization

    N/A
    0 Ratings
    7.9
    79%
    191 Ratings

    Workflow management

    N/A
    0 Ratings
    8.3
    83%
    198 Ratings

    Engagement

    Constant Contact

    Feature Set Not Supported
    N/A
    8.0

    Hootsuite

    80%
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.8
    78%
    146 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.9
    79%
    150 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.1
    81%
    172 Ratings

    Marketing

    Constant Contact

    Feature Set Not Supported
    N/A
    7.7

    Hootsuite

    77%
    Hootsuite ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.1
    71%
    114 Ratings

    Content marketing

    N/A
    0 Ratings
    8.4
    84%
    170 Ratings

    Paid media management

    N/A
    0 Ratings
    7.6
    76%
    109 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.7
    77%
    149 Ratings

    Channel coverage/integration

    Constant Contact

    Feature Set Not Supported
    N/A
    8.6

    Hootsuite

    86%
    Hootsuite ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.2
    92%
    216 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    222 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.8
    88%
    199 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    60 Ratings

    Instagram

    N/A
    0 Ratings
    8.3
    83%
    195 Ratings

    Pinterest

    N/A
    0 Ratings
    7.9
    79%
    106 Ratings

    YouTube

    N/A
    0 Ratings
    8.2
    82%
    100 Ratings

    Reporting/analytics

    Constant Contact

    Feature Set Not Supported
    N/A
    8.0

    Hootsuite

    80%
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.0
    80%
    173 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.0
    80%
    183 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.9
    79%
    121 Ratings

    Account management

    Constant Contact

    Feature Set Not Supported
    N/A
    8.4

    Hootsuite

    84%
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.6
    86%
    174 Ratings

    Mobile access

    N/A
    0 Ratings
    8.1
    81%
    192 Ratings

    Attribute Ratings

    • Constant Contact is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating
    • Hootsuite is rated higher in 2 areas: Likelihood to Recommend, Availability
    • Constant Contact and Hootsuite are tied in 3 areas: Performance, Online Training, Implementation Rating

    Likelihood to Recommend

    8.3

    Constant Contact

    83%
    106 Ratings
    8.4

    Hootsuite

    84%
    291 Ratings

    Likelihood to Renew

    9.0

    Constant Contact

    90%
    21 Ratings
    8.8

    Hootsuite

    88%
    80 Ratings

    Usability

    10.0

    Constant Contact

    100%
    9 Ratings
    9.0

    Hootsuite

    90%
    27 Ratings

    Availability

    9.0

    Constant Contact

    90%
    4 Ratings
    10.0

    Hootsuite

    100%
    36 Ratings

    Performance

    10.0

    Constant Contact

    100%
    4 Ratings
    10.0

    Hootsuite

    100%
    32 Ratings

    Support Rating

    10.0

    Constant Contact

    100%
    17 Ratings
    8.2

    Hootsuite

    82%
    178 Ratings

    In-Person Training

    Constant Contact

    N/A
    0 Ratings
    6.0

    Hootsuite

    60%
    1 Rating

    Online Training

    10.0

    Constant Contact

    100%
    1 Rating
    10.0

    Hootsuite

    100%
    8 Ratings

    Implementation Rating

    10.0

    Constant Contact

    100%
    9 Ratings
    10.0

    Hootsuite

    100%
    65 Ratings

    Product Scalability

    10.0

    Constant Contact

    100%
    1 Rating

    Hootsuite

    N/A
    0 Ratings

    Likelihood to Recommend

    Constant Contact

    Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    I think Hootsuite is a great starting platform for anyone who is looking for a tool to help schedule content on multiple social channels. I think it's a great tool to help with distribution and keeping on top of comments on those social channels. It's also a really great platform for anyone on a budget because their free version is really robust for what it provides. However, Hootsuite does not have the best reporting platform (when I used it anyway), and if you're managing multiple brands, it's tricky to add several accounts that you manage in one account.
    Corinne Malo | TrustRadius Reviewer

    Pros

    Constant Contact

    • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
    • Easy to use for folks who are not tech savvy.
    • Very quick upload speed for contact lists when compared with other email marketing vendors.
    • Easy to customize contact lists.
    • Displays much more consistently across different email clients when compared with other email marketing vendors.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    • The product has a really interactive media library which is very helpful even when we are out of images.
    • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
    • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
    • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
    Jake Widner | TrustRadius Reviewer

    Cons

    Constant Contact

    • The interface is definitely a bit difficult to use and it takes some getting used to.
    • More customization and exporting of html would be awesome.
    • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    • Influencer recruitment - we would like to be able to research potential influencers to join our program.
    • Poor reporting and analytics within each platform within the Pro version.
    • Somewhat expensive for the functionality provided.
    • Only 1 user account provided in the Pro version.
    Jeff Thomas | TrustRadius Reviewer

    Pricing Details

    Constant Contact

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9.99 per month

    Constant Contact Editions & Modules

    Edition
    Core$9.991
    Plus$45.001
    1. per month
    Additional Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $0

    Hootsuite Editions & Modules

    Edition
    Professional$49.001
    Team$129.002
    Business$599.003
    EnterpriseContact for Pricing
    1. per month (1 user / 10 social profiles)
    2. per month (3 users / 20 social profiles)
    3. per month (5, up to 10 users / 35 social profiles)
    4. none
    Additional Pricing Details
    For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

    Likelihood to Renew

    Constant Contact

    Constant Contact 9.0
    Based on 21 answers
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.8
    Based on 80 answers
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Laura Pence | TrustRadius Reviewer

    Usability

    Constant Contact

    Constant Contact 10.0
    Based on 9 answers
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Giselle Aguiar | TrustRadius Reviewer

    Hootsuite

    Hootsuite 9.0
    Based on 27 answers
    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Matthew Hardesty | TrustRadius Reviewer

    Reliability and Availability

    Constant Contact

    Constant Contact 9.0
    Based on 4 answers
    No major problems in sending out the email campaigns and accessing the analytics
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 36 answers
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Anonymous | TrustRadius Reviewer

    Performance

    Constant Contact

    Constant Contact 10.0
    Based on 4 answers
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 32 answers
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Michael Royal | TrustRadius Reviewer

    Support Rating

    Constant Contact

    Constant Contact 10.0
    Based on 17 answers
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.2
    Based on 178 answers
    Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Constant Contact

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 6.0
    Based on 1 answer
    Very easy to teach and learn
    Jessica Rudolph | TrustRadius Reviewer

    Online Training

    Constant Contact

    Constant Contact 10.0
    Based on 1 answer
    No answer on this topic is available.

    Hootsuite

    Hootsuite 10.0
    Based on 8 answers
    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Constant Contact

    Constant Contact 10.0
    Based on 9 answers
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 65 answers
    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Edgar Carpenter IV | TrustRadius Reviewer

    Alternatives Considered

    Constant Contact

    We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.
    Anonymous | TrustRadius Reviewer

    Scalability

    Constant Contact

    Constant Contact 10.0
    Based on 1 answer
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Anonymous | TrustRadius Reviewer

    Hootsuite

    No score
    No answers yet
    We haven't needed to scale it all.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Constant Contact

    • Good email marketing option that we need to expand on
    • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
    • Very affordable and we plan in keeping it as a resource
    Terri Betts | TrustRadius Reviewer

    Hootsuite

    • This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
    • It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
    • Their customer support is pretty consistent and that is what I really like about them.
    David Braun | TrustRadius Reviewer

    Screenshots

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