Demandbase Advertising vs. Splicky

Overall, I would highly recommend the Demandbase ABX Cloud if you are interested in launching an ABM strategy. Demandbase Advertising Cloud helps you define your ICP, develop useful target account lists, distribute those accounts to your sales team with data, get a deeper understanding of those accounts, increase ad spend efficiency, and ultimately, generate more revenue for your business. It does take time to learn and train your team on the tool, but they have excellent support staff and resources to help you master the software in no time! Any company interested in launching or scaling its ABM engine has to purchase the Demandbase ABX Cloud!

• Enables our marketing and sales teams to develop data-driven account lists to target.
• Strengthens the relationship between the marketing and sales teams.
• Creates more efficient ad spending by orchestrating audiences and targeting our ICP through their DSP.
• Allows for a deeper understanding of our target accounts for better prospecting efforts.

• Engagement minutes are complicated to set-up and could use additional platform inputs.
• The dashboard capabilities could be improved.
• Increase the ability of users to export data to develop their own reports/dashboards.

• Increased ad spend efficiency with a reduction in wasted ad spend.
• Increased retention rates.
• Higher ACV with lower CAC.