expert.ai NL Suite vs. General Sentiment (discontinued)

Existing body of data regarding our demographic targets, including social media, so for our psychographic targets, quite helpful. Alerts assist us in anticipating specific market demands. Yet AI is in its infancy so Cogito can only go as far as beta can go.

Incentivized

Determine what your research question or customer relations needs are to pick a tool that is a good match.

• Humongous amounts of data can be found
• Autonomous
• Gives us actionable data and market insights and ideas

Incentivized

• Using volume and association metrics to assess and predict trends and emerging topics
• Use the articles metric to drill down into specific posts, such as tweets, Facebook, blog comments, news articles
• General Sentiment has the ability to access password protected sites to access information that may not normally show up in standard internet searches

• 500k bits of data is a lot.
• Visualization is good but there is room for more refinement.
• Harnesses AI, yet more potential there.

Incentivized

• The application does take time to start gathering data on a specific topic. As such, its important to include as many keyword search topics as possible, and also be sure to refine them as you gather data.
• The user interface isn't particularly intuitive, there is some work that could be done to streamline its use.

Social media tools are constantly evolving. I would want to be sure that my research question was complimented by the metrics and options presented by the social media tool. General Sentiment is very useful and innovative and their customer service was excellent. Their sales and customer service team was very helpful in onboarding our staff and being flexible with our needs.

Fast with just a few clicks and quite breathtaking what it finds. Beware you cannot search, only find!

Incentivized

We were primitive using Salesforce, and while it is great, Cogito is a laser.

Incentivized

• Identified new psychographic and demographic targets.
• Kept us in the tide of social media as it breaks.
• Improved our bottom line at least 7% so far.

Incentivized

• Social media analytics can accelerate the speed with which researchers can investigate a topic of interest, at a lower cost.
• Due to the low barrier to entry (e.g., most social media sites and blogs are free), data collection burden, as traditionally defined, is significantly reduced or eliminated. The absence of direct interactions between researchers and the study population may do more to mitigate sources of bias compared to other more intrusive forms of data collection (i.e., interviews, focus groups).
• Used to to gather unstructured data and feedback from Medicare beneficiaries, caregivers, advocates, and other stakeholders to identify systemic issues that beneficiaries encounter.