What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
709 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
911 Ratings

Google Forms

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
709 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

SurveyMonkey

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
911 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Highlights

Google Forms and SurveyMonkey are both entry level survey tools. They offer a mix of free functionality and paid capabilities, and are used across company sizes.

Google Forms is applicable to a broader range of uses, while SurveyMonkey is more specialized. Google Forms can be used for building registration forms, quizzes, and assessments in addition to surveys. In contrast, SurveyMonkey is tailored to more in-depth survey design, distribution, and analysis. 

Features

Google Forms and SurveyMonkey both have strong features tailored for their use cases. 

Google Forms’s free version is very accessible for casual or entry-level users at small volumes. For instance, it is well suited for educational or student-driven academic uses. For businesses, Forms is bundled with the rest of the G Suite. This packaging makes Forms an easy default tool for organizations that have adopted the Google environment. It also includes prebuilt templates for common use cases, which makes the tool more accessible for casual users. 

In contrast, SurveyMonkey stands out for its more in-depth survey capabilities. In particular, users point to its excellent branding and personalization options. These features enable a more professional survey experience. It also offers a wide range of prebuilt question options and the ability to deeply customize questions and logic flows. The greater level of customization allows more intensive users to tailor each survey to their exact needs.

Limitations

While each product have certain strengths, Google Forms and SurveyMonkey also have some tradeoffs.

Google Form’s focus on accessibility across user backgrounds places a ceiling on the depth of functionality and complexity. In particular, reviewers have been limited by Google Forms’s question branching simplicity, and basic dynamic capabilities. The user interface and graphic design is also relatively basic and simplistic. The tool lacks the visual and branding customization found in more complex tools. 

In contrast, SurveyMonkey provides a more intensive survey administration experience, which can be more difficult for less experienced users. For instance, the survey design process is a much more complex process, with less in-process guidance for unfamiliar designers. The UI is also not as user-friendly or intuitive as some other survey tools. 

Pricing

Google Forms is free to use for personal use. It is also included in all Google Suite packages, which are priced at $6/user/month for the Basic plan, $12/user/month for additional cross-suite functionality and security features, and $25/user/month for the Enterpise package that includes additional management and security features. 

SurveyMonkey has two pricing systems, one for personal plans and one for business plans. Personal plans are either $32/month or $99/month for additional functions like A/B testing, custom variables, and payments. The Business Plans system has three tiers. The Team Advantage, at $25/user/month, includes all of the Personal Plans features for 3+ users. Team Premier, at $79.95/user/month, includes additional analysis, white labelling, and logic functions. The Enterprise tier, which is priced by quote from the vendor, includes more customization, security features, and management capabilities. 

Feature Set Ratings

  • Google Forms ranks higher in 3 feature sets: Survey Content, Survey Reporting & Analytics, Survey Administration & Security
  • SurveyMonkey ranks higher in 3 feature sets: Survey Format & Appearance, Survey Logic, Survey Distribution

Survey Format & Appearance

7.0

Google Forms

70%
7.3

SurveyMonkey

73%
SurveyMonkey ranks higher in 3/3 features

Survey templates

7.5
75%
102 Ratings
7.8
78%
72 Ratings

Themes

6.8
68%
101 Ratings
6.9
69%
65 Ratings

Custom logo/branding

6.6
66%
88 Ratings
7.1
71%
64 Ratings

Survey Content

8.1

Google Forms

81%
7.9

SurveyMonkey

79%
Google Forms ranks higher in 3/3 features

Changes to live survey

8.1
81%
102 Ratings
8.0
80%
59 Ratings

Question design help

7.4
74%
89 Ratings
7.4
74%
69 Ratings

Multiple question types

8.7
87%
106 Ratings
8.3
83%
75 Ratings

Survey Logic

7.6

Google Forms

76%
7.8

SurveyMonkey

78%
SurveyMonkey ranks higher in 1/1 features

Survey logic flexibility

7.6
76%
95 Ratings
7.8
78%
69 Ratings

Survey Reporting & Analytics

7.8

Google Forms

78%
7.7

SurveyMonkey

77%
Google Forms ranks higher in 3/5 features

Response tracking

8.3
83%
106 Ratings
8.0
80%
74 Ratings

Data export

8.7
87%
101 Ratings
7.9
79%
71 Ratings

Standard reports

7.9
79%
100 Ratings
7.7
77%
74 Ratings

Custom reports

7.0
70%
79 Ratings
7.5
75%
61 Ratings

Analytics

7.3
73%
83 Ratings
7.4
74%
63 Ratings

Survey Administration & Security

8.4

Google Forms

84%
7.9

SurveyMonkey

79%
Google Forms ranks higher in 2/2 features

Access controls

8.5
85%
99 Ratings
8.0
80%
63 Ratings

Compliance

8.2
82%
78 Ratings
7.8
78%
54 Ratings

Survey Distribution

6.8

Google Forms

68%
7.1

SurveyMonkey

71%
Google Forms ranks higher in 1/2 features

Vendor-offered crowdsourcing

6.2
62%
36 Ratings
7.2
72%
29 Ratings

Respondent restrictions

7.4
74%
73 Ratings
7.0
70%
42 Ratings

Attribute Ratings

  • Google Forms is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating
  • Google Forms and SurveyMonkey are tied in 1 area: Availability

Likelihood to Recommend

8.7

Google Forms

87%
112 Ratings
7.3

SurveyMonkey

73%
104 Ratings

Likelihood to Renew

10.0

Google Forms

100%
3 Ratings
8.9

SurveyMonkey

89%
27 Ratings

Usability

8.9

Google Forms

89%
52 Ratings
8.3

SurveyMonkey

83%
38 Ratings

Availability

10.0

Google Forms

100%
1 Rating
10.0

SurveyMonkey

100%
2 Ratings

Performance

10.0

Google Forms

100%
1 Rating
6.0

SurveyMonkey

60%
2 Ratings

Support Rating

7.9

Google Forms

79%
53 Ratings
6.9

SurveyMonkey

69%
38 Ratings

Implementation Rating

Google Forms

N/A
0 Ratings
10.0

SurveyMonkey

100%
4 Ratings

Product Scalability

3.0

Google Forms

30%
1 Rating

SurveyMonkey

N/A
0 Ratings

Likelihood to Recommend

Google Forms

Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
Anonymous | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey really excels in the survey design aspect of the surveying process. They have so many different question types that you can use to create your questions. The analytics and reporting are basic but ok for those wanting simple insights into their survey answers. Their free plan should suffice for any business that needs the fundamentals of surveying - i.e. survey builder, sharing, and viewing answers.
Brandon Lai | TrustRadius Reviewer

Pros

Google Forms

  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Anonymous | TrustRadius Reviewer

SurveyMonkey

  • SurveyMonkey templates have made it very user-friendly. It is very efficient to create a survey.
  • I love that they have multiple ways to answer questions. For example, short answer, paragraph, and radio buttons to name a few.
  • The surveys are very easy to share. You can import a large list of email addresses or free type just a few.
  • I like that you can test the survey before sending it out live. I send it to myself to verify how it will look and feel to the end-user.
Tiffany Consalvo | TrustRadius Reviewer

Cons

Google Forms

  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Kim Grewe | TrustRadius Reviewer

SurveyMonkey

  • Recognizing that there are more limitations when it comes to a mobile interface vs. a desktop interface, I would love to see more profound levels of programming functionality on the mobile side.
  • It would be helpful to have better access to greater levels of third-party results analysis, particularly as it relates to open-ended questions and answers.
  • As an admin, it would be very cool if SurveyMonkey were able to use AI to match the survey we're building (questions, topics, target respondents, etc.) to existing results that might negate the need to ask certain questions in our surveys.
Anonymous | TrustRadius Reviewer

Pricing Details

Google Forms

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Forms Editions & Modules

Additional Pricing Details

SurveyMonkey

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

SurveyMonkey Editions & Modules

Edition
Business Plan - Team Advantage27.001
Business Plan - Team Premier89.001
EnterpriseContact Sales
Personal Plan - Standard Monthly99.003
Personal Plan - Advantage Annual34.004
Personal Plan - Premier Annual119.004
  1. Per User Per Month (billed annually)
  2. none
  3. Per User Per Month (billed monthly)
  4. Per User Per Month (billed annually)
Additional Pricing Details

Likelihood to Renew

Google Forms

Google Forms 10.0
Based on 3 answers
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Anonymous | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 8.9
Based on 27 answers
Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
Ben Donkor | TrustRadius Reviewer

Usability

Google Forms

Google Forms 8.9
Based on 52 answers
Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
Carolina Reyes | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 8.3
Based on 38 answers
SurveyMonkey should suffice for most simple use cases to collect responses or feedback from clients. The templates that they offer are helpful as well as the guidance on question formulation. If you just need a stand alone software to distribute and collect surveys, then SurveyMonkey will meet your needs.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Google Forms

Google Forms 10.0
Based on 1 answer
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Ashlie Pappas | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 10.0
Based on 2 answers
No answer on this topic is available.

Performance

Google Forms

Google Forms 10.0
Based on 1 answer
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Ashlie Pappas | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 6.0
Based on 2 answers
still to many limitations for more complex surveys --skips, filtered questions, etc.
Jeannette Saquet | TrustRadius Reviewer

Support Rating

Google Forms

Google Forms 7.9
Based on 53 answers
Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
Anonymous | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 6.9
Based on 38 answers
I haven’t used the support function yet, but I have had colleagues that have and the issues they’ve faced have been resolved super quickly. They also have said the support people they have come in contact with have been extremely friendly. Those two things are what made me choose my rating
Betsy Scruggs | TrustRadius Reviewer

Implementation Rating

Google Forms

No score
No answers yet
No answers on this topic

SurveyMonkey

SurveyMonkey 10.0
Based on 4 answers
Implementation not required.
Rachel Biederman | TrustRadius Reviewer

Alternatives Considered

Google Forms

We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
Anonymous | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.
Caroline Dobson | TrustRadius Reviewer

Scalability

Google Forms

Google Forms 3.0
Based on 1 answer
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled.That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Ashlie Pappas | TrustRadius Reviewer

SurveyMonkey

No score
No answers yet
No answers on this topic

Return on Investment

Google Forms

  • It's difficult to track ROI since Google Forms is used less formally
  • [The] positive impact is the actionable results we receive from surveys
  • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
Anonymous | TrustRadius Reviewer

SurveyMonkey

  • We use this to survey vendors after a trade show and their comments to me have helped improve other shows. I don't have hard numbers but I know our vendors, some of whom are associate members, are very happy to give this feedback because it helps their ROI too.
  • I know it has saved us employee time as we aren't sifting through email responses and entering them into a spreadsheet. SurveyMonkey does that for us.
  • We often need to do quick polls to our members to make decisions. This makes them feel like they are getting value for their membership dues that they pay our association.
Megan Abbott | TrustRadius Reviewer

Add comparison