| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Google Search Console | Score9 out of 10 | N/A | Google Search Console is a search engine optimization software solution offered by Google. | N/A |
 Screaming Frog | Score9.2 out of 10 | N/A | N/A | $149 per year |
 Semrush | Score8.5 out of 10 | N/A | Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can… | $139.95 per month |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | No setup fee | Optional | |||||||||||||||||||||
| Additional Details | — | — | 17% discount for annual pricing. | |||||||||||||||||||||
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| Considered Multiple Products | Chose Google Search Console Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console We also use SEMRush for our sites to get a better overall picture of our backlinks, keywords, rankings, etc for all our search engine optimization needs, but at a cost of $99/month, it can be quite expensive and does what Google Search Console does for free, albeit in a more … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console Google Search Console is obviously not as robust as a paid service like SEMRush, but it provides quick, easy, at-a-glance insights to make our jobs easier. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console I would say that the two work together. I think that anyone who has a website should have and be knowledgeable of Google Search Console and Google Analytics. HubSpot, SEMRush, and programs like SEO Spider have similar features but Google's free features are unbeatable. The paid … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console Again, Google Search Console is mandatory if you're a search marketer or developer. It is a free tool and it links directly to Google, so it's hard to not recommend. Although, if you want more actionable (and often cleaner) data, then using one of the above tools is necessary. … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console I think these tools are a lot better than GSC, to be honest, because they bring everything together in one place and offer better keyword analysis capabilities. However, I would select GSC over these tools because it is Google's proprietary data, and ultimately, I am optimizing … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console The best part about Google Search Console is it is FREE to use. However, the performance report shared by Google Search Console may not be as detailed as the one shared by Ubersuggest. Ubersuggest also has tons of other additional features and they have a free version too. I … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console The search console provides more detailed data on actual real-world performance. The search console also helps with submitting new websites for indexing whereas other tools only analyze existing SERP results. The search console also gives additional data of keywords that a page … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console If you need advanced SEO information, then of course you need to use expensive tools. Google console will give basic information, but most importantly, it will give promptly and free of charge. So do not ignore the possibilities of this great free tool, because all webmasters … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console Smaller traffic numbers but has some better ranking information. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console I wouldn't really call Google Search Console a competitor of these major SEO software that has backlink management, competitive research, keyword research, PPC research, and so much more a part of them. It's just a bare-bones SEO tool and sitemap submission specifically for … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console Google Search Console does a lot more than most webmaster tools and is easier to navigate than Bing Webmaster Tools. One other tool that we predominately use is SerpCheetah, which provides real-time organic keyword positioning rank in the SERP and can be broken down by device, … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console The paid software mentioned all provide great insights and areas of opportunity. Those insights coupled with Google's free Search Console allow one to make changes directly into the SERPs. The ability to push a page to be crawled ensures that your changes will be seen by google … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console Google is the dominant search engine so its a dead-given that you want to be using their platform for optimizing and managing your website presence on Google. No other platform compares to Google Search Console when it comes to accessing raw data on how google is viewing your … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Google Search Console For me, the biggest asset of Search Console is that it's a free product! You don't need to pay extra to obtain data that other tools will give you. If you want to know which keywords your visitors are using to find you, then look no further. Google Search Console is also a … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Screaming Frog Incentivized Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Screaming Frog I use several tools that can do much of what Screaming Frog can do - SEMRush and SEO PowerSuite. However, for what we use Screaming Frog for, it is the best tool. During a 15-minute phone call with a potential new client, I can crawl the site and determine what shape the site … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog Google Search Console is web-based and free. It is slow and has inaccurate data. Screaming Frog provides deeper technical data, which as a technical marketer, is necessary. Although, to be clear, users should use Google Search Console and Screaming Frog in conjunction with one … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog When it comes to crawling a website nothing can beat Screaming Frog. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog A highly competent tool that leads in some areas and not in others. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog The tools I mentioned are in the same space, tools for SEO, but aren't website scrapers like Screaming Frog. We haven't found another tool that we like as much for providing simple and straight forward insights about a website. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog Screaming Frog is a desktop application that uses your own resources to crawl a site (Processing, RAM, Connection speed). Deep Crawl is a cloud-based crawler, and probably the best cloud based crawler out there. DeepCrawl can gather A LOT of data, but it becomes expensive. The … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog ScreamingFrog is the foundation of any good SEO strategy because it identifies key elements that always fall under white-hat SEO tactics. It's so inexpensive for 2 licenses and the value it provides is being able to build properties that can grow organic web presence over time. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog We tried also Netpeak Spider. Good alternative to Screaming Frog. Right now we are comparing these two because Spider can do almost everything that Screaming Frog does. A huge plus for Screaming Spider is that it's very stable; we work with very big projects with it (10-20 … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Screaming Frog I like that it's a desktop client actually. I like it that I can stop something myself, rather than have some bot out of my control tear into a web site, consuming all it's content. | Chose Semrush Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush Our company uses nearly every major SEO tool. Semrush has its advantage in its UI/UX and competitive landscape while others have their advantages in other places like bulk management, backlinks (Ahrefs) and, auditing (SF). Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush Semrush is more intuitive and well-rounded. I didn't use Ahrefs too much, but it felt more complex to use and a bit more fragmented. Moz seemed to diminish in usefulness from when I started using it. Semrush does everything Moz does, but better, more comprehensively, and with … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush Moz was unreliable and not as intuitive as Semrush. The one thing I liked better about Mox Pro was that we could track the same keyword across many zips. This is possible in Semrush, but Semrush requires you to create a new project for every zip. It would be easier if you could … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush I've reviewed a number of tools, and continue to periodically. Semrush easily wins for the breadth of coverage, and it does them well. Some tools designed for a single task win in those tasks, but none compare overall. Some other tools I've looked at are: Authoritas Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush Semrush was more comprehensive than the other tools and better maintained. Our key requirements for a product were that we could use the data and that it was cheap enough for us to use across the business. The competitors either weren't well maintained, had poor quality … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Semrush I have used ahrefs and MOZ in the past, but it was handled by other people and I was one of the business leads. ahrefs is very solid in certain areas of links, but SEMrush has a very deep database and that is part of the appeal. They also have a solid connection to Google. … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Semrush Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Semrush Point by point and task for task, Semrush is the better value. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Semrush Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Semrush Semrush is the widest-reaching tool with the most features, however, I find the keyword and SERP reliability can be a little off fairly often, especially when algorithm updates are concerned. Generally, though the tool is the best all-rounder and offers the widest breadth of … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info |
| Key User Insights | |||
| Would buy again | |||
96% Would buy again 26 Answers | 100% Would buy again 28 Answers | 100% Would buy again 107 Answers | |
| Delivers good value for the price | |||
100% Delivers good value for the price 27 Answers | 100% Delivers good value for the price 27 Answers | 98% Delivers good value for the price 95 Answers | |
| Happy with the feature set | |||
96% Happy with the feature set 26 Answers | 96% Happy with the feature set 27 Answers | 99% Happy with the feature set 106 Answers | |
| Lived up to sales and marketing promises | |||
96% Lived up to sales and marketing promises 22 Answers | 96% Lived up to sales and marketing promises 25 Answers | 99% Lived up to sales and marketing promises 97 Answers | |
| Implementation went as expected | |||
96% Implementation went as expected 24 Answers | 100% Implementation went as expected 27 Answers | 99% Implementation went as expected 95 Answers | |
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| Small Businesses |  Serpstat Score10 out of 10 | Serpstat Score10 out of 10 | Serpstat Score10 out of 10 |
| Medium-sized Companies |  Yoast Score8.5 out of 10 | Yoast Score8.5 out of 10 | Yoast Score8.5 out of 10 |
| Enterprises | Google Trends Score8.6 out of 10 | Google Trends Score8.6 out of 10 | Google Trends Score8.6 out of 10 |
| All Alternatives | View all alternatives | View all alternatives | View all alternatives |
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| Likelihood to Recommend | 9.5 | 8.6 | 8.2 |
| Likelihood to Renew | 10.0 | 10.0 | 9.1 |
| Usability | 8.8 | 7.7 | 8.2 |
| Availability | - | - | 9.1 |
| Performance | - | - | 7.3 |
| Support Rating | 6.1 | 7.9 | 9.9 |
| Implementation Rating | - | 7.0 | 7.3 |
| Product Scalability | - | - | 9.1 |
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