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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Search Console

    Score9 out of 10
    N/AGoogle Search Console is a search engine optimization software solution offered by Google.N/A

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    Google Search ConsoleSemrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    Google Search ConsoleSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Google Search ConsoleSemrush
    Considered Both Products
    Google
    Chose Google Search Console
    All of these other tools have positives and negatives. We use Google Search Console along with Semrush in the past and are using it with Ahrefs right now. Search Console is like the foundation of monitoring our search presence and these other tools are what lets us do the heavy …
    Incentivized
    Chose Google Search Console
    Semrush costs money to obtain the full range of data that Google Search Engine doesn't supply. Start with GSC and then move to Semrush, is my opinion.
    Incentivized
    Chose Google Search Console
    We use both SEMRush and Google Search Console. Google Search Console and SEMRush share some similar features, but they're two very different software suites. SEMRush is a more robust platform for SEO and SEM. It offers a lot more features than Google Search Console, …
    Incentivized
    Chose Google Search Console
    We are using Ahrefs and SEMRush along with the search console. Ahrefs helps in creating our backlink strategy while SEMRush for content gaps and opportunities. Search console is more preferred as it is completely free and data comes straight from Google. But you cannot see …
    Incentivized
    Chose Google Search Console
    We also use SEMRush for our sites to get a better overall picture of our backlinks, keywords, rankings, etc for all our search engine optimization needs, but at a cost of $99/month, it can be quite expensive and does what Google Search Console does for free, albeit in a more …
    Incentivized
    Chose Google Search Console
    Google Search Console is obviously not as robust as a paid service like SEMRush, but it provides quick, easy, at-a-glance insights to make our jobs easier.
    Incentivized
    Chose Google Search Console
    I would say that the two work together. I think that anyone who has a website should have and be knowledgeable of Google Search Console and Google Analytics. HubSpot, SEMRush, and programs like SEO Spider have similar features but Google's free features are unbeatable. The paid …
    Incentivized
    Chose Google Search Console
    SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and …
    Incentivized
    Chose Google Search Console
    Usually, I use multiple tools and GSC is the first on my list along with Google Analytics since both of these tools are free and are sufficient for monitoring, analyzing and managing digital marketing for a small business. However, there are some limitations to these tools like …
    Incentivized
    Chose Google Search Console
    I think these tools are a lot better than GSC, to be honest, because they bring everything together in one place and offer better keyword analysis capabilities. However, I would select GSC over these tools because it is Google's proprietary data, and ultimately, I am optimizing …
    Incentivized
    Chose Google Search Console
    It's a product from the same team as the no. 1 search engine. It's free, so there's no burden, and you can use it for as long as you want and for as big a company as possible. Others are very expensive, and data can be inaccurate sometimes. Google Analytics serves a different …
    Incentivized
    Chose Google Search Console
    GSC does not give you as much information as a paid tool, but it does give you direct clicks to keywords which these other tools have no way of knowing.
    Incentivized
    Chose Google Search Console
    Google Search Console needs to be used alongside other tools like that ones I mentioned. By itself, it's only able to provide basic information for baseline issues. Thankfully, it does integrate well with a lot of other services and can be useful when linked up to those tools. …
    Incentivized
    Chose Google Search Console
    The best part about Google Search Console is it is FREE to use. However, the performance report shared by Google Search Console may not be as detailed as the one shared by Ubersuggest. Ubersuggest also has tons of other additional features and they have a free version too. I …
    Incentivized
    Chose Google Search Console
    The search console provides more detailed data on actual real-world performance. The search console also helps with submitting new websites for indexing whereas other tools only analyze existing SERP results. The search console also gives additional data of keywords that a page …
    Incentivized
    Chose Google Search Console
    The data is more accurate in Google Search Console and you can communicate back with Google using this tool.
    Incentivized
    Chose Google Search Console
    Smaller traffic numbers but has some better ranking information.
    Incentivized
    Chose Google Search Console
    I wouldn't really call Google Search Console a competitor of these major SEO software that has backlink management, competitive research, keyword research, PPC research, and so much more a part of them. It's just a bare-bones SEO tool and sitemap submission specifically for …
    Incentivized
    Chose Google Search Console
    Google Search Console does a lot more than most webmaster tools and is easier to navigate than Bing Webmaster Tools. One other tool that we predominately use is SerpCheetah, which provides real-time organic keyword positioning rank in the SERP and can be broken down by device, …
    Incentivized
    Chose Google Search Console
    The paid software mentioned all provide great insights and areas of opportunity. Those insights coupled with Google's free Search Console allow one to make changes directly into the SERPs. The ability to push a page to be crawled ensures that your changes will be seen by google …
    Incentivized
    Chose Google Search Console
    Google is the dominant search engine so its a dead-given that you want to be using their platform for optimizing and managing your website presence on Google. No other platform compares to Google Search Console when it comes to accessing raw data on how google is viewing your …
    Incentivized
    Chose Google Search Console
    Google search console has different features than the other tools and provides help in ways other tools don't such as sitemap optimization and overall impressions of your brand online.
    Incentivized
    Chose Google Search Console
    For me, the biggest asset of Search Console is that it's a free product! You don't need to pay extra to obtain data that other tools will give you. If you want to know which keywords your visitors are using to find you, then look no further.
    Google Search Console is also a …
    Incentivized
    Chose Google Search Console
    There are not other products like Google Search Console.
    Incentivized
    Semrush
    Chose Semrush
    For tracking rankings, traffic, and competitor research, SEMrush does a great job compared to the other tools I've used. Moz used to be one of the best tools out there and I think their keyword volume metrics are still the most accurate in the industry, but the Moz Pro package …
    Incentivized
    Chose Semrush
    SEMRush is a great program for when you want data similar to that of Google Search Console, but when you don't have access to the website's Google account. It allows you to see some of the same or similar data like traffic over time and what queries they've been ranking for. We …
    Incentivized
    Chose Semrush
    Google Search Console is free, so that's a point in GSC's favor. BrightLocal is excellent at search ranking reports but not as strong on other fronts. SEMrush is very good at analyzing companies to which you don't have direct access, such as competitors and prospects.
    Incentivized
    Chose Semrush
    Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search …
    Incentivized
    Chose Semrush
    Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it.
    Incentivized
    Chose Semrush
    Semrush overall UI is much better than Ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of Ahrefs is a bit more expensive then semrush in my opinion.
    Incentivized
    Chose Semrush
    Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore.
    Incentivized
    Chose Semrush
    Semrush has integrated all in one and easy to navegate around its dashboard
    Incentivized
    Chose Semrush
    Semrush is an all in 1 tool for SEO and SEA, and does specific things really well even better then the competition.
    The mean issue i could have with Semrush is the pricing, for $119 a month you get the full tool but with limitations of projects, users etc.
    When you wanna add more …
    Incentivized
    Chose Semrush
    Semrush is more intuitive and well-rounded. I didn't use Ahrefs too much, but it felt more complex to use and a bit more fragmented. Moz seemed to diminish in usefulness from when I started using it. Semrush does everything Moz does, but better, more comprehensively, and with …
    Incentivized
    Chose Semrush
    Semrush is more comprehensive than Ahrefs. It has more features.
    Incentivized
    Chose Semrush
    I have used ahrefs and MOZ in the past, but it was handled by other people and I was one of the business leads. ahrefs is very solid in certain areas of links, but SEMrush has a very deep database and that is part of the appeal. They also have a solid connection to Google. …
    Incentivized
    Chose Semrush
    I used Moz for years before switching to SEMrush (I was trained on it at my old job), and SEMrush is better in just about every way except for maybe blog content/resources.

    Ahrefs looks like a worthy competitor and we may have gone with them if SEMrush were not more affordable. …
    Incentivized
    Chose Semrush
    Point by point and task for task, Semrush is the better value.
    Incentivized
    Chose Semrush
    Semrush is full of detailed information that I haven't found on Ubersuggest, Keysearch, Google Ads or others.
    When looking for keywords that are higher volume and low competition, I just haven't found anything else that does the job like Semrush.
    Plus, I can save my lists of …
    Incentivized
    Chose Semrush
    - SERPs is great for keyword research (volume, cost, etc.), but when it came to reporting, I found the tool clunky and hard to use. It was difficult to manage multiple projects and I didn't feel like I was always getting accurate data.
    - HubSpot has great analytics tools, but …
    Incentivized
    Chose Semrush
    SEMRush is simpler and easier to use compared to other platforms, yet is just as powerful.
    Incentivized
    Chose Semrush
    The reason why I like SEMRush is that you get some of the best webinars in the business and it's really many software combined in one. They also keep adding beta features so they keep improving the software.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    26 Answers
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    27 Answers
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    26 Answers
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    22 Answers
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    24 Answers
    99%
    Implementation went as expected
    95 Answers
    Features
    Google Search ConsoleSemrush
    SEO
    Comparison of SEO features of Google Search Console and Semrush
    Feature
    Google Search Console
    4.6
    56 Ratings
    50% below category average
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis7.448 Ratings8.6154 Ratings
    Backlink management6.444 Ratings8.4147 Ratings
    SERP ranking tracking6.346 Ratings8.4150 Ratings
    Page grader2.633 Ratings8.0129 Ratings
    Competitive analysis1.218 Ratings8.5149 Ratings
    Site audit / diagnostics7.948 Ratings8.0150 Ratings
    Site recommendations4.444 Ratings7.8139 Ratings
    Task management1.019 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Search Console and Semrush
    Feature
    Google Search Console
    7.3
    53 Ratings
    4% below category average
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO6.437 Ratings8.1128 Ratings
    Social SEO8.019 Ratings8.0106 Ratings
    Mobile SEO7.349 Ratings8.6113 Ratings
    Global SEO7.443 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Search Console and Semrush
    Feature
    Google Search Console
    8.0
    53 Ratings
    5% below category average
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support7.947 Ratings8.1115 Ratings
    Integration with web analytics tools8.150 Ratings8.7119 Ratings
    Best Alternatives
    Google Search ConsoleSemrush
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.3 out of 10
    Yoast
    Score8.3 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Search ConsoleSemrush
    Likelihood to Recommend
    9.5
    (56 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.1
    (3 ratings)
    Usability
    8.8
    (8 ratings)
    8.2
    (10 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    6.1
    (8 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Google Search ConsoleSemrush
    Likelihood to Recommend
    Google
    It's suited for all use cases, but for big companies, the data might be crippling, so an add-on tool to analyse the data would be a good companion for GSC to solve this issue. Therefore, I think it's suited for any use case with some add-ons and companions needed for analysis.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Google
    • Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
    • It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
    • I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Google
    • It can be a little difficult to navigate
    • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
    • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Google
    It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
    Incentivized
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Google
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Google
    As it is a free tool, you mainly have to rely on their knowledge base and forums. Google has provided in-depth guides and KB for every function of the search console. So, you can refer to it in case of any problem. You can also ask questions on their forums but direct support is not available.
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Google
    SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Google
    • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
    • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots