What users are saying about
253 Ratings
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Score 7.8 out of 101
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

The typical scenario is a long period of vacation, such as the Christmas holiday break, in which posts need to be scheduled effectively and everything needs to be in place in order for the company not to lose track of the work and not to miss any posts. I could rely on Hootsuite by planning in advance all my work and when I came back everything went according to plans. The notifications that I needed to see if anything wasn't going the way I planned all came in time for me to fix the issue ASAP and I thought I could really rely on the software.
Francesca Confortini profile photo

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Jeremy Cowles profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.2
Social Studio
6.4
Boolean keyword searches
Hootsuite Enterprise
6.9
Social Studio
6.0
Filtering out noise/spam
Hootsuite Enterprise
6.2
Social Studio
6.7
Sentiment analysis
Hootsuite Enterprise
7.3
Social Studio
5.6
Broad channel coverage
Hootsuite Enterprise
8.4
Social Studio
7.1

Publishing

Hootsuite Enterprise
8.2
Social Studio
7.3
Content planning and scheduling
Hootsuite Enterprise
8.8
Social Studio
8.3
Audience targeting
Hootsuite Enterprise
6.7
Social Studio
7.1
Content optimization
Hootsuite Enterprise
8.3
Social Studio
5.9
Workflow management
Hootsuite Enterprise
9.1
Social Studio
7.8

Engagement

Hootsuite Enterprise
7.6
Social Studio
6.7
Automated routing and prioritization
Hootsuite Enterprise
7.8
Social Studio
6.2
Customer interaction histories
Hootsuite Enterprise
7.8
Social Studio
7.1
Bulk actions
Hootsuite Enterprise
7.2
Social Studio
6.7

Marketing

Hootsuite Enterprise
8.2
Social Studio
6.0
Lead generation
Hootsuite Enterprise
7.8
Social Studio
5.8
Content marketing
Hootsuite Enterprise
8.0
Social Studio
6.4
Paid media management
Hootsuite Enterprise
8.2
Social Studio
5.5
Campaigns and promotions
Hootsuite Enterprise
8.8
Social Studio
6.5

Channel coverage/integration

Hootsuite Enterprise
7.7
Social Studio
6.8
Twitter
Hootsuite Enterprise
8.5
Social Studio
8.0
Facebook
Hootsuite Enterprise
8.0
Social Studio
8.0
LinkedIn
Hootsuite Enterprise
6.4
Social Studio
7.7
Google+
Hootsuite Enterprise
8.0
Social Studio
6.6
Instagram
Hootsuite Enterprise
7.7
Social Studio
5.4
Pinterest
Hootsuite Enterprise
8.5
Social Studio
5.9
YouTube
Hootsuite Enterprise
6.5
Social Studio
6.4

Reporting/analytics

Hootsuite Enterprise
7.7
Social Studio
5.7
Campaign success analytics
Hootsuite Enterprise
7.8
Social Studio
5.8
Real-time tracking
Hootsuite Enterprise
7.9
Social Studio
6.1
Competitor analysis
Hootsuite Enterprise
7.3
Social Studio
5.2

Account management

Hootsuite Enterprise
7.8
Social Studio
7.3
Role-based user permissions & privileges
Hootsuite Enterprise
8.4
Social Studio
8.2
Mobile access
Hootsuite Enterprise
7.2
Social Studio
6.4

Pros

  • Effective management of different pages and social media in real time.
  • Clear and well guided creation of promotional campaigns and micro websites - extremely useful for launching contests of any kind (video, photo, etc.).
  • Easy to use adding people to the team - which is not possible using the Free version.
Francesca Confortini profile photo
  • Scheduling posts
  • Tracking social media metrics
  • Analysis
No photo available

Cons

  • Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
  • I wish we could customize the look and feel of the dashboard a bit.
Jaime Hunt, MS IMC profile photo
  • Images do not always show up in posts, API issues.
  • Cannot toggle between calendar and posts easily.
  • More in-tool resources for researching topics and #s to use in posts.
No photo available

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
I recommend it to everyone I know in the space looking for social media management software.
Maxmillien Rosenberg profile photo
Social Studio8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
As the administrator, I found it a little tricky to give people access and getting everyone set up
No photo available
Social Studio9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
The system is generally working but it does go down time to time.
Edgar Carpenter IV profile photo
No score
No answers yet
No answers on this topic

Performance

Hootsuite Enterprise7.3
Based on 7 answers
The systems performance is optimal.
Edgar Carpenter IV profile photo
No score
No answers yet
No answers on this topic

Support

Hootsuite Enterprise8.2
Based on 9 answers
The support team is very responsive and goes the extra mile to assist
Edgar Carpenter IV profile photo
Social Studio9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson profile photo

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
I would prefer a PDF to video, but it’s good. I would have expected more documentation to be available, but this is a good resource. We also got one session with our account rep. It was fine, 90%. She knows the tool well from a functionality perspective, but you could tell that she was not really a practitioner or user of the tool
No photo available
No score
No answers yet
No answers on this topic

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
Don't expect it to be set up in an hour. Take your time to understand how it works and all that it can do, and set up your tabs most efficiently.
Tony Pinto profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

• We had tried Sprout Social, primarily for posting and monitoring. Sprout had a great UI – perhaps a bit more modern than the HootSuite UI: It’s very intuitive and easy-to-use, but it didn’t have filtering. It presented one big stream. HootSuite allows filtering so that data can be categorized and presented in different columns. Sprout Social did had a great Twitter lookup tool which provided an easy way for me to pull up all my Twitter conversations with someone. This is the greatest tool ever. HootSuite doesn't have it. Also, Sprout Social does not have the same adoption as HootSuite, and that wide adoption made us feel more secure. For us HootSuite Enterprise was better choice.
• We also use Radian6 for listening and analytics
No photo available
Social Studio has an easily accessible calendar view of content which helps with management of scheduled posts. Our agency also had a lengthy test trial of Social Studio because of our current Buddy Media contract so the transition was smooth and simple. Buddy Media and Social Studio are both owned by Salesforce
Christopher Perkowski profile photo

Return on Investment

  • Productivity. Scheduling is great. I particularly like the Hootlet button installed in browser. When searching on the Internet, and I want to promote brand / industry content, I click on the button and HootSuite automatically shortens the URL, pulls in the title, etc. This simple thing is a huge time saver. I don’t have to do any cutting and pasting.
  • Also the auto-scheduler is a very cool feature. It’s a set and forget thing which allows HootSuite to decide on the best time to push out a tweet. Looking at re-tweets that catch fire, I can say that this works extremely well. Whatever algorithm they have is very effective. Anything auto-scheduled does better than content that is not auto-scheduled. This is kind of amazing. It also allows you to tweak the time (for example, we may not want posts to go out to close to each other).
No photo available
  • At this point this is not an ROI play as much as an efficiency play.
  • Eventually, as the reporting data collects we will learn more about top performing topics, times and platforms.
No photo available

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details