What users are saying about

Hootsuite Enterprise

Top Rated
244 Ratings

Social Studio

Top Rated
37 Ratings

Hootsuite Enterprise

Top Rated
244 Ratings
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Score 7.8 out of 101

Social Studio

Top Rated
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.
No photo available

Social Studio

Social studio is well-suited for environments where multiple social media channels are being managed by more than one individual, allowing for shared access and collaboration. There's no reason it wouldn't work equally as well for an individual user without a team needing shared access.
No photo available

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.1
Social Studio
6.3
Boolean keyword searches
Hootsuite Enterprise
6.8
Social Studio
6.1
Filtering out noise/spam
Hootsuite Enterprise
6.1
Social Studio
6.7
Sentiment analysis
Hootsuite Enterprise
7.3
Social Studio
5.4
Broad channel coverage
Hootsuite Enterprise
8.3
Social Studio
6.9

Publishing

Hootsuite Enterprise
8.2
Social Studio
7.3
Content planning and scheduling
Hootsuite Enterprise
8.8
Social Studio
8.3
Audience targeting
Hootsuite Enterprise
6.6
Social Studio
7.0
Content optimization
Hootsuite Enterprise
8.3
Social Studio
6.0
Workflow management
Hootsuite Enterprise
9.2
Social Studio
7.8

Engagement

Hootsuite Enterprise
7.6
Social Studio
6.7
Automated routing and prioritization
Hootsuite Enterprise
7.8
Social Studio
6.2
Customer interaction histories
Hootsuite Enterprise
7.8
Social Studio
7.2
Bulk actions
Hootsuite Enterprise
7.2
Social Studio
6.7

Marketing

Hootsuite Enterprise
8.2
Social Studio
6.0
Lead generation
Hootsuite Enterprise
7.8
Social Studio
5.8
Content marketing
Hootsuite Enterprise
8.0
Social Studio
6.3
Paid media management
Hootsuite Enterprise
8.2
Social Studio
5.5
Campaigns and promotions
Hootsuite Enterprise
8.8
Social Studio
6.5

Channel coverage/integration

Hootsuite Enterprise
7.6
Social Studio
6.7
Twitter
Hootsuite Enterprise
8.5
Social Studio
8.0
Facebook
Hootsuite Enterprise
8.0
Social Studio
8.0
LinkedIn
Hootsuite Enterprise
6.5
Social Studio
7.5
Google+
Hootsuite Enterprise
8.0
Social Studio
6.5
Instagram
Hootsuite Enterprise
7.6
Social Studio
5.1
Pinterest
Hootsuite Enterprise
8.5
Social Studio
5.7
YouTube
Hootsuite Enterprise
6.4
Social Studio
6.2

Reporting/analytics

Hootsuite Enterprise
7.7
Social Studio
5.7
Campaign success analytics
Hootsuite Enterprise
7.8
Social Studio
5.7
Real-time tracking
Hootsuite Enterprise
7.9
Social Studio
6.2
Competitor analysis
Hootsuite Enterprise
7.3
Social Studio
5.2

Account management

Hootsuite Enterprise
7.8
Social Studio
7.4
Role-based user permissions & privileges
Hootsuite Enterprise
8.3
Social Studio
8.2
Mobile access
Hootsuite Enterprise
7.3
Social Studio
6.5

Pros

  • Customer Service: Hootsuite Enterprise customer support goes above and beyond. When we are interested in updates, have questions, or want to customize the tool, the team at Hootsuite is always fast and accommodating.
  • Updates: Hootsuite Enterprise is consistently listening to its customers and clients and updating the tool. These updates are timely and trustworthy.
  • Ease of Use: The Hootsuite Enterprise tool is 100% user friendly. It works with your business to do what works best for your needs.
Kristin Coppens profile photo
  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
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Cons

  • The Hootsuite mobile app would be much easier to use if the interface included a stream for favorites, new followers, and retweets.
  • In order to allow for better cross-department planning, a draft feature that is open as public (public to team members) would be a great addition.
Kristin Coppens profile photo
  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Nicole Swanson profile photo

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
We are definitely renewing our Hootsuite Enterprise, as we have seen tangible ROI, as well as a significant increase in internal visibility over social media and what our team is capable of doing.
Kristin Coppens profile photo
Social Studio8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
HootSuite Enterprise is intuitive and easy to use except for a few advanced functions, such as specific app integrations (which may reflect the app versus HootSuite). HootSuite University offers how-to training on every function.
Pat Heffernan profile photo
Social Studio9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
We’ve only had one hiccup I’m aware of and this was resolved quickly.
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No score
No answers yet
No answers on this topic

Performance

Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
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No score
No answers yet
No answers on this topic

Support

Hootsuite Enterprise8.2
Based on 9 answers
HootSuite has one of the fastest response support teams in the business. Additionally, they provide support in lots of different ways. In addition, to tradional phone and email support, the HootSuite support team can be easily reached on platforms like Twitter or Facebook
Igors Skute profile photo
Social Studio9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson profile photo

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

This is our first product to implement in this field. We will update once we move over to another one.
Brandon Stuhr profile photo
We were using HooteSuite in the beginning as it was the only scheduling tool that worked for us, but since SS has include the scheduling, it has been our only social posting tool of use.
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Return on Investment

  • Have used to attract new business
  • Good uptake on content shared through hootsuite
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  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack profile photo

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details