What users are saying about
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Top Rated
653 Ratings

Hootsuite

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Top Rated
653 Ratings
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Score 7.8 out of 100
122 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater works if you need an easy way to find contact info for people of influence. That's where they excel. I would not get it if you are only working with the same individuals from the same places. Growing your network is where this tool really comes to benefit a PR professional.
Jake Neeley | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.5
Meltwater Media Intelligence Platform
Boolean keyword searches
Hootsuite
7.5
Meltwater Media Intelligence Platform
Filtering out noise/spam
Hootsuite
7.0
Meltwater Media Intelligence Platform
Sentiment analysis
Hootsuite
6.9
Meltwater Media Intelligence Platform
Broad channel coverage
Hootsuite
8.5
Meltwater Media Intelligence Platform

Publishing

Hootsuite
8.3
Meltwater Media Intelligence Platform
Content planning and scheduling
Hootsuite
9.2
Meltwater Media Intelligence Platform
Audience targeting
Hootsuite
7.8
Meltwater Media Intelligence Platform
Content optimization
Hootsuite
7.9
Meltwater Media Intelligence Platform
Workflow management
Hootsuite
8.5
Meltwater Media Intelligence Platform

Engagement

Hootsuite
8.2
Meltwater Media Intelligence Platform
Automated routing and prioritization
Hootsuite
7.9
Meltwater Media Intelligence Platform
Customer interaction histories
Hootsuite
8.1
Meltwater Media Intelligence Platform
Bulk actions
Hootsuite
8.5
Meltwater Media Intelligence Platform

Marketing

Hootsuite
7.0
Meltwater Media Intelligence Platform
Lead generation
Hootsuite
7.2
Meltwater Media Intelligence Platform
Content marketing
Hootsuite
7.4
Meltwater Media Intelligence Platform
Paid media management
Hootsuite
6.6
Meltwater Media Intelligence Platform
Campaigns and promotions
Hootsuite
6.9
Meltwater Media Intelligence Platform

Channel coverage/integration

Hootsuite
8.6
Meltwater Media Intelligence Platform
Twitter
Hootsuite
9.4
Meltwater Media Intelligence Platform
Facebook
Hootsuite
9.2
Meltwater Media Intelligence Platform
LinkedIn
Hootsuite
8.9
Meltwater Media Intelligence Platform
Google+
Hootsuite
8.8
Meltwater Media Intelligence Platform
Instagram
Hootsuite
7.9
Meltwater Media Intelligence Platform
Pinterest
Hootsuite
8.2
Meltwater Media Intelligence Platform
YouTube
Hootsuite
7.6
Meltwater Media Intelligence Platform

Reporting/analytics

Hootsuite
7.4
Meltwater Media Intelligence Platform
Campaign success analytics
Hootsuite
7.5
Meltwater Media Intelligence Platform
Real-time tracking
Hootsuite
7.5
Meltwater Media Intelligence Platform
Competitor analysis
Hootsuite
7.3
Meltwater Media Intelligence Platform

Account management

Hootsuite
8.3
Meltwater Media Intelligence Platform
Role-based user permissions & privileges
Hootsuite
8.6
Meltwater Media Intelligence Platform
Mobile access
Hootsuite
8.0
Meltwater Media Intelligence Platform

Pros

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

Meltwater Media Intelligence Platform

  • Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
  • Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
  • Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
  • Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.
Avery Harris | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Meltwater Media Intelligence Platform

  • While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site.
  • Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg.
  • Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.
David Miller | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 10.0
Based on 6 answers
Meltwater's platform consistently out-performs others we trial when it comes to monitoring. Their customer support is unrivaled, and I've never seen anything like it from such a large company. Meltwater is on top of emerging trends and needs of PR practitioners both in terms of actually practicing PR *and* in terms of helping us show ROI to clients.
Anonymous | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 2.3
Based on 3 answers
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Chris Vanasdalan | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 10.0
Based on 2 answers
No answer on this topic is available.

Performance

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Meltwater Media Intelligence Platform

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.8
Based on 63 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 5.7
Based on 17 answers
After we purchased the tool, our team was given a login and a training site, and then we were left to "dig in" for ourselves. After struggling with getting the tool implemented, I asked for a call and did get some assistance, but could use many more calls to learn the platform. There are lots of on-demand training, but with such a robust tool, it would be nice for some 1-1 training, especially for the price paid.I will say that when reaching out to their customer support team, they are extremely quick to respond or assist as they can.
Jenna Walker | TrustRadius Reviewer

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.
Carolyn Smith | TrustRadius Reviewer

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.
Carolyn Smith | TrustRadius Reviewer

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 6.1
Based on 4 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Chris Vanasdalan | TrustRadius Reviewer

Alternatives Considered

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater is definitely a more versatile tool than Cision. Cision's main purpose is to search for media contacts and create media lists, which it does a really good job of. I'm very comfortable with Cision which is why I use it even though Meltwater has this feature in addition to the media tracking that it is known for. But Cision is very one-sided whereas you can do a lot more things with Meltwater.
Anonymous | TrustRadius Reviewer

Scalability

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Meltwater Media Intelligence Platform

No answers on this topic

Return on Investment

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Meltwater Media Intelligence Platform

  • I've yet to really see a way to measure ROI by using Meltwater.
  • We have a goal number of positive mentions by percentage that our organization strives to reach. Meltwater keeps excellent track of this.
  • I like what Meltwater does for us, but I don't see extreme positives or negatives in terms of business objectives. It is simply good for what I need it to do.
Lance Cranmer | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Meltwater Media Intelligence Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Meltwater Media Intelligence Platform Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Hootsuite
8.5
Meltwater Media Intelligence Platform
6.7

Likelihood to Renew

Hootsuite
8.4
Meltwater Media Intelligence Platform
10.0

Usability

Hootsuite
9.1
Meltwater Media Intelligence Platform
2.3

Reliability and Availability

Hootsuite
10.0
Meltwater Media Intelligence Platform
10.0

Performance

Hootsuite
10.0
Meltwater Media Intelligence Platform

Support Rating

Hootsuite
7.8
Meltwater Media Intelligence Platform
5.7

In-Person Training

Hootsuite
6.0
Meltwater Media Intelligence Platform
8.0

Online Training

Hootsuite
10.0
Meltwater Media Intelligence Platform
8.0

Implementation Rating

Hootsuite
10.0
Meltwater Media Intelligence Platform
6.1

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