HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$15
per month per seat
Shopify Plus
Score 8.9 out of 10
N/A
Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.
$2,300
per month with a 3-year commitment
Pricing
HubSpot Marketing Hub
Shopify Plus
Editions & Modules
Marketing Hub Starter
$15
per month per seat
Marketing Hub Professional
$890
per month Includes 3 Core Seats (Additional Core Seats start at $50)
Marketing Hub Enterprise
Starts at $3,600
per month Includes 5 Core Seats (Additional Core Seats start at $75)
3-year term
$2300
per month
1-year term
$2500
per month
Offerings
Pricing Offerings
HubSpot Marketing Hub
Shopify Plus
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
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More Pricing Information
Community Pulse
HubSpot Marketing Hub
Shopify Plus
Considered Both Products
HubSpot Marketing Hub
No answer on this topic
Shopify Plus
Verified User
Account Manager
Chose Shopify Plus
It doesn't. Shopify has some great features and add-ons. I particularly like the ability for customers to check out quickly with a text authenticator, the theme options, ability to customize the look and feel, and video integration but this is all surface matter. At its core, …
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Shopify Plus makes order management simple and less error prone. Connecting our ERP allows us to seamlessly manage our product listings, fulfill orders, and sync customer data. Limitations to the number of product variants requires attention from our staff to make sure our products sync without issue. Other than being arbitrary, there's really no need to limit the number of product variants.
While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
When linking to our communication service some customers have several emails with orders and only one email generates orders. It would be nice if we could combine all of this information into one account.
If a customer has multiple accounts you are also unable to edit the email address as it is already used, another reason merging accounts would be helpful.
Some of the processes in Shopify are too easy to complete. I’m certain scenarios a peony of “are you sure you would like to complete(this action)” would be extremely helpful and avoid mistakes that are not reversible.
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
It is extremely easy for merchants to get to know how Shopify Plus works. Comparitive to other platforms such as Magento and WooCommerce it is extremely lean and easy to operate, meaning clients who migrate over to it find it very intuitive to use. There is also a lot of guides and up to date information online
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Shopify had the quickest go-to-market and most robust API among the products we compared. CommerceCloud required a VERY LONG integration phase that we just didn't have time for. BigCommerce fell short on the number of features and API coverage that we needed. Overall Shopify gave us the most bang for the buck.
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
The pricing of Shopify Plus over the regular Shopify Account solution is about 10x if not 20x the cost. But with this cost comes the increased reliability and trust you have in your eCommerce Software solution/website. We still have a great ROI with the Shopify Plus Pricing.
With Shopify Plus, we have been able to drill deeper into a more robust eCommerce experience for our customers
With Shopify Plus, we have been able to customize our Website further with recommended apps, features, and customizations based on our Dedicated Account Reps expertise.
