Matrix vs. Ryte

I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.

Incentivized

Ryte offers APIs to integrate with a database or other APIs. Ryte suits well scenarios where Ryte is a part of a larger ecosystem. As a user, I appreciate the simplicity of the UI. Ryte can be a little bit slow on huge websites with complex architecture. It is better to think of an accurate approach rather than spamming reports.

Incentivized

• Site that is mobile friendly
• Website integrated into Google platform for ads.
• SEO dashboard is easy to use.

Incentivized

• Great for managing risks related to SEO
• Helps in optimizing content on the site
• Easy to build up reports

Incentivized

• I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
• While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
• Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.

Incentivized

• TF*IDF analysis could go more in the way how Seolyze.com is doing it

Really easy to use

They are nice and quick.

Quick installation - no IT needed

I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.

Incentivized

WooRank is slightly ahead, but the integration with Google Analytics is a real advantage of the solution. The full access to all functionalities in the trail helps to appreciate Ryte. Both UIs are quite the same in terms of designs or user experience.

Incentivized

• I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
• Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
• As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.

Incentivized

• It can be hard to justify the costs Vs returns, specially if you have most of the data available via other tools

Incentivized