What users are saying about
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Top Rated
386 Ratings

Optimizely

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Top Rated
386 Ratings
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Score 8.7 out of 100
26 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.1
Webtrends Optimize
8.3
a/b experiment testing
Optimizely
8.0
Webtrends Optimize
9.1
Split URL testing
Optimizely
7.7
Webtrends Optimize
8.2
Multivariate testing
Optimizely
7.6
Webtrends Optimize
8.2
Multi-page/funnel testing
Optimizely
7.4
Webtrends Optimize
8.2
Cross-browser testing
Optimizely
7.2
Webtrends Optimize
8.2
Mobile app testing
Optimizely
6.4
Webtrends Optimize
8.2
Test significance
Optimizely
6.9
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Optimizely
7.1
Webtrends Optimize
8.2
Advanced code editor
Optimizely
6.6
Webtrends Optimize
8.2
Page surveys
Optimizely
6.4
Webtrends Optimize
8.2
Visitor recordings
Optimizely
7.2
Webtrends Optimize
8.2
Preview mode
Optimizely
6.7
Webtrends Optimize
8.2
Test duration calculator
Optimizely
6.2
Webtrends Optimize
8.2
Experiment scheduler
Optimizely
7.9
Webtrends Optimize
8.2
Experiment workflow and approval
Optimizely
7.0
Webtrends Optimize
8.2
Dynamic experiment activation
Optimizely
7.4
Webtrends Optimize
8.2
Client-side tests
Optimizely
7.4
Webtrends Optimize
9.1
Server-side tests
Optimizely
6.8
Webtrends Optimize
8.2
Mutually exclusive tests
Optimizely
6.4
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Optimizely
7.5
Webtrends Optimize
8.2
Standard visitor segmentation
Optimizely
7.7
Webtrends Optimize
9.1
Behavioral visitor segmentation
Optimizely
7.3
Webtrends Optimize
8.2
Traffic allocation control
Optimizely
8.0
Webtrends Optimize
7.3
Website personalization
Optimizely
6.8
Webtrends Optimize
8.2

Results and Analysis

Optimizely
7.1
Webtrends Optimize
8.1
Heatmap tool
Optimizely
6.7
Webtrends Optimize
Click analytics
Optimizely
7.3
Webtrends Optimize
9.1
Scroll maps
Optimizely
7.1
Webtrends Optimize
7.3
Form fill analysis
Optimizely
6.5
Webtrends Optimize
7.3
Conversion tracking
Optimizely
7.5
Webtrends Optimize
8.2
Goal tracking
Optimizely
7.5
Webtrends Optimize
8.2
Test reporting
Optimizely
7.6
Webtrends Optimize
8.2
Results segmentation
Optimizely
7.1
Webtrends Optimize
8.2
CSV export
Optimizely
6.5
Webtrends Optimize
8.2
Experiments results dashboard
Optimizely
7.1
Webtrends Optimize
8.2

Pros

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Optimizely

Optimizely 9.1
Based on 14 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Optimizely

Optimizely 3.0
Based on 1 answer
No answer on this topic is available.

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Scalability

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Webtrends Optimize

No score
No answers yet
No answers on this topic

Return on Investment

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Optimizely
8.7
Webtrends Optimize
7.3

Likelihood to Renew

Optimizely
9.0
Webtrends Optimize
5.3

Usability

Optimizely
7.3
Webtrends Optimize
7.0

Reliability and Availability

Optimizely
9.0
Webtrends Optimize
10.0

Performance

Optimizely
6.0
Webtrends Optimize
10.0

Support Rating

Optimizely
9.1
Webtrends Optimize
9.1

Online Training

Optimizely
3.0
Webtrends Optimize
6.0

Implementation Rating

Optimizely
8.0
Webtrends Optimize
7.0

Scalability

Optimizely
7.0
Webtrends Optimize

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