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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    UKG Pro

    Score8.1 out of 10
    N/AUKG delivers cloud-based HCM solutions including UKG Pro that help businesses simplify payroll computations, accelerate talent acquisition, manage time and attendance, and support proactive, strategic talent management on a global level.N/A
    Pricing
    Optimizely Web ExperimentationUKG Pro
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationUKG Pro
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationUKG Pro
    Considered Both Products
    Optimizely
    No answer on this topic
    UKG
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    89 Answers
    89%
    Would buy again
    271 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    69 Answers
    91%
    Delivers good value for the price
    243 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    89 Answers
    90%
    Happy with the feature set
    284 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    52 Answers
    80%
    Lived up to sales and marketing promises
    145 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    58 Answers
    76%
    Implementation went as expected
    151 Answers
    Features
    Optimizely Web ExperimentationUKG Pro
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    UKG Pro
    -
    Ratings
    a/b experiment testing9.0163 Ratings00 Ratings
    Split URL testing8.5135 Ratings00 Ratings
    Multivariate testing8.4139 Ratings00 Ratings
    Multi-page/funnel testing7.9126 Ratings00 Ratings
    Cross-browser testing8.197 Ratings00 Ratings
    Mobile app testing8.075 Ratings00 Ratings
    Test significance8.4147 Ratings00 Ratings
    Visual / WYSIWYG editor8.1133 Ratings00 Ratings
    Advanced code editor7.9125 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6145 Ratings00 Ratings
    Test duration calculator7.9112 Ratings00 Ratings
    Experiment scheduler8.2112 Ratings00 Ratings
    Experiment workflow and approval7.890 Ratings00 Ratings
    Dynamic experiment activation7.574 Ratings00 Ratings
    Client-side tests7.896 Ratings00 Ratings
    Server-side tests7.250 Ratings00 Ratings
    Mutually exclusive tests8.280 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    UKG Pro
    -
    Ratings
    Standard visitor segmentation8.4147 Ratings00 Ratings
    Behavioral visitor segmentation7.6122 Ratings00 Ratings
    Traffic allocation control9.1144 Ratings00 Ratings
    Website personalization7.8111 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    UKG Pro
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.072 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2127 Ratings00 Ratings
    Test reporting7.9137 Ratings00 Ratings
    Results segmentation7.7103 Ratings00 Ratings
    CSV export7.9102 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Human Resource Management
    Comparison of Human Resource Management features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.8
    955 Ratings
    5% below category average
    Employee demographic data00 Ratings8.5865 Ratings
    Employment history00 Ratings8.2890 Ratings
    Job profiles and administration00 Ratings8.0861 Ratings
    Workflow for transfers, promotions, pay raises, etc.00 Ratings7.5842 Ratings
    Organizational charting00 Ratings7.2755 Ratings
    Organization and location management00 Ratings8.0768 Ratings
    Compliance data (COBRA, OSHA, etc.)00 Ratings7.3606 Ratings
    Payroll Management
    Comparison of Payroll Management features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.9
    869 Ratings
    4% below category average
    Pay calculation00 Ratings8.0823 Ratings
    Support for external payroll vendors00 Ratings7.6414 Ratings
    Off-cycle/On-Demand payment00 Ratings8.0328 Ratings
    Benefit plan administration00 Ratings7.5739 Ratings
    Direct deposit files00 Ratings8.3809 Ratings
    Salary revision and increment management00 Ratings8.1667 Ratings
    Reimbursement management00 Ratings8.057 Ratings
    Leave and Attendance Management
    Comparison of Leave and Attendance Management features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.6
    677 Ratings
    8% below category average
    Approval workflow00 Ratings7.5603 Ratings
    Balance details00 Ratings7.6633 Ratings
    Annual carry-forward and encashment00 Ratings7.6524 Ratings
    Employee Self Service
    Comparison of Employee Self Service features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.8
    922 Ratings
    6% below category average
    View and generate pay and benefit information00 Ratings8.0889 Ratings
    Update personal information00 Ratings8.2894 Ratings
    View company policy documentation00 Ratings7.7659 Ratings
    Employee recognition00 Ratings7.1346 Ratings
    View job history00 Ratings8.0873 Ratings
    Asset Management
    Comparison of Asset Management features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.6
    233 Ratings
    6% below category average
    Tracking of all physical assets00 Ratings7.6233 Ratings
    HR Reporting
    Comparison of HR Reporting features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.0
    857 Ratings
    8% below category average
    Report builder00 Ratings7.2831 Ratings
    Pre-built reports00 Ratings7.2846 Ratings
    Ability to combine HR data with external data00 Ratings6.6590 Ratings
    Onboarding
    Comparison of Onboarding features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.8
    651 Ratings
    3% below category average
    New hire portal00 Ratings8.1644 Ratings
    Manager tracking tools00 Ratings7.5523 Ratings
    Performance and Goals
    Comparison of Performance and Goals features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.4
    443 Ratings
    9% below category average
    Corporate goal setting00 Ratings7.3349 Ratings
    Individual goal setting00 Ratings7.4422 Ratings
    Line-of sight-visibility00 Ratings7.5303 Ratings
    Performance tracking00 Ratings7.5391 Ratings
    Performance Management
    Comparison of Performance Management features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.4
    548 Ratings
    8% below category average
    Performance plans00 Ratings7.5490 Ratings
    Performance improvement plans00 Ratings6.9387 Ratings
    Review status tracking00 Ratings7.6504 Ratings
    Review reminders00 Ratings7.5474 Ratings
    Multiple review frequency00 Ratings7.5398 Ratings
    Succession Planning
    Comparison of Succession Planning features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.1
    239 Ratings
    11% below category average
    Create succession plans/pools00 Ratings6.8192 Ratings
    Candidate ranking00 Ratings7.3206 Ratings
    Candidate search00 Ratings7.5210 Ratings
    Candidate development00 Ratings7.0190 Ratings
    Recruiting / ATS
    Comparison of Recruiting / ATS features of Optimizely Web Experimentation and UKG Pro
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    UKG Pro
    7.4
    537 Ratings
    7% below category average
    Job Requisition Management00 Ratings7.5505 Ratings
    Company Website Posting00 Ratings7.4496 Ratings
    Publish to Social Media00 Ratings7.1393 Ratings
    Job Search Site Posting00 Ratings7.3458 Ratings
    Duplicate Candidate Prevention00 Ratings7.1388 Ratings
    Applicant Tracking00 Ratings7.6493 Ratings
    Notifications and Alerts00 Ratings7.5458 Ratings
    Best Alternatives
    Optimizely Web ExperimentationUKG Pro
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    UZIO
    Score9.4 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Zoho People
    Score8.6 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    PeopleStrong
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Web ExperimentationUKG Pro
    Likelihood to Recommend
    8.7
    (254 ratings)
    8.0
    (1097 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    10.0
    (197 ratings)
    Usability
    10.0
    (58 ratings)
    7.9
    (334 ratings)
    Availability
    10.0
    (7 ratings)
    10.0
    (76 ratings)
    Performance
    7.3
    (6 ratings)
    10.0
    (333 ratings)
    Support Rating
    10.0
    (16 ratings)
    7.6
    (496 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (88 ratings)
    Online Training
    3.0
    (1 ratings)
    9.1
    (206 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    9.1
    (87 ratings)
    Configurability
    6.0
    (1 ratings)
    8.7
    (78 ratings)
    Ease of integration
    -
    (0 ratings)
    5.9
    (68 ratings)
    Product Scalability
    8.0
    (163 ratings)
    10.0
    (95 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.4
    (57 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (50 ratings)
    User Testimonials
    Optimizely Web ExperimentationUKG Pro
    Likelihood to Recommend
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    UKG
    I feel UKG Pro has been so horribly rolled out at the City of Houston. I'm amazed that, as a system administrator, it even works at all. In my opinion, the greatest expense the city has budgeted is managed by a shoe-string, janky, bug-ridden mess. I truly hope UKG is bought out for 2 cents and scattered to dust. In my opinion, terrible maintenance and support, the worst consultants money can buy, the sleaziest sales accountants. This system tries my patience as a lead system administrator and I would caution anyone considering bringing in this mess to their business. It's been a year now, and we still have workarounds and bugs daily.
    Read full review
    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    UKG
    • UKG has an amazing support team to reach out to if assistance is needed
    • All add-ons of UKG Pro integrate seamlessly making it a powerful software program
    • UKG Pro is very configurable to meet the specific needs of companies
    • It is easy to use and navigate
    • The mobile app is loved by all employees and provides on-demand access
    • The Ultimate Community is amazing!! On-demand information on all products and how they are used. Connect with other companies that use UKG Pro and learn from each other.
    • The Learning Centre is also amazing!! Learning right at your fingertips anytime, anywhere.
    Incentivized
    Read full review
    Cons
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    UKG
    • Teachers that are hard functionality. Okay. I would say the most issues that we've had is the admins or the HR department losing their access and it throws us for a loop. It's like, what happened? What's going on? So that's the main thing. And then some of our employees struggle with the hourly employees try to struggle with timekeeping as in clocking in and clocking out. But we got that resolved. Thank you UKG Pro. And our employees are happy again. I would recommend UKG Pro.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    UKG
    We have been a customer since 2015, we have gone to market and find that UKG Pro product is both user friendly for administrators as well as the employee. The qualify of support and service of UKG team is valued and we trust the product.
    Incentivized
    Read full review
    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    UKG
    It gets the job done, but not with a few deep sighs. Once you know where stuff lives, it's manageable, but the first learning curve is steep, some menus feel buried. However, it's consistent, reliable and doesn't crash on me, which counts for a lot. With a little UI glow up it could push into a 9 zone.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    UKG
    For the most part UltiPro has been reliable, but it could definitely be better. There have been several notable server issues where we were unable to access the product or unable to utilize some of the features. Customer support is usually quick to respond to questions about these issues, but they do not proactively reach out to customers whose environments have been effected by outages
    Read full review
    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    UKG
    Normally UKG Pro loads quickly. We had been having major issues with reports running in a timely manner but recently they broke out our virtual server to another instance where is wasn't sharing resources and that seems to have helped reporting run more efficiently.
    Incentivized
    Read full review
    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    UKG
    The quality of UKG Support is related directly to the UKG rep. who handles the issue. In some cases you get someone who really is good at supporting the product and others may not have as much experience and it shows
    Incentivized
    Read full review
    In-Person Training
    Optimizely
    No answers on this topic
    UKG
    I've been to a few in-person (hands on) training sessions and it is very similar to the online classes. You have the same reference material to look back on after the training. So regardless of in person training or online you really get the same thing.
    Incentivized
    Read full review
    Online Training
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    UKG
    Most of the online training was very generic (to be expected) but we had specific requirements for configuration that could have been better addressed with more individual sessions earlier on from our project team. However, we did finally begin booking training sessions with our implementation team which were recorded, and so provided additional information for how to correctly configure and test the system.
    Incentivized
    Read full review
    Implementation Rating
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    UKG
    Make sure you have all of your tax account information with all the states you are registered in available and that you are knowledgeable about the filing status, frequency, etc. We had some unique challenges with our state unemployment tax set up that I was not aware of and needed to be addressed prior to going live. Working with the state unemployment office can be a challenge.
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    UKG
    We used ADP WFN prior to switching to UKG. We interviewed three different payroll companies to see what our options were. UKG stood out and aligned with our company values. The sales team was very helpful and asked questions about what we were currently doing and how they could assist with simplifying things. I personally had a side meeting with them to see if there were options for a process that we manually process and if UKG could actually eliminate the process. We came to the conclusion that we weren't able to get it 100%, but we could pull 80% of what we needed from UKG, and then we would only need to manipulate 20% of the information. It was also determined from that meeting that we wouldn't need to pay extra to have a special report built. The customer service is what we were sold on. The other companies that we looked at didn't give us the confidence that their customer service would be any better than what we previously had.
    Incentivized
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    Scalability
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
    Read full review
    UKG
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
    Read full review
    UKG
    • My company acquired another company, and with a UKG partner, we were able to bring them online in UKG within two months of the acquisition date.
    • When COVID sent us remote, we could configure custom fields to track vaccination status.
    • The C-suite can get custom reports done in minutes, or ours, where our previous HRIS would have taken days to accomplish, as data would have had to have been exported to Excel and then manipulated inside Excel.
    • UKG has allowed to go virtual paper free as both a candidate and employee.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.

    UKG Pro Screenshots

    Screenshot of included workforce analytics.Screenshot of the payroll gateway.