What users are saying about
349 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
912 Ratings
349 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

SurveyMonkey

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
912 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Highlights

At their core, both Qualtrics and SurveyMonkey are survey platforms that allow users to reach out and gather input from people. 

Qualtrics is a robust survey platform targeted towards organizations that collect large amounts of data and need many different types of tools to analyze that data. SurveyMonkey is a well-regarded survey tool that focuses on ease of use and the ability to make surveys quickly. 

Qualtrics is more likely to appeal to large, enterprise style businesses that are willing to invest time in training users to gather data using a premium product. While SurveyMonkey has an enterprise service tier, it is more likely to appeal to individuals and small to medium-sized organizations. This is due to the product’s expanded free and less costly options and focus on quick usability. 

Features

Qualtrics and SurveyMonkey both support the distribution and collection of surveys but are differentiated by a number of features. 

Qualtrics offers more advanced reporting options with complex analytics capabilities built into the platform. During survey creation, there are also more options to create branches of questions based on logic and more logic choices than found in competitors. Users also speak highly of Qualtrics support and report having little trouble reaching someone if needed. 

SurveyMonkey focuses on getting users up to speed quickly and a main draw to the platform is the ease of use for novice survey creators. SurveyMonkey can also be easily paired with 3rd party software. Data can be easily exported to dedicated analysis software and goals can be set up with CRM platforms to send surveys based on milestones or if certain criteria are met. Lastly, SurveyMonkey has a forever free option for individuals who only need limited survey capabilities. 

Limitations

Qualtrics and SurveyMonkey offer great capabilities, but both have a few limitations that businesses should consider. 

Qualtrics’ depth may lead to a steeper learning curve for users who are unfamiliar with enterprise-grade software. Some users have reported that there can be problems or glitches with getting surveys to show up correctly on mobile devices. Some organizations may also consider Qualtrics’ pricing a downside due to its much higher price of entry. 

SurveyMonkey may offer an easier learning experience, but it can lack some deeper logic-based question branching features. SurveyMonkey also can’t upload as many file types into a survey. Some users also report that complex survey questions can be difficult to create due to the simplicity of the creator. 

Pricing

SurveyMonkey offers several different pricing tiers depending on an organization’s needs. The Free tier allows users to experience the basic tools of the service for free. The Team Advantage Plan is $25 per user per month and includes expedited email support, better controls over who can view and edit, and additional analysis features. The Team Premier plan is $75 per user per month and adds the ability to have multilingual surveys and sentiment analysis. To obtain price estimates for the Enterprise tier of SurveyMonkey you must reach out to the vendor. This tier gives you the option to integrate with 3rd party apps, singly sign-on capability, and a dedicated customer success manager. 

Qualtrics also offers a free tier, but with limited tools and conditions. Detailed pricing on the  Enterprise tier account is available by requesting a quote from the vendor. 

Feature Set Ratings

  • Qualtrics CoreXM ranks higher in 6 feature sets: Survey Format & Appearance, Survey Content, Survey Logic, Survey Reporting & Analytics, Survey Administration & Security, Survey Distribution

Survey Format & Appearance

8.4

Qualtrics

84%
7.3

SurveyMonkey

73%
Qualtrics CoreXM ranks higher in 3/3 features

Survey templates

8.6
86%
106 Ratings
7.8
78%
72 Ratings

Themes

8.4
84%
109 Ratings
6.9
69%
65 Ratings

Custom logo/branding

8.4
84%
107 Ratings
7.1
71%
64 Ratings

Survey Content

9.0

Qualtrics

90%
7.9

SurveyMonkey

79%
Qualtrics CoreXM ranks higher in 3/3 features

Changes to live survey

9.4
94%
109 Ratings
8.0
80%
59 Ratings

Question design help

8.3
83%
115 Ratings
7.4
74%
69 Ratings

Multiple question types

9.3
93%
125 Ratings
8.3
83%
75 Ratings

Survey Logic

8.6

Qualtrics

86%
7.8

SurveyMonkey

78%
Qualtrics CoreXM ranks higher in 1/1 features

Survey logic flexibility

8.6
86%
125 Ratings
7.8
78%
69 Ratings

Survey Reporting & Analytics

8.5

Qualtrics

85%
7.7

SurveyMonkey

77%
Qualtrics CoreXM ranks higher in 5/5 features

Response tracking

8.8
88%
122 Ratings
8.0
80%
74 Ratings

Data export

8.8
88%
122 Ratings
7.9
79%
71 Ratings

Standard reports

8.6
86%
115 Ratings
7.7
77%
74 Ratings

Custom reports

8.0
80%
104 Ratings
7.5
75%
61 Ratings

Analytics

8.4
84%
109 Ratings
7.4
74%
63 Ratings

Survey Administration & Security

9.0

Qualtrics

90%
7.9

SurveyMonkey

79%
Qualtrics CoreXM ranks higher in 2/2 features

Access controls

8.8
88%
106 Ratings
8.0
80%
63 Ratings

Compliance

9.2
92%
93 Ratings
7.8
78%
54 Ratings

Survey Distribution

8.5

Qualtrics

85%
7.1

SurveyMonkey

71%
Qualtrics CoreXM ranks higher in 2/2 features

Vendor-offered crowdsourcing

8.2
82%
54 Ratings
7.2
72%
29 Ratings

Respondent restrictions

8.8
88%
83 Ratings
7.0
70%
42 Ratings

Attribute Ratings

  • Qualtrics CoreXM is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating
  • SurveyMonkey is rated higher in 3 areas: Availability, Performance, Implementation Rating

Likelihood to Recommend

8.9

Qualtrics

89%
168 Ratings
7.3

SurveyMonkey

73%
104 Ratings

Likelihood to Renew

9.4

Qualtrics

94%
41 Ratings
8.9

SurveyMonkey

89%
27 Ratings

Usability

9.0

Qualtrics

90%
18 Ratings
8.3

SurveyMonkey

83%
38 Ratings

Availability

9.0

Qualtrics

90%
2 Ratings
10.0

SurveyMonkey

100%
2 Ratings

Performance

5.5

Qualtrics

55%
2 Ratings
6.0

SurveyMonkey

60%
2 Ratings

Support Rating

8.4

Qualtrics

84%
30 Ratings
6.9

SurveyMonkey

69%
38 Ratings

Online Training

8.0

Qualtrics

80%
2 Ratings

SurveyMonkey

N/A
0 Ratings

Implementation Rating

9.0

Qualtrics

90%
2 Ratings
10.0

SurveyMonkey

100%
4 Ratings

Likelihood to Recommend

Qualtrics

Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
Caroline Wong | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey really excels in the survey design aspect of the surveying process. They have so many different question types that you can use to create your questions. The analytics and reporting are basic but ok for those wanting simple insights into their survey answers. Their free plan should suffice for any business that needs the fundamentals of surveying - i.e. survey builder, sharing, and viewing answers.
Brandon Lai | TrustRadius Reviewer

Pros

Qualtrics

  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
Kevin Bone | TrustRadius Reviewer

SurveyMonkey

  • SurveyMonkey templates have made it very user-friendly. It is very efficient to create a survey.
  • I love that they have multiple ways to answer questions. For example, short answer, paragraph, and radio buttons to name a few.
  • The surveys are very easy to share. You can import a large list of email addresses or free type just a few.
  • I like that you can test the survey before sending it out live. I send it to myself to verify how it will look and feel to the end-user.
Tiffany Consalvo | TrustRadius Reviewer

Cons

Qualtrics

  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
Anonymous | TrustRadius Reviewer

SurveyMonkey

  • Recognizing that there are more limitations when it comes to a mobile interface vs. a desktop interface, I would love to see more profound levels of programming functionality on the mobile side.
  • It would be helpful to have better access to greater levels of third-party results analysis, particularly as it relates to open-ended questions and answers.
  • As an admin, it would be very cool if SurveyMonkey were able to use AI to match the survey we're building (questions, topics, target respondents, etc.) to existing results that might negate the need to ask certain questions in our surveys.
Anonymous | TrustRadius Reviewer

Pricing Details

Qualtrics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$1,500 per user/per year

Qualtrics Editions & Modules

Edition
Research Core 1$1,5001
  1. per user/per year
Additional Pricing Details

SurveyMonkey

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

SurveyMonkey Editions & Modules

Edition
Business Plan - Team Advantage27.001
Business Plan - Team Premier89.001
EnterpriseContact Sales
Personal Plan - Standard Monthly99.003
Personal Plan - Advantage Annual34.004
Personal Plan - Premier Annual119.004
  1. Per User Per Month (billed annually)
  2. none
  3. Per User Per Month (billed monthly)
  4. Per User Per Month (billed annually)
Additional Pricing Details

Likelihood to Renew

Qualtrics

Qualtrics 9.4
Based on 41 answers
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Ben Lawder | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 8.9
Based on 27 answers
Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
Ben Donkor | TrustRadius Reviewer

Usability

Qualtrics

Qualtrics 9.0
Based on 18 answers
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
Brian Harris | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 8.3
Based on 38 answers
SurveyMonkey should suffice for most simple use cases to collect responses or feedback from clients. The templates that they offer are helpful as well as the guidance on question formulation. If you just need a stand alone software to distribute and collect surveys, then SurveyMonkey will meet your needs.
Anonymous | TrustRadius Reviewer

Performance

Qualtrics

Qualtrics 5.5
Based on 2 answers
No answer on this topic is available.

SurveyMonkey

SurveyMonkey 6.0
Based on 2 answers
still to many limitations for more complex surveys --skips, filtered questions, etc.
Jeannette Saquet | TrustRadius Reviewer

Support Rating

Qualtrics

Qualtrics 8.4
Based on 30 answers
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
D. SKye Hodges | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 6.9
Based on 38 answers
I haven’t used the support function yet, but I have had colleagues that have and the issues they’ve faced have been resolved super quickly. They also have said the support people they have come in contact with have been extremely friendly. Those two things are what made me choose my rating
Betsy Scruggs | TrustRadius Reviewer

Online Training

Qualtrics

Qualtrics 8.0
Based on 2 answers
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
Michael Climek | TrustRadius Reviewer

SurveyMonkey

No score
No answers yet
No answers on this topic

Implementation Rating

Qualtrics

Qualtrics 9.0
Based on 2 answers
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
Benjamin Sider | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 10.0
Based on 4 answers
Implementation not required.
Rachel Biederman | TrustRadius Reviewer

Alternatives Considered

Qualtrics

]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
Luke Ferrel | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.
Caroline Dobson | TrustRadius Reviewer

Return on Investment

Qualtrics

  • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
  • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
  • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
Joshua Melder | TrustRadius Reviewer

SurveyMonkey

  • We use this to survey vendors after a trade show and their comments to me have helped improve other shows. I don't have hard numbers but I know our vendors, some of whom are associate members, are very happy to give this feedback because it helps their ROI too.
  • I know it has saved us employee time as we aren't sifting through email responses and entering them into a spreadsheet. SurveyMonkey does that for us.
  • We often need to do quick polls to our members to make decisions. This makes them feel like they are getting value for their membership dues that they pay our association.
Megan Abbott | TrustRadius Reviewer

Screenshots

SurveyMonkey

Add comparison