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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Qualtrics

    Score7.7 out of 10
    N/AQualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

    $1,500

    per user/per year

    SurveyMonkey

    Score8.2 out of 10
    N/ASurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.

    $99

    per month

    Pricing
    QualtricsSurveyMonkey
    Editions & Modules
    Research Core 1
    1,500
    per user/per year
    Team Advantage
    $25
    per month (billed annually) per user (starting at 3 users)
    Team Premier
    $75
    per month (billed annually) per user (starting at 3 users)
    Standard Monthly
    $99
    per month
    Individual Plan - Advantage Annual
    $468
    per year
    Individual Plan - Premier Annual
    $1,428
    per year
    Offerings
    Pricing Offerings
    QualtricsSurveyMonkey
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    QualtricsSurveyMonkey
    Considered Both Products
    Qualtrics
    Chose Qualtrics
    Qualtrics has many more features and customizability when compared to SurveyMonkey.
    Incentivized
    Chose Qualtrics
    In the past, I have found SurveyMonkey to be appropriate for simple surveys to gather information back quickly. However, Qualtrics provides a whole new level of detail and analytics to surveys that SurveyMonkey just cannot match. We spend a lot of time developing surveys to …
    Incentivized
    Chose Qualtrics
    SurveyMonkey was okay but Qualtrics was so much more powerful in almost every way. Programming complicated survey flows in SurveyMonkey was difficult and limited but with Qualtrics, it's so easy that it no longer feels complicated. Qualtrics also uses ExpertReview to help with …
    Incentivized
    Chose Qualtrics
    • Better than QuestionPro because it is more user friendly in creating the EDM's for the email distribution & 24/7 help desk is not available for QuestionPro.
    • Better than Medallia & SurveyMonkey because it has more analytics capabilities & more question types.
    • Better than Confirmit …
    Incentivized
    Chose Qualtrics
    Other survey firms such as GfK and YouGov program your surveys for you. I prefer using Qualtrics to have complete quality control over the programming. However, I like that GfK and YouGov develop their own quality pool of respondents; Qualtrics, on the other hand, contracts out …
    Incentivized
    Chose Qualtrics
    Significantly better than the ones I've previously used. We've evaluated several but I've personally used SurveyMonkey and Google Surveys. There are some that do stack up against Qualtrics but don't know to what extent.
    Incentivized
    Chose Qualtrics
    Qualtrics turned the monkey from SurveyMonkey into the King Kong of survey platforms.
    Incentivized
    Chose Qualtrics
    A few on campus have used SurveyMonkey for various quick surveys. Usually the data collected here is not needed for long-term, or the user is just not aware of our site license for Qualtrics.
    Incentivized
    Chose Qualtrics
    Qualtrics does so much more than SurveyMonkey. Users who have worked with both very much prefer Qualtrics for its ease of use. You can keep it simple or you can make your survey very sophisticated. That is what is nice about using Qualtrics.
    Incentivized
    Chose Qualtrics
    SurveyMonkey is much more affordable, but it lacks the survey flow and embedded data capability. SurveyMonkey is a good complementary tool to have alongside Qualtrics. Because Qualtrics may have an annual response quota (depending on your contract), SurveyMonkey is a cheaper …
    Incentivized
    Chose Qualtrics

    I found Qualtrics to be superior to the SurveyMonkey tool I used in a previous role. I prefer the look and feel of a Qualtrics survey and can easily identify in the surveys I am invited to take whether or not it is a Qualtrics survey or something else.

    Another benefit is the …

    Incentivized
    Chose Qualtrics
    My institution at the time was using the free version of Qualtrics. We use UserTesting at work currently since we have licenses paid for. Qualtrics isn't bad at with the institution level of license but it could be better. Overall, the interface is not as exciting or eye …
    Incentivized
    Chose Qualtrics
    Qualtrics certainly has more types of items available than other survey tools that I have used.
    Incentivized
    Chose Qualtrics
    Qualtrics is one of the most user-friendly survey tools in the market. Our team often looks to Qualtrics as the gold standard for template creation and sharing. Furthermore, the customization options within the platform enable your business - or specific business team to create …
    Incentivized
    Chose Qualtrics
    Qualtrics is better for those wanting a more complex system that can handle larger/more complex surveys and do more on the analysis (both quantitative and qualitative) side.
    Survey monkey is a great tool for a cheap cost which our other departments use a lot, but for our …
    Incentivized
    Chose Qualtrics
    Qualtrics had extended reports, easy and intuitive logic modification, and the data exporting was easier. It could be exported to different formats that allows you to analyse the data easier.
    Incentivized
    Chose Qualtrics
    I vastly prefer Qualtrics to Survey Monkey because there are more options, it is more professional, and it is more widely used in my field.
    Incentivized
    Chose Qualtrics
    Qualtrics is much more powerful I believe. The support is fantastic and the wealth of knowledge-base, a community of users are enormously helpful.
    Incentivized
    Chose Qualtrics
    Qualtrics outperforms the others in terms of survey design options and professionalism. I trust Qualtrics with important data, and I don't feel quite this degree of trust or loyalty with other services.
    Incentivized
    Chose Qualtrics
    Qualtrics is far superior.
    Incentivized
    Chose Qualtrics
    I was not part of the original evaluation process. I know SurveyMonkey was considered, but they were not as robust as Qualtrics.
    Incentivized
    Chose Qualtrics
    I prefer the customization and branding options available in Qualtrics.
    Incentivized
    Chose Qualtrics
    I've used other survey products and it seems as though Qualtrics offers a more professional product, and better support when using the product. It is also easier to navigate and utilize than many other products on the market. I basically taught myself how to use the product and …
    Incentivized
    Chose Qualtrics
    I prefer Qualtrics to the other survey products. Especially being able to retrieve results in the form of Excel sheets.
    Incentivized
    SurveyMonkey, Inc
    Chose SurveyMonkey
    The tool is free, but we selected SurveyMonkey because we were able to easily pull the data and do the analysis.
    Incentivized
    Chose SurveyMonkey
    In terms of creating surveys and analyzing their results, the main competitor we use is Qualtrics. I think Qualtrics has better features, a more professional environment, and more robust tools. This can also be negative as it can be overwhelming for untrained users. I have …
    Incentivized
    Chose SurveyMonkey
    It's probably above Google Surveys and below the other two. I didn't select SurveyMonkey, the company already had it and I made the decision to get an additional license for my work.
    Incentivized
    Chose SurveyMonkey
    I have used Qualtrics as well. I would say Qualtrics is a more of a higher end survey solution but if your needs are basic survey monkey is probably the better value and easier to get started.
    Incentivized
    Chose SurveyMonkey
    Honestly, SurveyMonkey was on our radar before most of these other options, and as it has met basically all our needs, we've felt no need to switch. For the record, Typeform's interfaces for their surveys are much more beautiful and enjoyable to use.
    Incentivized
    Chose SurveyMonkey
    As far as survey building goes, I prefer SurveyMonkey. It's more intuitive. When it comes to data, though, I feel like Qualtrics gave us more to work with and process after the fact.
    Incentivized
    Chose SurveyMonkey
    SurveyMonkey and Qualtrics are really for two different audiences. Qualtrics is much more advanced and has better logic and reporting features. Qualtrics also costs 16 times more than what SurveyMonkey does. SurveyMonkey serves the needs of any business that wants some basic …
    Incentivized
    Chose SurveyMonkey
    Survey Monkey is a lot more user-friendly than Qualtrics, there is less of a learning curve, especially for the older employees who may not be as familiar with programs like this. It was easier to integrate everyone into than it was to get them to understand Qualtrics, although …
    Incentivized
    Chose SurveyMonkey
    In our business Qualtrics is available for all staff and students. Because the ease of use is quite similar but the options in question types, number of surveys, number of respondents and the reporting options are bigger, Qualtrics will be used more. Also the privacy is safer …
    Incentivized
    Chose SurveyMonkey
    Qualtrics is more complex and offers more analytics features. I think it's more costly as well. SurveyMonkey is a bit more approachable/easy for the average user and fits 90% of our needs.
    Incentivized
    Chose SurveyMonkey
    Neutral; both have different reporting structures. Qualtrics has a more robust question format and structure but lacks certain reporting/analysis
    Incentivized
    Chose SurveyMonkey
    I have also used Qualtrics in another role, which is a better, more advanced, cleaner, but much more expensive tool. Which to be used depends on the needs.
    Key User Insights
    Would buy again
    64%
    Would buy again
    9 Answers
    79%
    Would buy again
    34 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    8 Answers
    81%
    Delivers good value for the price
    30 Answers
    Happy with the feature set
    71%
    Happy with the feature set
    10 Answers
    84%
    Happy with the feature set
    36 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    80%
    Lived up to sales and marketing promises
    28 Answers
    Implementation went as expected
    56%
    Implementation went as expected
    5 Answers
    86%
    Implementation went as expected
    31 Answers
    TrustRadius Insights
    QualtricsSurveyMonkey
    Highlights

    TrustRadius
    Research Team Insight
    Published

    Users of both Qualtrics XM and SurveyMonkey often utilize these products for similar functions, predominantly to create surveys and collect data. Reviewers of both products have mentioned using them for student assessments, customer feedback, market research, and employee engagement surveys. The ability to customize surveys, collect responses, and analyze data are common use-cases cited for both these platforms.

     

    However, in comparison to SurveyMonkey, Qualtrics XM is more frequently used by organizations that require advanced study designs, intricate data analysis, and detailed reporting. Research institutions, for instance, are prominent among the users of Qualtrics XM, often using it for complex data collection and experimental design. In contrast, SurveyMonkey is more popular among users who need a straightforward platform to create and distribute simple surveys quickly. It is often used by small businesses, non-profit organizations, and educational institutions for gathering straightforward insights and opinions.

     

    Reviewers also note differences in user experience between the two platforms. Qualtrics XM users appreciate its robust and sophisticated functionality but suggest it may require a steep learning curve for inexperienced survey creators. SurveyMonkey users frequently praise its intuitive user interface and ease of use, even for those with minimal experience in survey design, but some believe its capability for sophisticated data analysis is lacking compared to Qualtrics XM. Overall, these differences in complexity and ease of use may influence which product best fits a user’s needs based on their specific context and expertise.

    Features
    QualtricsSurveyMonkey
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    6.0
    1 Ratings
    0% above category average
    SurveyMonkey
    -
    Ratings
    Contact information6.01 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    6.3
    2 Ratings
    14% below category average
    SurveyMonkey
    -
    Ratings
    Private Company Data8.01 Ratings00 Ratings
    Industry-Specific Information6.01 Ratings00 Ratings
    Independent Research Access6.01 Ratings00 Ratings
    Search Tools5.02 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    6.6
    4 Ratings
    6% below category average
    SurveyMonkey
    -
    Ratings
    Competitor Research7.03 Ratings00 Ratings
    Consumer Feedback8.25 Ratings00 Ratings
    Competitor alerts5.12 Ratings00 Ratings
    Market Insights and Reports6.03 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    7.2
    76 Ratings
    11% below category average
    Survey templates00 Ratings8.075 Ratings
    Themes00 Ratings7.367 Ratings
    Custom logo/branding00 Ratings6.267 Ratings
    Survey Content
    Comparison of Survey Content features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    7.6
    78 Ratings
    12% below category average
    Changes to live survey00 Ratings7.062 Ratings
    Question design help00 Ratings6.872 Ratings
    Multiple question types00 Ratings9.078 Ratings
    Survey Logic
    Comparison of Survey Logic features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    7.3
    72 Ratings
    14% below category average
    Survey logic flexibility00 Ratings7.372 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    7.1
    78 Ratings
    13% below category average
    Response tracking00 Ratings7.577 Ratings
    Data export00 Ratings6.374 Ratings
    Standard reports00 Ratings8.077 Ratings
    Custom reports00 Ratings6.864 Ratings
    Analytics00 Ratings7.065 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    8.3
    67 Ratings
    4% below category average
    Access controls00 Ratings8.067 Ratings
    Compliance00 Ratings8.558 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Qualtrics XM for Strategy and Research and SurveyMonkey
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    SurveyMonkey
    7.5
    48 Ratings
    7% below category average
    Vendor-offered crowdsourcing00 Ratings7.332 Ratings
    Respondent restrictions00 Ratings7.846 Ratings
    Best Alternatives
    QualtricsSurveyMonkey
    Small Businesses
    No answers on this topic
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    No answers on this topic
    Qualaroo
    Score7 out of 10
    Enterprises
    No answers on this topic
    QuestionPro
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    QualtricsSurveyMonkey
    Likelihood to Recommend
    7.0
    (174 ratings)
    8.7
    (111 ratings)
    Likelihood to Renew
    9.4
    (41 ratings)
    9.0
    (26 ratings)
    Usability
    6.4
    (25 ratings)
    9.0
    (41 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    5.5
    (1 ratings)
    6.0
    (1 ratings)
    Support Rating
    1.6
    (21 ratings)
    9.4
    (35 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    10.0
    (2 ratings)
    User Testimonials
    QualtricsSurveyMonkey
    Likelihood to Recommend
    Qualtrics
    Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
    Read full review
    SurveyMonkey, Inc
    SurveyMonkey is well suited for external, professional, client-facing forms and complex question types. I've tried generating forms on HubSpot, and it's not nearly as intuitive or clean-looking, and not all question types are supported (e.g. Likert scales). For quick, internal forms that don't need to be as pretty or professional, I find that Google Forms is the quickest and easiest to pull together, especially since it has a single, universal respondent link. If I wanted to embed a link in a mass email, SurveyMonkey doesn't allow multiple respondents to use the same link on my plan.
    Incentivized
    Read full review
    Pros
    Qualtrics
    • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
    • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
    • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    • Keeps identifiable information anonymous.
    • Being able to close the survey at a set time without having to remember to do so.
    • Takes the guess work out of response collecting.
    • Makes it easy to categorize responses within the same survey. Being able to add tags to open-ended questions makes it easy for us to identify patterns in responses.
    • An array of survey options and questions.
    • An all around great product that meets multiple needs.
    • Can have multiple collectors for the same survey to included manual input.
    Read full review
    Cons
    Qualtrics
    • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
    • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
    • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
    Incentivized
    Read full review
    SurveyMonkey, Inc
    • I would like to have more customizable options for branding it to our hospital colors. Some survey options allow you to enter html color codes. SurveyMonkey allows you to change colors and you have to pick from selected options.
    • Embedding the surveys into a webpage, like WordPress is not as seamless as other services.
    Incentivized
    Read full review
    Likelihood to Renew
    Qualtrics
    I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
    Read full review
    SurveyMonkey, Inc
    Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
    Read full review
    Usability
    Qualtrics
    All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
    Read full review
    SurveyMonkey, Inc
    It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.
    Incentivized
    Read full review
    Performance
    Qualtrics
    No answers on this topic
    SurveyMonkey, Inc
    still to many limitations for more complex surveys --skips, filtered questions, etc.
    Read full review
    Support Rating
    Qualtrics
    Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
    Read full review
    SurveyMonkey, Inc
    I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey.
    Incentivized
    Read full review
    Online Training
    Qualtrics
    I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
    Read full review
    SurveyMonkey, Inc
    No answers on this topic
    Implementation Rating
    Qualtrics
    I like being able to easily integrate new colleagues by simply giving them a log in user name and password
    Read full review
    SurveyMonkey, Inc
    Implementation not required.
    Read full review
    Alternatives Considered
    Qualtrics
    ]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
    Incentivized
    Read full review
    SurveyMonkey, Inc
    SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.
    Incentivized
    Read full review
    Return on Investment
    Qualtrics
    • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
    • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
    • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
    Incentivized
    Read full review
    SurveyMonkey, Inc
    • The speed at which we can develop, program, execute and generate actual usable results provides significant value, particularly when we need fresh numbers to illustrate a point.
    • The fact that we can execute a research project so quickly means that new research is always a primary option when we're developing campaigns. That's a huge value proposition.
    Incentivized
    Read full review
    ScreenShots

    Qualtrics Screenshots

    Product screenshot