Qualtrics XM for Strategy and Research vs. SurveyMonkey

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Qualtrics
Score 7.7 out of 10
N/A
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
$1,500
per user/per year
SurveyMonkey
Score 8.2 out of 10
N/A
SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.
$25
per month (billed annually) per user (starting at 3 users)
Pricing
Qualtrics XM for Strategy and ResearchSurveyMonkey
Editions & Modules
Research Core 1
1,500
per user/per year
Team Advantage
$25
per month (billed annually) per user (starting at 3 users)
Team Premier
$75
per month (billed annually) per user (starting at 3 users)
Standard Monthly
$99
per month
Individual Plan - Advantage Annual
$468
per year
Individual Plan - Premier Annual
$1,428
per year
Offerings
Pricing Offerings
QualtricsSurveyMonkey
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Qualtrics XM for Strategy and ResearchSurveyMonkey
Considered Both Products
Qualtrics
Chose Qualtrics
1. QuestionPro
2. survature
3. surveymonkey
Chose Qualtrics
We have unselected Qualtrics XM as the price wasn't worth it for our mid-size org.
Chose Qualtrics
My institution at the time was using the free version of Qualtrics. We use UserTesting at work currently since we have licenses paid for. Qualtrics isn't bad at with the institution level of license but it could be better. Overall, the interface is not as exciting or eye …
Chose Qualtrics
The only other similar products I have used are Survey Monkey and the Cvent survey function. But those are basic survey functions - so beyond the league of Qualtrics CoreXM that you cannot compare at all. In all honesty I have not used anything else that I can directly compare …
Chose Qualtrics
Qualtrics CoreXM is the only product of its kind I have used. I was not with SelectHealth at the time the application was chosen. I wasn't in a similar role in previous jobs, so I'm not familiar with competing applications like Question Mark, Survey Gyzmo, Survey Monkey, Red …
Chose Qualtrics
Qualtrics is more intuitive than other software systems that I've used and their customer service is phenomenal. We've contacted them on many occasions in the past for help with our survey features to create a more advanced or personal experience and they've always been able to …
Chose Qualtrics
]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project …
Chose Qualtrics
Qualtrics certainly has more types of items available than other survey tools that I have used.
Chose Qualtrics
We usually just use Qualtrics on a company wide basis. Sometimes if it's a smaller group of people within, someone will set up a Survey Monkey survey. Both work well, Survey Monkey is free and you don't need the company credentials so that is helpful when not doing something …
Chose Qualtrics
Qualtrics has many more features and customizability when compared to SurveyMonkey.
Chose Qualtrics
Survey Monkey is the only competitor I am aware of for Qualtrics. While Survey Monkey also offers a free account, its options are vastly inferior to Qualtrics and the interface is riddled with ads. If you are in need of a Qualtrics account, it is worth looking into a business …
Chose Qualtrics
None of the other options that I have tried were as customizable as Qualtrics both in question types and display modes. Qualtrics provides much more data analytics options and more variety for export options. Qualtrics also looks and feels professional - many of the other …
Chose Qualtrics
In the past, I have found SurveyMonkey to be appropriate for simple surveys to gather information back quickly. However, Qualtrics provides a whole new level of detail and analytics to surveys that SurveyMonkey just cannot match. We spend a lot of time developing surveys to …
Chose Qualtrics
Qualtrics is better because the design is more professional. It has so much more in-depth analysis of responses. Qualtrics is compatible with SPSS while Google Forms isn't. Qualtrics adds a degree of sophistication that its competitors do not have. Qualtrics allows for previews …
Chose Qualtrics
Qualtrics is the preferred system for the institution, so I prefer using it to Google Forms. Also, I have fewer privacy concerns with Qualtics than I would with Google Forms.
Chose Qualtrics
SurveyMonkey was okay but Qualtrics was so much more powerful in almost every way. Programming complicated survey flows in SurveyMonkey was difficult and limited but with Qualtrics, it's so easy that it no longer feels complicated. Qualtrics also uses ExpertReview to help with …
Chose Qualtrics
Qualtrics is one of the most user-friendly survey tools in the market. Our team often looks to Qualtrics as the gold standard for template creation and sharing. Furthermore, the customization options within the platform enable your business - or specific business team to create …
Chose Qualtrics
Qualtrics is better for those wanting a more complex system that can handle larger/more complex surveys and do more on the analysis (both quantitative and qualitative) side.
Survey monkey is a great tool for a cheap cost which our other departments use a lot, but for our …
Chose Qualtrics
QuestionPro and Qualtrics are very similar powerful products, perhaps because the QuestionPro founders split off from Qualtrics. Both have feature sets that are slightly better than SurveyGizmo and much more extensive than SurveyMonkey. Only REDCap has significantly more power, …
Chose Qualtrics
The Campus Lab product was also great. I actually preferred it for campus use as they had a much better support for people who did not have a background in survey construction. That would have been great for faculty. But as someone trained in survey research, I found both …
Chose Qualtrics
We just wanted a world-class platform that was feature-rich and would continue to evolve.
SurveyMonkey
Chose SurveyMonkey
SurveyMonkey has a visualisation, and for Google Survey, you have to download your data the some other program, like Looker. But Google Survey is fully connectable to Google Sheets, and Survey Monkey doesn't allow you to download your database, especially if it is free text …
Chose SurveyMonkey
Building forms on SurveyMonkey is much easier and prettier than it is with HubSpot CRM, although I love that form responses map to our contact properties in HubSpot. Google Forms is less professional and clean looking and feeling than SurveyMonkey. I wouldn't want to put a …
Chose SurveyMonkey
I think we were looking for a survey products, so when I think about survey products; SurveyMonkey is the only solution
Chose SurveyMonkey
Outside of creating our own surveys, no other tools have been used outside of SurveyMonkey. I have heard of a few others but would not be able to provide an honest opinion due to my lack of experience working with them.
Chose SurveyMonkey
SurveyMonkey is way better than jotform for surveys, simply because it is a dedicated survey software, whereas Jotform is more general form builder. If a business's sole purpose is to send a survey out and view responses, SurveyMonkey is better than Jotform in every category.
Chose SurveyMonkey
As [I] mentioned in the previous comments, [I believe] there is no comparison. [In my opinion,] SurveyMonkey is a market lagger.
Chose SurveyMonkey
The tool is free, but we selected SurveyMonkey because we were able to easily pull the data and do the analysis.
Chose SurveyMonkey
I have only used this software and have not used others.
Chose SurveyMonkey
In terms of creating surveys and analyzing their results, the main competitor we use is Qualtrics. I think Qualtrics has better features, a more professional environment, and more robust tools. This can also be negative as it can be overwhelming for untrained users. I have …
Chose SurveyMonkey
SurveyMonkey has the most options in terms of available question formats, analysis and participant tracking, and customizability. Google Forms is a more basic interface with fewer options for tracking and analysis, and Typeform is better in terms of design and branding options …
Chose SurveyMonkey
SurveyMonkey offers a better end user and survey building experience. The tools to easily create a fun and engaging survey are easily accessible, easy to understand, and easy to use. You could go as far as to say that a monkey could figure out how to use SurveyMonkey.
Chose SurveyMonkey
I've only built my own in Access, SharePoint, and HTML. I don't like any of them. Plus, anything internal like SharePoint is going to have a network user/time stamp, and that wont increase participation at all.
Chose SurveyMonkey
SurveyMonkey is the least used between Wufoo, Titan Forms, and Google Forms. It is a solid program, however, for our uses the other programs provide additional features such as syncing to our CRM database, accepting Stripe payments, or automatically syncing with my already …
Chose SurveyMonkey
SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is …
Chose SurveyMonkey
SurveyMonkey has more analytic data options than what I found using Google Forms. Otherwise, if you use the Google Suite of products you may find it easier to just use Google Forms. When it comes to our website forms we have switched to JotForm as it has a better display on our …
Chose SurveyMonkey
It's probably above Google Surveys and below the other two. I didn't select SurveyMonkey, the company already had it and I made the decision to get an additional license for my work.
Chose SurveyMonkey
In my opinion, SurveyMonkey is the gold standard. Google Forms and Google Surveys, while being able to connect easily to other Google tools, are not as adept or intuitive as SurveyMonkey is. Google is trying to be all things for all people, and while it does a lot of those …
Chose SurveyMonkey
SurveyMonkey has more than 150 survey templates to choose from that are expert-written ranging from market research product survey, customer satisfaction survey templates, 360-degree employee evaluation, product testing, website feedback and so much more. It has more …
Chose SurveyMonkey
I have used Qualtrics as well. I would say Qualtrics is a more of a higher end survey solution but if your needs are basic survey monkey is probably the better value and easier to get started.
Chose SurveyMonkey
While Google Forms is free, the ability to design and customize forms/surveys would prove to be beneficial to the end user. Google Forms is very limited to multiple editors while SurveyMonkey provides viewing, editing, and commenting to editors. Additionally, the access to 200 …
Chose SurveyMonkey
SurveyMonkey has more professional features, templates and theme options than Google Surveys
Chose SurveyMonkey
From my experience, I honestly think most of these tools are interchangeable, they have very similar functionality and can meet the same needs. I think there are more custom features that help all these tools differentiate themselves, however, my experience with them has been …
TrustRadius Insights
Qualtrics XM for Strategy and ResearchSurveyMonkey
Highlights

TrustRadius
Research Team Insight
Published

Users of both Qualtrics XM and SurveyMonkey often utilize these products for similar functions, predominantly to create surveys and collect data. Reviewers of both products have mentioned using them for student assessments, customer feedback, market research, and employee engagement surveys. The ability to customize surveys, collect responses, and analyze data are common use-cases cited for both these platforms.

 

However, in comparison to SurveyMonkey, Qualtrics XM is more frequently used by organizations that require advanced study designs, intricate data analysis, and detailed reporting. Research institutions, for instance, are prominent among the users of Qualtrics XM, often using it for complex data collection and experimental design. In contrast, SurveyMonkey is more popular among users who need a straightforward platform to create and distribute simple surveys quickly. It is often used by small businesses, non-profit organizations, and educational institutions for gathering straightforward insights and opinions.

 

Reviewers also note differences in user experience between the two platforms. Qualtrics XM users appreciate its robust and sophisticated functionality but suggest it may require a steep learning curve for inexperienced survey creators. SurveyMonkey users frequently praise its intuitive user interface and ease of use, even for those with minimal experience in survey design, but some believe its capability for sophisticated data analysis is lacking compared to Qualtrics XM. Overall, these differences in complexity and ease of use may influence which product best fits a user’s needs based on their specific context and expertise.

Features
Qualtrics XM for Strategy and ResearchSurveyMonkey
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Qualtrics XM for Strategy and Research
6.0
Ratings
0% above category average
SurveyMonkey
-
Ratings
Contact information6.00 Ratings00 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Qualtrics XM for Strategy and Research
6.3
Ratings
14% below category average
SurveyMonkey
-
Ratings
Private Company Data8.00 Ratings00 Ratings
Industry-Specific Information6.00 Ratings00 Ratings
Independent Research Access6.00 Ratings00 Ratings
Search Tools5.00 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Qualtrics XM for Strategy and Research
6.5
Ratings
7% below category average
SurveyMonkey
-
Ratings
Competitor Research7.00 Ratings00 Ratings
Consumer Feedback8.00 Ratings00 Ratings
Competitor alerts5.00 Ratings00 Ratings
Market Insights and Reports6.00 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
7.2
Ratings
10% below category average
Survey templates00 Ratings8.00 Ratings
Themes00 Ratings7.30 Ratings
Custom logo/branding00 Ratings6.30 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
7.6
Ratings
11% below category average
Changes to live survey00 Ratings7.00 Ratings
Question design help00 Ratings6.80 Ratings
Multiple question types00 Ratings9.00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
7.3
Ratings
13% below category average
Survey logic flexibility00 Ratings7.30 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
7.1
Ratings
13% below category average
Response tracking00 Ratings7.50 Ratings
Data export00 Ratings6.30 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings6.80 Ratings
Analytics00 Ratings7.00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
8.3
Ratings
4% below category average
Access controls00 Ratings8.00 Ratings
Compliance00 Ratings8.50 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
7.5
Ratings
7% below category average
Vendor-offered crowdsourcing00 Ratings7.30 Ratings
Respondent restrictions00 Ratings7.80 Ratings
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Qualtrics XM for Strategy and ResearchSurveyMonkey
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User Ratings
Qualtrics XM for Strategy and ResearchSurveyMonkey
Likelihood to Recommend
6.2
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
9.4
(0 ratings)
9.0
(0 ratings)
Usability
5.7
(0 ratings)
9.0
(0 ratings)
Availability
9.0
(0 ratings)
10.0
(0 ratings)
Performance
5.5
(0 ratings)
6.0
(0 ratings)
Support Rating
1.6
(0 ratings)
9.4
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
Qualtrics XM for Strategy and ResearchSurveyMonkey
Likelihood to Recommend
I think Qualtrics CoreXM can be used in nearly every scenario. It is best suited for internal or external gathering of the voice of the customer through product/service satisfaction surveys, disenrollment surveys, net promoter scores, post-meeting satisfaction surveys, comparison surveys (conjoint studies), etc. It also works well as a knowledge-transfer assessment tool (for tests or quizzes). Also, as a way to capture registrations or RSVPs. It is not as well suited for managing an online community forum that relies on participants to see and react to comments/responses from other members of the online community (like social media). There are other products better suited for that use case.
Read full review
SurveyMonkey is best suited for you if you find that you are creating multiple survey regularly. It offers a variety of questions and options and is a well-rounded surveying tool. It is not best if you do not create surveys often, typically use the same survey, or looking for software to create quizzes or assessments. Also, if you are easily overwhelmed by too many options, this may not be the tool for you.
Read full review
Pros
  • Qualtrics offers a wide range of question formats. This feature allows for uniquely styled questions that keep a students interest.
  • Qualtrics is very useful for sending out surveys on a particular schedule at a good time to not overload our campus IT system. The reminder feature is great in that I can set up all four reminders for the entire survey when I set up the survey.
  • I most value the immediate support when I run into a problem. A problem stops my work in its tracks. It is very important that I get the issue resolved quickly so I can get on with my work.
Read full review
  • SurveyMonkey templates have made it very user-friendly. It is very efficient to create a survey.
  • I love that they have multiple ways to answer questions. For example, short answer, paragraph, and radio buttons to name a few.
  • The surveys are very easy to share. You can import a large list of email addresses or free type just a few.
  • I like that you can test the survey before sending it out live. I send it to myself to verify how it will look and feel to the end-user.
Read full review
Cons
  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
Read full review
  • Recognizing that there are more limitations when it comes to a mobile interface vs. a desktop interface, I would love to see more profound levels of programming functionality on the mobile side.
  • It would be helpful to have better access to greater levels of third-party results analysis, particularly as it relates to open-ended questions and answers.
  • As an admin, it would be very cool if SurveyMonkey were able to use AI to match the survey we're building (questions, topics, target respondents, etc.) to existing results that might negate the need to ask certain questions in our surveys.
Read full review
Likelihood to Renew
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Read full review
Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
Read full review
Usability
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
Read full review
SurveyMonkey should suffice for most simple use cases to collect responses or feedback from clients. The templates that they offer are helpful as well as the guidance on question formulation. If you just need a stand alone software to distribute and collect surveys, then SurveyMonkey will meet your needs.
Read full review
Performance
No answers on this topic
still to many limitations for more complex surveys --skips, filtered questions, etc.
Read full review
Support Rating
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
Read full review
I haven’t used the support function yet, but I have had colleagues that have and the issues they’ve faced have been resolved super quickly. They also have said the support people they have come in contact with have been extremely friendly. Those two things are what made me choose my rating
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Online Training
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
Read full review
No answers on this topic
Implementation Rating
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
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Implementation not required.
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Alternatives Considered
My institution at the time was using the free version of Qualtrics. We use UserTesting at work currently since we have licenses paid for. Qualtrics isn't bad at with the institution level of license but it could be better. Overall, the interface is not as exciting or eye catching but it does the job.
Read full review
Building forms on SurveyMonkey is much easier and prettier than it is with HubSpot CRM, although I love that form responses map to our contact properties in HubSpot. Google Forms is less professional and clean looking and feeling than SurveyMonkey. I wouldn't want to put a Google form in front of a client or important stakeholder. But Google Forms is very quick and easy to pull together with a single, universal, short, sharable respondent link which is great for answers you need know. Plus the data integration/export to sheets is seamless and easy.
Read full review
Return on Investment
  • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
  • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
  • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
Read full review
  • It helped to determine if our business was going to switch to a new payroll software based on the employee feedback of whether one of its main features would actually be wanted or not.
  • It helps to improve individual instructor's classes based on survey feedback from our clients.
  • It helped us to gauge the interest in whether or not a pool of people wanted to become instructors.
Read full review
ScreenShots

Qualtrics Screenshots

Screenshot of