Bloomreach

Score9.2 out of 10

330 Reviews and Ratings

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Bloomreach

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What is Bloomreach?

Key capabilities and features

Categories & Use Cases

Media

Screenshot of Funnels that simplify targeting.

Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.

Screenshot of Web layers with A/B testing.

Screenshot of The drag and drop campaign editor.

Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.

Screenshot of The CRM with 360° customer behaviour history.

Screenshot of A single customer view detail.

Screenshot of Bloomreach Engagement performance analytics dashboard.

Screenshot of The asset manager, and templates.

Screenshot of The Experience manager - banner.

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Screenshot of Funnels that simplify targeting.

Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 7.9
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9

Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.1
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.6

Most Frequent Users

Top 3 industries using Bloomreach.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Retail Trade

18.7%

240 installations of 1,281

“Our CRM campaigns as a whole have gone from accounting for only around 1% of online revenue, to around 6% of online revenue since we've used Bloomreach”
— eCRM Manager, Bensons for Beds

#2 most frequent

Professional, Scientific, and Technical Services

12.6%

162 installations of 1,281

#3 most frequent

Manufacturing

9.3%

119 installations of 1,281

“22% increase in revenue year over year”
— CRM Lead, Allivet

Pros

Facilitates deep, real-time, and on-site personalization across channels
Offers advanced segmentation tools for precise customer targeting
Provides robust reporting and analytics with customizable dashboards

Cons

Reporting and dashboards lack flexibility and customization options
Platform has a notable learning curve requiring significant user education
User interface is described as complex, impacting ease of use

Pedro Gutierrez

Lead Developer in Engineering at Telus (1001-5000 employees employees)

Use Cases and Deployment Scope

We are using Bloomreach Content / XM 16 as of now. The platform is the core of the organization to store the content that is exposed to our end users. The challenges faced were mainly: internationalization, performance, and usability. Internationalization has been the most appreciated win as our contributors have a content system that easily makes content available in many languages. Also making use of things like translation plugins which we customized taking advantage of the smart translation plugin design already in place. Performance is also really good as we followed the guidelines and the advice from Bloomreach support. The usability is great in every aspect from our contributors to our end-users.

Pros

Extension points make easy to implement customer requirements.
Support team is awesome. The most helpful team I've worked with when calling for help.
Maintenance.
Scalability. Existings plugins, the possibility to extend them and to even customize them in edge cases

Cons

Lucene indexing phase, when starting from scratch, can take a really long time if the content quantity is large.
Apache Wicket makes debugging errors a nightmare on occasion in the frontend.
A solution to create document types that are complex and maintainable.

Return on Investment

End-user content feedback is really good.
Content contributors' lives are easier with additional plugins.

Other Software Used

Amazon S3 (Simple Storage Service), Amazon EC2 Auto Scaling, Amazon EventBridge, GitHub

Verified User

Employee in Information Technology (201-500 employees employees)

Use Cases and Deployment Scope

We are using Bloomreach for multiple scenarios, reporting, segmentation, etc. This is both within marketing, lead management in sales, and internal service scenarios where we use the collection of data to add value to the end goal of the assignment. Therefore, we are not using Bloomreach for only one purpose but for a lot of different ones. With a combination of different API connections, we are now able to support our business with a whole lot of new functionality that allows us to automate previous manual solutions.

Pros

Easy to navigate.
Great overview of data.
Good documentation.
Relatively easy to implement.

Cons

As every standard system it has its limitations.

Return on Investment

Minimized manual workload for customer service.
Elevated loyalty with members through segmentet e-mail campaigns.
Support sales and marketing activities from web through automated e-mails.

Alternatives Considered

Raptor Services, Agillic and Adobe Advertising Cloud

Other Software Used

Miro, Atlassian Jira, Atlassian Confluence

Verified User

Director in Corporate (5001-10,000 employees employees)

Use Cases and Deployment Scope

Bloomreach has been a great partner to work with. Their Account Managers are knowledgeable and great to work with. The platform has been very stable for the team and I love Bloomreach's constant push for product improvement and scaling their products. They are forward thinking as a partner in the space to push for best of class products and services.

Pros

Forward thinking Product Team
Strong communication across Account Management
Easy to use / Marketer friendly platforms

Cons

Continue to double down on agentic tools leveraging their search product
Clear and transparent pricing that is easy to undesrstand and sell.
Improvements to visual search
Innovation in AI outfitting.

Return on Investment

Increase conversion in Search.
Improved user experience in search.
Better product matching and increased click through/transactions.

Alternatives Considered

Algolia and Sitecore Search

Other Software Used

Salesforce Agentforce Commerce

Verified User

Employee in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

I use Bloomreach for creating Newsletters, different kinds of dashboards and investigating and resolving issues that may occur during a customers purchase (banner didnt show... why is that? etc.). Bloomreach is also in many cases the main tool for planning different kinds of ad hoc sales that would otherwise be very tedious to set up with just the bare data.

Pros

segmentations
intuitive use of the different tools (building UCs, creating newsletters and dashboards)
keeping all the data in one place

Cons

easier login without the sms code

Return on Investment

better data overview (you know how much, where and what you have access to)
consistency in communication
quality of life, time saved and less tedious work needs to be done manually

Verified User

Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Bloomreach is essential for our omnichannel strategy across all available channels. We utilize Bloomreach for omnichannel communication across all available channels. At the same time, it helps us evaluate the success and performance of our campaigns. Bloomreach is also a great asset when it comes to creating and defining audiences for Meta Ads, thanks to its seamless and simple integration.

Pros

Easy work with catalogs for personalization.
Easy work with customer attributes.
System for data aggregation and calculation of various metrics in the customer lifecycle.

Cons

The system is designed predominantly for e-commerce. With other businesses, it is sometimes necessary to create a custom solution or a workaround.

Return on Investment

Personalized campaigns easily have 2-3x greater conversion.
Correct segmentation can save the health of the database and better match client expectations.
The Engagement Score and OST are great tools for better and higher-quality mailings.

Bloomreach

What is Bloomreach?

Categories & Use Cases

Media

Bloomreach Key Features

Top Performing Features

Mobile optimization

Email deliverability reporting

A/B testing

Areas for Improvement

Automated sales alerts and tasks

Calendaring

Landing pages

Who Buys & Uses Bloomreach

Most Frequent Users

Retail Trade

Professional, Scientific, and Technical Services

Manufacturing

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

United Kingdom of Great Britain and Northern Ireland

Netherlands

Most Frequent Users

Marketing

Engineering

Product Management

Bloomreach Reviews

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