Overview
What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch,…
The best share count and topic research tool for content marketers
Buzzumo performs above and beyond for content analysis and digital brand monitoring
My BuzzSumo Review
BuzzSumo is a must-have pro tool for serious PR coordinators
Find out what's trending online
Learn the best content marketing and social topics
Great software for trending social media topics
Research what is happening online with BuzzSumo
Research what is buzzin'
BuzzSumo helps you succeed on social media
Boost Your Social Presence...
BuzzSumo is an excellent tool for finding and connecting with influencers
Buzzsumo - a great way to plan our your social content calendar
Buzzsumo helps uncover great content ideas
Great ROI for Content Marketing Tool
Awards
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Pricing
Content Creation
$199
PR & Comms
$299
Suite
$499
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $159 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is BuzzSumo?
BuzzSumo Video
BuzzSumo Integrations
BuzzSumo Competitors
BuzzSumo Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(73)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Buzzsumo has become an essential tool for social media specialists and marketing agencies, providing a range of use cases to enhance content marketing strategies. With its ability to analyze billions of pieces of content, Buzzsumo allows users to identify relevant and trending content for clients' social media platforms. This feature not only helps establish meaningful influencer connections but also uncovers new opportunities for brands. Users appreciate the dashboard that consolidates all information in one place, facilitating cross-collaboration among teams, streamlining the process of building an SEO strategy, and searching for topics of interest. Furthermore, Buzzsumo aids in influencer outreach, shaping blog titles to attract more traffic, researching topics, generating content ideas, and identifying influencers. Moreover, it simplifies content strategy by providing ideas for webinars, blog posts, videos, and other forms of content. Additionally, Buzzsumo is invaluable for planning social media content effectively, identifying trending topics, monitoring brand mentions, and conducting media monitoring and reporting. It also enables tracking of content shareability and acquired backlinks to assess the impact of work. Users appreciate the tool's performance analysis features in assessing popular and trending topics, aiding in research, analysis, and planning editorial calendars for content marketing teams. Furthermore, BuzzSumo has proven to be helpful in competitor research by analyzing competitors' social media profiles, top-performing content, and best times to post on different platforms such as Facebook and LinkedIn. The software has been praised for its ability to find out what is popular online concerning content marketing and social media. It also helps users understand influencers better while allowing them to track competitors' social media activities and gain insights into their strategies. Moreover, BuzzSumo is a go-to platform for influencer marketing as it allows users to find influencers across various social media platforms and establish relationships with them. Additionally, customers have used BuzzSumo for content curation on social media channels and marketing research. It has been found helpful in generating new content ideas for blogs and social media sites while facilitating competitor analysis. BuzzSumo has also been used to analyze the performance of topics and content online, identifying the best social channels and months for content promotion. Moreover, it has been effectively used by marketing and content teams for research, generating data insights about social media pages, comparing the social reach of their content with that of competitors, checking backlinks, and identifying keywords. The software helps track web mentions and measure the social shares of own content, providing accurate data for KPI measurement within the marketing team. One of the key benefits of BuzzSumo is its ability to change and direct marketing strategies based on insights from social media and beyond. The platform has been a valuable source for high-engagement content ideas and has facilitated content curation, driving content calendar ideas and engagement analysis. It has helped users determine which content has the highest likelihood of better engagement, solving the problem of content optimization. In addition, BuzzSumo enables teams to keep track of online activities, especially on social media platforms, and make informed decisions to improve social media and blog engagement as well as overall content performance. Overall, BuzzSumo offers efficiency and multiple use cases that are essential for both social media specialists and marketing agencies in enhancing their content marketing strategies.
Clean and Intuitive Interface: Users have consistently praised BuzzSumo for its clean and intuitive user interface. Many reviewers have mentioned that the platform is easy to navigate, allowing them to quickly find the information they need. This positive sentiment indicates that a significant number of users appreciate the user-friendly design of BuzzSumo. Accurate Data and Wide Variety of Suggestions: Several users have expressed their satisfaction with the accuracy of the data provided by BuzzSumo. They appreciate that the platform offers a wide variety of topic/query suggestions, which helps them in their marketing research and content creation efforts. This feedback highlights how users value the reliable data and comprehensive insights offered by BuzzSumo. Identifying Popular Content and Trending Topics: The ability to identify popular content and trending topics is highly valued by users as it allows them to stay up to date with what resonates with their target audience. Numerous reviewers have mentioned how this feature enables them to create relevant and engaging content that drives engagement. The positive feedback emphasizes how this functionality enhances users' understanding of current market trends. Overall, these three pros - Clean and Intuitive Interface, Accurate Data and Wide Variety of Suggestions, Identifying Popular Content and Trending Topics - are frequently highlighted by users when praising BuzzSumo's effectiveness in helping them achieve their marketing goals.
Costly Pricing: Many users have expressed dissatisfaction with the pricing of the software, particularly for non-profit organizations, schools/students, and small businesses. They have found the price to be costly and feel that there should be discounted pricing options available for these groups.
Limited Free Version: Users have mentioned limitations of the free version, such as a limited number of search results and the inability to add negative keywords in search results. Some users also feel that the software could offer more robust SEO tools and provide more free services.
Poor User Interface: The user interface UI of the software has received criticism from users who find it clunky, not user-friendly, and lacking in smart features compared to other platforms. They suggest improvements to make it easier to use and more intuitive.
Users recommend Buzzsumo for its ability to generate new and creative content ideas. They appreciate the tool's features that allow them to see what topics are trending and what type of content performs well in their industry. With this information, content teams can expand their reach and stay ahead of competitors by producing fresh and engaging content.
Many reviewers highlight the usefulness of Buzzsumo in providing insights into competitor strategies. The tool allows users to analyze their competitors' top-performing content, backlinks, and social media engagement. This information helps content teams understand what is working for their competitors and enables them to refine their own content strategy accordingly.
Customers often praise Buzzsumo for its comprehensive analytics capabilities. The tool provides detailed metrics and data on the performance of published content, including social shares, backlinks, and engagement metrics. By tracking these analytics, users can measure the success of their content campaigns and make data-driven decisions to optimize their content marketing efforts.
Attribute Ratings
Reviews
(26-34 of 34)Media Monitoring Solution
- Media monitoring. Alerts in real-time are crucial for news campaigns.
- Media research. The ability to search by topic and discover influencers is helpful and quick.
- Reporting. Pulling keywords or phrases to illustrate market interest is valuable to our teams and our clients.
- The ability to remove job listings from keyword searches/monitoring.
- Identifying social influencers
- Content alerts
- Gathering popular content
- Always brings up articles by the same authors (favours influencers)
- Not always easy to search keywords - often get articles that are irrelevant
- Cannot search for Instagram influencers
But this negative is also a positive - the tool is great for finding influencers in the industry, so you can engage with them on social media, listen and echo their tone of voice and dig into what makes them successful so that you can emulate that yourself.
Great Tool for Newsrooms
- Identifies key influencers
- Helps content creators develop keywords
- Identifies backlinks
- None - it works very well
Buzzsumo - great research tool
- Link building research
- Great user experience, easy to navigate and great visuals
- Great for identifying influencers on a particular topic or in an industry
- Increasing their range to include more information for smaller sites
- Being able to export more robust data
- Suggested influencers, or topics that make sense for your audience
Create Social Buzz with Buzzsumo
- Showcases backlinks acquired per link.
- Breaks down the number of shares per social channel.
- Shows you the influencers who share your content.
- Brand Mentions of your own brand, words, and competitors.
- Showing influencers who have shared: They only show Twitter followers and only if more than 20 (I believe) people have shared it.
- The brand mention tool, like most, picks up mentions close to your company's name. If you have a relatively common name, you'll get a mess of results.
- The influencer tab is a little bit of a mess as well as they go based on Twitter profiles and I've found bot account mixed into the results at times.
Super BuzzSumo
- Researching and finding content to share - it is very difficult as a content marketer to figure what will engage your audience. It's easy to say, be relevant and entertaining, but to do that takes research. BuzzSumo takes a great deal of the time-consuming slog out of the process.
- After coming up with content to share, it's a great tool for researching topics. If you see a number of popular articles on a similar topic, you can use them to research it. Then write your own version but adding in more details. It helps you to add your voice and ideas to the "content conversation".
- It could be better at suggesting topics that will work well. Trending topics is fine, but everyone uses those. When you enter a topic, it could suggest related ones that are also engaging people.
- It would be great if it could provide a prediction tool for how well your content will do.
- It would also be great if they had a mobile app.
The functionality BuzzSumo provides is well thought out, and it covers the main things you need: content research and ideation, brand monitoring, influencer outreach and link-building, content insights and competitor research.
It is probably not so appropriate for finding thought leadership content. This is about content that is popular and engaging.
Good but not great
- Scheduling messages
- Monitoring threads and keywords on social media
- It's quite clunky and not user-friendly.
- It should be a bit smarter, especially in terms of scheduling times, etc. I feel that other platforms have smarter features.
Great for marketing research and content curation!
- Content curation
- Content marketing
- Marketing research
- You can find cheaper tools - doesn't feel you are getting enough for the price you pay
The Buzz around Buzzsumo
- To look up a certain topic and see what has been published and what has been popular and trending regarding this topic
- Assess the performance of certain content pieces
- Buzzsumo can show the engagement (likes, shares) for different content pieces across different social media platforms (Facebook, Pinterest, Twitter).
- Buzzsumo can show the most popular content piece on social media for any given topic.
- Buzzsumo can be used to search for the most trending topic at a given moment.
- Sometimes Buzzsumo doesn't show data for individual pages on a blog with specific URLs.