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Good for identifying influencers, not so good for content ideas
April 27, 2018

Good for identifying influencers, not so good for content ideas

Claire Vanner | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buzzsumo

As a content executive at a marketing agency, I was responsible for pitching and writing content for clients. I used Buzzsumo as part of my research process to see what was being discussed around a particular topic across Facebook, LinkedIn, Twitter, Pinterest and Google. From this I could determine the topics and tone of content that would resinate with my target audience (as well as which channels would be best to distribute it through). It also identifies "influencers" in the industry, which helps with influencer outreach on social media. I have also used it to see what titles and keywords are popular so that I can shape my own blog titles to attract more traffic.
  • Identifying social influencers
  • Content alerts
  • Gathering popular content
  • Always brings up articles by the same authors (favours influencers)
  • Not always easy to search keywords - often get articles that are irrelevant
  • Cannot search for Instagram influencers
  • Increased social media presence
  • Improved social strategy
Buzzsumo is much better than SocialBro at identifying industry influencers on social media.
I don't feel like I often get the right information that I'm searching for. Perhaps I am not approaching the use of the tool properly, but these sorts of software should be really user-friendly. And I feel like it often takes me a while to source articles that I am looking for - usually because it turns up results from the same authors (the ones who Buzzsumo identifies as influencers)
But this negative is also a positive - the tool is great for finding influencers in the industry, so you can engage with them on social media, listen and echo their tone of voice and dig into what makes them successful so that you can emulate that yourself.