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What is Emotive?

Emotive accelerates the e-commerce revenue funnel with two-way conversational texting, helping users to build contact lists, drive traffic and sales, and make payments frictionless.

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Emotive has become a favored platform for setting up SMS campaigns and gathering valuable data, according to satisfied users. The …
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What is Emotive?

Emotive accelerates the e-commerce revenue funnel with two-way conversational texting, helping users to build contact lists, drive traffic and sales, and make payments frictionless.

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  • Premium Consulting/Integration Services

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What is is a bulk SMS marketing tool, available via an API that enables developers to add bulk SMS features to Viper, or Whatsapp, etc.

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Product Details

What is Emotive?

Emotive is an SMS mobile marketing platform used by businesses to acquire new customer data with Conversational Ads. The solution engages existing leads with scalable two-way messaging, or to convert browsers into buyers with SMS Payments.

a full-funnel text marketing platform

An SMS marketing software and services for e-commerce brands. Emotive's Conversational Ads, two-way texting, SMS Payments, and dedicated Customer Services aim to help users cost-effectively acquire, engage, and convert customers.

It features:

Emotive Conversational Ads allow eCommerce brands to capture phone numbers and emails directly from Facebook Ads. Up until now, the most effective list growth methods have been the traditional pop up and checkout opt in. But by using Conversational Ads, users can capture phone numbers at the very top of the funnel, so as to gather numbers and emails of 100% of website traffic, instead of 8% via pop ups.

Emotive Conversational Text Messaging- Used to convert web traffic into SMS and email subscribers. Emotive's signup forms have tools that can be used to grow faster while remaining TCPA, CCPA, and CTIA compliant.

Emotive SMS Payments - Tools to expedite the checkout process with “reply-to-buy” text, connect SMS marketing campaigns to sales transactions, or save and secure customer billing information for future purchases.

Emotive Video

Emotive Mobile Conversations: Text Customers from Anywhere

Emotive Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Emotive has become a favored platform for setting up SMS campaigns and gathering valuable data, according to satisfied users. The software's user-friendly interface allows businesses to respond to customer queries in real-time, fostering personalized and natural conversations. Users appreciate Emotive's ability to facilitate two-way conversations that feel authentic, effectively bridging the gap between businesses and customers. By leveraging Emotive, businesses can not only increase awareness but also cultivate brand loyalty through well-executed SMS campaigns. This powerful tool enables businesses to reach customers instantly, resulting in faster click-to-order conversions. Furthermore, Emotive empowers businesses to meet their customers where they are by providing a convenient and immediate way to engage with them. Leveraging Emotive's capabilities, businesses can effectively grow their SMS 1st party data, laying the foundation for more targeted and successful marketing campaigns. Users value Emotive's seamless integration of SMS campaigns, which enhances the overall user experience. With the ability to message mobile users directly, businesses are able to boost conversions and capture the attention of their audience in new and impactful ways. By offering text support, a feature that many companies do not provide, Emotive enables businesses to differentiate themselves from their competitors. Users are keen on engaging their existing customer base with less transactional content while providing opportunities for questions to be answered via SMS. Through Emotive, businesses can foster meaningful connections with their customers by delivering personalized support and experiences through text messaging.

Affordable and Intelligent SMS Marketing: Many users have praised Emotive for its affordability and intelligence in SMS marketing. Numerous reviewers have stated that they appreciate the value provided by Emotive's platform, which offers cost-effective solutions without compromising on features or functionality.

User-Friendly Interface and Easy Setup: The user-friendly interface of Emotive has been highly regarded by a significant number of users. They find it extremely easy to set up and design/schedule broadcasts, making it convenient to reach their customers effectively. The intuitive nature of the platform also allows users with varying levels of experience to navigate and utilize its features seamlessly.

Excellent Customer Support: Users have consistently highlighted the exceptional customer support offered by Emotive. Many reviewers express gratitude for the guidance received during the onboarding process, emphasizing the helpfulness and professionalism of their dedicated Customer Onboarding Specialists. Additionally, users appreciate the ongoing support from the team as well as their prompt responses to queries or issues encountered.

Confusing and Complicated Software: Some users have found Emotive's software to be confusing and complicated, especially when first starting out. While they were able to navigate it more easily with the help of the Emotive team, this initial difficulty was a common issue mentioned by reviewers.

Compliance Issues: Several users reported major compliance issues with Emotive, stating that these problems put them at legal risk. This concern about compliance was raised by multiple reviewers, indicating a significant area of improvement for the platform.

Segment Logic and Technical Issue Resolution: Dissatisfaction with the segment logic and a lack of transparency in resolving technical issues were also mentioned by some users. They felt that these aspects needed improvement in order to enhance their experience with Emotive.

Reviewers of Emotive have made several recommendations based on their experiences with the platform. The most common suggestions include trying out Emotive to see if SMS marketing is a good fit for your business, not waiting to sign up for Emotive, testing the platform to determine if the target audience is receptive to SMS communication, working with a team of experts and seeing immediate results after implementing Emotive, using Emotive as a tool to send out promotions more easily and reach customers more effectively. These recommendations highlight the importance of testing Emotive, working with experts, and leveraging its features for effective SMS marketing and customer communication.


(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Jonathan Burlingham | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
We offer a wide array of mid-to-high end fire pits, patio furniture, patio heaters, fireplaces, umbrellas, and more - all online since 2007. We have always valued our customer interactions and made the investment into text messaging both for sales and customer service reasons back in 2020, first with Postscript and then with Emotive. Postscript performed quite well, but it was a bit expensive and their management team wasn't really helping us progress further, so we decided to make the switch to They had much better pricing and, what seemed to be, a fairly competitive platform that integrated quickly into our site.

At the beginning, Emotive was helpful and worked to get our account online. And that's about where they stopped...although we had access to the platform and made efforts to improve our text campaigns, our signup list remained flat month after month. Within 9 months of service, we couldn't even add 2000 new subscribers! This caused us to look at other competitors in the SMS space that could push better results.

That's when we found Attentive! Wow, they are night and day! We've gotten more new subscribers with Attentive in 60 days than we did in 9 months with Emotive!! Clearly we made the right switch!

What really bothers me is that our account is still active and Emotive will not make arrangements to exit the agreement, even though the account performs terribly. I reached out to them and asked for accommodation, but none was given. The told me it was their "right" to enforce the agreement despite the poor performance and they will not budge.

That's fine, we understand Emotive's position. We will make sure to let all perspective SMS buyers know that Emotive was an absolute waste of time and money.

My recommendation to you is to SKIP Emotive. Poor customer service and even worse results. Check out Attentive. They were half the price and performed 10x better!
  • Poor performance
  • Poor management
  • Poor ROI
  • Poor results
After using for the last year, I honestly can't think of anything they helped us with besides cost half the price of our previous SMS provider. But when compared to other brands on the market, I still believe is overpriced and offers poor performance.
  • SMS
  • MMS
  • Marketing automation
  • Customer Service
  • Lackluster results
  • Bad management experience
  • Unrealized revenues due to poor account performance
Postscript is more expensive, and worked well for a while, but not really worth the cost.
Attentive is cheaper than Emotive and Postscript, and they are performing 10x better than both combined!
Sheila Ferguson | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
We used for our SMS marketing -- from signups to opt-in, to segmented broadcast messages, to automated conversations. We used integrations with Shopify, JustUno, Klaviyo, and Gorgias.
  • Our first account manager was responsive
  • Our first account manager was knowledgeable
  • At the time, Emotive features were competitive.
  • After investing many hours to build segmented automated flows, in my experience, the flows did not work and tech support was unable to diagnose them.
  • The responsive team we had was replaced with a new team that was indifferent to our issues. This included our Account Manager and her superior. Customer Support was responsive but unable to correct the technical problems.
  • It appeared the company was experiencing churn. High turnover. Apathy.
  • We initially saw growth in options and sales . Over several months, growth stagnated.
Given our experience, we hesitate to recommend to anyone. We had a year contract that included a monthly subscription fee and opted to move our SMS marketing to a more reliable platform and service -- despite having to pay for six months of service to fulfill our contract. At no time, did our account manager attempt to honor the promise made by her predecessor to reimburse us for services not rendered. Billing questions arising months after our departure resulted in the same experience of apathy.
  • Automations
  • Integrations
  • A team committed to your success.
  • Starting with 0, we initially benefitted greatly from the boost SMS marketing provided.
  • The integration with Gorgias was convenient and reduced support time/resources.
Attentive is a full-feature SMS platform with an aggressive growth mindset and culture superior to Emotive.

Klaviyo provides the distinct advantage of a single platform to analyze results and effectiveness for email and SMS marketing. The organization does not have the SMS marketing expertise any SMS-only platform would have.

It is important to note the style of writing email vs. text is distinct.

We initially selected Emotive because of their expertise and intro period money-back guarantee. Our onboarding and first few months were exceptional. Shortly thereafter, organizational changes reduced our access to our account manager, then our account manager left, and it was downhill from that point. The new account manager had no decision-making authority and exhibited little desire to address our issues. (Perhaps because it was futile.) Given the number of hours we invested in developing segmented automation that did not work as designed, we opted to leave.

October 03, 2022

Emotive Delivers!

Score 8 out of 10
Vetted Review
Verified User
We utilize as our sole SMS marketing partner to reach customers via text message. Before bringing on Emotive, the only CRM channel that was being utilized for the D2C was email marketing which was starting to experience a downshift in engagement due to the overcrowding of sales emails that customers tend to receive on a daily basis.
  • Low Cost
  • Easy to use platform
  • Support
  • Price
  • New Features
  • Estimated Cost Calculator was well suited for getting our SMS Marketing channel completely off the floor from ground zero. The team was extremely helpful for tailoring the needs of our business to fit their product. The platform has been extremely successful for seeing a positive return on investment as well as getting customers back on site to purchase and keeping them up to date on the company.
  • ROI
  • Segmentation
  • Functionality
  • Postive ROI
  • Increase in traffic
  • Increase in Sales was our first and only choice when evaluating other products.
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