Kenshoo (formerly Kenshoo Infinity Suite) Reviews

We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.

Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the logical choice for managing multiple brands across one platform.

An advantage that Nanigans has over Kenshoo is that their version of 'portfolios' didn't have any budget or flight length requirements and was extremely easy to use. They also offered 'affinity' segments. These are studies they would run on certain audiences that would result in keywords, or interest that have a high affinity towards the submitted audience group. A negative is that it was very much possible to overspend on Nanigans, whereas with Kenshoo, ad sets will never overspend their daily or lifetime budget.

I have not personally compared Kenshoo to other tools out there

Kenshoo Search offers keyword bid policies based off of sophisticated algorithms rather than simple bid rules. Also, the Kenshoo Desktop Editor allows for extremely easy bulk optimizations. Marin Software doesn't have bid algorithms or an easy-to-use desktop tool. These are some of the reasons why our company chose Kenshoo Search over Marin Software.

Very different tool that Hootsuite - which is a good tool for monitoring, but not for ad management. Kenshoo social was easily implemented since we use Kenshoo Search for paid program. When comparing tools, this one seemed to be the most robust and solved many issues we had - specifically regarding the amount of time we had spent using Facebook Power Editor.

I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class.

Some features of Kenshoo outshine other solutions we've evaluated. Kenshoo Infinity Suite is a great product for multi-channel management but overall is less favorable especially from a pricing perspective. We've transitioned several client accounts from Kenshoo to DoubleClick for a more competitive rate advantage. DoubleClick's ability to integrate seamlessly with Google Analytics is also an advantage it has over Kenshoo.

Kenshoo is the best in class. With "time" being the most precious resource we have, Kenshoo allows us to get more done in the same amount of time as comparable products.

I have not explored other platforms.

While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that would be spending minimally thousands of dollars a month. We had extreme issues with Kenshoo budget pacing and increasing our bids. Overall it did not meet our needs, and we will be switching vendors at end of contract.

Kenshoo is a more effective and user friendly platform than most competitors. Their tool is more expensive and like I said before, tailored to larger marketing budgets. They set them self apart with the ease of use, the Kenshoo editor, and cross channel functionality. However, the cost and unwillingness to budge on a 12mo contract makes it a little more difficult to not look elsewhere.