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Kount, an Equifax company

Kount, an Equifax company


What is Kount, an Equifax company?

Kount Fraud Detection Software is an option from the company of the same name in Boise, Idaho.

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TrustRadius Insights

Kount has proven to be highly effective in preventing chargebacks and detecting fraudulent orders, resulting in significant cost savings …
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What is Kount, an Equifax company?

Kount Fraud Detection Software is an option from the company of the same name in Boise, Idaho.

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  • Premium Consulting/Integration Services

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Product Demos

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Product Details

What is Kount, an Equifax company?

Kount offers fraud management, identity verification and online authentication technology for digital businesses, online merchants and payment service providers. According to the vendor, Kount promises to help businesses approve more orders, uncover new revenue streams, and improve their bottom line while minimizing fraud management cost and losses.

Kount offers global network and proprietary technologies in AI and machine learning, as well as policy and rules management, in order to deter online criminals and bad actors.

The vendor says key aspects of the technology include:
  • Mobile fraud detection
  • Artificial intelligence
  • Multi-layer device fingerprinting
  • IP proxy detection and geo-location
  • Transaction and custom scoring
  • Global order linking
  • Business intelligence reporting
  • Comprehensive order management
  • Professional and managed services

Kount, an Equifax company Features

  • Supported: Patented Machine Learning
  • Supported: Advanced Artificial Intelligence
  • Supported: Multi-layer Device Fingerprinting

Kount, an Equifax company Video

Built by online merchants for online merchants, Kount Complete™ is the most comprehensive, all-in-one fraud solution on the market today. For more than 15 years our technology has been stopping fraud and allowing online merchants to increase revenue. Learn more at https://www...
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Kount, an Equifax company Integrations

Kount, an Equifax company Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Kount Fraud Detection Software is an option from the company of the same name in Boise, Idaho.

Sift Digital Trust & Safety Suite, Signifyd Commerce Protection Platform, and ThreatMetrix are common alternatives for Kount, an Equifax company.

The most common users of Kount, an Equifax company are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kount has proven to be highly effective in preventing chargebacks and detecting fraudulent orders, resulting in significant cost savings for companies. According to user feedback, the customizable and reviewable rules offered by Kount have helped reduce fraud losses by providing users with the ability to tailor the system to their specific business needs. By identifying accounts with questionable orders and offering valuable information about customer emails, addresses, and purchase attempts, Kount enables users to make informed decisions and minimize potential risks.

Users have reported that Kount's software successfully stops fraudulent credit card checks and detects the use of stolen credit cards. This has not only reduced fraud rates but also alleviated the manual work required for transaction analysis. Customers have expressed appreciation for the significant decrease in chargeback rates they experienced after implementing Kount, affirming its effectiveness in mitigating fraud-related issues.

One notable benefit of using Kount is the streamlined order approval process it provides. Users no longer need to navigate multiple platforms as Kount consolidates all necessary information, making it easier for them to approve orders. Users have also found value in utilizing Kount for determining potential fraud risk customers, giving them greater confidence in approving or declining transactions.

The support team at Kount has received high praise from users for their professionalism and knowledge, further enhancing the overall experience of implementing this solution. Additionally, Kount allows users to proactively refund transactions that would have otherwise become fraudulent, showcasing its ability to prevent potential losses.

By significantly reducing the need for manual reviews and enabling quicker decision-making based on scoring output and VIP flags, Kount has become an invaluable tool for many businesses. Users have expressed satisfaction with the enhanced efficiency achieved through reduced manual research time and more accurate results, leading to better outcomes and fewer chargebacks.

While users appreciate the effectiveness of Kount as a fraud prevention solution, some have expressed a desire for additional features such as the ability to block specific SKUs and PayPal users. Nevertheless, the software's customization of data fields and rule conditions remains highly advantageous for users as it allows them to address fraud that is specific to their business.

Moreover, Kount offers better visibility into user behavior and provides granular data on devices, enabling users to easily flag or stop known fraudulent data points. This feature has proven invaluable in catching fraud trends early and adapting to evolving complexities. The partnership between Kount and its users also empowers proactive measures against new fraud trends before they impact their businesses.

Kount serves as a powerful deterrent against fraud by allowing users to flag and request verification for suspicious orders, providing an added layer of security. In particular, Kount has powered advanced fraud tools for hotel partners, enabling them to assess the risk associated with credit card authorizations more effectively.

One of the standout features of Kount is its ability to help users analyze customer connections and history. By providing access to comprehensive data, Kount equips users with valuable insights that aid in identifying patterns and changes in customer behavior. This information enables users to make more informed decisions about transaction approvals and identifies potential fraudulent activity.

Kount has also been instrumental in reducing the number of chargebacks for users. Through its reporting functions, users have been able to create new rules based on the data provided, leading to a decrease in chargeback incidents. Additionally, Kount's seamless integration with payment gateways, such as Braintree, has further enhanced user experience by offering efficient risk checks for merchants at the time of payment authorization.

Users have found Kount's interface intuitive and user-friendly. The software organizes and presents order and customer data in an easy-to-understand format, facilitating a quicker assessment of fraud likelihood. By automating order reviews based on rule creation, unnecessary manual reviews are eliminated, saving valuable time for order processing teams.

In summary, Kount has proven to be a reliable solution for preventing fraud and reducing chargebacks for businesses across various industries. Its customizable rules and comprehensive data analysis capabilities enable users to tailor the system to their specific needs and make informed decisions about transaction approvals. With its ability to identify patterns, adapt to evolving fraud trends, and offer seamless risk checks, Kount empowers businesses with better visibility and confidence in dealing with potential fraudulent activity.

Great tool for reducing e-commerce fraud: Many users have found Kount to be a valuable tool for reducing e-commerce fraud. They appreciate the visibility into customer data that Kount provides, allowing for easy risk assessment. Additionally, the ability to connect orders helps with order queries, especially for difficult cases.

Extensive features and customizable rules: Users highly appreciate the extensive features and customizable rules in Kount. They find these features to make the job of order review and fraud detection almost foolproof. This level of customization allows them to set up specific rules tailored to their business needs.

Reporting capabilities of Data Mart: Many users praise the reporting capabilities of Kount's Data Mart. They find it very extensive and incredibly useful for providing feedback to the team and management. With this feature, they are able to generate comprehensive reports that give them a good glimpse of fraudulent activities.

Confusing User Interface: Many users have expressed frustration with the confusing and non-intuitive user interface of Kount. They find it difficult to navigate and use the software effectively, resulting in a suboptimal user experience.

Slow Report Downloading: Several reviewers have mentioned that downloading reports heavy on data can be a slow process. Given the large amount of data involved, this delay is understandable but still inconvenient for users who need timely access to information.

Limited Customization Options: Users have consistently expressed a desire for more customization options on the Kount dashboard. They would like to be able to personalize their dashboard to display a quick snapshot of relevant information upon login, enabling them to quickly assess key metrics and make informed decisions.


(1-5 of 5)
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Score 9 out of 10
Vetted Review
Verified User
In our deals, we employ Kount to assess the degree of risk. For the most part, it's used to evaluate whether or not a transaction is fraudulent, in order to lessen the likelihood of a return and the associated cost of customer service. In order for our customer service representatives to assist customers in making secure transactions, it is completely integrated into our technological stack.
  • Monitoring and reporting.
  • It's a breeze to set up.
  • Execution was fast.
  • The design of the user interface.
  • UI tips that expand on what you're doing, so you can better understand what you're doing.
By now, the vast majority of payment gateways have implemented fraud prevention software like Kount. Contracting the solution directly and doing it faster and cheaper than other solutions on the market makes sense if you have several stores and/or sales.
  • Detection of fraud.
  • Minimization of risks.
  • Artificial intelligence is present.
  • Automated a procedure that was previously done manually.
  • Payment verification has been sped up.
  • Decreased fraudulent activity.
Other choices are more expensive and difficult to incorporate, but Kount provides the best value. However, this convenience comes at a price. As a result of this decision, we've opted for a more difficult integration solution, but one that provides far superior fraud detection accuracy. Reduced contact with customer service is one way to confirm this.
Jonathan Kempf, UXC | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Kount is used to determine risk in our transactions. It is used primarily to determine if a transaction is fraudulent or not, in order to reduce the overall risk of returns and lower the overall footprint of customer support operations. It is integrated fully into our technology stack, as well as in front of our customer support so that they can help users make safe purchases.
  • Easy to integrate
  • User interface
  • Fraud detection
  • Accuracy
  • Speed
  • Modification
Kount is well suited as a first way in determining fraudulent transactions. It works for what it is, however, Kount has problems with false positives, as there are many instances where customers were legitimate, but Kount was flagging them as being frauds.
  • Fraud detection
  • Artificial intelligence
  • Increased value of transactions
  • Reduced fraud
Kount is cheaper and less complex to integrate than other options. However, that ease comes with reduced accuracy. The other option we have chosen was much more complex to integrate, but also has way more accuracy in determining actual fraudulent transactions. This can be verified by a reduced number of calls to customer care.
Score 9 out of 10
Vetted Review
Verified User
We use Kount to validate all incoming ecommerce transactions on our 12 store fronts in 6 different countries. It allows us to quickly verify the payments and minimize the risk associated with the payments. Kount helps us by checking several parameters of the information provided by the client and crossing it with their own information.
  • Rule creation
  • Quick execution
  • Robust grading system
  • Alerts
  • Reports and monitoring
  • UI design
  • Tips inside the UI so it expands the info of what you are doing
Most payment gateways are already adding Kount or a similar fraud prevention software into their payment solution. If you have a lot of stores and/or have a lot of sales it just makes sense for you to contract the solution directly and do it faster and cheaper than other solutions in the market.
  • Rules engine
  • Risk reduction
  • Transaction Score
  • Reduced fraud transactions
  • Improved speed of payment verification
  • Turned a manual process into an automatic one.
Kount is one of the leaders in the industry in fraud prevention, when we analyzed, we stacked it up vs and Amazon Fraud Detector. Kount was the laser focused solution that we were looking for, it brought speed and efficiency to our payment verification method. It was also a tool that helped us reduce a couple of cents per transaction.
Score 9 out of 10
Vetted Review
Verified User
The business problem Kount addresses is fraud. We use Kount on our eCommerce fulfillment team to grade/score orders.
  • Fraud mitigation
  • Automates transaction decisions
  • Enhance customer insights
  • I do wish the Kount system had more offerings built in versus adding items a la carte
Kount is really great for our business. I really enjoy the automation with [decisions]. It's been helpful with reducing fraud and adding efficiency.
  • Automating transaction decisions
  • Fraud reduction
  • Customer insights
  • Positive Impact - It's allowed us to scale our business and remove extra steps from our team members to review transactions. We utilize Kount's automated transaction [decision making] to keep our order processing moving.
Score 10 out of 10
Vetted Review
Verified User
Kount powers Sertifi Advanced Fraud Tools in an effort to give our customers guidance on the potential risks they are incurring when receiving a credit card through our PCI compliant software. This incredible guidance and insight allows our customers to evaluate the risk and safety of transactions in an effort to prevent bad actors from accessing their services without potentially paying and deterring chargebacks. It is like they now have their own personal TSA agents like at the airport to review any transaction that leads to an alarm for their business.
  • Support--Always available to hop on a call and walk through the UI
  • Guidance--Always aim to have the key people that can lend their expertise
  • Advancements--Always sharing how we can use the system to evolve the solution further for our customers.
  • It's a lot of data to digest (not a bad thing!), so any way they can break it up into more concise/digestible bits, I would personally find beneficial.
Any business that is facing the challenge of fraudulent activity or fraud in general needs to get in touch with Kount. They have incredible solutions and in today's world where we see stories of chargeback fraud, friendly fraud, scams, etc., having a partner like this to help protect your bottom line is a must.
  • Key data point explanations
  • Fraud scoring
  • Rule sets
  • It has been a great extension to our solutions that capture eSignature and ePayment data
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