Kount, An Intro To Transaction Verification
April 20, 2022

Kount, An Intro To Transaction Verification

Jonathan Kempf, UXC | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kount

Kount is used to determine risk in our transactions. It is used primarily to determine if a transaction is fraudulent or not, in order to reduce the overall risk of returns and lower the overall footprint of customer support operations. It is integrated fully into our technology stack, as well as in front of our customer support so that they can help users make safe purchases.
  • Easy to integrate
  • User interface
  • Fraud detection
  • Accuracy
  • Speed
  • Modification
  • Fraud detection
  • Artificial intelligence
  • Increased value of transactions
  • Reduced fraud
Kount is cheaper and less complex to integrate than other options. However, that ease comes with reduced accuracy. The other option we have chosen was much more complex to integrate, but also has way more accuracy in determining actual fraudulent transactions. This can be verified by a reduced number of calls to customer care.

Do you think Kount, an Equifax company delivers good value for the price?

Yes

Are you happy with Kount, an Equifax company's feature set?

No

Did Kount, an Equifax company live up to sales and marketing promises?

No

Did implementation of Kount, an Equifax company go as expected?

Yes

Would you buy Kount, an Equifax company again?

No

Kount is well suited as a first way in determining fraudulent transactions. It works for what it is, however, Kount has problems with false positives, as there are many instances where customers were legitimate, but Kount was flagging them as being frauds.