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Compendium (discontinued)

Compendium (discontinued)
Formerly Oracle Content Marketing

Overview

What is Compendium (discontinued)?

Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels…

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Recent Reviews
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Popular Features

View all 16 features
  • Approval workflows (6)
    9.1
    91%
  • Content collaboration (6)
    7.6
    76%
  • Content calendar (6)
    7.5
    75%
  • Ideation (6)
    6.3
    63%
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Pricing

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Compendium (discontinued)

Compendium (discontinued)

N/A
Unavailable

What is Compendium (discontinued)?

Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Content Creation

Features related to the creation of content for marketing purposes.

7.2
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

6.6
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

6.6
Avg 7.8
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Product Details

What is Compendium (discontinued)?

Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle.

Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.

Compendium (discontinued) Features

  • Supported: Customer Centric Personas
  • Supported: Robust Topic Modeling
  • Supported: Content Scoring Models to Ensure Effective Messaging
  • Supported: Content Analytics
  • Supported: Business Units

Compendium (discontinued) Screenshots

Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

Compendium (discontinued) Competitors

Compendium (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle. Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.

Percolate, now part of Seismic, Kapost, and Optimizely Content Marketing Platform are common alternatives for Compendium (discontinued).

Reviewers rate Approval workflows highest, with a score of 9.1.

The most common users of Compendium (discontinued) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(37)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
October 24, 2018

My experience implementing Oracle Content Marketing for a client

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. In addition, because workflows are integrated into the system, it was easy for us to set up the approvals workflow and guarantee that everything is in order before anything goes live. (Some of the other content management platforms we compared against OCM fell short when it came to workflows because they required additional plugins or customization to be done before implementation phase.)

The platform also integrates well with the other Oracle platforms such as Oracle CRM and Eloqua. But it falls short when it comes to its interface, as OCM is less user-friendly and can be intimidating to new users. The interface also feels slightly outdated (even though the latest update in 2018 enhanced some of those shortcomings). One of the best features in Oracle Content Marketing is the analytics, as the platform allowed us to show the results of the campaigns to the clients on the spot.

Pros and Cons
  • Powerful and feature-rich
  • Strong analytics
  • Good integration with other Oracle platforms
  • Set up the workflows once and forget them
  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
Likelihood to Recommend
If you are a large organization looking to set up your online website/blog and you expect to create a lot of content that requires multi-layer approval or multi-levels of work then Oracle Content Marketing is perfect for you. Also if you are already using other Oracle products, then Oracle Content Marketing integrates well with them.

If you are a small scale company, or you are looking to publish a semi-static website that you expect to update infrequently, then you are better off signing up to a smaller-scale and less expensive alternative.
Compendium (discontinued) Feature Ratings
Content Creation (5)
74%
7.4
Ideation
70%
7.0
Approval workflows
100%
10.0
Content collaboration
70%
7.0
Content calendar
80%
8.0
Network for content licensing/production
50%
5.0
Content Publishing (6)
10%
1.0
Content hub
60%
6.0
Forms / Gated content
N/A
N/A
Embedded CTAs
N/A
N/A
Content distribution
N/A
N/A
Content promotion
N/A
N/A
Content automation
N/A
N/A
Content Reporting & Analytics (5)
20%
2.0
Audience profiling and targeting
N/A
N/A
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
100%
10.0
Campaign optimization dashboard
N/A
N/A
Competitive analytics
N/A
N/A
Return on Investment
  • Resolved approval issues
  • Reduced overhead and redundancy when it came to teams collaboration
  • Made it easier to share analytics and results with management
August 10, 2018

Decent Blog Manager but Needs an Upgrade

Verified User
Manager in Marketing
Higher Education Company, 10,001+ employees
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Oracle to host and manage our blog. We have various authors who submit content that we review and publish. Through Oracle, we are able to share longer, more in-depth stories about the company when our own site does not offer a blog capability. We have been using the platform for our blog for several years now.
Pros and Cons
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • If you are code savvy, it is nice to be able to access the code to make updates to the site. Not to worry, however, if you are not. There is a clear separation between the front end and the code, so those who aren't comfortable with the code don't have to worry about accidentally messing anything up.
  • At one point, we had two separate blogs, and they were great in helping us combine the two without losing any content or archived articles
  • Some of our authors have trouble figuring out how the workflow works. It takes a little bit of searching to find where to set a page for approval. They also have trouble locating where to schedule blogs to be published.
  • It's not the most user-friendly design. When you log in, it feels a bit dated and take a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized.
  • Finding any sort of tutorials, demos, site help is challenging.
  • Maybe the worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and and closed without any offers why.
Likelihood to Recommend
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
Compendium (discontinued) Feature Ratings
Content Creation (5)
62%
6.2
Ideation
40%
4.0
Approval workflows
100%
10.0
Content collaboration
100%
10.0
Content calendar
70%
7.0
Network for content licensing/production
N/A
N/A
Content Publishing (6)
46.66666666666667%
4.7
Content hub
70%
7.0
Forms / Gated content
N/A
N/A
Embedded CTAs
70%
7.0
Content distribution
80%
8.0
Content promotion
N/A
N/A
Content automation
60%
6.0
Content Reporting & Analytics (5)
46%
4.6
Audience profiling and targeting
60%
6.0
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
60%
6.0
Campaign optimization dashboard
50%
5.0
Competitive analytics
60%
6.0
Return on Investment
  • It has helped us share more fun, informative and interesting stories with our audience.
  • We have been able to link our stories to our social media to help share them and share more content that available and suggested on social media.
  • The interface isn't the most user-friendly and getting to customer support is a challenge. We've contemplated switching to a new service, but since we've been using it for so long, we worry switching to another platform may lose all of our current and archived content.
  • It's been a great place for our audience to get inspired and want to contribute to the blog as well and easily write an article within the platform that we can look over, edit and publish.
Other Software Used
June 19, 2018

Oracle continues to be the leader!

Verified User
Account Manager in Corporate
Computer & Network Security Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use it for our company blog. It has hosted our content last year. We used to have two blogs and they were helpful in combining the two without losing any archive articles.
Pros and Cons
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
  • It's not the most user-friendly design. When you log in, it feels a bit dated and takes a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized. Finding any sort of tutorials, demos, site help is challenging.
  • The worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and closed without any offers why.
Likelihood to Recommend
Pros: Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on its way to the next step and in the end, publishing!


Cons: I don't feel like I'm noticing any updates that feel like Oracle is making progress. I'm not sure if it's the level of account we have/pay for. It seems like we installed/bought this one version years ago and have never updated. The interface feels dated, and I've never noticed any updates to change that feeling.
Compendium (discontinued) Feature Ratings
Content Creation (5)
70%
7.0
Ideation
80%
8.0
Approval workflows
60%
6.0
Content collaboration
70%
7.0
Content calendar
70%
7.0
Network for content licensing/production
70%
7.0
Content Publishing (6)
78.33333333333333%
7.8
Content hub
80%
8.0
Forms / Gated content
70%
7.0
Embedded CTAs
80%
8.0
Content distribution
80%
8.0
Content promotion
70%
7.0
Content automation
90%
9.0
Content Reporting & Analytics (5)
72%
7.2
Audience profiling and targeting
80%
8.0
Closed-loop tracking and reporting
70%
7.0
Content performance analytics
70%
7.0
Campaign optimization dashboard
80%
8.0
Competitive analytics
60%
6.0
Return on Investment
  • Great way to post about the company, and ensuring that the marketing team can track the effectiveness of strategies without involving the product teams.
  • Understand that the software isn't the biggest cost of a blogging program. It's the time and resources it takes to create the content. It's easy to set a schedule/ed call in their solution and assign topics to people (with deadlines).
  • To show management that we have hit out KPIs and thus need more budget for other blogs.
Alternatives Considered
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
Other Software Used
Users and Roles
15
They are in charge of creating, distributing, and promoting new content to drive strategic conversations for every stage of the sales cycle. They also help with planning, crafting, and communicating messages to prospects and customers to spark relevant conversations that lead to conversions and revenue.
Support Headcount Required
5
They are usually Marketers who we use to deploy relevant content at scale and across our channels. These personas can then easily be paired with certain segments of our Sales and Customer Engagement Teams to help with enabling the most precise and personalized conversations to our customers which will help drive more sales.
Business Processes Supported
  • Help marketers drive better sales conversations
  • Increase synergy and collaboration across multiple business units and geographies
  • Allows marketers to deploy relevant content at scale and across channels
Innovative Uses
  • We can share content across major channels and even leverage "snippets" of content specific to a buyer’s interest to drive engagement.
  • Promote content on a website, blog, email, microsite, landing page, or internal content portal across multiple business units simply and efficiently.
  • Remove the typical IT roadblocks for publishing content to the masses, and ensure marketing control over branding and content quality.
Future Planned Uses
  • Use the auto push API feature to create a custom integration that will allow us to publish content from our 3 other marketing applications we are using today.
  • Publish content to our Marketing Cloud System and auto sync that content to our social media channels.
  • Plan and schedule future posting for our blog we are developing
Likelihood to Renew
8
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
Products Replaced
No
Key Differentiators
  • Price
  • Product Reputation
  • Vendor Reputation
  • Analyst Reports
  • Third-party Reviews
Compendium proved to us that it was a great platform supported by an awesome team of support staff, developers, and account managers. They took the time to listen to our needs and continue to provide great service.
Evaluation Lessons Learned
Have better communication with my account manager and let her know my ideas that would have helped in making your content marketing more productive. We really did not have a good relationship, but she was nice and smart at least.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Implementation Issues
  • It took a long time (about 2 weeks)
  • It didnt work 100 percent the first time we went live, but did the second
  • They had to cancel our implementation meeting twice due to not enough support staff it felt.
Implementation Rating
6
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order.
Premium Support
No
As part of our negations with the pricing, Oracle waved the premium support fees. We still have support, but we don't pay for it for the first year.
Support Rating
10
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Bug Resolution
No
Exceptional Examples of Compendium (discontinued) Support
The fact that spam bots have found one of our online submission forms and they post to it about 15 times a day. Really annoying, and, time-consuming, but their Support Team fixed it within 2 days.
Easy Tasks
  • I like the easy structure and straightforward layout.
  • The help feature has a great FAQ section when you run into an issue
  • The flexibility. I love that we're able to target specific calls to action based on the topic of a blog post.
Difficult Tasks
  • That we cannot have different user permissions/user roles. However, that’s changing shortly (they’re doing an overhaul to add more functionality)
  • Sometimes adding an image can prove difficult.
  • There isn't an easy option to delete a post.
Mobile Interface Availability and Impressions
Yes, but I don't use it
Usability
10
It has never been down since we have used this software.
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