Google Marketing Platform vs. Rakuten Advertising
Google Marketing Platform vs. Rakuten Advertising
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Rakuten Advertising | N/A | Rakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology. | N/A |
Google Marketing Platform | Rakuten Advertising | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Rakuten Advertising | |
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Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | Rakuten Advertising | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | No answers on this topic |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | No answers on this topic |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | No answers on this topic |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Rakuten Advertising | |
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Likelihood to Recommend | 7.4 (44 ratings) | 8.3 (5 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Rakuten Advertising | |
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Likelihood to Recommend | Google | Rakuten Group |
Pros | Google | Rakuten Group |
Cons | Google | Rakuten Group |
Likelihood to Renew | Google | Rakuten Group No answers on this topic |
Usability | Google | Rakuten Group No answers on this topic |
Support Rating | Google | Rakuten Group No answers on this topic |
Implementation Rating | Google | Rakuten Group No answers on this topic |
Alternatives Considered | Google | Rakuten Group |
Return on Investment | Google | Rakuten Group |
ScreenShots |