A low cost, high ROI, low traffic alternative to AdWords
March 06, 2018
A low cost, high ROI, low traffic alternative to AdWords
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Yahoo Gemini, now Verizon Media Native
We're using Yahoo! Advertising as a lead generation tool for some of our clients. We use Yahoo! Advertising as a supplement to achieve additional results when we are already seeing success on Google AdWords. For the most part, Yahoo! Advertising is straightforward: you set your targeting option and budget, make some ad copy, and you start getting clicks and traffic.
- Cost is lower than AdWords
- Easy to import campaigns from AdWords
- ROI is high
- Traffic volume can be quite low
- The interface is not the best
- Revenue tracking is not the best/easiest to set up for beginners
- Its impact is overall positive
- Helps us get extra traction by using what's working well on AdWords
Overall, Yahoo! Advertising is a much lower traffic option, but also a lower cost option. If you are looking to drive big numbers & results, this platform is behind Google AdWords and Facebook Ads by a big gap.