Overall Satisfaction
- Intelligent prioritization of actionable communications
- Custom workflows and assignments so each message can be routed to the appropriate agent
- Reports with not only the usual social/engagement stats, but also metrics that are compatible with traditional call center metrics to enable apples-to-apples performance comparisons.
- Full publication management capability on FB and Twitter for marketing posts
- Comprehensive permissions & drafting/approval tools to enable easy on-boarding of new users & agents
- Great interface - very easy to use and require minimal training. A key differentiator.
- Could have more filtering options and improved search capability in the archives.
- UI clarity of back-end screens could be improved
- Integration of additional social networks would be welcome, especially LinkedIn, YouTube, & Instagram
- Mobile accessibility is fairly limited
- Analytics could be more flexible in terms of filtering and view options
- Improved loyalty/retention
- Improved social sentiment
- Cost savings by addressing issues before they hit call center/email
Product Usage
50 - Customer Service
Marketing
PR
Marketing
PR
2 - User administrator
- Deployment of customer care team on Facebook & Twitter
- Publication of marketing content
- Monitoring/reporting
Evaluation and Selection
Combination of TweetDeck, ScoutLabs and other free tools.
We performed a full evaluation of HootSuite, SocialEngage, and Oracle RightNow. Conversocial was selected for several reasons, including the intuitive interface (very important for CS agents, who are already working in a multitude of complex systems), capacity to support our custom workflows and assignment processes, and the robust analytic dashboard capable of reporting on metrics specific to customer care. The excellent support and flexibility in customizing of the tool for our purposes were critical selling factors as well.
Implementation
- Vendor implemented
- Implemented in-house
Training
- Online training
- In-person training
- Self-taught
Configuration
Customized the setting to fit our workflows.
Support
No - Premium support comes with the package.
Usability
Reliability
Integration
- CRM
Yes
Vendor Relationship
Pricing model is very transparent. Not much special negotiation - competitively priced from the outset.