Appraisal of D&B Hoovers in Building and Maintaining a Management Consulting CRM Prospect Database
April 08, 2022

Appraisal of D&B Hoovers in Building and Maintaining a Management Consulting CRM Prospect Database

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

D&B Hoovers

Overall Satisfaction with D&B Hoovers

Process Research & Optimization utilizes D&B Hoovers to research Client/Prospect information to update or "add to" our Salesforce CRM system for Sales/Marketing efforts.

In one place, D&B Hoovers provides current company information such as:
  • General Business description and history
  • Products & Operations associated with the company
  • Corporate Family (Subsidiaries; Major Business Units, etc.)
  • Corporate Overview
  • Company Identifiers (Hoovers, SIC, D-U-N-S Number, Federal EIN, etc.)
  • Corporate Highlights (Credit Risk Score, State of Incorporation, year founded, etc.)
  • SWOT Analysis (for success/growth, etc.)
  • Competitors
  • Closest Peers
  • Financials (Annual Reports, SEC Filings, etc.)
  • Excellent coverage of company history. Especially pertinent to those that have been merged or acquired.
  • Great coverage of corporate families, subsidiaries, and larger Business Units
  • More frequent updates of company data
  • A better method for user input to proactively request company updates or submit corrected info
  • Our Salesforce database was created more than ten years ago and today contains more than 4,000 Client/Prospect Companies for our management consulting company.
  • D&B Hoovers Company Change/Executive CRM emails are used daily to keep our PRO's CRM database of nearly 20,000 contacts as current as reasonably possible for active targeting by our Business Development Associates (BDA).
  • Accurate and Current CRM information, supported by D&B Hoovers Company Change/Executive Contact Moves Report email bulletins, is invaluable in phone prospecting to schedule web-based Process Research & Optimization (PRO) . Introduction Meetings as the first steps in the Project "Sales" Cycle. With D&B Hoovers Alerts, we ensure our BDAs have a leg up on their competition.
Essentially, yes. D&B Hoovers does offer the company data PRO needs to resonate with our next target customer. Essential fields, filters, etc., have been mentioned in earlier slides.
PRO's Business Development Team has not depended on D&B Hoovers for Contact-level Detail information (Direct Dial and Mobile Phone numbers, physical address, email address) because it has been found to be out of date in past efforts.

Today we utilize ZoomInfo and Lusha as our primary tools for gathering that infomation.
We have not surveyed the industry for D&B Hoover's replacements as it meets our needs well in the research processes we've implemented.

Do you think D&B Hoovers delivers good value for the price?


Are you happy with D&B Hoovers's feature set?


Did D&B Hoovers live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of D&B Hoovers go as expected?

I wasn't involved with the implementation phase

Would you buy D&B Hoovers again?


D&B is best suited for creating a company prospect database for Sales/Marketing. Data Report generation by a wide variety of criteria (example: Size, Public/Private, Location, Industry, SIC Code, etc.) is very easy, as D&B Hoovers is very flexible and intuitive to work with. D&B Hoovers is not a good resource for creating a contact database within those prospect companies as the information is generally limited to C-suite executives and is only current as to the date created or last updated.

D&B Hoovers Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Ideal customer targeting
Load time/data access
Contact information
Company information
Industry information
Lead qualification process
Not Rated
Smart lists and recommendations
Not Rated
Salesforce integration
Not Rated
Company/business profiles
Alerts and reminders
Data hygiene
Automatic data refresh
Filters and segmentation
Not Rated
Append emails to records
Not Rated

Using D&B Hoovers

3 - (1) Business Development Associate, (1) Business Development Specialist, (1) Sales & Marketing Research
  • Account Research for Updating CRM
  • Account Research for Specific Campaign Planning
  • Account Research after notice of Merger/Acquisition
  • Using SWOT information in Account Strategy Planning
  • Utilizing Competitor/Closest Industry Peer information for Prospect Targeting
It continues to provide value in the capacity it is used.

Evaluating D&B Hoovers and Competitors

  • Product Features
  • Product Usability
  • Prior Experience with the Product
I don't know that a service exists that meets the data requirements we've found using D&B Hoovers in concert with ZoomInfo and Lusha.

D&B Hoovers Support

I've used support only once or twice in nearly eight years.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response

Using D&B Hoovers

Because it's easy to use
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using

D&B Hoovers Reliability

We're a small company with few users, so scalability has not been an issue.
Always available on desktop or mobile.
Meets our needs

Integrating D&B Hoovers

File exports are simple
  • We have not integrated it with other products
  • File import/export

Relationship with Dun & Bradstreet

Upgrading D&B Hoovers

Yes - From Legacy Hoovers to D&B Hoovers