Oracle Marketing Cloud - Eloqua - Great potential, Some improvement would be nice.
March 23, 2015

Oracle Marketing Cloud - Eloqua - Great potential, Some improvement would be nice.

Frank Geldof | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Oracle Eloqua

Eloqua is being used in two business units but it will become the corporate standard for marketing automation. Our Cloud Business Unit has been using Eloqua for almost two years and uses most of Eloqua's functionality.

One of the most important projects is the development, production and deployment of marketing playbooks. In order to support the roll-out into new countries we have been working hard on creating and deploying marketing playbooks for each and every target group.

The playbooks are developed for specific target audiences and contain a complete ready-to-use demand generation campaign for all countries in order to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). A playbook describes a complete campaign with the various customer buying phases including all automated flows and content.

Pros

  • Integration Capabilities - Eloqua offers a lot of possibilities to integrate with other systems.
  • Campaign Management - The Campaign Canvas is simple and easy to use.
  • Lead Scoring - Great tooling to start scoring your leads.

Cons

  • Reporting - The standard reporting insight is limited and lacks performance.
  • User Interface - Eloqua should make better use of browser standards (e.g. open in new tab).
  • Performance - When North America wakes up the performance is impacted.
  • Increased Sales Qualified Leads by 35%.
  • Grew subscription and conversion rates by 10–15%.
  • Improved collaboration between central and local teams in both sales and marketing.
We evaluated Marketo and Hubspot which are both impressive products but at that moment in time Eloqua had the best fit for our organization.
I would recommend that you get informed about:

  • CRM Integration - We have a custom system which will limit some functionality.
  • Limitation in Eloqua's Data model - perhaps your business has a different data model which might be hard to capture in Eloqua.
  • User Interface - Can you see your users working with Eloqua?
  • Creation of assets like Landing Pages, Emails and Forms.

Oracle Marketing Feature Ratings

7.1
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
6
Landing pages
8
A/B testing
5
Mobile optimization
7
Email deliverability reporting
8
List management
8
7.8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
7
6.0
Calendaring
6
Event/webinar marketing
6
6.5
Social sharing and campaigns
6
Social profile integration
7
6.3
Dashboards
6
Standard reports
6
Custom reports
7
7.0
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Oracle Eloqua

50 - Internal: Marketing, Sales, IT and Development.
External: Business Consultants and Production Agency
It would be an 8 or 9 but Oracle would need to spend a bit more time on reporting performance and usability. Eloqua is a great system with a lot of potential but it would be nice to spend your time a bit more efficient when working with it on a day-to-day basis.

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