Give a Hoot... your organization will be glad you did!
Jason Mollica | TrustRadius Reviewer
July 16, 2019

Give a Hoot... your organization will be glad you did!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Other

Overall Satisfaction with Hootsuite

We use Hootsuite in our Digital Communications Analytics class every semester to assist students in their preparation for the working world. Students often asked for more insights and education in the tools used by today's brands and agencies to measure success. By providing Hootsuite in the classroom, we give our students a better chance at success right now and in the future.
  • Easy to get started
  • Training videos that are not hard to understand
  • Industry-leading platform
  • Sometimes the dashboard can "lag" behind
  • Does not always show posts in specific sections, like mentions
  • Layout can be an issue at times
10 - Hootsuite is used for classroom training, midterm and final projects, as well as for monthly Twitter chats during the semester. We also use Hootsuite as a way to enhance our own knowledge in the expanding world of social and digital media. For example, taking a conversation stream from Hootsuite can be very effective to highlight an ongoing conversation.
  • Great certification program for students, leading to more robust analytics class
  • The Hootsuite brand name/reputation allows our school to highlight the importance of early analytics education
  • Led to the launch of a new online focus in analytics and marketing in our school
We actually use Hootsuite's classroom program along with Meltwater and Google Analytics. By selecting Hootsuite in concert with either Meltwater or Brandwatch, and (at times) Facebook Insights, students can get the real-world feeling of how brands and businesses choose the tools needed to monitor, listen, and communicate with its stakeholders. Having certification from Hootsuite also is a wonderful "feather" in the cap for a student, graduate or undergraduate, on their resume and LinkedIn profile.
Hootsuite works really well in the classroom setting. Even though I've used it often outside the classroom, I find it more effective in the classroom. Students get an idea what they can look for with clients or brands. Outside the classroom, I do not use the dashboard as often. Instead I opt for Twitter's webpage or it's app.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
6
Sentiment analysis
6
Broad channel coverage
6
Content planning and scheduling
7
Audience targeting
7
Content optimization
5
Workflow management
7
Automated routing and prioritization
5
Customer interaction histories
5
Bulk actions
5
Lead generation
7
Content marketing
7
Paid media management
6
Campaigns and promotions
6
Twitter
9
Facebook
9
LinkedIn
9
Google+
Not Rated
Instagram
9
Pinterest
9
YouTube
9
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
8
Role-based user permissions & privileges
8
Mobile access
6