Customer satisfaction in the marketing process.
Updated January 13, 2020

Customer satisfaction in the marketing process.

Angel Rojas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

This platform allows the correct development of a marketing system [to increase] customer satisfaction when making the purchase or sale process or any subscription. I believe that this platform has provided the best possible features to develop a stable marketing system throughout my company. Together with the collaboration of all my employees we have been able to make the most of it to improve the sales process of our company in its entirety. Mailchimp offers really fast results compared to other platforms that take a little longer. I hope this platform can satisfy me for much longer in my company.
  • It provides me with a quick self-response system capable of notifying me when a client has sent an email to our system so that it receives an automatic response.
  • It provides rapid implementation for any company, which allows any user to implement them without any complications.
  • It offers the ability to create all types of advertising campaign with an exclusive design using the templates provided by the same platform.
  • Its operation on mobile devices is not really pleasant since currently the mobile phone application does not offer a corresponding notification system, since it sends notifications after a long time has passed.
  • The prices offered by this platform for each of its plans are really high, which does not allow small companies to access these great features.
  • The process of creating weekly reports on advertising campaigns is inefficient, since it creates reports and graphs automatically but they are not really accurate with the amount of subscriptions that each campaign has had.
  • I managed to increase the financing of the company with the help of all sales.
  • Campaigns with a better design, illustrative and adaptable.
  • I managed to get more satisfaction in the customer experience.
Constant Contact is a good alternative with respect to MailChimp, because this platform also offers great ease when creating advertising campaigns, and also allows to enhance the Marketing and advertising system through a great way, however, the reason why which I chose MailChimp is because it offers me a greater variety of templates to insert in my campaigns, thus obtaining more diversity.
The usability of this platform was really surprising, each of its functions were very easy to apply in our work area and during the preparation of advertising campaigns. I think that its overall performance was really good, it has been a very simple platform to use and it has completely adapted to our knowledge of the marketing sector.
Our company has really benefited greatly thanks to the marketing functions offered by MailChimp, since with this platform we have been able to greatly simplify the creation of advertising campaigns, manage and monitor the progress of each campaign, to establish a CRM during the sales process, and also create an automated system for the self-response index.
I have had great success in my company since this platform has made it possible for all of us to manage the Marketing system without much effort. One of the things that this platform has taught me the most, is that it is not necessary to do so much emphasis on manually monitoring the success of each campaign, with the help of MailChimp, all this will be done in an automated way, and information will be collected instantly.
This platform is really appropiate for those companies that want to have an extremely simple marketing system, since currently this platform adapts to the needs of the user and provides operation without any complications. In addition, this platform would not be able to function in a correct way in companies that do not want to invest in advertising, since its benefits will begin to be noticed as it is invested in the platform.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports

Using Mailchimp

3500 - All these employees represent a great commercial and business function as they develop a good category of work that drives the results of each of the advertising campaigns, building a better advertising environment.
1650 - Marketing professional, sales expert, customer satisfaction expert and an expert in CRM. All these types or work have been very necessary for the development of MailChimp, since it has allowed us to boost our rapid benefits and has allowed our company not to have so many problems with adaptation.
  • Team collaboration to form a Marketing structure.
  • Automate marketing with proportional settings.
  • Formalize teamwork.
  • Establish Marketing structure to satisfy more customers.
  • Create advertising to get new workers.
  • Generate psysical advertising with the help of mailchimp campaigns.
It is a platform that is really worth it, all the features so perfect and the benefits it has brought all this time is what encourages me to continue using MailChimp. It is a very effective platform to control advertising campaigns in a company.

Evaluating Mailchimp and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
The most important thing for us is the usability that the platform has, since in this way we would realize if the platform will really provide the necessary benefits for the performance of our company, and if it will adapt to our business knowledge.
I would not really change my decision to implement MailChimp in my company, since this platform has left me very impressed, its guarantee of work and its ease of use has made my company grow greatly and that our business sector can have a better performance in a way world.

Mailchimp Implementation

I am little satisfied with the MailChimp implementation process, since although it has been a bit complicated and we have had various complications that tried to affect our performance, with a little general effort, we take full advantage and currently It is out main marketing and advertising campaign platform.
Change management was a big part of the implementation and was well-handled - Illinois the lesson that you have to work as a team to be able to form great stability in the Marketing sector. Change management was very important to me, and teamwork helped me cope with it, it helped me not to present various mistakes during the process of changing business marketing.
  • There were problems integrating several employees in the work ares of the platform.
  • Team chat was not as efficient and stable to communicate during implementation.

Mailchimp Support

Quick Resolution
Good followup
Kept well informed
Problems left unsolved
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
Slow Initial Response
Yes - I have informed you about an error that did not allow me to upload images instantly to my advertising campaigns, however I never received an answer from them, it seemed as if they were ignoring my requests.
MailChimp really never helped me to develop my product, I never received a pleasant support from them, since they never answered my requests.

Using Mailchimp

Like to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
Difficult to use
  • Campaign creation.
  • Campaign monitoring and real-time viewing.
  • Synchronization with Dropbox.
  • Upload images to campaigns.
Yes - I do not like the mobile phone application at all, its seems to me that it is a bit limited with respect to accessibility to MailChimp functionalities, since it does not allow the creation of advertising campaigns, it only allows the monitoring of campaigns that are open, and not real time traffic is reflected.