What users are saying about
12 Ratings
9 Ratings
12 Ratings
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Score 9.7 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Adestra
10.0
WYSIWYG email editor
360 Campaigner
10.0
Adestra
10.0
Dynamic content
360 Campaigner
9.0
Adestra
10.0
Ability to test dynamic content
360 Campaigner
10.0
Adestra
10.0
Landing pages
360 Campaigner
10.0
Adestra
10.0
A/B testing
360 Campaigner
9.0
Adestra
10.0
Mobile optimization
360 Campaigner
10.0
Adestra
Email deliverability reporting
360 Campaigner
9.0
Adestra
10.0
List management
360 Campaigner
9.0
Adestra
10.0
Triggered drip sequences
360 Campaigner
10.0
Adestra
10.0

Lead Management

360 Campaigner
9.8
Adestra
Lead nurturing
360 Campaigner
10.0
Adestra
Lead scoring and grading
360 Campaigner
10.0
Adestra
Data quality management
360 Campaigner
10.0
Adestra
Automated sales alerts and tasks
360 Campaigner
9.0
Adestra

Campaign Management

360 Campaigner
9.5
Adestra
Calendaring
360 Campaigner
9.0
Adestra
Event/webinar marketing
360 Campaigner
10.0
Adestra

Social Media Marketing

360 Campaigner
10.0
Adestra
Social sharing and campaigns
360 Campaigner
10.0
Adestra
Social profile integration
360 Campaigner
10.0
Adestra

Reporting & Analytics

360 Campaigner
9.3
Adestra
10.0
Dashboards
360 Campaigner
9.0
Adestra
10.0
Standard reports
360 Campaigner
10.0
Adestra
10.0
Custom reports
360 Campaigner
9.0
Adestra

Platform & Infrastructure

360 Campaigner
9.3
Adestra
API
360 Campaigner
9.0
Adestra
Role-based workflow & approvals
360 Campaigner
9.0
Adestra
Customizability
360 Campaigner
10.0
Adestra
Integration with Salesforce.com
360 Campaigner
9.0
Adestra
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Adestra
Integration with SugarCRM
360 Campaigner
10.0
Adestra

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Adestra

Adestra 10.0
Based on 2 answers
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Adestra Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Adestra
10.0

Usability

360 Campaigner
Adestra
9.0

Support Rating

360 Campaigner
Adestra
10.0

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