What users are saying about
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361 Ratings
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444 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101

Constant Contact

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444 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Act-On

Act-On is great for companies who have multiple people managing marketing and sales programs. Each person will get their own log in and access to certain (or all) areas of the software. Alerts can be created when prospects reach certain stages of programs which means marketers don't need to constantly monitor lead scores or anything like that. Also, designers can log in and create landing pages, copywriters can login in and upload content and managers can login and build programs. There's no stepping on each other's work either. Team management is very good. Act-On is also great if you have multiple customer profiles. Act-On allows you to create programs designed to capture many leads across your customer profile. Act-On would be overkill for the small B2C client. A small business that uses email to manage newsletters and product announcements will find Act-On to be much, much more than they need. Act-On can certainly do these things but so can MailChimp at a much lower price point. There would be many features in Act-On that this client simply would never use. If your company uses a custom CRM, Act-On won't be the best fit. I imagine you would need to hire a developer (or commit an in-house developer) to a large project of integrating your CRM with Act-On. Otherwise, you'll be importing and exporting list data on a regular basis.
Dave Moll profile photo

Constant Contact

A startup or SMB can benefit from Constant Contact, as it has all the features to get going and scale. It is important to keep customers new and prospective engaged with the brand, and also to drive sales from it. CC can help achieve this using their robust simple platform - this is why I recommend it to everyone.
Sanjit Mandal profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Constant Contact
8.1
WYSIWYG email editor
Act-On
7.5
Constant Contact
8.7
Dynamic content
Act-On
7.2
Constant Contact
7.9
Ability to test dynamic content
Act-On
7.2
Constant Contact
8.4
Landing pages
Act-On
7.4
Constant Contact
7.6
A/B testing
Act-On
7.2
Constant Contact
7.5
Mobile optimization
Act-On
7.9
Constant Contact
8.2
Email deliverability
Act-On
7.9
Constant Contact
8.4
List management
Act-On
8.2
Constant Contact
8.1
Triggered drip sequences
Act-On
8.4
Constant Contact
7.7

Lead Management

Act-On
7.7
Constant Contact
Lead nurturing
Act-On
8.1
Constant Contact
Lead scoring and grading
Act-On
8.0
Constant Contact
Data quality management
Act-On
7.0
Constant Contact
Automated sales alerts and tasks
Act-On
7.6
Constant Contact

Campaign Management

Act-On
7.5
Constant Contact
Calendaring
Act-On
6.8
Constant Contact
Event/webinar marketing
Act-On
8.3
Constant Contact

Social Media Marketing

Act-On
6.6
Constant Contact
Social sharing and campaigns
Act-On
6.7
Constant Contact
Social profile integration
Act-On
6.4
Constant Contact

Reporting & Analytics

Act-On
6.7
Constant Contact
7.7
Dashboards
Act-On
6.8
Constant Contact
8.1
Standard reports
Act-On
7.0
Constant Contact
8.5
Custom reports
Act-On
6.2
Constant Contact
6.5

Platform & Infrastructure

Act-On
7.7
Constant Contact
API
Act-On
7.1
Constant Contact
Role-based workflow & approvals
Act-On
7.5
Constant Contact
Customizability
Act-On
7.0
Constant Contact
Integration with Salesforce.com
Act-On
8.2
Constant Contact
Integration with Microsoft Dynamics CRM
Act-On
7.8
Constant Contact
Integration with SugarCRM
Act-On
8.6
Constant Contact

Pros

Act-On

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo

Constant Contact

  • Great templates for use on multiple types of emails.
  • Ease of uploading email lists for sending.
  • Sorting emails into lists post-upload is a breeze as well.
Alison Walkley profile photo

Cons

Act-On

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo

Constant Contact

  • When uploading additional contacts, CC wants to see how they actively subscribed. This can be problematic when uploading an older email list (i.e. you may just have a spreadsheet of the list and they want to see more evidence).
  • It is a little pricey compared to competitors such as MailChimp.
  • It would be great to be able to export email campaigns as HTML.
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Constant Contact

Constant Contact 8.0
Based on 19 answers
With the renewal of the contract, you have the option to keep the historical emails and this has been proved invaluable
No photo available

Usability

Act-On

Act-On 7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo

Constant Contact

Constant Contact 8.9
Based on 8 answers
Overall great, but the templates and formatting options could be improved
No photo available

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
No photo available

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Constant Contact

Constant Contact 10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
No photo available

Support

Act-On

Act-On 8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo

Constant Contact

Constant Contact 3.0
Based on 8 answers
The support staff seems to have no idea of why/how files are uploaded into segmented lists. They don't seem to have ever actually used the software and it is very difficult to resolve any problems
No photo available

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Constant Contact

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On

Act-On 8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
No photo available

Alternatives Considered

Act-On

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo

Constant Contact

Much better in managing your contact database and ensuring that the same email is not sent to the same contact more than one time. Also gives a more thorough report of open rates, times, etc. than MailChimp. Allows for more formatting options than MailChimpp and other competitors. A bit more pricey, but worth it for the analytics.
No photo available

Scalability

Act-On

Act-On 9.1
Based on 1 answer
No answer on this topic is available.

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
No photo available

Return on Investment

Act-On

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo

Constant Contact

  • Good deliverability rates (versus company mail servers) is the number one benefit.
Peter Muiznieks profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Constant Contact
Additional Pricing Details

Add comparison