What users are saying about

Act-On

328 Ratings

Constant Contact

393 Ratings

Act-On

328 Ratings
Score 7 out of 101

Constant Contact

393 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Constant Contact

If you're a relatively low-tech user, CC is pretty straightforward.If you don't have a high degree of know-how, CC will meet you well.If you need help figuring out when to send things and need ideas, CC will offer those.If you want a lot of control over everything, CC might not be the right answer.If you grew up in a cloud-first world, you will hate Constant Contact.
Jeff Bramhall profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Constant Contact
7.8
WYSIWYG email editor
Act-On
7.3
Constant Contact
8.6
Dynamic content
Act-On
6.9
Constant Contact
7.7
Ability to test dynamic content
Act-On
6.6
Constant Contact
8.2
Landing pages
Act-On
7.8
Constant Contact
7.4
A/B testing
Act-On
8.0
Constant Contact
7.7
Mobile optimization
Act-On
7.7
Constant Contact
7.9
Email deliverability
Act-On
8.8
Constant Contact
8.0
List management
Act-On
5.9
Constant Contact
7.8
Triggered drip sequences
Act-On
8.3
Constant Contact
7.3

Lead Management

Act-On
6.7
Constant Contact
Lead nurturing
Act-On
6.3
Constant Contact
Lead scoring and grading
Act-On
6.8
Constant Contact
Data quality management
Act-On
7.1
Constant Contact
Automated sales alerts and tasks
Act-On
6.4
Constant Contact

Campaign Management

Act-On
7.5
Constant Contact
Calendaring
Act-On
6.8
Constant Contact
Event/webinar marketing
Act-On
8.2
Constant Contact

Social Media Marketing

Act-On
6.7
Constant Contact
Social sharing and campaigns
Act-On
6.4
Constant Contact
Social profile integration
Act-On
7.0
Constant Contact

Reporting & Analytics

Act-On
5.3
Constant Contact
7.3
Dashboards
Act-On
4.7
Constant Contact
7.7
Standard reports
Act-On
5.7
Constant Contact
8.0
Custom reports
Act-On
5.6
Constant Contact
6.0

Platform & Infrastructure

Act-On
6.4
Constant Contact
API
Act-On
8.0
Constant Contact
Role-based workflow & approvals
Act-On
6.4
Constant Contact
Customizability
Act-On
5.1
Constant Contact
Integration with Salesforce.com
Act-On
8.0
Constant Contact
Integration with Microsoft Dynamics CRM
Act-On
4.1
Constant Contact
Integration with SugarCRM
Act-On
7.1
Constant Contact

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • Great list management tools. Constant Contact takes the stress out of managing and building your email lists through its streamlined and intuitive interface.
  • Customizable Templates are great. The ability to manually create your own template and have it work seamlessly thorough HTML or XHTML is a huge benefit for helping your campaigns stand out from the crowd.
  • Great Professional Services. From the coaching staff to the customer support specialists, everyone I've interacted with from Constant Contact knew the system inside and out, and didn't have to defer to other parties to help me through an issue.
  • Reporting and tracking campaign effectiveness is a breeze with the variety of tracking abilities Constant Contact offers. From open rates to bounces, clickthroughs and several other key data points, the toolkit is key to constantly making your campaigns more successful.
Jorden Beatty profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • The campaign section's user interface is a bit dated and could use some refreshing to bring it up to the current trends in design and user experience.
  • Each day mobile email use grows bit by bit, so it would be great if Constant Contact updated their toolkit for better embracing responsive/adaptive email design in their templates.
  • The variety of templates available are plenty in number, but lack the some of the basic foundations and calls to action for getting more ROI from your emails.
  • The lack of Google Analytics integration on the app is a big drawback for marketing managers who depend on the API service for tracking their campaign effectiveness.
  • The higher pricing for some services, such as social media and surveys, is a drawback for users on a limited budget, especially when compared to Constant Contact's competitors.
  • The sheer amount of customizable tools available are great, but might be overwhelming for the average user.
Jorden Beatty profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
Constant Contact8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. profile photo

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
Constant Contact8.7
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
Constant Contact9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Ashley N. Baker profile photo

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
Constant Contact10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
Ashley N. Baker profile photo

Support

Act-On8.8
Based on 38 answers
Sometimes it does take awhile for my customer service rep to get back to me, but when he does he usually has the answer I'm looking for. If he can't answer it, he will put the support ticket in for me and someone usually contacts me within a few hours of putting that request in. They are great at following up to make sure that my problem was solved before closing out the ticket.
Carrie Scheetz profile photo
Constant Contact3.1
Based on 8 answers
Very easy to work with
Angelo Gioia (6000+) profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Constant Contact10.0
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Constant Contact8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
No photo available

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
We selected to use Constant Contact because of the clean designs and the ability to improve tracking, RSS feeds and address management. It is very important to be able to monitor how our newsletter is being received and when we see e-mails being bounced we are able to quickly identify why and if needed contact our customer to create a dialog on how to improve our services.
Ty Swartz, CPP, USN Ret. profile photo

Scalability

Act-On9.1
Based on 1 answer
No answer on this topic is available.
Constant Contact10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Ashley N. Baker profile photo

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • My client is a non-profit organization and Constant Contact is a "partner". They use CC to communicate with their members, promote events and share information with small - medium size business owners. They've been using CC for years and it serves their purpose.
Giselle Aguiar profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Constant Contact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Constant Contact Editions & Modules
Constant Contact
Additional Pricing Details