What users are saying about
392 Ratings
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Top Rated
674 Ratings
392 Ratings
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Score 8.3 out of 100

Constant Contact

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Top Rated
674 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Constant Contact

For me, Constant Contact is the top tool when it comes to smart email automation , which allows us to use specific triggers to send emails to targeted recipients. This makes it convenient to send just the right emails to people when they sign up for our product, make a successful or failed transaction etc[.] Another strong aspect of Constant Contact is its social marketing capability, which makes it convenient managing our Instagram and Facebook ads.
Laura Adanne Obi | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.3
Constant Contact
7.8
WYSIWYG email editor
Act-On
9.5
Constant Contact
7.9
Dynamic content
Act-On
9.3
Constant Contact
7.8
Ability to test dynamic content
Act-On
9.1
Constant Contact
7.6
Landing pages
Act-On
9.1
Constant Contact
7.9
A/B testing
Act-On
9.5
Constant Contact
7.4
Mobile optimization
Act-On
9.6
Constant Contact
8.0
Email deliverability reporting
Act-On
8.9
Constant Contact
8.8
List management
Act-On
9.4
Constant Contact
8.3
Triggered drip sequences
Act-On
9.2
Constant Contact
7.0

Lead Management

Act-On
9.5
Constant Contact
Lead nurturing
Act-On
9.6
Constant Contact
Lead scoring and grading
Act-On
9.9
Constant Contact
Data quality management
Act-On
9.3
Constant Contact
Automated sales alerts and tasks
Act-On
9.2
Constant Contact

Campaign Management

Act-On
8.1
Constant Contact
Calendaring
Act-On
6.8
Constant Contact
Event/webinar marketing
Act-On
9.4
Constant Contact

Social Media Marketing

Act-On
9.4
Constant Contact
Social sharing and campaigns
Act-On
9.4
Constant Contact
Social profile integration
Act-On
9.4
Constant Contact

Reporting & Analytics

Act-On
9.1
Constant Contact
8.0
Dashboards
Act-On
9.0
Constant Contact
7.9
Standard reports
Act-On
8.9
Constant Contact
8.4
Custom reports
Act-On
9.5
Constant Contact
7.8

Platform & Infrastructure

Act-On
9.3
Constant Contact
API
Act-On
9.1
Constant Contact
Role-based workflow & approvals
Act-On
9.2
Constant Contact
Customizability
Act-On
9.5
Constant Contact
Integration with Salesforce.com
Act-On
9.5
Constant Contact
Integration with Microsoft Dynamics CRM
Act-On
9.4
Constant Contact
Integration with SugarCRM
Act-On
9.0
Constant Contact

Pre-Send Testing

Act-On
Constant Contact
8.3
URL Validation
Act-On
Constant Contact
8.6
Link Tracking
Act-On
Constant Contact
8.3
Image Validation
Act-On
Constant Contact
8.3
Inbox Display
Act-On
Constant Contact
8.1
Email Accessibility Tools
Act-On
Constant Contact
8.3
Spelling and Grammar Check
Act-On
Constant Contact
8.2
Spam Testing
Act-On
Constant Contact
8.2
Email Previews
Act-On
Constant Contact
8.8

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Constant Contact

  • Constant Contact allows the users to send unlimited emails and just pay per list size.
  • The software does welcome emails pretty well and allows you to set up all sorts of automation.
  • The branded templates and starter templates are very useful and look good.
Anonymous | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Constant Contact

  • Sometimes some software provides outdated and useless features and functions, but this email marketing tool gives advanced kinds of functionalities with modern features.
  • I like the ease of use of this platform also appreciate its professional customer support team.
  • I am no longer desperate after getting this tool at my work.
Nick Salerno | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Constant Contact

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Anonymous | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
Terri Betts | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Edition
Email$20.001
Email Plus$45.001
Pro$195.001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.5
Constant Contact
8.3

Likelihood to Renew

Act-On
8.9
Constant Contact
9.0

Usability

Act-On
9.1
Constant Contact
10.0

Reliability and Availability

Act-On
9.1
Constant Contact
9.0

Performance

Act-On
8.2
Constant Contact
10.0

Support Rating

Act-On
7.3
Constant Contact
10.0

In-Person Training

Act-On
8.7
Constant Contact

Online Training

Act-On
9.3
Constant Contact
10.0

Implementation Rating

Act-On
8.6
Constant Contact
10.0

Scalability

Act-On
9.1
Constant Contact
10.0

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