What users are saying about
407 Ratings
Top Rated
772 Ratings
407 Ratings
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Score 8.3 out of 100
Top Rated
772 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.7

Act-On

87%
7.6

Constant Contact

76%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
112 Ratings
7.5
75%
83 Ratings

Dynamic content

9.0
90%
92 Ratings
7.6
76%
83 Ratings

Ability to test dynamic content

8.4
84%
92 Ratings
7.6
76%
82 Ratings

Landing pages

8.8
88%
108 Ratings
7.4
74%
56 Ratings

A/B testing

9.0
90%
95 Ratings
7.1
71%
53 Ratings

Mobile optimization

8.8
88%
103 Ratings
8.0
80%
86 Ratings

Email deliverability reporting

8.6
86%
220 Ratings
8.6
86%
136 Ratings

List management

8.8
88%
111 Ratings
8.1
81%
92 Ratings

Triggered drip sequences

8.2
82%
87 Ratings
6.8
68%
48 Ratings

Lead Management

9.1

Act-On

91%

Constant Contact

Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.2
92%
104 Ratings
N/A
0 Ratings

Lead scoring and grading

9.2
92%
104 Ratings
N/A
0 Ratings

Data quality management

9.0
90%
102 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
95 Ratings
N/A
0 Ratings

Campaign Management

7.9

Act-On

79%

Constant Contact

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

9.0
90%
76 Ratings
N/A
0 Ratings

Social Media Marketing

9.0

Act-On

90%

Constant Contact

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.0
90%
69 Ratings
N/A
0 Ratings

Social profile integration

9.0
90%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.8

Act-On

88%
7.7

Constant Contact

77%
Act-On Software ranks higher in 3/3 features

Dashboards

8.5
85%
109 Ratings
7.8
78%
88 Ratings

Standard reports

8.6
86%
112 Ratings
7.8
78%
89 Ratings

Custom reports

9.2
92%
84 Ratings
7.5
75%
58 Ratings

Platform & Infrastructure

8.8

Act-On

88%

Constant Contact

Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features

API

8.8
88%
67 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.8
88%
71 Ratings
N/A
0 Ratings

Customizability

9.2
92%
89 Ratings
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
65 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.1
81%
29 Ratings
N/A
0 Ratings

Pre-Send Testing

Act-On

Feature Set Not Supported
N/A
8.0

Constant Contact

80%
Constant Contact ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
8.3
83%
31 Ratings

Link Tracking

N/A
0 Ratings
8.0
80%
34 Ratings

Image Validation

N/A
0 Ratings
8.2
82%
32 Ratings

Inbox Display

N/A
0 Ratings
8.0
80%
35 Ratings

Email Accessibility Tools

N/A
0 Ratings
8.0
80%
28 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.3
73%
33 Ratings

Spam Testing

N/A
0 Ratings
7.6
76%
26 Ratings

Email Previews

N/A
0 Ratings
8.3
83%
42 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 2 areas: Likelihood to Recommend, Availability
  • Constant Contact is rated higher in 8 areas: Likelihood to Renew, Usability, Performance, Support Rating, Online Training, Implementation Rating, Configurability, Product Scalability

Likelihood to Recommend

9.2

Act-On

92%
219 Ratings
7.7

Constant Contact

77%
109 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
9.0

Constant Contact

90%
22 Ratings

Usability

9.1

Act-On

91%
32 Ratings
9.3

Constant Contact

93%
10 Ratings

Availability

9.1

Act-On

91%
28 Ratings
9.0

Constant Contact

90%
4 Ratings

Performance

8.2

Act-On

82%
26 Ratings
10.0

Constant Contact

100%
4 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
10.0

Constant Contact

100%
17 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

Constant Contact

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings
10.0

Constant Contact

100%
1 Rating

Implementation Rating

8.6

Act-On

86%
44 Ratings
10.0

Constant Contact

100%
9 Ratings

Configurability

9.1

Act-On

91%
2 Ratings
10.0

Constant Contact

100%
1 Rating

Ease of integration

6.4

Act-On

64%
4 Ratings

Constant Contact

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating
10.0

Constant Contact

100%
1 Rating

Vendor post-sale

8.2

Act-On

82%
4 Ratings

Constant Contact

N/A
0 Ratings

Vendor pre-sale

9.1

Act-On

91%
4 Ratings

Constant Contact

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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Constant Contact

Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
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Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
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Constant Contact

  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
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Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Constant Contact

  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
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Pricing Details

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Constant Contact

Starting Price

$9.99 per month

Editions & Modules

Constant Contact editions and modules pricing
EditionModules
Core$9.991
Plus$45.002
CRM Platform by SharpSpring$449.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Add on the SMS Marketing tool to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to your account after purchase. Plans start at $10/month for up to 500 messages.

Likelihood to Renew

Act-On

It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Constant Contact

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Usability

Act-On

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Constant Contact

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Reliability and Availability

Act-On

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Constant Contact

No major problems in sending out the email campaigns and accessing the analytics
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Performance

Act-On

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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Constant Contact

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Support Rating

Act-On

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Constant Contact

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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In-Person Training

Act-On

Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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Constant Contact

No answers on this topic

Online Training

Act-On

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Constant Contact

No answers on this topic

Implementation Rating

Act-On

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Constant Contact

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
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Scalability

Act-On

Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Constant Contact

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
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