Act-On vs Constant Contact

• I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
• Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
• If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.

Read full review

• Great list management tools. Constant Contact takes the stress out of managing and building your email lists through its streamlined and intuitive interface.
• Customizable Templates are great. The ability to manually create your own template and have it work seamlessly thorough HTML or XHTML is a huge benefit for helping your campaigns stand out from the crowd.
• Great Professional Services. From the coaching staff to the customer support specialists, everyone I've interacted with from Constant Contact knew the system inside and out, and didn't have to defer to other parties to help me through an issue.
• Reporting and tracking campaign effectiveness is a breeze with the variety of tracking abilities Constant Contact offers. From open rates to bounces, clickthroughs and several other key data points, the toolkit is key to constantly making your campaigns more successful.

Read full review

• As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
• Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
• Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
• A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.

Read full review

• The campaign section's user interface is a bit dated and could use some refreshing to bring it up to the current trends in design and user experience.
• Each day mobile email use grows bit by bit, so it would be great if Constant Contact updated their toolkit for better embracing responsive/adaptive email design in their templates.
• The variety of templates available are plenty in number, but lack the some of the basic foundations and calls to action for getting more ROI from your emails.
• The lack of Google Analytics integration on the app is a big drawback for marketing managers who depend on the API service for tracking their campaign effectiveness.
• The higher pricing for some services, such as social media and surveys, is a drawback for users on a limited budget, especially when compared to Constant Contact's competitors.
• The sheer amount of customizable tools available are great, but might be overwhelming for the average user.

Read full review

• Increased lead conversion efficiency
• Increased output of marketing e-mails
• Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team

Read full review

• My client is a non-profit organization and Constant Contact is a "partner". They use CC to communicate with their members, promote events and share information with small - medium size business owners. They've been using CC for years and it serves their purpose.

Read full review