Act-On vs Constant Contact | TrustRadius

What users are saying about

Score 7 out of 10

Based on 342 reviews and ratings

Score 7.3 out of 10

Based on 417 reviews and ratings

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Feature Rating Comparison

Act-On

7.3

Constant Contact

8.0

WYSIWYG email editor

7.9

8.7

Dynamic content

7.1

7.9

Ability to test dynamic content

6.7

8.3

Landing pages

7.0

7.5

A/B testing

6.9

7.5

Mobile optimization

6.8

8.2

Email deliverability

7.8

8.3

List management

6.4

8.0

Triggered drip sequences

9.2

7.6

Act-On

7.3

Constant Contact

—

Lead nurturing

7.0

—

Lead scoring and grading

7.4

—

Data quality management

7.9

—

Automated sales alerts and tasks

6.7

—

Act-On

7.6

Constant Contact

—

Calendaring

6.8

—

Event/webinar marketing

8.5

—

Act-On

7.9

Constant Contact

—

Social sharing and campaigns

7.9

—

Social profile integration

7.9

—

Act-On

5.7

Constant Contact

7.6

Dashboards

5.5

8.0

Standard reports

6.0

8.3

Custom reports

5.7

6.4

Act-On

7.3

Constant Contact

—

API

9.2

—

Role-based workflow & approvals

6.8

—

Customizability

6.7

—

Integration with Salesforce.com

8.0

—

Integration with Microsoft Dynamics CRM

6.1

—

Integration with SugarCRM

7.0

—

Pros

Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
The customer support, from what I've heard, is very good.
Integrations with other CRM systems make this really easy to add to a company's workflow.

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Co-Founder/CEO

aspace, Inc.Computer Software, 1-10 employees

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Easy to use.
Providing accurate contact information such as social profiles, LinkedIn, Twitter e-mail etc.
No or low cost compared to most such as LinkedIn etc.
Been around a long time. Good customer support

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Verified User

Executive in Corporate

Computer & Network Security Company, 11-50 employees

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Cons

Being able to attach images to social posts
More contemporary templates

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VP, Global Marketing

Schlesinger AssociatesMarket Research, 501-1000 employees

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Could do a little more advertising to let people know or be aware of the site
Getting people to join like going from Myspace to Facebook
Brand Awareness and User Face a little outdated.

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Verified User

Executive in Corporate

Computer & Network Security Company, 11-50 employees

View all 47 answers on this topic

Likelihood to Renew

Act-On8.9

Based on 112 answers

Great product, easy to use, promising roadmap and amazing customer success team.

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Digital Marketing Manager

Cobweb SolutionsInformation Technology and Services, 51-200 employees

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Constant Contact8.0

Based on 19 answers

Since they are partners, I believe they will continue using Constant Contact until the partnership is no longer. I don't think they pay for the Constant Contact services. It suits their needs so I believe they will continue to use Constant Contact. I don't see a need for them to switch.

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Owner, Consultant

AZ Social Media WizInternet, Myself Only

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Usability

Act-On7.2

Based on 31 answers

Simple to set up, intuitive and easy to create and push new marketing programs.

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Digital Marketing Manager

Cobweb SolutionsInformation Technology and Services, 51-200 employees

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Constant Contact8.8

Based on 8 answers

It is limited but what is there is extremely easy to use

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Randolph Ramirez

Digital Marketing & Design

Dauphin North AmericaFurniture, 51-200 employees

View all 8 answers on this topic

Reliability and Availability

Act-On9.1

Based on 14 answers

This product has never been down when I needed it

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Sr. Online Marketing Manager

Adaptive Computing51-200 employees

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Constant Contact9.0

Based on 2 answers

No major problems in sending out the email campaigns and accessing the analytics

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Ashley N. Baker

Director of Public Policy

The Committee for JusticePublic Policy, 11-50 employees

View all 2 answers on this topic

Performance

Act-On8.2

Based on 13 answers

Act-On just keeps improving.

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Angie J Anderson

Practice Lead | Managing Consultant (Demand)

StarshotMarketing and Advertising, 11-50 employees

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Constant Contact10.0

Based on 2 answers

Reports complete very quickly and you can see email opens in real-time

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Ashley N. Baker

Director of Public Policy

The Committee for JusticePublic Policy, 11-50 employees

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Support

Act-On8.8

Based on 38 answers

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators

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Harold Klaassen

Managing Consultant

HakaperoMarketing and Advertising, 1-10 employees

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Constant Contact3.0

Based on 8 answers

The support staff seems to have no idea of why/how files are uploaded into segmented lists. They don't seem to have ever actually used the software and it is very difficult to resolve any problems

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Ashley N. Baker

Director of Public Policy

The Committee for JusticePublic Policy, 11-50 employees

View all 8 answers on this topic

In-Person Training

Act-On8.7

Based on 4 answers

My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.

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Digital Marketing Manager

Salsa Labs, Inc.Internet, 51-200 employees

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No score

No answers yet

No answers on this topic

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Online Training

Act-On9.3

Based on 16 answers

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.

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Tradeshow & Event Specialist

Quanex Building Products Corporation1001-5000 employees

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Constant Contact10.0

Based on 1 answer

No answer on this topic is available.

Implementation

Act-On8.6

Based on 22 answers

Easy peasy!

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Vice President, Sales - Exhibits & Events and Enterprise Sales Operations

Moss, Inc.Design, 201-500 employees

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Constant Contact8.0

Based on 4 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

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Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.

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CRM & Marketing Automation Lead

Driven®Information Technology and Services, 1-10 employees

View all 195 answers on this topic

LinkedIn is pricey and you can only send 10 Inmails for the price not really worth it at $59.99.

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Verified User

Executive in Corporate

Computer & Network Security Company, 11-50 employees

View all 47 answers on this topic

Scalability

Act-On9.1

Based on 1 answer

No answer on this topic is available.

Constant Contact10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Ashley N. Baker

Director of Public Policy

The Committee for JusticePublic Policy, 11-50 employees

View all 1 answers on this topic

Return on Investment

We now know how digital campaigns perform.
Marketing is much more agile going to market and promoting specific messages.
We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.

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CRM & Marketing Automation Lead

Driven®Information Technology and Services, 1-10 employees

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Constant Contact has allowed us to properly track the success rates of our email campaigns to better improve our connections with the sales force and customers.
It has increased the volume of emails we are able to produce.
It has allowed us better targeting of our messages.

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Randolph Ramirez

Digital Marketing & Design

Dauphin North AmericaFurniture, 51-200 employees

View all 47 answers on this topic

Screenshots

Act-On

Activity History - Easily view the online actions and behaviors taken by your buyers and customers

See All (6) Act-On Screenshots

Constant Contact—

Pricing Details

Act-On

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Act-On Editions & Modules

Act-On

Edition

Professional

$9001

Enterprise

$2,0002

1. per month (starts at 2,500 active contacts)

2. per month ( starts at 2,500 active contacts)

Additional Pricing Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Constant Contact

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Constant Contact Editions & Modules

Constant Contact

—

Additional Pricing Details

—

Rating Summary