400 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 400 reviews and ratings
91 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 91 reviews and ratings
Feature Set Ratings
- Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
9.0
Act-On
90%

6.5
iContact
65%
Act-On Software ranks higher in 9/9 features
Act-On Software ranks higher in 9/9 features
WYSIWYG email editor
9.4
94%
112 Ratings

6.4
64%
23 Ratings
Dynamic content
9.2
92%
92 Ratings

6.2
62%
20 Ratings
Ability to test dynamic content
8.7
87%
92 Ratings

5.2
52%
20 Ratings
Landing pages
9.0
90%
108 Ratings

5.9
59%
13 Ratings
A/B testing
9.2
92%
95 Ratings

5.7
57%
16 Ratings
Mobile optimization
9.2
92%
103 Ratings

7.0
70%
20 Ratings
Email deliverability reporting
8.7
87%
220 Ratings

7.9
79%
48 Ratings
List management
9.0
90%
111 Ratings

7.3
73%
24 Ratings
Triggered drip sequences
8.6
86%
87 Ratings

6.4
64%
14 Ratings
Lead Management
9.3
Act-On
93%

iContact
Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features
Act-On Software ranks higher in 4/4 features
Lead nurturing
9.4
94%
104 Ratings

N/A
0 Ratings
Lead scoring and grading
9.4
94%
104 Ratings

N/A
0 Ratings
Data quality management
9.3
93%
102 Ratings

N/A
0 Ratings
Automated sales alerts and tasks
9.2
92%
95 Ratings

N/A
0 Ratings
Campaign Management
8.0
Act-On
80%

iContact
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Calendaring
6.8
68%
8 Ratings

N/A
0 Ratings
Event/webinar marketing
9.2
92%
76 Ratings

N/A
0 Ratings
Social Media Marketing
9.3
Act-On
93%

iContact
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Social sharing and campaigns
9.3
93%
69 Ratings

N/A
0 Ratings
Social profile integration
9.3
93%
63 Ratings

N/A
0 Ratings
Reporting & Analytics
8.9
Act-On
89%

6.8
iContact
68%
Act-On Software ranks higher in 3/3 features
Act-On Software ranks higher in 3/3 features
Dashboards
8.7
87%
109 Ratings

7.8
78%
25 Ratings
Standard reports
8.7
87%
112 Ratings

6.5
65%
24 Ratings
Custom reports
9.4
94%
84 Ratings

6.2
62%
14 Ratings
Platform & Infrastructure
9.0
Act-On
90%

iContact
Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features
Act-On Software ranks higher in 6/6 features
API
8.9
89%
67 Ratings

N/A
0 Ratings
Role-based workflow & approvals
8.9
89%
71 Ratings

N/A
0 Ratings
Customizability
9.4
94%
89 Ratings

N/A
0 Ratings
Integration with Salesforce.com
9.3
93%
65 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.2
92%
36 Ratings

N/A
0 Ratings
Integration with SugarCRM
8.3
83%
29 Ratings

N/A
0 Ratings
Attribute Ratings
- Act-On Software is rated higher in 8 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Online Training, Implementation Rating, Product Scalability
- iContact is rated higher in 1 area: Support Rating
Likelihood to Recommend
9.4
Act-On
94%
219 Ratings

7.8
iContact
78%
44 Ratings
Likelihood to Renew
8.9
Act-On
89%
112 Ratings

3.4
iContact
34%
19 Ratings
Usability
9.1
Act-On
91%
32 Ratings

8.0
iContact
80%
6 Ratings
Availability
9.1
Act-On
91%
28 Ratings

9.0
iContact
90%
2 Ratings
Performance
8.2
Act-On
82%
26 Ratings

8.0
iContact
80%
2 Ratings
Support Rating
7.3
Act-On
73%
78 Ratings

9.9
iContact
99%
18 Ratings
In-Person Training
8.7
Act-On
87%
4 Ratings

iContact
N/A
0 Ratings
Online Training
9.3
Act-On
93%
16 Ratings

1.0
iContact
10%
1 Rating
Implementation Rating
8.6
Act-On
86%
44 Ratings

8.5
iContact
85%
4 Ratings
Product Scalability
9.1
Act-On
91%
1 Rating

7.0
iContact
70%
1 Rating
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Database Software Engineer
Best Web Design Ltd.Information Technology & Services, 11-50 employees
iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Director Of Communications
The Suzuki SchoolEducation Management, 51-200 employees
Pros
Act-On
- Establishes a simple but very decisive way of how to perform specialized marketing work.
- It includes the monitoring of advertising networks or account management on digital platforms and social networks.
- The support is solid; it takes all the suggestions and doubts I have regarding the software.
Director of People Ops
Marcus Thomas LLCMarketing & Advertising, 51-200 employees
iContact
- Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
- Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
- Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Internet Marketing Coordinator
Southern Style Management, Inc.Marketing and Advertising, 11-50 employees
Cons
Act-On
- The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
- The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
- There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

Verified User
Administrative Assistant in Marketing
Computer Software Company, 11-50 employeesiContact
- We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
- The regular version of iContact doesn't support event management or logic flows for automated messaging.
- Custom form fields have limited field type options (can't build a drop-down).

Verified User
Director in Marketing
Education Management Company, 201-500 employeesPricing Details
Act-On
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$900 per month (starts at 2,500 active contacts)
Act-On Editions & Modules
Edition
Professional | $9001 |
---|---|
Enterprise | $2,0002 |
- per month (starts at 2,500 active contacts)
- per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.iContact
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$14 per month
iContact Editions & Modules
Edition
1500 Users | $15.001 |
---|---|
2500 Users | $25.001 |
5000 Users | $45.001 |
- per month
Additional Pricing Details
—Likelihood to Renew
Act-On
Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Marketing Manager
AnachronComputer Software, 51-200 employees
iContact
iContact 3.4
Based on 19 answers
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Managing Editor
Exhibit City News11-50 employees
Usability
Act-On
Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
CRM & Marketing Automation Lead
Driven®Information Technology and Services, 1-10 employees
iContact
iContact 8.0
Based on 6 answers
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Executive Assistant
University of Miami, Miller School of MedicineHigher Education, 1001-5000 employees
Reliability and Availability
Act-On
Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Editor / Director of Content Marketing
American Endowment FoundationFinancial Services, 11-50 employees
iContact
iContact 9.0
Based on 2 answers
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Managing Editor
Exhibit City News11-50 employees
Performance
Act-On
Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesiContact
iContact 8.0
Based on 2 answers
No answer on this topic is available.
Support Rating
Act-On
Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Managing Consultant
HakaperoMarketing and Advertising, 1-10 employees
iContact
iContact 9.9
Based on 18 answers
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Community Relations Director
Orange County (N.C.) GovernmentGovernment Administration, 501-1000 employees
In-Person Training
Act-On
Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

Verified User
Director in Marketing
Management Consulting Company, 11-50 employeesiContact
No score
No answers yet
No answers on this topic
Online Training
Act-On
Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Tradeshow & Event Specialist
Quanex Building Products Corporation1001-5000 employees
iContact
iContact 1.0
Based on 1 answer
The templates are difficult to customize, and they don't render well in email platforms
Senior Illustrator/Graphic Designer
Tetra Tech10,001+ employees
Implementation Rating
Act-On
Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Joined Fuzzy Logix in Nov. 2011
........Information Technology and Services, 11-50 employees
iContact
iContact 8.5
Based on 4 answers
i wouldn't be using it if i wasn't satisfied. time is money

Verified User
Project Manager in Marketing
Information Technology and Services Company, 51-200 employeesAlternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Sr. Project Manager
Big PresenceMarketing and Advertising, 11-50 employees
iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Data Analyst
ThomasNetFinancial Services, 11-50 employees
Scalability
Act-On
Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesiContact
iContact 7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Managing Editor
Exhibit City News11-50 employees
Return on Investment
Act-On
- With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
iContact
- We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
- We like the breakdown of statistics in the dashboard. They're easy to read.
- iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Consultant
HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees