Top Rated
375 Ratings
Top Rated
375 Ratings
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Score 7.4 out of 100
Top Rated
207 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
Steve Gandola | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
ion, by Rock Content (formerly from ScribbleLive)
WYSIWYG email editor
Act-On
7.4
ion, by Rock Content (formerly from ScribbleLive)
Dynamic content
Act-On
7.0
ion, by Rock Content (formerly from ScribbleLive)
Ability to test dynamic content
Act-On
7.1
ion, by Rock Content (formerly from ScribbleLive)
Landing pages
Act-On
7.6
ion, by Rock Content (formerly from ScribbleLive)
A/B testing
Act-On
7.3
ion, by Rock Content (formerly from ScribbleLive)
Mobile optimization
Act-On
8.2
ion, by Rock Content (formerly from ScribbleLive)
Email deliverability reporting
Act-On
8.1
ion, by Rock Content (formerly from ScribbleLive)
List management
Act-On
8.5
ion, by Rock Content (formerly from ScribbleLive)
Triggered drip sequences
Act-On
8.2
ion, by Rock Content (formerly from ScribbleLive)

Lead Management

Act-On
7.8
ion, by Rock Content (formerly from ScribbleLive)
Lead nurturing
Act-On
8.3
ion, by Rock Content (formerly from ScribbleLive)
Lead scoring and grading
Act-On
8.1
ion, by Rock Content (formerly from ScribbleLive)
Data quality management
Act-On
7.1
ion, by Rock Content (formerly from ScribbleLive)
Automated sales alerts and tasks
Act-On
7.5
ion, by Rock Content (formerly from ScribbleLive)

Campaign Management

Act-On
7.5
ion, by Rock Content (formerly from ScribbleLive)
Calendaring
Act-On
6.8
ion, by Rock Content (formerly from ScribbleLive)
Event/webinar marketing
Act-On
8.2
ion, by Rock Content (formerly from ScribbleLive)

Social Media Marketing

Act-On
6.1
ion, by Rock Content (formerly from ScribbleLive)
Social sharing and campaigns
Act-On
6.4
ion, by Rock Content (formerly from ScribbleLive)
Social profile integration
Act-On
5.9
ion, by Rock Content (formerly from ScribbleLive)

Reporting & Analytics

Act-On
7.0
ion, by Rock Content (formerly from ScribbleLive)
Dashboards
Act-On
7.2
ion, by Rock Content (formerly from ScribbleLive)
Standard reports
Act-On
7.5
ion, by Rock Content (formerly from ScribbleLive)
Custom reports
Act-On
6.3
ion, by Rock Content (formerly from ScribbleLive)

Platform & Infrastructure

Act-On
7.9
ion, by Rock Content (formerly from ScribbleLive)
API
Act-On
6.9
ion, by Rock Content (formerly from ScribbleLive)
Role-based workflow & approvals
Act-On
7.6
ion, by Rock Content (formerly from ScribbleLive)
Customizability
Act-On
7.1
ion, by Rock Content (formerly from ScribbleLive)
Integration with Salesforce.com
Act-On
8.3
ion, by Rock Content (formerly from ScribbleLive)
Integration with Microsoft Dynamics CRM
Act-On
8.4
ion, by Rock Content (formerly from ScribbleLive)
Integration with SugarCRM
Act-On
8.8
ion, by Rock Content (formerly from ScribbleLive)

Content Creation

Act-On
ion, by Rock Content (formerly from ScribbleLive)
7.3
Ideation
Act-On
ion, by Rock Content (formerly from ScribbleLive)
7.5
Content collaboration
Act-On
ion, by Rock Content (formerly from ScribbleLive)
7.0

Content Publishing

Act-On
ion, by Rock Content (formerly from ScribbleLive)
7.5
Content hub
Act-On
ion, by Rock Content (formerly from ScribbleLive)
7.5
Forms / Gated content
Act-On
ion, by Rock Content (formerly from ScribbleLive)
7.7
Embedded CTAs
Act-On
ion, by Rock Content (formerly from ScribbleLive)
8.4
Content distribution
Act-On
ion, by Rock Content (formerly from ScribbleLive)
7.3
Content promotion
Act-On
ion, by Rock Content (formerly from ScribbleLive)
8.2
Content automation
Act-On
ion, by Rock Content (formerly from ScribbleLive)
6.1

Content Reporting & Analytics

Act-On
ion, by Rock Content (formerly from ScribbleLive)
6.9
Audience profiling and targeting
Act-On
ion, by Rock Content (formerly from ScribbleLive)
6.9
Closed-loop tracking and reporting
Act-On
ion, by Rock Content (formerly from ScribbleLive)
7.1
Content performance analytics
Act-On
ion, by Rock Content (formerly from ScribbleLive)
7.0
Campaign optimization dashboard
Act-On
ion, by Rock Content (formerly from ScribbleLive)
6.4

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • The Ion support team - both during implementation and as we've been building experiences - has been exemplary. They are always available, engaged and enthusiastic.
  • One aspect of the platform that we've loved from the beginning is the customized design template that is built into the platform. Our in-house designer particularly loves this feature as it saves her hours of time when it comes to designing individual assets. She can go in and add polish and style without having to start from scratch every time.
  • The metrics are also incredible. You can really examine and analyze them from several different angles. Automation, Content and our business lines each view the metrics from a different perspective so this has been an especially helpful feature.
Taylor Bornstein | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
  • The editing tool can sometimes be wonky, zooming instead of opening an edit box.
  • Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
Aubyn Scolnick | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 7.1
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 8.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we built during that demo time (15 days) was well-received internally, pushing things forward toward purchase
Jesse Bond | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
No answer on this topic is available.

ion, by Rock Content (formerly from ScribbleLive)

ion, by Rock Content (formerly from ScribbleLive) 8.0
Based on 1 answer
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

ion, by Rock Content (formerly from ScribbleLive)

  • I believe this has been a positive ROI for our company - one of our clients pays the subscription and we can use it for multiple clients
  • We've diversified our offerings to clients and have an extra component that separates us from competition
  • We as a team have become more digital savvy
Rachel McIntyre | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

ion, by Rock Content (formerly from ScribbleLive)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500*

* per customer

ion, by Rock Content (formerly from ScribbleLive) Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Rating Summary

Likelihood to Recommend

Act-On
7.8
ion, by Rock Content (formerly from ScribbleLive)
7.6

Likelihood to Renew

Act-On
8.9
ion, by Rock Content (formerly from ScribbleLive)
7.1

Usability

Act-On
9.1
ion, by Rock Content (formerly from ScribbleLive)
7.4

Reliability and Availability

Act-On
9.1
ion, by Rock Content (formerly from ScribbleLive)

Performance

Act-On
8.2
ion, by Rock Content (formerly from ScribbleLive)

Support Rating

Act-On
7.3
ion, by Rock Content (formerly from ScribbleLive)
10.0

In-Person Training

Act-On
8.7
ion, by Rock Content (formerly from ScribbleLive)

Online Training

Act-On
9.3
ion, by Rock Content (formerly from ScribbleLive)
8.0

Implementation Rating

Act-On
8.6
ion, by Rock Content (formerly from ScribbleLive)
10.0

Scalability

Act-On
9.1
ion, by Rock Content (formerly from ScribbleLive)
8.0

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